Chapter 252 The Youngest Ship King
In the afternoon, Yang Wendong and Zheng Yuhua came to Oriental Daily.
Qin Zhiye naturally came to greet him. After returning to the conference room together, Zheng Yuhua informed Qin Zhiye about the successful cooperation with HSBC.
“This is good news.” Qin Zhiye said with great joy: “Yang Sheng, if I remember correctly, when the acquisition of these 24 freighters is completed, you will have 32 freighters under your command, totaling 471,000 "The ship's capacity is 100,000 tons."
"Yes." Yang Wendong nodded.
His cargo ships are all in the 10,000-ton class, but they are generally 12,000-17,000 tons, so the total tonnage is almost less than 500,000 tons.
Qin Zhiye thought for a while and said: "Yang Sheng, I have an idea. Oriental Daily is about to be published. How about we come up with a hot headline to attract a wave of Hong Kong citizens. What do you think? ?”
“You mean the title is a bit exaggerated?” Yang Wendong asked.
When I was chatting with Qin Zhiye, he accidentally mentioned the concept of "clickbait" in his previous life. After Qin Zhiye asked about it, he was immediately amazed by Yang Wendong's creativity.
However, we still negotiated later. First, it cannot be fake. Even if the title is a little exaggerated, it must be linked to the content; secondly, this method cannot be used too many times. If it is used too many times, customers will become numb.
"Yes." Qin Zhiye said: "I think the title [The Birth of the Youngest Ship King] is attractive enough."
"Ship King, I am not considered one, am I?" Yang Wendong shook his head and said .
Although the Hong Kong shipping kings in this era are not as good as those a dozen years later, they are not worthy of this title even if they are not one million tons;
Let’s just talk about the British-owned Wheelock With Swire, the tonnage is over 3 million tons. Dong Haoyun, the Chinese shipping king, has a tonnage of almost 1.5 million tons.
Whether it is capital or experience, Yang Wendong, at least now, cannot compare with these companies.
Qin Zhiye said with a smile: "That's why I use the word youngest. Strictly speaking, this is correct, right? There should be no shipping kings under 30 years old with a tonnage of more than 400,000 tons, right?"
At this time, Zheng Yuhua, who knew more about this, agreed: "Yes, there is no such person outside Hong Kong. If you define under 30 years old, Yang Sheng is indeed the only shipping king."
"You guys That makes sense." Yang Wendong also had to agree with this point of view.
With the age limit, he really deserves to be the "youngest shipping king", and he achieved today's achievements from scratch, not inherited.
Qin Zhiye added: "Yang Sheng, in fact, even if we don't expose it, other media will expose it sooner or later. There are some overseas media organizations that compile statistics on major companies around the world.
The tonnage of shipping vessels is also a focus of attention. ”
“Yes, there are many such media. Yang Wendong nodded and said.
In fact, many people like the information about the world's rich, but in this era, information transmission is very slow, and it is difficult to make detailed statistics.
Therefore, wealth Forbes only counts American companies.
But some publicly registered information, such as aviation and shipping, are easy to count.
Qin Zhiye added: "Besides, in terms of the number of ships, Yang Sheng is actually not much worse than Dong Haoyun, just because he has many oil tankers, and each oil tanker is basically more than 50,000 tons, or even 100,000 tons. This Only then did the tonnage gap widen."
"Yes, the tonnage is indeed not enough with just small freighters," Yang Wendong nodded.
Ordinary cargo ships in this era are basically in the 10,000-ton class. This is not because the shipbuilding technology is not available, but because cargo ships that are too large are not cost-effective in later operations.
Because the larger the cargo ship is, the longer it takes to manually unload and load cargo at the dock. This is an unacceptable time loss for the dock or the shipowner.
Commodity (ore, grain, etc.) cargo ships, oil tankers, and future container ships can all be very large, 50,000 tons, 100,000 tons or even higher, because these commodities, There is a way to get on and off the ship quickly without relying on slow manual handling.
For example, shipping king Dong Haoyun ordered a 100,000-ton oil tanker in Japan in 1959. Before and after this, there were also many oil tankers and large cargo ships exceeding 50,000 tons, so they were naturally far behind in terms of tonnage. More than Yang Wendong.
Zheng Yuhua followed up and said: "The tanker business is difficult to take over. Generally, only experienced fleets can succeed. Our Changxing Shipping is still too young.
Wait for 24 cargo ships this time Once the integration is completed, we can try to order tankers next time."
"Well, I think so too," Yang Wendong agreed.
The oil transportation business must be done. This is the most profitable market in the shipping industry. Especially after the Middle East crisis broke out in 1967, it is said that a large oil tanker can pay back its capital in about a year.
Even the Jardine Matheson Group wanted to exchange Jardine House (the tallest building in Hong Kong in the early 1970s) with Pao Yugang for a 200,000-ton oil tanker, but was rejected by the latter; this incident also became Pao Yugang's lifelong obsession. regret.
It’s just that the risk of transporting oil is much higher, because if something goes wrong, even if there is an insurance company, the shipowner behind it will have a narrow escape. Therefore, the industry is very cautious.
Due to risk considerations, Yang Wendong will not take on the business of oil transportation when he has just started his business and has insufficient experience. He will consider this matter in the future when his team is stronger.
“We will consider buying a tanker later.” Qin Zhiye added: “But we can still use this title to attract people, and there is no deception anyway;
Oriental Daily’s No. 1 It needs some shocking titles to be an instant hit.”
Yang Wendong thought for a while and asked: "It is indeed effective on the first day, but what will happen later? You can't do this every day, right?" Qin Zhiye nodded and said, "No, but Yang Sheng, don't forget, our price It’s very cheap, and the quality of other content is not bad either. What’s missing is an opportunity for a large number of citizens to buy;
< br>As long as they buy it and think the content is good and the price is very cheap, I think many of them will continue to buy it.”
“Yes,” Yang Wendong agreed. From this point of view, once a good product is exposed, it will always retain a wave of consumers. This is an iron law of business.
At this time, Zheng Yuhua asked: "Qin Sheng, how much is the price of Oriental Daily?"
"3 cents." Qin Zhiye replied.
"30 cents? This is basically the cheapest price on the market, right?" Zheng Yuhua asked curiously: "Can you make money like this?"
Yang Wendong shook his head and said: "Keep the profit small. It’s still okay, and I don’t plan to count on how much money this newspaper can make.”
The most profitable newspaper in Hong Kong can’t even compare to a community developed by Changxing Real Estate.
What he wants is enough sales, plus a team of reporters all over Hong Kong. In this way, when needed, he can always know what is going on in Hong Kong society, and let the society know what he needs. information to the society.
Especially the 1963 drought. If you have the mouthpiece for these things, you can try to avoid a lot of losses for the entire society.
Qin Zhiye also said: "Yes, if we didn't consider vicious competition to offend other peers, we could still sell it cheaper."
"Yes, those newspapers also have There is no need to make enemies because of our own relationship." Yang Wendong nodded and said, "But if we use normal means to gain the market, then who will. There is nothing to say.
Also, although our price is positioned as the cheapest newspaper, the content must be good, especially the daily life of Hong Kong society, and we must try to write it as realistically as possible. After seeing it, customers feel that they can take it in. "
"I understand, as Yang Sheng said, take the cost-effective route," Qin Zhiye said with a smile.
"Yes, cost-effective." Yang Wendong nodded.
He also said this word accidentally. Many people within the Changxing Group knew it. In fact, this kind of thinking also exists in this era, but it is very rare.
Qin Zhiye added: "Then I am going to launch the first newspaper the day after tomorrow, and I will send the content to you tomorrow."
"Okay." Yang Wendong asked again: " How to do marketing? "
Qin Zhiye replied: "I have discussed it with Zhang Hui. His radio station will promote it, and the Hong Kong China Daily and Ming Pao will do the same, but the effect will not be there. How strong, because there is no way for consumers to consume immediately
So I still plan to use the method I used to promote Hong Kong and China Daily, and directly give a certain commission to the terminal newsstand owner, 2 cents per copy. "
"Oriental Daily's profit is very low. Can I give you another 2 cents? Yang Wendong asked with a smile.
The total terminal price is only 3 cents. It needs to be divided into channels. 2 cents must account for a high percentage of profits. Just like mineral water, the cost is very low, but the intermediate process The cost is very high.
Qin Zhiye replied: "I plan to subsidize this in the short term, about half a month to a month, and I will slowly adjust it later based on sales volume. "
"Okay, let's do it. "Yang Wendong agreed.
Although it is a bit cliché, giving rebates to dealers is the most effective promotion method in any era.
“Okay.” Qin Zhiye said to Zheng Yuhua again: “Sister Zheng, I will also advertise your Maritime Academy at the same time. I heard that you don’t have enough Zhao students?”
"Haha, thank you very much. In fact, I am also planning to advertise." Zheng Yuhua said with a smile.
"It would be nice to cooperate internally." Yang Wendong nodded and said.
The dock in Kwai Chung is naturally very slow to build, but the Maritime Academy next to it is much simpler. Changxing Real Estate has already bought a piece of land with an area of 100,000 square feet (10,000 square meters) and then built it on it. There are schools, dormitories, libraries, basketball courts, football fields, etc.
In short, they are all two or three stories high, which can be considered as maximizing the use of such a large area.
By the end of last year, all construction was completed, so enrollment began. The first batch of employees were those within the company who had priority to sign up for their family members, but not many people went.
Perhaps because it is too far away or because the tuition fee also requires some money, the expected number of 250 people was not reached.
Qin Zhiye said: "Understand, if Dongfang Daily can sell 20,000 to 30,000 yuan a day, it will be of great help to all our brother companies."
"Okay, but the goal is more A little higher." Yang Wendong smiled: "As Hong Kong's economy becomes stronger, more people will inevitably start buying newspapers, and some will even buy multiple copies."
"Then the target is 50,000 copies." Qin Zhiye said with a smile.
On January 9, Oriental Daily was officially launched in all newsstands in Hong Kong.
……
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(End of this chapter)