Chapter 248 Opportunity to enter the electronics industry
"Oriental Daily?" Qin Zhiye reviewed it several times in his mind and said: "This name is really good, concise, grand, and easy to remember."
Yang Wendong smiled and said: "That's the name."
He was originally entangled between Oriental Daily and Tiantian Daily, but after thinking about it, he still felt that Oriental Daily was more grand.
Qin Zhiye asked again: "Then Oriental Daily is similar to other newspapers?"
"Yes, most of them are similar. We can just use our funds, scale and experience to make a normal newspaper." Yang Wendong added: "But one thing is that we must focus on following the horse racing and stocks;
The other important point is Writing about ordinary people’s social problems and daily social stories is what ordinary people like to read, because they may encounter such things themselves.”
< br>Being a high-end newspaper in the past was actually a matter of seizing an opportunity in the Hong Kong newspaper industry that did not yet have color newspapers, taking the lead in capturing this market, and thus achieving success;
But now being a regular newspaper is a real There are no special advantages, so the simplest thing is to imitate the successful method of Oriental Daily in the previous life: writing horse scriptures, dog scriptures, daily stories of ordinary people, etc.
“Ordinary social stories.” Qin Zhiye thought for a moment and said, “Yang Sheng, there must be many stories like this in Hong Kong, but most people at the bottom cannot write.
If you want to explore their stories, you have to recruit a lot of reporters and go deep into society to interview and explore. "
"It doesn't matter, just recruit people. "Yang Wendong didn't care. In the past, Oriental Daily also had hundreds of ordinary reporters who specialized in looking for stories in the streets and alleys.
This actually has little to do with the illiteracy rate of the people. Even now it is 80, In the 1990s, everyone was literate and could write, but how many people would think of writing out their stories and sending them to newspapers?
"Okay. "Qin Zhiye was also very surprised.
High-end newspapers have high-end customers and considerable profit margins, but the market size is too small. In addition, he has a first-mover advantage, so there is no challenge if he succeeds. .
But now that ordinary newspapers can be produced, the market potential has suddenly expanded by more than ten times.
Of course, the profit is definitely not as good as that of high-end newspapers, but when it comes to newspapers, sometimes sales are more important.
Yang Wendong added: "Then start preparations during this period. After the Chinese New Year next year, it is best to have the team ready."
Funds, printing equipment, work sites, etc. , there is no shortage of newspaper companies, and even people can be led by some of the old masters of the existing team.
"Okay, I will recruit people as soon as possible." Qin Zhiye added: "But I can only go to my peers to recruit people."
"Then dig them. Don't worry too much. They have the ability to keep those people with high salaries." Yang Wendong said with a smile.
The media industry, now in the entire Changxing Group, is definitely not for profit.
Because the combined profits of radio stations and newspapers are probably not as good as a real estate project of Changxing Real Estate;
But its value lies in its "mouthpiece" function. It also has the effect of influencing some markets. Therefore, within the Changxing Group, the two major media businesses have a particularly high status.
After negotiating with Qin Zhiye about the follow-up to Oriental Daily, Zhang Hui, who is in charge of the radio station business, also came up and reported on the radio station's situation this year.
"There are now 400,000 radio users?" Yang Wendong said with a smile after hearing the number: "It seems that Hong Kong's electronics industry has developed quite well in the past two years, and the price of radios has dropped a lot."
< br>Hong Kong's electronics industry started in the 1960s. The earliest large-scale electronics factory was undoubtedly the factory jointly built by Sony and "Radio King" Hu Xiaoqing;
This factory assembled radios in Hong Kong and then in the Commonwealth Domestic sales allow Sony to bypass the Commonwealth's high external tariffs.
Therefore, Sony has transferred a lot of technology, and as the scale of this factory becomes larger and larger, the extended industrial chain is gradually formed.
In the two years from 1960 to 1961, there were more than a dozen radio factories in Hong Kong. The products of these factories naturally gave priority to the Hong Kong local market. This also resulted in the Hong Kong market that could only be imported. The price of radios has plummeted to 30% to 40% of the original price.
The plummeting price of radios is naturally good for radio stations, and Hong Kong commercial radio stations are naturally attracted by this trend.
“Yes, we did a spot check last month, and there should be almost 500,000 radios in Hong Kong now.” Zhang Hui said: “Most of them listen to our commercial radio stations.
< br>Our radio station is much more interesting than the other two.”
“500,000. "Then it should be reaching its limit, right?" Yang Wendong thought for a while and said, "There are more than 3 million people in Hong Kong, so it is estimated that there are only 700,000 or 800,000 households."
There are many single people in Hong Kong now. , but there are also some families with more than five people, and many even a little wealthy have several wives and even more children.
Zhang Hui said: "Judging from the number of households alone, it is almost reaching its limit. However, Hong Kong's economy is now better, so many people are beginning to pursue their own room or a radio of their own. < br>
This may be another big market. In theory, our number of users can increase further. Double."
"Well, the upper limit is still too low." Yang Wendong nodded: "It's better to complete this goal first."
The total population of Hong Kong is only more than 3 million. If any business only has the local market, the upper limit will be pitifully low, and it is unlikely that the radio station will go overseas, except for Macau at most.
The reason why the industrial and shipping markets are so large is because they are both major global businesses.
The real estate market is not small either, because it is sucking the blood of Hong Kong's economy. In addition, Hong Kong's special location, otherwise real estate would not be able to reach as high a level as in previous generations.
This is the upper limit of the media. However, it would be much better if a TV station came out. Although it is difficult for Hong Kong TV stations to be transmitted to foreign countries, TV programs can be produced, and the TV programs produced can be There is the Waifu Market.
The same is true for the film industry. In fact, the local market cannot make much money, and external ones are the most important. After the 1990s, Hong Kong TV and movies declined at the same time, also because the overseas market was conquered by Hollywood blockbusters. If we didn’t grasp the mainland market, it would naturally be useless.
Zhang Hui paused and suddenly said: "Yang Sheng, there may be some problems with this goal."
"What do you mean?" Yang Wendong asked.
Zhang Hui said: "The price of radios in Hong Kong will probably increase sharply soon."
Yang Wendong asked again: "Why?"
"Because Japan has strict regulations on transistors exported to Hong Kong. "There will be a large-scale export tax," Zhang Hui explained:
"In recent years, Hong Kong's local radios have also been exported to various places around the world. Competing for the Japanese radio market, Hong Kong exported more than 500,000 radios to the United States in the first ten months of this year.
The core cost of radios is transistors, which cannot be produced in Hong Kong. They used to be imported from China. Imported from Japan. "Has it only been two years since Hong Kong radios took over the Japanese market?" Yang Wendong was really surprised.
Although it was a matter of time, he never imagined that it would start in just two years.
In the eyes of Europeans and Americans in this era, Japan is the king of curls, but in 20 years they will find that Koreans are curlier than the Japanese, and in another thirty or forty years, they will find that, Chinese people are the most popular.
Today's Hong Kong is actually a microcosm of the mainland in its previous life. However, the total population is too small, and the real estate industry will be dominant in more than ten years, which means it is a short-lived "roll".
Zhang Hui confirmed: "Yes, radios have little technical content. Some small factories can assemble hundreds of units in a day by just hiring dozens of people;
Although the quality is average, it is cheap, and the export market is booming. In the past two years, most parts can be produced in Hong Kong, except for the core transistors. "
Yang Wendong nodded and said: "So Japan is ready to attack transistors? Restrict transistor exports to Hong Kong? "
"Yes, there is only news in this regard now, and Japan has not yet made a formal decision. Zhang Hui said: "But the news should be true. Everyone in the industry in Hong Kong who has some connections knows about this matter." "
Yang Wendong asked again: "What about importing from other places? "
Zhang Hui replied: "There are not many countries in the world that can produce transistors. The only one in Asia is Japan. The prices in Europe and the United States are more expensive. Even if Japan increases export taxes, it is still cheaper than Europe and the United States. a little. ”
"Japan should also have calculated the price well." Yang Wendong said.
Little Japan is not a fool. Adding export tariffs rarely occurs in other countries. This goes against the logic of normal trade. If you are cautious, you cannot give up the market to others.
Zhang Hui continued: "Once Japan adds export tariffs, the cost of radios in Hong Kong will increase a lot, which is bad news for us."
"Transistor!" Yang Wendong thought for a while and asked: "The mainland should It should be done, right?”
Although he is not familiar with the history of domestic technological development in the 1950s and 1960s, Yang Wendong seems to have seen information about BOE in his previous life. This company was the number one electronics company in Yanjing in his previous life. The factory was established in the 1950s and was the earliest manufacturer of transistors.
Zhang Hui said: "There are indeed some in China. Someone has also asked China Resources, but the production quantity is too small. It is said that domestic itself does not have enough, and they are all exported radios. Who dares to use domestic ones."
"Since If it can be made in China, then Hong Kong should be able to do it.” Yang Wendong said: "Do you know about transistor manufacturing?"
In previous lives, everyone was basically familiar with modern electronic equipment such as chips and integrated circuits, but in this era, transistors are the core of many electronic products, similar to Chips with previous lives.
Zhang Hui replied: "It should be possible. When Japan produced the first transistor, the conditions were not necessarily comparable to those in Hong Kong today.
But the difference is that Japan Hong Kong and Britain will not do this kind of thing if it is carried out by the government and led by enterprises.”
"It's just a dream to count on Hong Kong British." Yang Wendong smiled, and then said: "But the transistor matter still needs to be checked. It was okay then, but it doesn't mean it is okay now. Do you know any professionals in this field? Wanwan That’s fine, or overseas Chinese.”
What’s special about the electronics industry is that many technologies are very simple in the early stages, but as the technology iterates, the cost for newbies to get started will become higher and higher, and it will even become difficult in the future. Maybe you're getting started.
Talking about LCDs and chips in the previous life, there were countless factories around the world that could produce them in the 1980s, but in the 21st century, there were only a few left, and new players couldn't get in even if they had enough money.
Zhang Hui thought for a while and said: "I don't know the specifics of this technology. Otherwise, I will go look for it and see if there are people in this field in Hong Kong or Wanwan."
< br>"Well, okay, there should be one over there in Wanwan." Yang Wendong said again: "You contact Lao Wei, and you two will participate in this matter together."
The British in Hong Kong are in charge of lazy people. Except for people's livelihood industries, they basically ignore other economic activities. They also use "free market" as a high-sounding excuse and do not even control the banking industry. This eventually led to severe runs on Liao Chuang Hing and Hang Seng Bank.
Wanwan is much better. In the 1960s, ten major construction projects were proposed and implemented, which enabled the economy of Bayan to take off. At the same time, it introduced foreign investment, developed export trade, encouraged high-tech enterprises and heavy industry, etc.
Wang Yongqing’s Formosa Plastics Group was established in this environment, as were many other companies with high technological content.
"Okay." Zhang Hui agreed.
He probably already knows that his boss may be preparing to enter the electronics industry.
That afternoon, Wei Zetao came to Hong Kong Island from Kwun Tong. After seeing Yang Wendong, he immediately smiled and said: "Yang Sheng, an expert in the electronics industry, how many people do I know?"
"Do you know him?" Yang Wendong Somewhat curious, he asked: "Are they from Hong Kong? There are still experts in this field in Hong Kong now?"
Wei Zetao explained: "No, they are from the United States. Several of them are in several large companies in the United States. He also graduated from the electronics department of a local university in the United States."
Yang Wendong asked again: "Then how do you know them?"
Wei Zetao said: "Because Yang Sheng has publicly expressed his stance on Hong Kong before. To develop the electronics industry, I think we will definitely be short of talents in this field in the future;
So I asked Lin Youjing in the United States to look for talents in this field. He also found at least dozens of Chinese engineers through headhunting and gradually talked with them. Several of them said they could consider coming to Hong Kong. "
"Well done, this saves a lot of time. "Yang Wendong nodded and said: "Originally, I thought that we would wait until Hong Kong's electronics industry had some foundation before entering the market, but now they have encountered a shortage of transistors, so I also planned to advance. ”
As a time traveler, the biggest advantage is to know the future development trend. Making terminal civilian products is the most effective. Especially after you have capital, you can indirectly obtain channels by investing in the retail industry. And its benefits.
It was just that in 1959, my resources were limited, and the radio technology was simple, so I had no advantages, so I left it alone.
It was about to be 1962. , Hong Kong's electronics industry is about to explode, and Japan has restricted the export of transistors to Hong Kong in order to protect its radio industry. This will give itself a blank market and an opportunity to enter the electronics industry
Wei Zetao smiled and said: "This is what we should do. Then I will contact the United States. They happen to be on Christmas vacation and can let people there come to Hong Kong."
"Okay. ." Yang Wendong agreed.
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(End of this chapter)