Chapter 286 The best-selling electric mosquito swatter
“Turn it off by yourself?” Wei Zetao was surprised and asked: “How to do it?”
Wang Zhiqun explained: “It is through water The steam and a certain impact on the top of the kettle drove the switch and cut off the electricity."
Yang. Wen Dong stepped forward, touched the handle, and frowned: "This handle is still a bit hot? Can it be more insulated, that is, the heat in the water cannot be transferred?"
At this moment , he could still feel the heat inside the plastic when he touched the handle, and it felt hot to his hands after touching it for a long time.
Wang Zhiqun stepped forward and said: "Yang Sheng, we have repeatedly tested this temperature. Human hands can already accept this temperature. It will not burn people."
"It will not burn people, but it will still burn people." It's uncomfortable and inconvenient." Yang Wendong looked at Wei Zetao again and asked, "Old Wei, can we find a plastic with stronger insulation ability?"
Wei Zetao replied: "Yang Sheng, in automobiles or some special industries, there will be plastics with higher thermal insulation requirements. I will ask about it, but the price of this plastic will probably be a bit more expensive."
"Ask the price first, no matter how expensive it is, it is still plastic." Yang Wendong said: "Although our product will have patent protection, if we want to quickly open the market, we must do it well in all aspects, at least within our own capabilities. . ”
If there is no way to change due to technical or industrial chain problems, or the change requires a lot of cost, then you can give up on the first product and wait until the product is sold and the funds are recovered. Then gradually invest funds into optimization.
But there is nothing too difficult, and you must try your best to do it well, because many times, it does not mean you are invincible if you have a patent, because there are always products of the same type, and there are only a few patents such as Post-it Notes, and others are legally using them. There is nothing we can do within the scope
Wei Zetao said: "Okay, I will do my best. Please reply quickly."
Yang Wendong asked again: "What material is the iron outside here made of?"
Wang Zhiqun replied: "It is made of tinplate. Many kettles in Hong Kong are made of this kind of iron. Made of stainless steel?"
"Can it be made of stainless steel?" Yang Wendong asked again.
In his previous life, the kettles he had seen were all made of stainless steel, but he didn't know if Hong Kong had the ability to produce them.
Wang Zhiqun shook his head and said: "No, the toughness of stainless steel is too strong. It requires a special stamping machine, which is not available in Hong Kong. Moreover, the cost of stainless steel is several times more expensive than tinplate, and there are almost no imports."
< br>Wei Zetao added: "Yang Sheng, there are very few stainless steel products in Hong Kong, and some are imported, so we don't have stainless steel processing companies locally. Industry.
Even in the production of stamping molds, the stamping of iron plates and stainless steel plates is different. The hardness of stainless steel is too high, and the process and technical design are different."
"Then. Forget it first." Yang Wendong nodded and said, "Okay, once the problem of heat transfer in the handle is optimized, we can prepare to launch it on the market."
As a small city, Hong Kong is indeed very deficient in industry. To make initial products, we can only adapt to the existing conditions;
Unless the scale becomes large in the future and our own orders are enough to cultivate suppliers, then You can cultivate the industry chain in reverse, whether you enter it yourself or others see opportunities to enter.
"Okay." After Wang Zhiqun agreed, he said: "The electric mosquito swatter is almost ready. I want to launch it on the market first."
"Okay, give some to Carrefour first. , let them sell it there, and we can see the effect." Yang Wendong nodded and asked: "What is the cost and selling price?"
Wang Zhiqun said: "Because our own transistor production line is still there. It has not been put into production. Transistors and capacitors still need to be imported. In addition to the surrounding plastic parts, metal mesh, batteries, etc. of the electric mosquito swatter, the current cost is HK$8
I think the ex-factory price is about HK$12. When it comes to terminal channels, it depends on the turnover process in the middle and how many dealers there are. "
Wei Zetao glanced at the electric mosquito swatter in his hand and said: "This thing has a small transportation space and is not heavy. The transportation cost is not high. If it is Carrefour, the price should be controlled within 16 yuan." ”
“16? Not cheap anymore. Yang Wendong said: "A box of mosquito coils only costs a few cents, right?" ”
Even though there is patent protection, these products have other competing products. This is similar to how delicious the meat buns are, but they cannot be too expensive because others can buy the red bean paste.
< br>Wang Zhiqun said: "Yes, so our product positioning can only be given to wealthy groups, but this is in Hong Kong. If it is sent to Europe and the United States, ordinary people can also buy it easily. ”
"Well, okay, let's try the reaction in the Hong Kong market first." Yang Wendong nodded and said.
The market for electric mosquito swatters was not small in the previous life. In theory, it should be similar in this era. After all, there will be no people of any era or nationality who do not hate mosquitoes
"Yes." Wang Zhiqun said happily.
After preparing for about half a year, my new product is finally going to be launched.
That evening, when Yang Wendong returned home, he took out a few packed flat cartons from the trunk. When he came to the living room, he said to the people inside: "I brought back the electric mosquito swatter. ”
"Let me take a look." Su Yiyi came up first and took it apart after getting it.
Because the structure is very simple, she learned how to operate it without any teacher.
Yang Wendong also unpacked several packages and said, "Go out and try it. There are many mosquitoes outside."
"Okay." Everyone agreed happily and could Everyone is happy to kill mosquitoes.
Soon, everyone came to a small garden, and the sound of mosquitoes could already be heard in their ears.
Aunt Guo was holding her grandson, while Bai, Su, and Yang were swinging around with electric mosquito swatters;
"Pah~pah~pah~" The electric mosquito swatter made an electric shock sound amid the flash of electric light.
“It’s so fun!” The two girls were very happy.
Little Zhiwen, who was being held in the back, also stretched out his right hand, wanting to play~
"This thing is pretty good as a toy." Su Yiyi said with a smile.
Yang Wendong nodded: "Yes, this electric mosquito swatter really has the properties of a toy."
In the previous life, many people bought electric mosquito swatters as toys for children. ~
Especially in this era, there is so little entertainment. Apart from TV and radio, there are newspapers. Ordinary toys are also very boring. So this electric mosquito "toy" may be quite popular.
That night, several members of the Yang family played in the back garden until dark.
But there is a price, that is, you will be bitten by mosquitoes a lot. Even if you have an electric mosquito swatter in your hand, it will kill many mosquitoes, but it is impossible to prevent them all.
No matter how powerful the battleships at sea are, they cannot stop countless air force planes
On June 9, in the Carrefour supermarket in Causeway Bay:
A woman was picking up mosquito coils on the shelf and comparing prices. with size.
At this time, a salesperson came over and said: "Hello, Miss, are you choosing mosquito coils?"
The woman said: "Yes, I want to choose one with better effect. , there are too many mosquitoes recently, and many mosquito coils can’t seem to kill them.”
"This Bayer brand mosquito coil is good." The salesperson introduced it immediately.
When the woman saw the price, she was surprised: "One yuan for two boxes? So expensive?"
The salesperson explained: "Miss, this Bayer is a world-renowned large company. Their company's The product is naturally expensive, but the effect is good;
< br>You said before that the mosquito coils are not very effective. Maybe they are produced locally in Hong Kong? The effect must be much worse." "But it is too expensive." The woman was a little embarrassed: "I'd better look at other products. .”
The salesperson then said: "Miss, you can choose a mosquito net."
"I have a mosquito net at home." The woman shook her head: "But mosquitoes often fly in, and the lights in the house are dim and there are a lot of things. It’s inconvenient to find, and you’ll still get bitten.
So I use both, a mosquito net and a mosquito net. Use mosquito coils, and sometimes spray ones, which are also expensive.”
After hearing this, the salesperson said: “Miss, you can try this, it’s a new one. The product is called an electric mosquito racket."
After that, she took out something similar to a badminton racket from the Huo family nearby and handed it to the woman.
"Electric mosquito swatter?" After the woman took it, she asked in confusion: "This thing uses electricity to beat mosquitoes?"
"Yes, that's how it is used." The salesperson introduced the electric mosquito swatter in a thorough manner. usage.
After listening to this, the woman understood something and asked: "Many of these racquets are hollow. Can they definitely capture small mosquitoes?"
The salesperson replied: "Yes, this The electric mosquito swatter does not necessarily require the metal mesh to touch the mosquito, it only needs to be close. High-voltage electricity can penetrate the surrounding objects within a certain distance.
I don't know the principle of this. But you can try it with these tweezers, and there will be an arc when you get close to it.”
"Is that person going to be OK if he gets electrocuted?" the woman asked again.
The salesperson shook his head and said: "No, this voltage is actually the same as the calcium carbide removed from the lighter. If it hits someone, it will only hurt a little, and it will recover quickly, and there will be no impact."< br>
"Oh." The woman nodded. She also knew about the lighter's carbide, and then asked: "Then clothes and other things will not be ignited?"
The salesperson said: "No, It is very safe. It is definitely much safer than mosquito coils, and if you go outdoors, this thing is more effective than any other method of killing mosquitoes."
"Hmm" the woman thought for a while and asked: "What's the price of this?"
The salesperson said: "The original price is 16.9. It has just been launched now. There is a discount. It only costs 15.9."
"So expensive?" The woman immediately hesitated: "The mosquito coil that was so expensive just now is only 1.2 yuan. Ah.”
The salesperson said: “Miss, this is an electronic product, it must be expensive. Now a radio costs a hundred yuan, and this one is only a dozen yuan;
And this thing is It can be used for many years. How long will it last? Even if you buy a mosquito coil for a few cents, it will only last for 10 days. It will cost you almost seven or eight yuan a summer.
It is better to buy it. For this, you only need to kill the mosquitoes in the mosquito net every night, or you can kill the mosquitoes at home. It is very simple and can be used outdoors and at work. ”
"Well, okay, I'll do one." The woman was a little tempted after hearing this.
"Okay, I'll get you a new one." The salesperson said with a polite smile.
The time soon reached noon, and in the Carrefour supermarket, more and more people were directed to look at the electric mosquito swatter.
Liu Huayu also came to the scene and watched a salesperson introducing the electric mosquito swatter to several customers at the same time.
Then he asked the person next to him: "How much did this electric mosquito swatter sell this morning?"
People around him said: "A total of 11 units were sold. The salesperson introduced them to almost 90 people. The customer purchase rate was almost 1/8, but these customers themselves are also the group who are ready to buy mosquito coils."
"Well, also Not bad." Liu Huayu thought for a while and said, "Go and arrange it. Hang a sign at the door with a good title. Just say it is the most powerful mosquito-killing artifact, so that everyone can see it when they come in.”
The electric mosquito swatter is a product that the boss pays attention to, so he naturally wants to do a better job;
From the perspective of the business level within Changxing Group, Honor Electronics and Carrefour are on the same level, and they are also the subsidiaries that the boss is optimistic about.
"Okay." The people around me didn't understand, but they didn't ask any more questions and left.
Liu Huayu also looked at the electric mosquito swatter on the side, and suddenly felt that this thing was not bad, and he could buy one and take it home
The next morning, Liu Huayu came to Changxing Building.
"Yang Sheng, yesterday six Carrefour supermarkets sold a total of 273 electric mosquito swatters."
"273? Not bad." Yang Wendong nodded and asked again: " You have invested a lot in publicity, right?"
"Yes," Liu Huayu admitted.
Not only the advertising space at the door, Carrefour also specially arranges the best sales staff to explain. The location of the electric mosquito swatter is also a good location. How can ordinary products get this treatment?
"Well" Yang Wendong looked at Wang Zhiqun again and asked: "Old Wang, how is your production capacity?"
Wang Zhiqun said: "There will be no problem, Wei Sheng is from Changxing Industrial More than 100 employees have been borrowed, and the assembly speed is very fast. The production capacity can now exceed 3,000 per day; if it is increased to the extreme and more people are added, 10,000 per day will not be enough.
In terms of raw materials, it is not enough. The problem is, most parts are produced in Changxing Industrial Park. We also have sufficient inventory of other transistors and some electronic parts in our warehouse, and many traders in Hong Kong also have at least 200,000 sets of inventory. "< br>
"Okay, then the Hong Kong market must be enough." Yang Wendong nodded, and then said to Qin Zhiye: "Old Qin, we will advertise this in newspapers and radio stations tomorrow."
"Understood." Qin Zhiye said with a smile: "For the radio station, it can be done this afternoon or evening."
"Okay, this is the first product of Honor Electronics. At least in Hong Kong, it needs to be more beautiful. Yang Wendong said again.
On June 11, Oriental Daily, Hong Kong China Daily, and Hong Kong Commercial Radio simultaneously began to promote the electric mosquito swatter. Together with Jin Yong, they all wrote a short paragraph in their Mingpao newspaper to praise the electric mosquito swatter. , is a very interesting and useful mosquito killer.
The customers of the three newspapers, even excluding duplicates, are estimated to be on the order of 50,000, especially Jin Yong, who has a large number of die-hard supporters; and the number of customers of the radio station exceeds 100,000.
As soon as the publicity force was launched, the number of people who came to Carrefour to check out the electric mosquito swatter immediately increased exponentially.
After getting a general understanding, the price was not very expensive, and the electric mosquito swatters on the container were quickly emptied.
Carrefour Supermarket was also prepared, and the goods were quickly put on the counters, and the cycle started again.
On June 14, Yang Wendong once again obtained the sales data of the previous three days: 1,659 units.
“The data is really good.” Yang Wendong smiled and said, “Although it won’t continue like this forever.”
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(End of this chapter)