Chapter 254 Wealth Rankings and the Conscience of the Media
“Well, it’s a good start.” Yang Wendong nodded and said.
Qin Zhiye added: "Yang Sheng, our newspaper sales reached 20,000 on the first day. Your fame definitely played a huge role."
Yang Wendong shook his head. Said: "You can't write about this kind of thing every day. You have to return to normalcy after all. Content is the core;
Hong Kong China Daily takes a high-end route, so it seizes the needs of wealthy people. , Oriental Daily takes the popular route, which means it must capture the things that ordinary people like, such as the daily life I mentioned before.”
Qin Zhiye replied: "Don't worry, Yang Sheng. I have recruited more than 60 people. They will search for useful news or some rumors all over Hong Kong, and then filter them for publication;
I have read a lot of content, Many of them are very interesting, and many people will definitely like them. "
"Well, as long as ordinary people can take it in and find it interesting," Yang Wendong said with a smile.
In this era without the Internet and various entertainment activities, many people are still very bored. As long as there is interesting content, it will basically attract a lot of people to watch.
"Yes." Qin Zhiye asked again: "Well, Yang Sheng, do we keep our pricing at 3 cents per terminal? This price is already very cheap, and it will be difficult for us to make a profit in the future. ”
"Just make sure you don't lose money first, and then think about it after you increase the sales. I don't expect to make money from newspapers." Yang Wendong paused, and then said: "But we can't operate at a loss. This will offend many colleagues. Although I don't Fear them, but there is no need to do so just yet.
There are still some newspapers in the market that sell for 3 cents, and we are not considered vicious competition.”
In the past two years, newspapers in Hong Kong generally sold for 2-5 cents, but in just a few years, the price has been reduced. Hong Kong's economy is developing rapidly, and the price of newspapers has also increased. 30 cents is almost the lowest market price.
Qin Zhiye said with a smile: "There are indeed 3-cent newspapers, but they are all tabloids and the content is not very good. Our newspapers are high-priced and low-priced."
"Yes. "That's the purpose." Yang Wendong nodded and said, "Even if I sell it cheaply, the quality must be good. My goal is to make Oriental Daily the number one selling newspaper in Hong Kong."
With the experience and team of Hong Kong China Daily, plus some suggestions from Yang Wendong, a time traveler, and abundant capital, the goal of Oriental Daily is naturally to strive for the first place.
High cost performance is feasible in any industry, from high-end automotive appliances to low-end industrial products and even service industries, everyone does not like it.
"Okay." Qin Zhiye said again: "Yang Sheng, I just had another idea. This time your fame has driven the sales of our newspaper. The fundamental reason is that Hong Kong citizens worship money;
Then we can create a special section , just write about the current wealth, business territory, development history, etc. of various Hong Kong tycoons, consortiums, and companies. I think many people will definitely like it."
Yang Wendong frowned and said: "But if you do this, Will it offend someone?”
Qin Zhiye said: "I definitely want to avoid this aspect. Before publishing, I will also try to get the other party's consent. Although many people in Hong Kong like to keep a low profile, there are also high-profile people.
For example, the previous Liao Baoshan, Dong Haoyun of Jinshan Shipping, there are still many people like this, especially those who are famous, which will help their business a lot. As long as we do a good job in this sector, Maybe there are people who want us to expose some information."
"Okay, you can try it." Yang Wendong nodded and said, "If you want to be a good media, you really need some special methods."
< br>In the media industry, it is definitely possible to offend people. Even if it is not about the rich, when hot news breaks, it is impossible not to follow it. If you follow it, you may offend people.
All of this requires a certain degree of control. Just control it well.
"Then I will set up this team tomorrow." Qin Zhiye said with a smile.
Yang Wendong nodded and said: "When your information is almost bad, you can come up with a ranking list at the end of that year, which will probably be more attractive."
"The ranking list ? Good idea?" Qin Zhiye said with some surprise: "If this ranking comes out, it will probably become an important topic in Hong Kong society." "Then give it a try" Yang Wendong said with a smile. It can be called the Hong Kong Wealth Ranking, or the Shipping Kings Ranking, or the Real Estate Ranking. Many people definitely like it.”
Nowadays, Fortune or Forbes in the United States still focus on their own country. Mainly because it is difficult to collect overseas data. There is no one in Hong Kong doing this data. This may be an opportunity for Oriental Daily.
At this time, Bai Yushan next to me asked in confusion: "Wouldn't it be better to put this kind of economic data in the high-end Hong Kong and China Daily?"
"Hahaha." Yang Wendong He smiled and said: "You are wrong. Although these appear to be economic data, they are actually gossip properties and are not for high-end economic people. It would be better to put them on Oriental Daily, which focuses on sales."< br>
Groups with a really good economy generally don't care about this kind of thing. Instead, they pay more attention to how to make more money. Even if they choose economic information, they tend to be more practical and helpful.
But ordinary people like to read stories about rich people. In the past life, these people were the ones who discussed national affairs the most in the QQ group
"That's not necessarily true, right?" Bai Yushan thought for a while and said, "Many of our college classmates are very rich and like to read biographies of rich people."
Yang Wendong nodded and said, "This kind of thing Of course, I can’t say absolutely, but it is highly likely to be like this.”
“Actually, you don’t have to worry about this issue. Everyone will buy Oriental Daily, as long as the content is good.” Qin Zhiye also said: “Hong Kong. Many people will buy multiple newspapers, and so will many companies."
"Yes." Yang Wendong nodded and said, "Old Qin, now that the first shot has been fired, you can catch me later. People like to watch the gossip of rich people, but it is impossible to broadcast these contents every day. They should focus on people's livelihood topics."
"Understood, Yang Sheng," Qin Zhiye nodded.
Yang Wendong added: "In addition, Hong Kong's water shortage problem has become more and more serious recently. You also arranged a team to focus on this matter;
This is not only a news hit, but also can help some people who are in need. In places where flooding is very serious, after the exposure, the Hong Kong government will pay more or less attention to it, and I can also help a little bit."
Distribution is often a matter of comparison. The resources themselves are also troublesome.
In the 21st century, global food will basically be able to feed 14 billion people, but in fact there are still many 7 billion people who do not have enough to eat, and people may even starve to death in Africa or some other regions. things.
Unless there are enough resources to feed 30 to 40 billion people, it is possible to prevent the poorest 1 billion people from going hungry, but this is almost impossible.
The same is true for droughts. Hong Kong is severely short of water, but the rich may still be able to bathe in swimming pools, while the poor have to queue for hours to even drink water. This is a serious polarization.
As a media, we need to find the extreme end of poverty and expose it so that we can give these people some help.
"Okay, Yang Sheng, don't worry, our internal team is also very concerned about this issue." Qin Zhiye promised: "No matter how hard and tiring it is, we will investigate clearly where the local citizens are short of water."< br>
When livelihood can help many people, the motivation will be completely different.
We are all ordinary people. When they can help others, they are still willing to help, especially since it is their own job. While they can make money to support their families, they can also help and even save others. So who can There may be a sense of honor.
"Well, OK." Yang Wendong said again: "I estimate that the drought will continue for a while, and this matter will become our core reporting direction in the future. Hong Kong is so big, there must be many places that are short of water.
Find these people, interview them carefully, and then write them down, so that these people who may be illiterate can express their voices.”
Although the main purpose of the media is to control public opinion, it can be used as a conscientious person. He wants to amplify the voices from the bottom. This is one of the true meanings of the media.
Faced with millions of people suffering from drought, even Yang Wendong can only help a small number of people. Only by using public opinion to force the Hong Kong government to solve the problem from the ZZ level can it be possible to completely solve this problem in Hong Kong that has been around for nearly a century. .
Although even without Yang Wendong, Hong Kong would still introduce Dongjiang water in 1965, if due to my own influence, this time can be made months or even weeks earlier, it will help many people in Hong Kong, and even to Hong Kong’s economy.
Before 1965, the Hong Kong government also used ships to buy water from the mainland. If it could put more pressure on the Hong Kong government and society and let them buy more water, the effect would be even greater.
Of course, there must be a balance. Just report on the water shortage situation in various places in your newspaper, and call on the society to do charity and inform the society of some facts.
As for forcing the Hong Kong government to do things, just don’t participate or participate less.
You can let Jin Yong do this, he likes it very much.
PS: Please give me a monthly ticket
(End of this chapter)