Chapter 159 Preparation for the launch of the radio station and initial music planning
A few days later, some breakfast shops around the Changxing Industrial Factory suddenly discovered that many of their snacks suddenly began to be unsaleable, especially steamed buns.
After asking around, I found out that it was Changxing Industrial that distributed steamed buns to employees every day, so out of curiosity, they tried to get two of them. When they opened them, they found they were even thinner than the ones they sold. There is a lot of oil.
“Alas, we can’t sell these steamed buns.” A shopkeeper shook his head and said, “I’d better sell sesame buns.”
Another person said, “Not even sesame buns, they sell them every day. We already have steamed buns, why should we buy sesame seed cakes?
I think we should sell fried dough sticks, the taste is different. "
"Alright. "The shop owner thought about it and felt it made sense.
......
Hong Kong Island, Hong Kong China Daily Building:
"Is there still some smell here? Yang Wendong frowned and said after walking around the three floors below the building.
Qin Zhiye said with a smile: "Are Yang Sheng worried that these smells are bad for the body? You don't have to worry about that.
Even if we can only use three floors now, the area is far more than we need. Now everyone It's fine if the fan is used in a well-ventilated area. It will be normal in two months."
"Okay." Yang Wendong nodded.
Later, Qin Zhiye and Zhang Hui introduced the planning and use of these three floors.
At present, Hong Kong China Daily has been officially in business for some time, and has complete departments, including editors, operations, business, reporters, logistics, etc.
The radio station is still composed of ten early veterans.
Therefore, the first floor of the building belongs to Zhang Hui's radio station, and the second and third floors belong to the Hong Kong China Daily.
But after the renovation of the building above is completed, it will be rearranged.
......
After walking around, Yang Wendong, Zhang Hui and Qin Zhiye arrived at the broadcast studio on the first floor of the building.
Yang Wendong looked at the "old" equipment in front of him, which had many buttons, circular or groove-shaped adjustment gears, and asked: "Is this the HKD 60,000 audio control equipment in your previous application?"
< br>After obtaining the radio station license, Zhang Hui gave Yang Wendong a list, involving several major equipment, such as signal transmitter equipment covering the entire territory. This is the most expensive, and there are several others, including a set of Audio control equipment.
Zhang Hui said: "Yes, with this set of equipment, you can adjust the voice of the anchor and remove the noise, which makes people sound very comfortable. Some musicians will also use similar equipment to adjust the music .
Imported equipment is very expensive, and this set is also imported from France.”
“Yes.” Yang Wendong nodded and said with a smile, “They are all in a good location on Hong Kong Island. Bought a house.”
Where there is no industry, industrial products will be extremely expensive, especially this very rare equipment.
“Yes.” Zhang Hui also said: “But if we don’t have this equipment and we play the original sound directly on the radio, the audience will feel uncomfortable after listening for a long time.
Including Hong Kong English radio stations and public radio stations have similar equipment, but their equipment is relatively old. In terms of sound quality, it cannot compare with our new equipment."
Yang Wendong smiled and said: "That's OK, you. The announcer has also been recruited, let's have a conversation, we can listen to it."
"Okay." Zhang Hui immediately waved to the two people behind him, and then turned back and asked: "Yang. Is there anything you want to hear?”
Yang Wendong said: "Just listen to the part about Guo Jing and Huang Rong's acquaintance."
"Okay." Zhang Hui also immediately went to prepare with a few people, leaving Yang Wendong and Wei Zetao to find a Copy the latest Hong Kong and China Daily to kill time.
After a while, the broadcast room was ready, and a man and a woman began the conversation that Huang Rong and Guo Jing had just met:
[Guo Jing looked at the young Huang Rong (a man disguised as a woman) who was about to be raped. He hit me and said quickly: "Being rough will be charged to my account!"
......]
In the broadcast room, there were a total of 4 people, one played Huang Rong, one played Guo Jing, one gave a monologue, and the last one was the most powerful, playing various passers-by...
After a while, after a plot was played, Yang Wendong said: " I'm still a little uncomfortable. It seems I can only record and broadcast?"
Zhang Hui nodded and said: "Yes, we really can't control everyone without problems if we play it live.
< br >After recording, we re-record according to the bad points. We have tried it before, but it was a waste of time. In the end, we can only record a small section. If there are problems, we will re-record the entire section. ”
< br>"Well, this is normal." Yang Wendong nodded and added: "The same is true for film shooting in Hong Kong, so don't worry about it. It's just that some news and advertisements cannot be recorded and broadcast.
< br>
Later, we still need to train employees to perform live broadcasts. ”
“Yes. "Zhang Hui agreed.
"Okay, the construction of the radio signal tower will take another two months. During this time, the relevant people will practice more. I will confirm it again in two months before the radio station goes on the air. Again. "Yang Wendong said again.
Whether it is a radio station or a TV channel, many of them require "live broadcast" similar to previous lives, which requires relevant people to be fully prepared and trained.
" Understand, don’t worry Yang Sheng, I will train everyone well during this period of time. "Zhang Hui promised.
"Well..." Yang Wendong nodded. He could only count on his professional managers for such matters.
Then he asked: "What about music? How are the preparations going? How much copyright did you buy?"
In the previous life of the 21st century, home radios were basically gone, but there were still some in cars. Friends who often drive and like to listen to the radio will find that many times, the radio station will play music when there is no content.
In this era, information transmission is slow and there is not that much news content, so the radio station needs to rely on a lot of music.
As long as there is enough and good music, many audiences will exist just to listen to the music. This is actually how Hong Kong Public Radio and English radio stations operate.
"We have purchased the copyright of 76 pieces of music, which is almost the same number as public radio stations." Zhang Hui replied.
"76 songs?" Yang Wendong subconsciously felt that it was too few, but considering that there was not much music in this era, he said: "Then pick a few better-sounding songs and try to play them, or play them in public It's played a lot on the radio."
"Okay." Zhang Hui immediately ordered his men to operate.
After a while, some more music sounded from the speakers outside the broadcast room. Each piece of music lasted about 2-4 minutes. Ten minutes later, six songs were played. When the seventh song was played, Yang Wendong waved to stop, and then asked: "Lao Zhang, there is still a lack of good music in Hong Kong, or is it because my taste is more demanding? ”
Theoretically speaking, Yang Wendong's requirements for music taste must be higher than those of this era. After all, he has listened to so many classic music in his previous life.
He was not very satisfied with the Chinese music that was played just now, but if the current Hong Kong citizens think it is okay, then it is okay.
Zhang Hui said: "I can't say this, but a lot of Hong Kong music comes from the mainland more than ten years ago, and there are basically no new songs in the past ten years.
On the other hand, I As you know in Japan, there is a lot of good music there, and there are basically a lot of new songs coming out every year.”
“The economy determines culture. Without a good economy, there is no cultural industry. " Yang Wendong nodded and said.
In another 20 years, Hong Kong's TV dramas, movies, and music will be popular in half of Asia. The foundation is that Hong Kong's economy became very strong in the 1970s. The Korean Wave swept Asia in the early 21st century, and the principle is similar.
Without a sufficient economy, there would not be so many people pursuing art, good music, and good movies and TV series.
Only an economically powerful country can export culture, and everything is complementary to each other.
Zhang Huixiao said: "This is the reason. The American film industry is so developed, and it is also the reason why there are enough viewing customers.
However, in the past two years, several film companies in Hong Kong have also It’s very good, but the music aspect is not very good.”
"Normal, average people don't even have radios, let alone buying record players." Yang Wendong also analyzed.
Hong Kong movies have already exceeded 500,000 Hong Kong dollars in box office, but TV series and music are still very sexy.
The reason is that you can go to the cinema to watch movies for a small amount of money, but if you want to watch TV series, you have to buy a TV set worth several hundred yuan and pay a cable TV fee of 25 yuan a month.
The average middle class can't afford it. Music is a little better. Record players are not as expensive as TVs, but only a few people own them.
Zhang Hui continued: "Many people in Hong Kong actually buy radios just to listen to music.
I have also arranged for people to go to Wanwan to purchase music copyrights, but it is similar to Hong Kong and there is not much good music there. "
Radio stations belong to the public sector. Even if they are private, they cannot openly violate copyright laws. The things they broadcast must be legally authorized, otherwise others will tell you.
" What do you think about buying in Japan? Yang Wendong asked suddenly.
Zhang Hui asked in surprise: "Go to Japan to buy?"
That’s fine, they will definitely sell it if you pay for it, but Chinese people don’t listen to Japanese songs? You don’t understand Japanese either? ”
"If, I mean if..." Yang Wendong paused and said, "We buy Japanese songs and then add Chinese to them, what do you think?"
As for music, Yang Wendong is in He was also very interested in Hong Kong's Cantonese songs in his previous life, such as Beyond's songs, which he liked very much, even 30 years after Wong Ka Kui's death.
But he also knew that the early Chinese songs from Hong Kong and Wanwan were not original in terms of "song". Instead, they bought the copyright of Japanese songs and sang them back.
"This..." Zhang Hui heard this for the first time. He thought about it and said, "This might actually work, provided that the entertainment company in Little Japan agrees to do this."
Yang Wendong smiled and said: "Can they still make money if they have money? There may be some restrictions, such as it can only be translated into Chinese and can only be played in Chinese-speaking areas."
In his previous life, he didn't know when Hong Kong and Taiwan singers started covering Japanese songs, but since it was possible in the 1970s and 1980s, it should be possible now that it's almost the 1960s.
In particular, Japan in this era is not as strong as it was in the 1970s and 1980s, and the demand for "money" is bound to be higher.
"Okay, then I will send people to some entertainment companies in Japan to ask." Zhang Hui agreed.
Yang Wendong nodded and said: "Well, Changxing Industrial's adhesive hooks have begun to be exported to Japan. There are also some Japanese yen in the account in Japan. If you need it, it will be just for you, so as not to have any leftovers when exchanging currency. Loss.
Or U.S. dollars are fine. I also have companies registered overseas and have U.S. dollar accounts. ”
In this era, the cost of foreign exchange transactions is very high. HSBC and Standard Chartered rely on this to absorb the hard-earned money of countless export companies in Hong Kong.
Therefore, a lot of his foreign exchange is stored overseas, especially the large amount of U.S. dollars after exporting sticky notes. They have long been left in some overseas bank accounts by the intermediary trading company he registered before. .
As for investments in Hong Kong, such as possible future real estate, new factory construction, etc., bank funds will be used as much as possible in order to maximize benefits.
"Okay." After Zhang Hui agreed, he asked: "Then we buy the copyright, who can we find in Hong Kong to write lyrics and sing?
We will do this ourselves. I’m afraid not, we need some professionals.”
"Do you know such a person?" Yang Wendong asked.
Artists mainly focus on talent, and it has little to do with hard work or not. Even if it is not an original song, not everyone can do it;
There are very few such people, especially nowadays Hong Kong’s music industry is not very prosperous.
Zhang Hui replied: "I don't think I know them, but I have channels to contact such people, but how should I deal with them? We don't have to poach them, right? We are not an entertainment company."
Yang Wendong thought for a while and said: "Then just buy out their creations. We will pay the Japanese side to buy the song cover rights, and then ask them to write the lyrics.
If they can sing well, then you can let them sing. If not, find other people. Each person will spend a sum of money on each project, but we must ensure that all the copyrights of the music after the cover are in our hands. ”
For the sake of radio playback rate, it is good to have some cover songs in hand.
As for the music industry, judging from the follow-up feedback, if it is really profitable, it can be planned. , especially when Hong Kong's electronics industry explodes in a few years, the prices of electronic products will also drop significantly.
Music, TV dramas, and even today's radio stations that rely on electronic products will see substantial growth. < br>
“Okay, I understand. Zhang Hui nodded and said: "I will proceed from these two directions at the same time, but whether it is purchasing music copyrights from Japan or dubbing lyrics from singers from Hong Kong, the speed is beyond our control. ”
Yang Wendong said: "This is natural, and we don't need to be in a hurry. This matter is very important, but it will not affect the life or death of our radio station.
What is important now is the preparation of various equipment, and then professional talents It won’t be too late to carry out the training step by step after the radio station starts broadcasting.”
“Okay,” Zhang Hui agreed.
……
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(End of this chapter)