Chapter 294: The Beginning of the Drought and the Operation of Water Stations
“Wireless TV station?” Bai Liji paused and said, “Indeed, in Europe and the United States, TV stations now begin to mainly transmit wireless signals.
It’s just that in Hong Kong, the population is not large, so the investment in wireless TV is huge.”
Yang Wendong said: “Cable TV and wireless TV are actually the opposite. When there are few people, cable TV stations. It’s more cost-effective, and if there are more people, wireless will be even more cost-effective;
I believe that with the current economic development speed in Hong Kong, more and more people will be able to afford TVs in the future, and wireless TV stations will naturally A good deal.”
In fact, the pros and cons of wired and wireless are more complicated, but the mainstream in the future will definitely be wireless, especially in densely populated areas.
Like mainland China and mainland China, although cable users accounted for the majority at the beginning of the 21st century, it was actually mandatory
Of course, some cable TV stations have different business models. They are doing a specific oriented content, and then selectively charge users. This model can only be wired, and wireless cannot allow others to watch it.
From the perspective of Hong Kong's future history, wireless is definitely the right way to go, because Lai's TV station also changed to wireless in the later period.
Boliji said: "Actually, I considered this matter two years ago, and then arranged for someone to investigate it. The conclusion was that it was not cost-effective, so I didn't push it forward;
Now since you said that, I'll think about it. "
"Thank you. "Yang Wendong said, naturally it is impossible for the Hong Kong Governor to decide this kind of thing with just one sentence;
Even if the TVB license is to be launched, it will definitely require public bidding, and Yang Wendong can only be one of the bidders. .
Bai Liji said again: "Yang Sheng, you also need to give me some information in this regard so that I can promote this matter within the Hong Kong government. ”
“No problem. "Yang Wendong agreed.
He came today just to mention this matter, and it couldn't be settled in a short time.
Historically, no one knew when the Hong Kong government started to initiate the project, but it was 1965 when Lee Family took the wireless license, and it took two years for TVB to open.
Therefore, even if I make a faster progress, this matter will still take a year or two. I just don’t know if it can be done before Bai Liji leaves Hong Kong.
Central, Hong Kong Island:
On the top floor of a building, several ghost guys are negotiating something.
Suddenly a phone rang, and one of them answered the phone. After chatting for a while, he immediately frowned.
"What's wrong?" a blond man asked.
The brown-haired man who just answered the phone said: "I just got the news that Yang Wendong's factory will no longer provide us with plastic bags."
"Sure enough, there is still a trick." The blond The man didn't care: "I expected this. A plastic bag is so important to a supermarket.
No one had it before, so it didn’t matter. Now Carrefour has it, other supermarkets have it, and even stalls have it, and we have it at Yifeng Supermarket. , then there must be one.”
Yi Feng Supermarket is the name of the supermarket that Jardine Group is planning to enter.
Over the past year or so, Carrefour's hot performance has attracted the attention of many consortiums. So many people are buying, and their normal shopping malls have been affected.
As the largest British conglomerate in Hong Kong, Jardine Matheson Group saw that the supermarket model was highly profitable, so it officially entered the market.
The man with rice-haired hair said: "Not only do they not sell to us, Changxing Industrial has also begun to restrict trading companies from purchasing bags. Their own trading company has begun to participate in this matter."
< br>"What?" The blond man was shocked: "It seems that this is done to limit us from getting enough plastic bags."
"Yes, they are the only ones with plastic bags now." The man with rice-haired eyebrows frowned and said, "I'm afraid it's a bit difficult for us to get enough plastic bags."
If we just want a little bit, then Changxing Industrial can't Maybe it can be controlled, after all, once the bag is sold, it is sold.
But even in a supermarket, the demand for plastic bags is not low, and they must be new. With this kind of demand, if you don't ask the source to buy, it will be difficult to get enough quantity.
The blond man asked again: "What about the exports? Don't their bags also have exports?"
The blond man said: "Now the exports are also in the hands of Changxing Trading. It used to be overseas distribution. The merchants or Hong Kong dealers go directly to the factory to get the goods, and Changxing Industrial does not care about the rest;
Now Changxing Industrial accepts the request and sends it out by itself, and the goods will be sent directly overseas. "
The blond man paused and said, "That means they have controlled the large-scale plastic bag trade in Hong Kong? "
"Yes. "The man with rice-haired hair said: "Even if there are loopholes in Hong Kong, it will be difficult not to be discovered by him. After all, the source is their factory;
The only way now is to go overseas, buy it back, and ship it overseas. They can't control things, and it's hard to find them. "
The blond man frowned: "The cost of doing this will be much higher. ”
The man with the rice dumpling hair said: "In Chinese terms, this is a conspiracy. It will increase our costs for nothing. However, the price of plastic bags is not very expensive, and we don't add much. A transaction costs more than three or four cents." "
The blond man shook his head and said: "In the retail industry, we are fighting for the last few cents. Although it does not determine life or death, there is already a gap, not to mention that our brand awareness is not as good as Carrefour."
The Zongfa man said: "But we have a lot of cheap properties. I have discussed it with the Land Management people and they will give us a very favorable rent."
"That's all we can do now." The blond man added: "This is our advantage, but it must not be taken for granted. Even if they are all owned by Jardine Matheson, Land will not always rent to us at a low price."
"Yeah." The man with the rice-haired hair said, "Actually, there's no need to worry. If these plastic bags are selling so well, someone else will definitely make them, and then this problem will be gone."
"I hope~" The blond man nodded: "Arrange the decoration as soon as possible, and then contact the channels. Mr. Keswick means that we can open the business as soon as possible."
"Okay." The brown-haired man After agreeing, he added: "Do you want to tell the senior management of Yihe about this?"
"No need, this is Why tell them such a trivial matter?" The blond man shook his head and said: "The bosses only care about when we can open, when we can make a profit, and when we can bring a lot of cash flow to Jardine. This is what Mr. Keswick values most. "
"Mr. Keswick also knows about the supermarket industry?" the brown-haired man asked curiously.
The blond man said: "He doesn't understand at first, but with his status, wouldn't it be enough to just ask a few professionals in Europe and the United States?"
"Same~"
July 22, Changxing Building:
"Yifeng Supermarket? That's a pretty good name." Yang Wendong praised after learning the name of the new supermarket of the Jardine Group.
Today, Hong Kong’s business history has been somewhat seriously disturbed by him. In the original history, Jardine Matheson did not participate in the supermarket industry in the early days.
In the late 1960s, there were many supermarket companies in Hong Kong, the more famous of which were Parknshop and Wellcome, both of which were founded by Chinese.
It is estimated that in history, these supermarkets were small in scale and did not have strong traffic drainage capabilities, so they did not attract the attention of large consortiums in the early stages. Later, when they developed, they were directly acquired by large consortiums.
Nowadays, in the early days, Carrefour wanted money, media, and media. It also borrowed some models from Wal-Mart. Naturally, it became an instant success in Hong Kong, and then attracted Jardine.
Liu Huayu said with a smile: "It's not bad. Land has directly taken out 6 properties in Central and Causeway Bay. It is estimated that they will open in September."
"In more than a month, compared with We were so quick?" Yang Wendong asked: "Then they recruited people randomly?"
Liu Huayu said: "Some of them were recruited from us, and some of them were hired from other shopping malls. , and there are some newcomers.”
Yang Wendong smiled: "It seems that he really wants to do it well, but he just doesn't understand that it is not so easy for the salesperson and the warehouse to do it."
Liu Huayu also agreed: "Yes, the warehouse and each The quantity of goods is the most difficult thing. I guess we will know it when they open the supermarket."
Yang Wendong asked again: "It stands to reason that the few middle-level people who were poached from us should know. .”
Liu Huayu replied: "They must know, but it's hard to say how much say they will have when they go there. And if Guilao's senior management insists on opening early, they can only execute it." "That's true. Yang Wendong continued: "It seems that they are not very professional, but the Jardine Group has strong financial resources and will not give up so easily, so there will still be a tough battle ahead;
Anxin should continue to build our own advantages, especially some cheap products that attract people, and make a name for ourselves. "
In the 1960s, regardless of inflation, Jardine's scale was stronger than that in the 1980s, especially in terms of its share of Hong Kong's economy.
The market value of its listing last year was as high as 1.7 billion , this year has exceeded 20. It can be said that the 1960s were the peak of Yihe.
My own Changxing Group has strong profitability, and if it is listed, it will have hundreds of millions, but this is just the market value. >
In terms of assets, Jardine is much stronger. Its wealth in Hong Kong basically ranks first, but no one knows how much wealth and assets it has overseas
When competing with such competitors, you cannot be careless. Even if you are a supermarket, it may only be a small business.
Liu Huayu said: "I have prepared to sell rice, tomatoes, and eggs at cost prices. We can control the lowest costs for these three items;
The rice is followed by Changxing Trading China Resources bought them in the United States; tomatoes were bought in bulk from China Resources because tomatoes can be picked when they are green and are easy to transport; eggs were purchased locally. We found a number of chicken farmers and gave them funds to expand. The scale meets our needs.”
“Okay, let’s do this for now. When this Yi Feng Supermarket opens, we will see if we can do something else.” Yang Wendong nodded and said. During this period, if we continue to increase publicity with Changxing Media, at least let people near our store go there more often, and we can form a shopping habit.”
Everyone has a habit of doing things. Once you get used to it, it's not easy to change. This was the logic behind the Internet burning a lot of money in previous lives.
"Okay." After Liu Huayu agreed, he said: "Yang Sheng, I have another idea."
"Say."
Liu Huayu said: "Everything in the supermarket recently All the sodas and drinks are sold out, also because the drought is getting worse and even Hong Kong Island often has water outages. The drinks, at least, can be drank as water, which can alleviate the situation of lack of water. "
“You mean, we focus on selling water?” Yang Wendong thought for a while and asked, “But how can we sell this thing?”
The drought has become more and more serious. In recent months, It only rained a little one day last month, and it probably didn't even moisten the ground.
Water shortage has also begun to affect Hong Kong Island. Even Cheung Hing Building and Cheung Hing Shopping Mall have urgently purchased several large water tanks to store water to avoid sudden water shortages.
Liu Huayu said: "Watson's can make water. Why don't we make pure water directly? But instead of using glass, use medium-sized plastic buckets. In this way, customers can buy it directly and get something drinkable. There is usable water.”
“Pure water?” Yang Wendong thought for a while.
The concept of purified water has been around for a long time, but this kind of business is very rare. Because glass bottles are relatively expensive, only high-end brands will launch this kind of purified water or mineral water, and basically only in developed countries. Only in economic zones.
There are no plastic bottles in this era, but thicker plastic buckets can be easily made.
It is okay to use this to hold purified water. For the middle class in Hong Kong Island, it is more cost-effective for them to spend hours queuing for water than selling it directly to them.
Liu Huayu added: "This pure water can be drank directly, not tap water. This also avoids the trouble of customers having to boil water. We are not reselling tap water, so it is not illegal. "
"I know." Yang Wendong nodded and said, "Then you and Zhou Haoran can discuss it and go to Wei Zetao for the plastic."
"Okay," Liu Huayu agreed.
Yang Wendong looked at the blazing sunshine outside again and sighed: "It's getting more and more dry."
The real drought in Hong Kong has begun.
The time soon arrived in August:
The sun was scorching, the land was cracking, and many of Hong Kong’s reservoirs had dried up.
In Kuiwan District, there is a courtyard-like building in an open space. Outside the building, there is a very large iron shed, with many people queuing in it.
“It’s open, it’s open.” Many people in line became excited when they saw that the water pipe in front started to have water, and then the people in line at the front were able to receive water.
A man held a loudspeaker and said: "Everyone line up, everyone has water, 5L per person, which is 10 pounds of water."
"Finally there is water." A woman almost Cry happily.
"Yes, it's still clean. My daughter has been drinking dirty water these past few days and has diarrhea again."
"My family doesn't even have to pay for rice now. How can I have anything?" It’s good to boil it with water.”
“My family is the same. I have no water and no milk. I have a baby at home. Thank you Bodhisattva.”
"What kind of Bodhisattva are you grateful to? You have to thank Mr. Yang Dashan. He spent money to build this water station so that you can have water."
"Nonsense, it is Bodhisattva who guides good people to do things. I should thank Bodhisattva." .”
“Damn it, get out of here and go find your Bodhisattva.”
There were a lot of people talking.
“Stop talking.” The security guard shouted loudly with a loudspeaker: “The more you talk, the thirstier you become. Please be quiet.”
Everyone also became quiet.
A few hours later,
several cars arrived nearby, arousing the interest of those waiting in line. One of them had sharp eyes and said in surprise: "That's Yang Wendong. Post-it king Yang Wendong?”
“Yang Wendong?”
“The great good man is here?”
Many people in the queue were discussing with each other, but looking at the security guards around them, they did not dare to move, and they were unwilling to go out and take a look. After all, there was an electric fan above the iron shed, and their own position was also in the queue. It took a long time to get it.
Not far away:
After Yang Wendong got off the car, he saw the crowd under the iron shed and asked: "With so many people gathering together, is there no problem?"< br>
Lin Haoyu said with a smile: "Brother Dong, don't worry, I will follow your request. They will have sunshades and electric fans, and they will also be given water appropriately. They will be fine." ’
“Well, okay.” Yang Wendong said again: “There are still too many people, and many people stood outside the iron shed.”
Lin Haoyu said: "I have arranged people to prepare to expand the pavilion, but there are many people here during the day, so we can only do the construction at night. It will be ready in two days."
"Is there enough water?" Yang Wendong asked again.
Lin Haoyu said: "It's enough for now. Brother Dong, you had the foresight to build a 1,000 cubic meter reservoir directly. Otherwise, it wouldn't be enough. After this opened, too many people came. ;
Especially after evening, many families come to collect water at night because they have to go to work during the day, and there are so many people.”
Yang Wendong asked again: “What about the water supply?”
Lin Haoyu replied: "There is no problem yet, but I heard from people at the water factory that Hong Kong's water supply has been getting faster and faster recently;
And here, the water storage station that has opened will also More and more, it’s hard to say what will happen next.”
Yang Wendong said: “Well, my five tankers will be used to transport water soon. I hope it can take a while.”< br>
This kind of large-scale drought requires too much water. Hong Kong’s water usually comes from the mainland, but now even eastern Guangdong Province is suffering from drought and water shortage, and Hong Kong’s situation is even more serious.
Lin Haoyu said: "Brother Dong, if it doesn't work, we can only increase the quota. First, make sure everyone has water to drink. For the rest, we can only endure it."
"Well, that's all we can do." Yang Wendong nodded.
Fortunately, it is not ancient times, otherwise, people would have starved and died thousands of miles away from this kind of drought.
(End of this chapter)