Chapter 138 Become famous in one fell swoop
The title of Galaxy Daily is a bit long, but after it was launched, it immediately attracted the attention of all newsstand owners in Hong Kong. As people in the industry, they know that Hong Kong is a place where ordinary people What people care about most is wealth.
How many people dream of getting rich. At the same time, they also like to read news about people who have already made a fortune. Words like "business myth", "rich family" and "wealth" always make people want to stop. All All mortals live for "money".
Soon, newsstands across Hong Kong began to receive newspapers from Galaxy Daily. This kind of title cannot be said to be rare, but it is indeed not many. In addition, the cover title is attractive, so everyone started to read it. content.
There is no photo on the cover, which is relatively rare. Generally, there will be at least a blurry photo in the promotion of a character, or even a photo taken secretly from a distance, but there is no photo on this one.
The next page after opening is the content introduction. This is also the way to write the content of a general feature film. Let’s briefly talk about the plot of the story first, and then go into the details:
[At the beginning of last year, a man living in a dormitory Yang Wendong, a young man living in a house, because of poverty and hunger, found a pile of waste bamboos from the largest construction waste dump in Hong Kong, made them into bamboo tubes that can catch mice, and then sold them;
Like many businessmen , Yang Wendong did not satisfy the hawkers' income, but followed the same direction and started the business of exterminating rats in Hong Kong warehouses.
In the middle of last year, the Wharf Wharf launched a vigorous rodent eradication operation, led by Yang Wendong. This was also the most successful rat eradication operation since the establishment of the Wharf Wharf.
In this process, he made the first pot of gold in his life, established his own company, Changxing Industrial, and invented a brand-new mouse-catching tool: the sticky mouse board.
This product soon became the best product for mouse traps in Hong Kong Island, once surpassing the previous mouse traps because it was very convenient.
If it were just like this, maybe Yang Sheng would become the owner of countless ordinary factories in Hong Kong and live a good life, but he did not stop. At the end of last year, he even invented a product called Post-it Notes. It soon became the favorite of countless office workers in Hong Kong.
After obtaining the license from Hong Kong, sticky notes quickly became popular in California, USA. Today, Changxing Industrial has established a very large factory in Tsim Sha Tsui specifically to produce sticky notes. According to It is rumored that the number of employees will exceed 2,000, and Chang Hing Industrial will soon become one of the largest employers in Hong Kong]
“It’s outrageous, can this business be so magical?” The newsstand owner crossed his legs and smoked. Smoking, while reading the details behind word by word.
I feel very envious in my heart, why can people start a business so smoothly?
It took him ten years of hard work to open a newsstand, and he was already the envy of everyone around him. But compared to Yang Wendong, he was simply incomparable, not on the same level at all. This man was more hateful than anyone else. ah.
Then, he continued to look down. The following content was naturally about the details, and he read it with great interest. Galaxy Daily used two pages to describe the three models of Changxing Industrial. products and describe their sales.
“So the Rubik’s Cube from before was also from Changxing Industrial?” Only then did the newsstand owner know that the Rubik’s Cube toy he was selling during this period was also from Changxing Industrial.
At this moment, a middle-aged man came over and said: "Boss, give me a copy of Overseas Chinese Daily."
"Okay~" The boss quickly put down the newspaper, and then After browsing for a while, I found what the customer needed: "30 cents."
"Yeah." The customer was just about to pay, and he casually scanned the dozens of newspapers in front of the newsstand, but was immediately attracted to one because it had the words "Business Myth" written on its cover.
“Can I read this newspaper first?” The middle-aged man pointed to the Galaxy Daily at the front.
The newsstand owner smiled and said: "Old rule, you can only look at the cover, not the back."
Having been in the business for decades, he has long known what kind of cover title can It was attractive. The title of "New Business Myth" attracted even him, let alone others. As soon as he saw the title, he knew it would become popular, so he naturally placed it in a conspicuous place.
A newspaper actually has a lot of content, but most of the content is boring. There are only one or two pieces of content that are really attractive. They rely on the cover title to attract people. If the customer If you can just flip through it a few times, how can you sell a newspaper?
The middle-aged man also felt that it made sense, so he said: "Okay, I don't want the Overseas Chinese Daily. I want this one."
"Sir, the content of the Overseas Chinese Daily is also good." The newsstand owner saw his The newspaper was actually internally consumed, and he immediately became anxious and said, "How about 50 cents for two copies?"
"Okay." The middle-aged man thought for a while and agreed.
After paying 50 cents, he immediately walked to the newsstand and read in the shade.
The newsstand owner didn’t say anything. This is very common. Some people are not very busy. After buying a newspaper, they will read it for a while next to the newsstand. It is also good for them because they may buy water or drinks.
After a while, after reading it, the middle-aged man said with emotion: "It's really amazing. You can create such a big business in just one year?"
The newsstand owner smiled and said: "Hong Kong is a place like this, don't look at small things. , but it’s really Crouching Tiger, Hidden Dragon.”
After a while, a few more people came, and they were all attracted by the title and cover of Galaxy Daily, and each bought a copy.
The content of newspapers is contagious. If a person buys a newspaper, there is a high probability that it will be read by people around him.
Soon, in the afternoon, more and more people came to buy newspapers, exceeding two or three times the normal number. The newsstand owner also noticed that many of them were specifically looking at Galaxy Daily and came over. Buy directly.
"This Galaxy Daily is a hot spot. It is estimated that it can sell several times a day." The newspaper owner thought to himself.
On the other side, when Galaxy Daily just launched the newspaper, Zhao Chengguang called and said with a smile: "Yang Sheng, congratulations. From today on, you will officially enter the Hong Kong government and the Hong Kong business community. "
"Haha, thank you Zhao Sheng for the notice." Yang Wendong smiled on the phone and said, "Actually, I would rather keep a low profile for a while until the new factory starts construction. Unfortunately, it's too early. Half a month."
Zhao Chengguang said: "Many rich people in Hong Kong actually think this way, but when your business is large, it is impossible to hide it from the media, especially if you open a factory;
The factory is so big. In fact, some people already know about it, but those newspapers didn’t expect that this might become news, so they never asked about it. Even if this incident hadn’t happened, when you recruit people on a large scale, export Even if the data is so high, it will still be discovered.”
"Yes, I know that too." Yang Wendong followed.
Even in the real estate business in Hong Kong, even if it is large-scale, it is impossible to hide it from the media. For example, for so many rich people in Hong Kong in the previous life, most of them were found out by the public a few years after they made their fortune. Whether he is a real estate developer, a shipping king or an industrial king in various factories.
To a certain extent, you can't hide it. Unless you are doing a trading business like Zhao Chengguang, then it doesn't matter.
Zhao Chengguang said again: "Yang Sheng, I have told some gangs through some connections not to ask for trouble, but I can't involve them all;
Although some of these people are not smart. I will have your idea, but I am afraid that there will be some treacherous people, and I have to pay attention to some gangsters or desperadoes, and you should also pay attention to the security there.”
"Well, okay, don't worry, I'm ready." Yang Wendong replied.
It is naturally safe in the factory. The hundreds of young men here are basically safe. It is also okay at home. Fortunately, I bought a house in the community before, otherwise I would rent in an ordinary house. Now I Trouble.
The most worrying thing is the road, but if several cars drive together, there shouldn't be any big problems.
Zhao Chengguang said again: "Yang Sheng, actually you have to pay more attention during this period of time. When Hong Kong society gets used to your existence, there will be no problem.
In addition, since it has been exposed Now that you have come out, what you need to do now is to interact with Hong Kong government officials or some wealthy people in Hong Kong. In this way, both black and white will at least give you face.”
"Okay." Yang Wendong said: "At the end of the month, Liao Chong Hing Bank will have a cocktail party. I will attend it then. There should be many Hong Kong businessmen there."
"Well, this is okay." Zhao Chengguang suddenly After a pause, he said, "Do you have any connections in the political world?" "Not really." Yang Wendong answered directly, "No, really. The only person she knows and has a good relationship with is Elena, who helped her in the early days." .
But her connections probably won’t be of much help nowadays.
Zhao Chengguang thought for a while and said: "How about this, I know a senior Chinese in the police force, and I will act as an intermediary for you. Let's sit down and have a meal together and just treat it as acquaintance. How about that?"< br>
"Okay, I'm sorry to trouble Zhao Sheng." Yang Wendong said happily.
Because our products mainly rely on exports, and even if they are sold in Hong Kong, they are all products with very low unit prices and are basically not involved in Hong Kong’s business and political circles. Therefore, even though the scale is getting bigger and bigger now, Apart from having interactions with some government officials due to factory expansion, I really don’t know the others.
Zhao Chengguang said with a smile: "It's okay, we have been cooperating for a long time. I can only be good if you are good. We are all in the same boat.
But Yang Sheng, although you have high achievements in your career, After all, you are too young. I need to explain some things clearly to you in advance. The Hong Kong government is in charge of the economy. You also know that the management is not strict, and the same is true for the high-level officials of the Hong Kong government. However, under normal circumstances, they will not receive benefits directly, but indirectly. "
"Indirectly?" Yang Wendong nodded and said: "What about the indirect method?"
The police in Hong Kong today have very powerful powers. The essential reason is actually the deliberate actions of the Hong Kong government. With the decline of the "British Empire", they no longer have the ability to control many colonies thousands of miles away. Even the former empire Pearl: India is independent.
The UK is also unable to manage Hong Kong on its own, so it is forced to rely on the Chinese in Hong Kong. The most direct department is the police department.
The police in this era are very arrogant, but the Chinese rich are also the targets of the Hong Kong government. Generally speaking, even if it is such a transaction, the police will not charge the same as they do against hawkers. .
Zhao Chengguang said: "Generally speaking, it is normal business cooperation. For example, if your company buys anything, you can buy it from them."
"Isn't this a bit difficult to operate? Yang Wendong frowned and said, "My raw materials are all imported."
Zhao Chengguang smiled and said: "Haha, Yang Sheng, you are overthinking. They also understand the rules and will not interfere with the normal operations of large companies, and they do not understand professional things.
These people actually prefer to do Logistics business, let’s just say your future factory will have more than If there are more than 2,000 people, then these 2,000 people need some work supplies, such as gloves, work clothes, tables and chairs, even food, or other things. This demand is enough to feed them."
" That's it." Yang Wendong also understood.
Zhao Chengguang continued: "You probably don't have time these days. The media will also be staring at you, and it is not suitable to meet with high-level police officials. Let's wait until your popularity has dropped a bit."
< br>"Okay, thank you." Yang Wendong said with a smile.
Then we chatted for a few more words and then hung up the phone.
Wei Zetao, who had been standing by, said: "Some reporters have just come outside the company door. They probably want to interview. Do you want to let them in?"
Yang Wendong asked in return: "Before There are also many famous Chinese in Hong Kong, including those who run factories. Are they all interviewed?"
"Yes." Wei Zetao replied: "But their purpose is to use the media to promote his or his company's products, because many of these companies' production is in Hong Kong;
Or they may focus on exports , but we need to make achievements in Hong Kong first, and then negotiate terms for cooperation with foreign companies.”
"It's all for profit." Yang Wendong nodded and said, "I'll just wait. There's no way to avoid their identity being discovered, sooner or later. But I don't want to be interviewed yet. I can't do it casually. I will be interviewed by a small reporter, right?”
When the scale of the factory grows to a large scale, it is really difficult to keep a low profile, but let everyone just know that there is a sticky note king in Hong Kong, just like everyone. Just seeing his photo and knowing that he is the sticky note king are two different things.
The former is obviously much safer, and at least in the short term it will have less impact on your normal life;
Of course, this is only for ordinary people, other businessmen or people from the government, so you should be familiar with it. Familiar.
Perhaps, wait until one day in the future, my career achievements will be no less than those of Pao Yugang in the 1970s, and I can't even hide the photos, then let's talk about it.
Wei Zetao nodded and said: "Okay, actually that's right. Even if you accept an interview, you have to pay attention to the first interview. Generally, you have to find big media, forget about the small media outside."
"Then Like this." Yang Wendong said: "According to Zhao Chengguang, the media's interest is usually only one or two weeks. After one or two weeks, the matter will be almost over."
Wei Zetao said with a smile: "Absolutely. When plastic flowers became popular, the media also followed Cheung Kong, but it took a little longer because the main market for plastic flowers at that time was Hong Kong;
After about a month, no one asked anymore. "
"Yes." Yang Wendong nodded and added: "But although we are not accepting interviews, it is so hot outside that the reporters are working hard. Get some cold drinks from the refrigerator and give them to them.
Although it may not necessarily be useful, it doesn't hurt to have a better relationship with them. "
"Okay, I'll go right away. "Wei Zetao smiled, then stood up and left.
Yang Wendong looked at the newspaper in his hand, frowned and said: "These reporters are really good at investigating. There are some things that I almost forgot, but they can actually investigate them. ”
Although the Galaxy Daily in his hand did not completely retell his entrepreneurial process, it was very accurate. It probably followed his own development process. , asked a lot of people.
< br>The reporters outside the door soon got ice-cold Coke, and they felt grateful in their hearts. Helping people in times of need always makes people remember something. However, the person they wanted to interview refused to be interviewed, which made them a little bit embarrassed. Feeling bad.
But there was no other choice but to wait at the factory gate, hoping that when I got off work later, I could take a few photos or ask a few questions.
But, just like this, at six or seven o'clock in the evening, a reporter couldn't help but ask the security guard: "Brother, doesn't your boss get off work at night?"
The security guard glanced at the reporter and said : "I don't know, the boss may have left. Our factory has several exits."
"What?" Everyone else was also frying together. After waiting for a long time, no one was seen. Don't force it, so we can only go home separately.
At the Galaxy Daily headquarters, several sales department employees are frantically counting today's sales at each newsstand.
Chairman Hu Xian was also watching, with Chief Editor Li and others around. After the meeting, a staff member said loudly: "Today, a total of 27,236 copies were sold."
"27,000 Very good?" Chief Editor Li said with a smile.
"Okay." Hu Xian was also very happy and asked: "Have the people who arranged to go to Tsim Sha Tsui met Yang Wendong? If you can get the first initial interview, the value will be even higher. Such a young person If a person succeeds in starting a business, he will definitely become an idol for everyone in Hong Kong, and even overseas Chinese will be interested.”
(End of this chapter)