Chapter 244: Acquiring the Land King and Getting to Know Huo Yingdong
“No wonder the Hong Kong government requires that this piece of land must be built with a hotel.” After arriving at the Peninsula Hotel, Yang Wendong said with a smile: “This Hong Kong has never been the same so far. The Peninsula Hotel can only sell it, but the quality of other hotels is always not enough. Now even the real estate auctions are coming to the conference hall here."
Zheng Zhijie next to him said: "Yes. Hong Kong is currently short of luxury hotels. It is said that the Hong Kong government has asked several British giants to invest in hotels in Hong Kong, and is also trying to introduce overseas international hotel chain brands."
"Well, I have also heard about this news. " Yang Wendong nodded and said.
The Cultural Oriental Hotel in Hong Kong, which was relatively famous in its previous life, belonged to the Jardine Matheson Group, but it has not appeared yet. It is probably a hotel brand created by Jardine Matheson in compliance with the requirements of the Hong Kong government.
There are even less hotels of other international brands. Many international hotels in Hong Kong in the previous life also started to settle in this era.
Zheng Zhijie added: "I heard that it is also because of the British request. They want Hong Kong to become the British crown in Asia. This is good news for our real estate company."
"Indeed." Yang Wendong smiled and said nothing more.
The British government does indeed want to develop Hong Kong. After all, the United States has been trying to undermine the Commonwealth's trade protection. If there is a local economy in this alliance that is not good, it will naturally collapse internally.
In terms of interests, although the United Kingdom has authorized Hong Kong to be financially independent and does not need to pay taxes, it actually gave up because of international pressure. And it does not collect taxes directly, which does not mean that there is no need to pay taxes. There are many British capitals that control the entire Hong Kong.
Everything is actually for profit. As Hong Kong's economy becomes stronger, British capital can obtain higher returns.
In order to maintain "fairness" in this process, the Chinese community can also benefit a lot as long as they seize the opportunity, especially in the real estate market.
Under the guidance of the on-site personnel at the auction, Yang Wendong and others also successfully avoided being interviewed by reporters and then came to the auction site.
At first glance, most of them are ghosts, with only a few Chinese.
"Yang Sheng, over there is Ichiro Yagyu, the person in charge of the Hong Kong office of Japan's Sumitomo Real Estate Company."
Zheng Zhijie pointed in one direction and introduced.
"Japanese? I thought they were Chinese." Yang Wendong nodded and said.
Just now he was looking for the Chinese faces at the scene, and he almost recognized them by mistake.
Zheng Zhijie pointed in another direction and said: "Yang Sheng, let me introduce to you. The tall ghost guy over there is Mr. John Keswick of the Land Group. He is a member of the Keswick family. The person responsible for the real estate business in Hong Kong is from Swire..."
Zheng Zhijie introduced the ghost guys from the big conglomerates at the scene one by one.
After listening, Yang Wendong said: "The heads of the real estate companies of several major foreign banks in Hong Kong are all here."
"Yes." Zheng Zhijie added: "And there are Several medium-sized foreign banking consortiums must be from the Andal Stone Group...; this one is Qi Dezun, the boss of the Hutchison Group..., over there..."
"Qi Dezun?" Yang Wendong looked at it. Got this person.
In the early 1960s, Hutchison was not one of the four major foreign banks in Hong Kong. Compared with Jardine Matheson, Swire, and Wheelock, there was still a certain gap. It was Qi Dezun in front of him who turned Hutchison into a successful business. The future British giant.
It's just too good to be successful, but the ability is still very strong.
Subsequently, Zheng Zhijie introduced other people. After the introduction by the British ghost in Hong Kong, he turned to the Chinese, including the He family, the former richest man in China, and several other local families that were famous in the 1930s.
In addition, there is another person who is very special.
Zheng Zhijie said: "Yang Sheng, that is Huo Yingdong Huo Sheng. He also invented the off-plan and strata sales, which stimulated the entire Hong Kong real estate market.
Strictly speaking, if Without his invention, our Changxing Real Estate would not have developed so fast.”
"Yes." Yang Wendong nodded and said, "It's a pity that this business method does not have a patent, otherwise he would have become the richest man in the world."
In fact, many people wronged Li Hugua in his previous life. Although this guy has a dark heart , but he really didn’t invent off-plan properties and public stalls.
Before the 1950s, houses in Hong Kong were sold by the house. The basic way of operating the real estate market was that real estate developers sold them to wealthy rent collectors, selling them one by one, and then the rent collectors Then rent it to a large number of ordinary people.
But a building is too expensive, not many people can afford it, and the real estate market has been mediocre. However, Huo Yingdong invented stratified sales, selling one floor at a time, and persuaded Hong Kong The government issued property rights certificates by layer, and the market became an order of magnitude hotter.
In this process, the concept of public stalls also emerged.
Later, Huo found that the return of funds was too slow, so he invented an off-plan property. For a 3 million real estate project, he only paid 130,000. The rest was money from the off-plan property or the bank. After the project was completed, he could earn a profit of one million yuan. million.
As a result, the real estate market is completely booming...
Zheng Zhijie said with a smile: "Yes, it is said that many other countries have also begun to learn to sell off-the-plan properties."
"Well ." Yang Wendong nodded and did not go over to say hello. There was no need to be so deliberate.
……
The auction hasn't started yet, and everyone is greeting people they know. Yang Wendong also found an acquaintance from Standard Chartered Bank and chatted.
After a while, Huo Yingdong came over and said, "Hello, Mr. Smith."
"Hello, Mr. Huo." Smith from Standard Chartered Bank said with a smile, "Two You should know me, right? You don’t need me to introduce you?”
Yang Wendong replied: “Yes, Huo Sheng’s name is well-known in the real estate market!”
“Haha, Yang Sheng is humble. ” Huo Yingdong said with a smile: “Yang Sheng is now a role model for the Chinese in Hong Kong. He started from scratch and now spans the three major industries of industry, real estate and shipping. It is really enviable.”
"Huo Sheng has won the prize." Yang Wendong asked again: "Huo Sheng came here for the land at No. 2 Queen's Avenue?"
"No." Huo Yingdong shook his head and said, "My The target is the residential land in the front. The land on Queen's Avenue can only be built as a hotel. I am not very interested. Is Yang Sheng here for this land? "
"Yes," Yang Wendong nodded. : "Then we don't have any conflict of interest."
In this real estate auction, it is naturally impossible for the Hong Kong government to launch only one piece of land. Before the land king, there are many other pieces of land.
Including seven or eight pieces of residential land on Hong Kong Island and Kowloon Peninsula, as well as small areas of commercial land in Happy Valley, Causeway Bay, Wan Chai, and even industrial land.
However, when Yang Wendong came here, he only focused on land kings. Although other lands were good, they were not unique. In the next 66 years, there would be opportunities to acquire them at low prices. Now that funds are limited, the land he wants to acquire is naturally a large one like Queen's Road. area of land.
"Yang Sheng, many financial groups are interested in this land. You are under a lot of pressure." Huo Yingdong reminded.
"I know." Yang Wendong nodded. No one is a fool. Everyone knows the value of this land.
If he were not restricted and could only build hotels, then Yang Wendong would not be sure that he would be able to defeat the local British-funded conglomerates. Compared with Jardine Matheson’s market value of nearly 1.8 billion Hong Kong dollars, the current Yang Wendong is not even comparable. A fraction of others...
However, historically, it was the American consortium that succeeded in bidding and also introduced Hilton. This means that even if the local consortium is interested, it is not very big, so it gave itself this opportunity. .
"That's good." Huo Yingdong nodded and said, "Then I wish Yang Sheng a successful bid."
"The same goes for Huo Sheng." Yang Wendong said with a smile. Afterwards, Huo Yingdong and Smith said goodbye and left. Zheng Zhijie, who was beside him, said: "Huo Sheng's investments over the years have been mainly residential. Even if he occasionally built commercial buildings, they were all sold. There are very few properties he owns." . ”
“I guess they don’t trust the British Hong Kong government.” Yang Wendong also speculated.
In the early 1950s, what Huo Yingdong did actually offended the British Hong Kong government. However, there were many people who did this at that time, and even the British in Hong Kong deliberately turned a blind eye. , so there was no deliberate suppression.
But a few years later, when the struggle between the left and right factions in Hong Kong became serious, Fok even openly opposed the British in Hong Kong, and was then frantically suppressed.
Huo Yingdong probably also knows the risks, so he invests less in real estate. This is contrary to many people who are worried about the future.
……
After another ten minutes, the auction officially began.
Yang Wendong was just an observer, watching many consortiums competing for land in different places.
The real estate downturn in the first half of the year has now disappeared. Everyone is vying for various good positions, because as long as they get it, it means that millions of profits may have been obtained.
"Yang Sheng." Zheng Zhijie said: "The current quotation has already exceeded the normal land price by a lot. It is estimated that many people have also factored in the future appreciation space."
< br>"Normally, real estate itself is about playing with expectations." Yang Wendong nodded lightly and said.
It is obviously impossible for you to win a piece of land originally worth 10,000 square meters at this price, so you must calculate how much the land may appreciate in the next year.
For example, if you are sure that the value can be increased to 15,000, the extra 5,000 also needs to be taken into consideration, because you do not consider what others will consider...
This will lead to further increases in housing and land prices, and the Hong Kong government is happy to see this happen!
......
In another hour, 9 pieces of land were auctioned in succession, and the transaction prices of 5 pieces of land set a new high in the price of nearby land.
It is conceivable that after the news here spreads, local land prices will rise sharply again.
Even some real estate tycoons who own a large number of properties in a certain place may maliciously raise local land prices through auctions...
"Next, the auction is for the land at No. 2 Queen's Road, Central, Hong Kong Island, with an area of 38,000 square feet." The auctioneer above said:
"Because this land must be built with a hotel, we can participate The only bidders are Jardine Matheson, Swire, Sumitomo Real Estate of Japan, and Evergreen Group of the United States...
The starting price is 28 million, and each increase must not be less than 500,000.”
“Wow~. "There was a low voice of discussion below. Although everyone knew the approximate price of the land and was mentally prepared, they were still shocked when they heard the figure.
You know, the Hong Kong government’s land sales revenue last year was less than HK$100 million.
"28.5 million!" Sumitomo Real Estate of Japan was the first to raise his hand.
“29 million!” Land Group didn’t want to let it go either.
......
Various giants are also competing for it one after another. Yang Wendong continues to wait. He does not need to intervene at this time.
After a few minutes, the scene became completely lively, and many people looked excited. As long as the price of Diwang hits a new high, it will drive up the housing prices in Central. Similarly, the increase in housing prices in Central will also drive up the housing prices in Central. The surrounding area is even further away, the Kowloon Peninsula.
Such is the charm of real estate that it can make everyone “commonly prosperous”!
“36 million.” The American Yonggao Group raised its sign again, and the scene suddenly became quiet.
Everyone is looking at Land and Sumitomo, which are the protagonists of this auction. Swire, Wheelock and a hotel company in the UK have already given up.
After a while, there was no movement from the two families. The auctioneer looked at the two families from above and still whispered to each other. However, due to the rules, he had to bang the gavel and said: "36 million The first time."
There was still no movement, and he said again: "36 million for the second time."
At this time, at Yang Wendong's signal, Zheng Zhijie held up the sign and said: "36.5 million!"
"Wow~" The people at the scene suddenly heard the sound of the sign being raised in another direction and quickly looked back.
"Yang Wendong? He actually wants to win this piece of land?" The people here are almost the top real estate tycoons in Hong Kong, and naturally they also know Yang Wendong.
“Has it not been half a year since this young man acquired 7 buildings on Hong Kong Island? He actually wants to buy this piece of land again?” Many people were shocked.
Several bidders from overseas did not know who this person was and quickly asked the Chinese around them.
"What? Are the sticky notes and trolley case this person's? Did you Hong Kong people invent them?" The two partners and bosses of Yonggao Group were even more shocked after hearing this.
They are from the United States, but they know how popular these two products are in the United States.
They have used them before, but they never noticed that these two products are actually from Hong Kong.
......
"Young people are terrible. In the future business world in Hong Kong, Yang Wendong will definitely be the overlord." Huo Yingdong said to the people around him with emotion.
Although I already knew that Yang Wendong wanted this piece of land, I originally thought that when the price reached 36 million, he would definitely give up. Unexpectedly, he actually came in.
The people around him nodded and said: "Yes, although the land is valuable, such a huge financial pressure is not something that ordinary consortiums can withstand."
"His industry is It’s really profitable, I understand.” Huo Yingdong said with a smile.
......
Around the auction, a dozen reporters immediately called to the photographers around them: "Hurry and turn the camera on Yang Wendong, he may be the protagonist of this auction today. ”
Every land king auction is a competition between Hong Kong's top real estate companies, and the winning bidder usually comes from just those few;
Changxing Real Estate Company is also relatively well-known in the industry, but Compared with traditional British giants such as Land and Land, it is far behind.
Especially this time, Land King is still located in a prime location in Central. If it is long If Xing Real Estate finally wins the bid, it will definitely become famous, and even the "Post-it Note King" behind it will become a new real estate tycoon.
Yang Wendong, who has attracted everyone's attention, does not care at all, which is also expected As a result, his wealth now qualifies him to participate in the most cutting-edge wealth competition in Hong Kong, whether it is real estate or shipping.
And such behavior will inevitably attract attention, which is normal in itself. How can you not be famous if you want to become a tycoon in Hong Kong?
"37 million." The American Yonggao Group quoted again.
“37.5 million.” Yang Wendong showed no sign of weakness.
“38 million.” After a while, Yonggao quoted again.
“38.5 million.” Zheng Zhijie raised his sign again, and the scene fell silent.
The two ghost guys from Yonggao Group turned pale at this moment, and seemed to be hesitating whether to follow them.
On the stage, the auctioneer looked at Yonggao with expectant eyes, but in the end he professionally shouted three times: "38.5 million for the first time", "38.5 million for the second time", "38.5 million for the third time", " Deal.”
PS: Please vote
(End of this chapter)