Chapter 299 An unpretentious business war
September 26, in a building in Central, Hong Kong:
A few white British people gathered together, and the leader asked: "Everyone, Yi Feng Supermarket will open soon. If there is anything that is not ready, please tell us as soon as possible.”
The people below looked at each other a few times, and then they all said: "We have already prepared everything we need to prepare."
The leading man looked at one person and asked: "Plastic What about bags? Do we have enough plastic bags?”
The person in question replied: "Yes, we directly imported a batch of plastic bags through a trading company in Malaysia, which is enough for us to use for a month."
"What about one month later?" The leading man asked again.
“In a month’s time, Malaysian trading companies will continue to buy.” The person questioned said: “The export volume of Changxing Industrial is not small. Even if it can control Hong Kong, it will be difficult to control overseas. , Unless they no longer do overseas business."
Another person said: "This is unlikely. As far as I know, their production capacity is still increasing, and the various plastic bags they manufacture have long exceeded. To meet the demand of the Hong Kong market, we must export. We cannot block our own business just to help Carrefour.”
“It does make sense, but our costs will also increase a lot. "The leader asked again: "Are there any other factories in Hong Kong that make plastic bags?"
"No." Someone else said: "Some people in Hong Kong want to do it, but after asking around in Wanwan, they couldn't buy the raw materials and they wouldn't sell them. It is said that this Wanwan company was invested by Changxing Industrial , and it is also a big supplier."
"Material restrictions? What a trick." The leader nodded: "This bag is very simple, the core problem is the material."
"This. It is said that Japan is studying it, but we don’t know when it will be fruitful.”
The leader said: “So when we run supermarkets, plastic bags will still be a problem.”< br>
“Yes, the bags we transport back from Malaysian Western Medicine cost almost 3 cents each. Whether to charge is a question.”
The leading man frowned, and after a while he said: "There is nothing we can do for the moment. Carrefour doesn't charge, and we can't accept it either. Let's hold on for a while, and when someone else makes the bags, we won't have to worry."
"Yeah." Others couldn't do anything.
The raw materials are limited. There is definitely no way to do it in a short period of time. It is difficult for a clever woman to make a meal without rice.
September 28th.
On Queen's Road in Central, in a shopping mall owned by Landmark, there was thunder and dragon and lion dances showing off various moves. It was so exciting.
"It's very beautiful. Next time we open any industry, we can also invite this team to come." Yang Wendong was also nearby, applauding and said to Liu Huayu beside him.
Liu Huayu nodded: "Okay, this ghost guy under Yihe understands Chinese people quite well, and he knows that he likes fun."
"Everyone is the same." Yang Wendong smiled Laughing: "The opening of the new Yihe Supermarket has a much greater publicity than we did before."
Although the Yihe Group itself does not participate in the media, its influence is too great. This time Yihe Group When Feng Supermarket opened, it directly used a lot of newspapers to promote it, and Li's TV station did the same.
What is different from the last Carrefour promotion is that many Hong Kong citizens now know what a supermarket is, and it is easy to promote it.
Liu Huayu said: "Although the publicity scale is large, our Carrefour has been deeply rooted in the hearts of the people. If Yifeng Supermarket wants to steal our reputation, it must do much better than us."
"Overall It’s true to say that.” Yang Wendong said: “But as long as it is done well, people near it will still be attracted, and no one will do it for one. A supermarket brand is willing to go to a supermarket farther away to buy things, especially daily necessities.” If there are enough, then it depends on the service.”
“Yes, so we must provide good service now for the future,” Yang Wendong nodded.
"Pah pah pah pah pah~~" Amidst the sound of firecrackers, in front of the main entrance of the supermarket, several ghost guys came over, saying something unknown, and then cut the red thread.
Yifeng Supermarket, a subsidiary of Jardine Matheson Group, officially opened.
“Who was the one accompanying the Governor’s secretary just now?” Yang Wendong asked.
An assistant next to him immediately said: "It's John Keswick, the person in charge of Jardine Matheson Group Real Estate, and one of the top three most powerful ghosts in Jardine Matheson Group."
"Kay Sirk?" Yang Wendong nodded: "It seems that Jardine Group still attaches great importance to this supermarket!"
The controlling family of Jardine Group is the Keswick family, which has controlled Jardine for nearly a hundred years. , except for a few rare times, such as the late 1970s and early 1980s, when Jardine was controlled by Newbijian, at other times, Jardine's chief executive and all important positions were members of the Keswick family.
Liu Huayu also said: "Yes, we attach great importance to it. Brian Keswick is the person who promotes Yi Feng Supermarket." Only by investing heavily can we open up the entire Hong Kong market as soon as possible. ”
As long as you can win in the end, it doesn’t matter if you spend some money. You can also destroy other competitors. These are also necessary expenses for others. It’s impossible to watch you make money all the time without participating.
Besides, by 1967, Yihe must have had the idea of running away. By then, he might be able to take over a lot of properties and businesses at a low price, including the Yi Feng Supermarket. It was almost There will also be a large number of properties. In the real estate competition after 1968, it will be difficult to say who will win and who will lose.
"The door is open." Liu Huayu said.
"Let's go in and take a look." Yang Wendong also said.
Following the crowd, several people followed.
“This layout is completely copied from Carrefour.” Liu Huayu said after walking around in a circle.
Yang Wendong said: "Normally, imitating us is the least risky thing, and many of them still poached from us."
"Yes." Liu Huayu nodded. Said: "Then there's nothing to see."
Yang Wendong then said to an assistant: "Go and ask around more, see how their sales staff are doing, how is their service level?"
"Yes." The assistant agreed and walked forward.
After a while, the person came back and said: "Yang Sheng, the level of the sales staff here is obviously not as good as Carrefour, many of them are still a little impatient."
Liu Huayu said: " It is estimated that they are people transferred from some shopping malls. The waiters in the shopping malls often behave like this. "It seems that they have not learned the essence of Carrefour." Yang Wendong smiled and then looked at the cashier. He stood up and said, "You can go find Wei Zetao later and ask him to check where their plastic bags come from."
"Yes." The assistant agreed.
Yang Wendong said again: "Go back, there is nothing to see here." "Okay." Liu Huayu said quickly.
The next day, Yang Wendong came to the Changxing Industrial Park in Kwun Tong:
"Yang Sheng." Wei Zetao naturally came to the door downstairs to greet him.
Yang Wendong smiled and said: "I'm late, there's a traffic jam at the ferry again."
"Traffic jams there are normal, I'm stuck in traffic jams every day." Wei Zetao also said: "The real estate economy has improved in the past two years. buy a car There are more people here, and with the development of Kowloon, especially many factories coming here, there are more people and cars on the ferry side."
Yang Wendong thought for a while and said. : "That's trouble , let’s do this, I’ll prepare a house for you and a few management people here in Kwun Tong, so you don’t have to run back and forth every day.”
Wei Zetao smiled and said, “Thank you Yang Sheng, actually I have already bought it. I have a set, and sometimes I stay there when it’s late, but my family is in Hong Kong Island and I always have to go back.”
“Well, we can only wait until the tunnel or bridge is built, which will be convenient. Yes." Yang Wendong nodded.
What to build at Victoria Harbor has not yet been decided, and the Hong Kong government is still debating it.
"Then we can only wait." Wei Zetao said again: "Yang Sheng, we have already made the stickers. They are in my office. Why don't you go take a look first?"
" OK." Yang Wendong nodded.
After the two came to the office, Wei Zetao took out a sticker the size of an A5 paper and said: "On this, there are stickers of 7 Calabash Babies, Grandpa Calabash and two goblins.
This glue is one that Qian Sheng developed before. It is formaldehyde-free, but the stickiness is a bit weak, so it is most suitable for use on this sticker. ”
Yang Wendong took the sticker, tore one off, put it on the table next to him, and tore it off again. The sticker was not damaged, and then said: "It's not bad, the stickiness is just right."
Wei Zetao added: " I have also sent this sticker to some schools, and the children like it very much."
"It's normal, who doesn't like cartoon pictures that can be posted everywhere?" Yang Wendong smiled and asked: "This production capacity. How about it? "
Wei Zetao said: "Production capacity is not a problem. I bought the equipment from Japan and put it into full production. I can produce 50,000 stickers a day. It is impossible for Hong Kong to meet this production capacity. "
"Yes, okay." Yang Wendong added: "Give that thing to Changxing Culture. After they confirm it, they will release it together with the comic channel."
"Okay." Wei Zetao agreed.
Yang Wendong asked again: "Where did the plastic bags from Yifeng Supermarket that I asked you to check yesterday come from? Can you find them?"
Wei Zetao said: "I got the plastic bags from Yi Feng Supermarket here. After comparison, it was basically confirmed that Feng’s plastic bags were exported to Malaysia. bags, but we have several dealers in Malaysia, and we don’t know who resold them, or they may not know about it, or it may be their dealer who sells them to Yi Feng Supermarket.”
< br>"It is true that we cannot restrict the export of plastic bags." Yang Wendong nodded.
This is to be expected. Plastic bags are mass-produced and exported. After they are sold, you don’t know where they go. Besides, even if you know, you can’t force the dealers.
Although Carrefour is its own core industry, it is impossible to damage the core interests of other industries just for the sake of Carrefour's interests.
Wei Zetao said: "It is true that it cannot be restricted. It is impossible for Yifeng to not be able to get plastic bags, but it can still be restricted a little. I want to start limiting the export volume to Malay and reduce it a little. Then It will definitely increase the purchasing cost of Yi Feng Supermarket.”
“Will this affect you?” Yang Wendong asked.
Wei Zetao shook his head and said: "The impact is not big. In fact, the current plastic bag production capacity is still far from keeping up with demand, so no matter what, we have to impose restrictions on some exporting countries;
or If one company or that company is small, it would be better to directly restrict Malaysian traders.”
"Okay, that's fine." Yang Wendong agreed.
If the loss to your own business is not big, then brother companies should also help each other.
A simple and unpretentious business war is to use one's own advantages to trouble the other party, as long as it does not affect oneself in turn.
Wei Zetao added: "It's just that I heard that there is a chemical factory in Little Japan that is already researching the materials for plastic bags. It is estimated that they will be able to make them in a short time."
"Normally, anyone can see the market potential for this kind of thing." Yang Wendong didn't care, and then said: "Let Wang Yongqing of Formosa Plastics increase investment, whether it is plastic or polyethylene compounds, we can increase the scale. ”
Needless to say, there is no need to talk about the future of plastic bags. I don’t know how many people will squeeze in in the future. My current plastic bag factory can only eat a small part of them at most.
If you can't eat the terminal, you can eat the supply of raw materials. It's also good to let Formosa Plastics increase its scale and become the world's top supplier of plastic bag materials in the future.
"Okay." Wei Zetao agreed.
In an office on Queen's Road in Central, several British ghosts gathered together again.
A blond man said: "Robinson, the results of our Yifeng Supermarket are out. The turnover on the first day was HK$110,000, with almost 3,600 visitors."
"This data is not as good as Carrefour's on the first day." Robinson said with a frown.
The blond man said: "Yes, but Carrefour was also opened in Changxing Plaza at that time. The eating place in the mall attracted a lot of people, and these people would naturally go shopping in Carrefour."< br>
"Do you think Mr. Keswick would accept this reason?" Robinson asked.
The blond man was silent. He also knew that the Keswick family were unreasonable and only looked at the results.
Robinson added: "Our publicity this time is even greater than that of Carrefour before. It stands to reason that there will be many people coming, but the results are not as good as others. Could it be because many people Came in but didn’t shop? ”
"It's possible." The blond man replied.
Robinson said: "We will start investigating tomorrow, especially those who did not shop after coming in. Ask why and we will make improvements if there are any problems."
"Yes." The blond man agreed. .
At this time, a red-haired woman came in and said, "Robinson, it's not good. There is news from traders in Malaysia that Changxing Industrial will provide him with plastic products next month." The bags have been reduced by 70%, and now they say they won’t supply them to us unless we raise the price again.”
PS: Asking for monthly tickets
(End of this chapter)