Chapter 236 The popular Carrefour supermarket
The service staff said with a smile: "Yes, the goods have prices on them. You can take them away as you like, as long as you check out at the front."< br>
"Okay, thank you." The middle-aged woman said quickly, and the service staff nodded politely and left. There are many people who need their explanation now.
The middle-aged woman said to the people around her: "It's so convenient that you can check the price yourself."
The man said: "Yeah, the most annoying thing in the past was going to the grocery store or department store. In the store, when I see several things, I have to ask the price one by one;
The shop owners were impatient after asking too many questions, and I felt so embarrassed. It was so comfortable to put them outside like this, letting us look at the prices and choose carefully. "
"Let's go buy some food. The middle-aged woman said again: "There are snacks over there." ”
……
In other places, many people were wandering around the supermarket curiously, as if they were seeing a new animal for the first time.
They had all the animals in their hands. There is a plastic basket that you can get at the entrance of the supermarket. Everyone can put the products they like directly in their own basket
This kind of shopping experience is unprecedented.
On the other side, many people also ran to the home appliance area.
Many TV sets, refrigerators, radios, and even household air conditioners (air conditioners) are placed together, with prices for everyone to choose from.
“There are so many TVs.” A woman was very happy and said to the man next to her: “We just want to buy a TV. You see there are so many TVs here, it is convenient for us to compare.”
The man nodded and said: "It's convenient. If you go to other shopping malls, you can only look at them one by one. Those shops are not together yet, and everyone is tired from running around."
The two of them quickly started shopping around the TV area. They all had prices, and they could tell the size at a glance. They quickly selected the right one.
At this time, the service staff came over and said: "You two, today is the first day that our Carrefour supermarket opens, and you are sure to get a 5% discount."
"95% off. "The man asked: "Miss, can't it be cheaper?"
Service The clerk continued with a smile: "Sir, the price of all the products in our supermarket is non-negotiable, and you can go out and compare. Our prices are definitely very favorable."
"No. Negotiate the price?" The man was a little confused. Even in more luxurious shopping malls, prices can be negotiated.
But he also knew that the price was indeed much cheaper than other shopping malls.
The waiter then said: "We don't want to negotiate the price because we will show you the most direct price. If you like it, it's okay. If you don't, it doesn't matter. This will save you time."
" The way you do business is really strange." The man thought for a moment and said, "But it's really convenient."
The waiter added: "Saving everyone's time and energy is the original intention of our Carrefour supermarket. Our prices are all written down. Although they may change, no matter when, as long as you see it, that is the price. "
"Yes, okay." The man nodded and asked, "Can you deliver it?"
When the waiter heard that the order was promising, he smiled and said: "Of course, you give us your address and we will deliver it to your home for free within seven days.
But it can only be delivered to Hong Kong Island. There may be a fee in Kowloon. "
"On Hong Kong Island, it takes seven days?" the man asked.
The waiter said: "Normally it's three days, but I'm too busy today, so..."
"Okay." The man nodded.
At first glance, there are many people around, and there are also many people buying electrical appliances. If they all have to be delivered, it will indeed be very time-consuming.
The waiter said happily: "Which one do you like, I'll register it here.
For large items, you don't have to queue at the cashier in front, just pay directly with us. Yes, we will give you a stamped receipt as a receipt.
There is also a phone number on the receipt. If there is any problem, you can contact us for repair. "
"Okay," the man nodded. .
It would be quite convenient if it could be repaired.
“You can actually take whatever you want, and there are prices on it.” A reporter holding a camera also held a basket, looking at things while walking, and taking a few photos by the way. .
"Yes, Brother Li, this is too convenient." A female reporter next to him said the same.
"Azhen, please pay more attention to how convenient it is for ordinary citizens to buy things here." Brother Li followed and said: "I want to make a report about the convenience of shopping here.
Although the media has publicized this matter before, the perspective is different. We need to describe it in detail from the perspective of ordinary people.”
"Okay." Azhen nodded and said, "Then we will divide the troops into two groups, each take their own photos, and we will compile the photos together later."
"Okay, we can also do some interviews and have written records. ." After Brother Li reminded him, he looked at the things he had bought and said, "I put this aside. No one will take it, right?"
"It's not settled yet. Who will take it?" Azhen smiled and said: "It's different here. If it's in other department stores, you have to hold it in your hand."
Brother Li nodded: "That's right. We need to compare it with department stores later. This will give you a better sense of the difference between shopping malls."
"Okay." Azhen looked at the dense crowd around her and said, "Then I will go to the east and you will go to the west."
"Okay." Brother Li also started to take action.
Hold the camera and look for the right expression among the crowd. Camera film is also relatively expensive, so you can’t take random photos.
On the other side, several people gathered together, holding a camera with the word "丽的" reflected on it.
"Have a good job. It will be on the news tonight. After shooting, go back and edit the movie immediately at noon." A middle-aged man greeted a few younger brothers around him.
One of them said: "Brother Wei, don't worry, we know what we're doing and we'll definitely get it right."
"Yeah." Brother Wei nodded, and then said: "Don't mention it, this store called a supermarket is really convenient. I want to take something home. I don't need to ask the price one by one like other stores. I'm sorry. Dead.”
“Yeah, you can see a lot of things here at once, and you can buy whatever you want.” A boy said with a smile: “I never want to go shopping elsewhere again. "
Brother Wei shook his head and said, "It's just too far away from home. Although it's convenient, it's impossible to travel half of Hong Kong just to buy something, right?"
Little brother? Said: "Brother Wei, this is indeed the case now, but Yang Wendong is behind this Carrefour. The business of this store is so good, it is impossible for him to open only one store. In two years, there will be one near our home."< br>
“That’s right.” Brother Wei nodded and said, “Even if he doesn’t build it, other consortiums should do this kind of business.”
"It's impossible for Yang Sheng to make such a mistake." The younger brother whispered: "I heard that Changxing Real Estate has recently acquired large areas of single-storey or double-storey properties in Central, Admiralty, and Wan Chai. It must be to build Carrefour again. "
"Why do you pay attention to this kind of thing?" Brother Wei was a little curious.
They are in the media and have many contacts, but there are too many real estate transactions. Generally, only large-scale property transactions attract attention. Others are numerous every day. Who is interested in knowing about them?
The younger brother paused, touched his head, and said with some embarrassment: "My family's property has been spotted by Carrefour."
"It belongs to your family?" Brother Wei almost dropped his jaw in shock. , did you meet the hidden rich second generation and come to Li's TV station to experience life?
The younger brother smiled and said, "Brother Wei, let's have a good time shooting, shall we? The shopping environment here is so good, but after we finish shooting, we have to go back for business. I heard that Yang Sheng specially invited us here, and the superiors attach great importance to working with him. Cooperation."
"Yes, okay." Brother Wei nodded.
The people at Li's TV station naturally know who Yang Wendong is. This is also the first time the two parties have cooperated.
Li’s senior management also wanted to catch up with this rising Chinese star. After all, TV stations also have to make money.
The younger brother said again: "Brother Wei, let's go to the cashier. There are many people there."
"Okay." Brother Wei nodded, and then followed him together.
When I arrived at the checkout counter, I immediately found that there were almost 20 people checking the goods, and there was another person sitting next to him, calculating the price with a pen and paper.
"Business is really good, but the settlement is a little slow." Brother Wei said with a smile: "The camera is pointed."
The younger brother also said: "It's a little slow, but there are people queuing up. , That’s only possible if the business is good enough. How many people want it?”
“Yes.” Brother Wei nodded and said, “We will interview a few people later to see what the citizens really think. Choose one to go on TV.”
"Yeah." The younger brother agreed.
In the center of the Carrefour supermarket, two ghost guys looked at the crowd around them. One of them sighed and said: "Lincoln, we are a step too late."
Lincoln sighed and said: "Yeah, What a pity. We are not the only smart people. We just didn’t expect it to be done by a Chinese.
However. There is also an advantage. If Carrefour can grow bigger in Hong Kong, it will drive the development of the supply chain, and it will be much easier for us to run a supermarket in the future.
As you know, we were still undecided at the beginning. Do you want to open a supermarket in Hong Kong? The reason is that the supply chain is too complicated and the cost cannot be reduced. ”
"This is true, but I am worried that the boss behind Carrefour has far more financial resources than Watsons. Now our company is losing money in all businesses and does not have much liquidity. Once they really expand rapidly, we may want to enter the city. It’s too late.” The ghost guy on the other side sighed.
“This is beyond our control.” Lincoln nodded and said, “I heard that Hutchison wanted to acquire our company.”
“Hutchison? That’s not bad. , is much better than leaving Watsons half-dead like this now.”
Everyone in the Carrefour supermarket was shocked by this new shopping model. It was so convenient and it was so fun to get started. Shopping, this experience is unprecedented.
Yang Wendong was also walking in Carrefour Supermarket, with a few friends beside him. Others who came to enjoy the show basically left after the ribbon-cutting.
After Zheng Yutong looked around, he asked: "Yang Sheng, this supermarket of yours is really attractive to people, there are so many people."
Yang Wendong smiled and said: "This is a kind of The new way of shopping, plus I have let the media promote it for a long time, naturally there will be more people.”
The biggest advantage of controlling part of the media is that I can focus on publicity when needed. This is not a resource that can be bought with money.
Zheng Yutong said again: "Yes, it is really more convenient to come here to buy things without asking the price, and it can also save labor."
"You can't save much labor, everyone Labeling products also requires a lot of labor to ensure they are not labeled incorrectly," Yang Wendong said, shaking his head.
Although barcodes have appeared a long time ago, there is no hardware that can scan them, and there is no corresponding data processing equipment, so everything is in vain.
Historically, barcodes were not used in bulk until the early 1980s.
It was not popular until the 21st century, because it is not only a problem of equipment and computers, but also the need to unify the supply chain to print barcodes during production and other issues.
Before this, supermarkets could only use the traditional "artificial intelligence" model: putting price tags.
This is also very laborious. It requires a lot of people to post it, and people need to check whether it is correct.
Zheng Yutong nodded and said: "Yes, so many labels are a waste of labor, but it is worth it to bring such a good shopping experience.
If I were to buy daily necessities, I would rather be more expensive. I’m going to buy here.”
“Yes.” Yang Wendong smiled and said, “This is the advantage of supermarkets.”
In fact, the prices in Carrefour supermarkets are no better than those in other department stores. The reason why it is cheaper is because we are currently just one company and there is no way to control costs. If the property is not owned by oneself, then normal people will not be able to do this business at all.
Only when the number of supermarkets increases and the scale of procurement and transportation becomes larger in the future can costs be reduced.
Zheng Yutong thought for a while and then said: "Yang Sheng, my mall will probably open in June next year. Originally, I wanted to introduce a small department store. How about opening a store in your Carrefour?"
"How much area can you give me?" Yang Wendong asked.
Zheng Yutong replied: "How about 5,000 square feet?" "5,000?" Yang Wendong shook his head and said, "This is too small. Look at our current supermarket, which is 15,000 square feet."
In the past, supermarkets in the mainland were often tens of thousands of square meters or even larger.
However, the size of supermarkets in Hong Kong is naturally incomparable. In previous generations, supermarkets in Hong Kong were not large in size and were basically medium-sized. This was also due to the unique environment.
Of course, in this era, supermarkets with tens of thousands of square meters can be built in non-prosperous areas.
Even in Central, 5,000 square feet is too small. Carrefour needs to grow in size to attract more people and reduce operating costs.
Zheng Yutong asked: "My shopping mall area is not comparable to yours. What is the minimum area required for a Carrefour supermarket?"
"10,000 square feet." Yang Wendong said.
"It's still a bit too big." Zheng Yutong frowned and said, "8,000, I'll find a way to get two floors together."
"Well, I'll let someone go and take a look first." Yang Wendong also knew. , every inch of land in Central is at a premium.
"Okay." Zheng Yutong agreed.
A few people walked to the cashier and saw a camera filming.
Zheng Yutong smiled and said: "Yang Sheng, if it is on TV, Carrefour's reputation will be even greater."
"Yes, there are still a few people in Hong Kong who have TV sets." Yang Wendong nodded and said.
He specially invited people from the TV station to come here just to increase the exposure.
It’s just that in Hong Kong today, TVs are relatively expensive, and the cable fee for Li’s TV station is even more expensive, costing HK$25 a month, which is really not affordable for ordinary families.
But the good thing is that those with TVs are really considered rich, and they can accurately promote high-value customers.
Zheng Yutong added: "I heard that foreign countries are developing wireless TV stations, and I guess Hong Kong will soon do so."
"It's possible." Yang Wendong nodded.
After a while, Zheng Yutong also said goodbye and left. Yang Wendong looked at Jin Yong, the only one who had not left, and said, "Chasheng, how about we find a place to eat in this mall?"
"Okay." Jin Yong said: "Wait for me to settle the account."
Yang Wendong said with a smile: "Cha Sheng, among the people I invited here today, you are the only one who is really here. Shopping."
Jin Yongze said: "It's normal. I was invited here because of my dignity. The other people you invited are all business elites or high-ranking officials in politics. Who are they? I need to buy something myself.”
"That's right." Yang Wendong nodded. He didn't want to buy anything from home: "Cha Sheng, if you buy it today, I'll count it as free for you."
"No, I don't want to do it because of this I owe you a favor." Jin Yong added: "In addition, I also plan to write an article about how convenient shopping here is. Does Yang Sheng agree?" "You will write it yourself?" Yang Wendong? asked rhetorically.
As a celebrity, even if Jin Yong writes an article that has nothing to do with martial arts novels, many people will watch it. Besides, Jin Yong’s writing style itself is very strong. The same thing will happen in the hands of people with strong writing skills. The stories written are all different.
Jin Yong said: "Yes, Yang Sheng's supermarket can bring real benefits to Hong Kong people. It saves a lot of time. If your business is good, then you can open a branch in the future. With more and more, shopping becomes more convenient for everyone, including me.”
"Okay, I can't ask for more." Yang Wendong looked at the things in Jin Yong's basket and said to one of his men: "Aying, help Cha Sheng line up;
Cha Sheng, let's go out first? "
"Okay." Jin Yong nodded and said, "I will pay for it later."
After that, he handed the basket to Aying.
Then, several people came to the third floor of the shopping mall, which is a place dedicated to eating. After seeing a shop, Jin Yong said: "Yang Sheng, the supermarket downstairs is a bit like a buffet. ”
"It's a bit." Yang Wendong nodded and asked again: "Cha Sheng wants to eat at the buffet?"
"Forget it, I can't eat, I'm full every time, just find a small shop." Jin Yong shook his head and said.
"There is a dumpling shop in front, how about it?" Yang Wendong asked.
"Okay." Jin Yong said.
A few people came to a Yunji dumpling shop. At this moment, there were many people queuing in each shop. Yang Wendong also used his privileges to find a separate private room.
After everyone pointed out their needs, Yang Wendong said: "Cha Sheng, I invite you to come today. In addition to celebrating the opening of the shopping mall, there is one more thing I want to tell you; my Hong Kong and China Daily is going to be a regular newspaper."
"Ordinary newspaper?" After hearing this, Jin Yong was not surprised: "That's right. You have been very successful in high-end newspapers, so you must follow the normal route."
"Yes. "Yang Wendong also said: "The high-end is to obtain customers with strong consumption power, but in the future, the most important market for the newspaper industry is the mass market."
In the past, I took the high-end route through color newspapers. With this attraction, he came to enter the newspaper industry. Otherwise, his capital was not very sufficient at that time. How could he be an ordinary newspaper and compete with old newspapers with decades of experience?
Now Hong Kong and China Daily has become a high-end brand, with daily sales ranging from 8,000 to 10,000. In the future, sales will increase as Hong Kong's economy becomes stronger.
But it is basically impossible to grow explosively anymore. If your own newspaper wants to develop further, it can only open up the ordinary newspaper market with sales of more than ten times.
Jin Yong nodded and said: "It is true. The biggest sales volume is ordinary people, and Hong Kong's economy is getting better and better, and more and more people are buying newspapers.
But why did Yang Sheng tell me this? Don’t you want me to promote your new newspaper in the future?”
“Haha. "That's not the case." Yang Wendong explained: "Chasheng, you and I can be considered friends. In the past, many of my advertising and publicity needs were through Mingpao;
Now I If we want to build a new newspaper, we will have to compete with Ming Pao. You will definitely know about it later, so I might as well tell you first.”
Jin Yongze said: "Yang Sheng is too polite. In Shangyanshang, even if you don't make ordinary newspapers, those orders are not necessarily given to me;
In fact, I can also guess that you will leave today. At this stage, normal entrepreneurs will find ways to expand after they grow large, and the easiest way is related to the original industry. "
"It is true to talk about business," Yang Wendong said again. Said: "But I will still inform my former partners; and in the future, maybe we will cooperate, and it is impossible for my media to completely eat all my own advertising."
If it is normal. Newspapers, even Galaxy Daily, which sells tens of thousands a day, are nothing in the eyes of today's Yang Wendong;
However, Jin Yong is a special person. He will become famous in the future, so it is necessary to be friends with him. And the most important thing is that his martial arts novels are not even halfway started, and there will be many classic books in the future.
In the future, I will jump from paper media to the screen. Whether it is movies or TV, if there are Jin Yong's martial arts works, it will be a qualitative leap.
"Okay, thank you Yang Sheng for taking care of me." Jin Yong smiled.
With Yang Wendong's current worth, telling him such a thing is a great honor to him.
"OK." Yang Wendong stopped discussing this topic. If he talked too much, it might make Jin Yong confused. In fact, it was not a big deal in itself.
After lunch, Aying brought some of the things Jin Yong had purchased before. He was holding a canvas bag in his hand, but it looked a bit old.
Yang Wendong frowned, and Aying quickly explained: "Yang Sheng, I couldn't find a good cloth bag in a short period of time. I'm sorry."
"Cloth bag?" Yang Wendong then asked: "Supermarket Did the customers bring their own bags?"
Aying replied: "Yes, or baskets."
"What about other places, other shopping malls or department stores? "Yang Wendong asked again.
He also remembered that when he first started his business in the early days, he went to the vegetable market to set up a stall, and the people he saw coming to buy vegetables all brought vegetable baskets or cloth bags.
At that time, he also noticed that there were no plastic bags, but this thing was not a matter of creativity, but of materials, and he had no way of starting it in the early days.
Aying replied: "It's the same, but some high-end shopping malls will provide paper bags."
"Okay, that's it." Yang Wendong couldn't blame his subordinates, it was also his fault What I didn’t expect;
It is indeed difficult to find a suitable bag in such a short period of time.
Jin Yong obviously didn't care either. After taking the bag, he said, "Thank you very much. How much does this cost? I'll give it to you."
Aying looked at Yang Wendong and said after receiving the agreement: "Total."
Afterwards, Jin Yong said: "Yang Sheng, then I will leave."
"Okay." Yang Wendong He also said: "Then let's go to the garage together, I have to leave too."
"Okay, let's go together then." Jin Yong laughed.
In the afternoon at Changxing Shopping Mall, the flow of people is much less than in the morning, but the total amount is still considerable.
Inside the Carrefour supermarket, there were slightly fewer people, but there were still a lot of people queuing up.
"Old Liu, can the checkout speed be faster?" Yang Wendong asked.
Seeing so many people queuing up, he was very anxious. If the business was so good that many people became impatient in queuing, it would be a loss.
Liu Huayu said: "Yang Sheng, the speed of this single counter is not easy to improve. The people I am looking for are not weak in mathematics.
Unless we add more counters, that's it. If so, space will have some impact.”
"Then add a little more first. At worst, the goods will be slightly less." Yang Wendong thought for a while and said, "We can flexibly adjust appropriately in the future."
In the era without electronic calculators, it was true that people could only do calculations.
As for the mechanical calculator, that thing is too complicated, too expensive, and too heavy. It can be said to be the crown of the human mechanical industry, but it has no practicality.
"Okay." After Liu Huayu agreed, he added: "Yang Sheng, Carrefour's business is indeed beyond my imagination, so I am a little unprepared."
Yang Wendong nodded. The head said: "It's okay, how can you not make mistakes in doing business, and besides, this is a good mistake.
Next, you have to find a way to sum up experience and cultivate talents based on this supermarket. Then we need to expand to the surrounding areas. "
"Understood, Yang Sheng. "Liu Huayu said with a smile.
Coming to Hong Kong to follow the new boss is also a big gamble for him. Now that the gamble has won, he is probably happier than the boss and will do his best to make the supermarket chain a good one.< br>
......
That night, Yang Wendong stayed here, waiting for the final data.
"Dong dong dong..." There was a knock on the door, and Liu Huayu walked in and said happily: "Yang Sheng, today our Carrefour supermarket received a total of 7,126 customers and sold a total of 356,000 products. This number has exceeded There are a lot of Wal-Marts, and it is estimated that there are very few single-day figures like this in the United States."
"356,000!" After hearing the number, Yang Wendong said happily: "Okay, I will give all the employees tonight. The employees went out for a late-night snack and gave each person a small red envelope to celebrate.”
356,000, this number was nothing in a mainland supermarket in the previous life, but in today’s Hong Kong, it is enough to buy Central No. 6. Seven thousand-square-foot mansions.
Of course, it is not possible to directly compare the price multiples, but it is still a very astonishing number.
To describe it as explosive does not seem to be an exaggeration.
……
PS: Please give me a monthly ticket.
Today is a big chapter. I will resume the second update tomorrow. I will add the chapters from yesterday and the day before next month at the beginning of next month.
(End of this chapter)