Chapter 130 The beginning of sticky hook and the happy move to a new home
"Mid-to-high-end positioning?" Wei Zetao and Hong Xuefei were stunned when they heard this word.
You must know that Hong Kong factory products are basically synonymous with low prices. It is estimated that no one has thought that Hong Kong products can be high-end and then go overseas to make money from foreigners.
Yang Wendong nodded and said: "Yes, since our product has a patent and can be said to be unique, then why should we take the cheap route? Isn't it just for profits that we open factories? This is not people's livelihood. In this industry, all transactions are a matter of willingness to fight or endure.”
Yang Wendong’s principle is that as long as it does not involve the basic necessities of life and death for the people, he will follow this basic business principle;
Of course, the people here refer to Hong Kong people, or other Chinese groups that his business can involve. As for people from Europe, America, Japan, Korea or other countries, he has no control over them.
After hearing this, Wei Zetao said: "What Yang Sheng said is indeed right, but we have never thought about this. Even if you are very popular with plastic flowers recently, you only dare to take the low-price and high-quality route. ;
Many factories still rely on their unique cost management capabilities. Otherwise, if the price is too high, they will definitely lose most of their business.”
“Different businesses. There are different positionings." Yang Wendong smiled and said: "We can definitely be the first company in Hong Kong to have its own brand, and let Deli become the 3M of Asia, with products selling well all over the world."
Wei Zetao. He said with a smile: "Yang Sheng's goal of building our own brand is indeed different from that of many ordinary bosses in Hong Kong. I really admire him now."
"Stop flattering." Yang Wendong waved his hand and said: "It's not that they don't want to, they can't do it. Who wouldn't want to make their own brand?"
History has proved that by the 1980s, some manufacturing companies in Hong Kong The industry has also begun to build brands.
For example, in the clothing industry, there are Goldlion, Giordano, Zhumuniao, etc.; in the toy industry, there are also Youning Toys and Keda Toys; even in the electronics industry, there are VTech Group with a future revenue of tens of billions. giant.
It’s just that these industries are far behind Hong Kong’s pillar real estate.
"Indeed." Wei Zetao and Hong Xuefei smiled.
At first, I may be a little unsure about this "mid-to-high-end" positioning, but if I learn more about 3M, I will understand.
Another three days later, the air express from the United States arrived at Changxing Industrial's factory.
Yang Wendong just arrived at the company. After seeing the express delivery, he carried it directly into Wei Zetao's office.
Hong Xuefei is also here, and the two are chatting casually.
"Yang Sheng." Seeing the boss come in, Wei Zetao immediately put down a newspaper in his hand and said, "Is this an American aviation piece?"
"Yes." After Yang Wendong put the things on the reception table aside, he saw the newspaper Wei Zetao had just put down and asked: "You are reading Mingbao, so are you reading The Legend of the Condor Heroes?"
< br>"Alas" Wei Zetao was a little embarrassed and said, "I'll take a look now during the lunch break."
"It's okay, it's indeed the time for a break after dinner." Yang Wendong smiled and said: 'Before you Didn’t you say that you have to wait until you finish writing before reading it? '
Wei Zetao said helplessly: "I went to Ming Pao Newspaper Office once because of the Rubik's Cube matter, and was pulled by Shen Baoxin to discuss business cooperation;
Then we can't also talk about work during lunch, right? We just chatted casually, and then we talked about Mr. Jin Yong’s new novel. As soon as he fooled me, I was attracted, and then I came back and read a little bit.”
"Haha, catching up on updates is actually fun." Yang Wendong said with a smile: "It's a little bit fun to read a little bit every day, which is good for life. After finishing the book, reading it all at once is actually quite energy-consuming."< br>
"Well, 2,000 words a day is too slow. Sometimes there are no updates, and it's uncomfortable to catch up." Wei Zetao said a little tired.
Yang Wendong asked: "Where is the plot?"
Wei Zetao replied: "It's now that Yang Guo and Xiao Longnu came out of the ancient tomb and trapped Li Mochou in the ancient tomb. Look. "It's great."
"It's great?" Yang Wendong was silent. He knew the plot behind it.
It is estimated that after a while, there will be fun to watch. In the past life, it was rumored that Ming Pao was splashed with paint and Jin Yong himself was threatened
Wei Zetao saw that Yang Wendong was a little strange and asked: "Yang Sheng, what's wrong?"
"Oh, it's nothing." Yang Wendong naturally wouldn't spoil it, so he shouldn't know the plot, and then asked: "How is the Rubik's Cube doing lately?"
Wei Zetao replied Said: "We have sent the Rubik's Cube to places such as Bay, Thailand, and the Philippines. The situation in Bay is better, but the sales volume is not much, and the Southeast Asian countries are even worse; our methods are basically the same as those in Hong Kong. We first arrange for people to go to local schools to offer rewards, but it’s an unfamiliar place. It’s very expensive, and it’s difficult for all students to know and believe us.”
Yang Wendong nodded and said: "Indeed, it is very time-consuming and costly to play like this in other places."
It is very simple to offer a reward of 10,000 Hong Kong dollars, but in Hong Kong, it is very difficult to let many people know about it. Difficult; this is not the era of mobile Internet. There are so many self-media, as long as there is a hot spot, it will become popular all over the Internet immediately.
In addition, in Asia, the popularity of televisions is not high. It is difficult to do this advertisement, not to mention the price, which is even more expensive.
Wei Zetao said: "This is the reason. The Rubik's Cube is not like sticky notes or sticky hooks. Its practicality is basically 0. It is a bit difficult to promote without investing a lot of resources and a lot of time."
"Well, don't rush, just take your time." Yang Wendong didn't care too much. The promotion of Rubik's Cube itself is to gradually obtain channels for overseas dealers. This kind of thing cannot be rushed. No brand can do it in the market. You can open your own channels in a short time.
Even if it takes several years, it will be worth it as long as we can cooperate with many overseas dealers through Rubik's Cube.
Wei Zetao added: "Let's wait for the American toy fair. If we meet a toy dealer who is optimistic about the Rubik's Cube, maybe we can make a big step forward."
"Well, spend some money. It's better to go and meet some international dealers." Yang Wendong nodded and said, "I'm just waiting to meet someone who knows the goods."
He is still a little confident about this, but the Rubik's Cube does have a hit. Potential, but the premise is that there is huge publicity power. Channel dealers with such capabilities generally will not make wedding dresses for others for free.
On the other side, Hong Xuefei found a utility knife and cut open the carton, revealing a lot of English materials and several small bottles of glue inside.
After Yang Wendong took out a bottle, he said: "This old money is not bad, and he also sent us some samples."
Wei Zetao counted them and said: "There are 4 kinds of glue in total, all of which meet our requirements. Yes, but we still need to do relevant experiments to see which one is most suitable."
"Well, then let's arrange for people to do the experiments." Yang Wendong said.
"Okay." Wei Zetao nodded and said: "I will arrange for someone to translate these books first. It just so happens that the newly purchased high and low temperature test chamber has not arrived yet. At present, one can only be used for high temperature resistance.
When the translation is almost complete and the equipment arrives, we can do a lot of testing. ”
Yang Wendong nodded and asked: "Where is the mold?"
"It will come out in about 10 days." Wei Zetao said: "This is an 8-inch mold. One squeeze can produce 8 sticky hooks." Plastic parts, it takes an estimated 30 seconds, and the efficiency is very high.”
“This. So there are more than 20,000 in a day?" Yang Wendong did some mental calculation and said: "It's okay, but I can't tell what the demand will be in the future."
Once this kind of sticky hook is launched on the market. , he really can’t say what the demand will be like, there is a high probability that it will be much more popular than post-it notes.
Wei Zetao said with a smile: "It will definitely become popular."
"Well, I think so too," Yang Wendong added, "Then you should study it first. I'm going to Yifu Garden. The decoration there is almost complete, and I'm ready to move in."
"Congratulations to Yang Sheng on moving to a new home." Wei Zetao and Hong Xuefei immediately celebrated with smiles.
"Thank you." Yang Wendong smiled. He was also very happy to be able to move into a new house, or a more modern house. Then he said: "Well, let's talk to the canteen tomorrow and prepare more meat and vegetables. , especially meat, let all colleagues in the entire factory have a good meal."
"Okay." Wei Zetao agreed readily. It is also a good thing for their management that the boss rewards the employees generously. Good thing.
Yang Wendong nodded and said, "Okay, I'll leave first."
"Goodbye, Yang Sheng." the two said.
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(End of this chapter)