Chapter 343 Improvement of the Beverage Industry Chain
Yang Wendong continued: "Although this is a lot of money, it is not necessary to make it. In this way, you can discuss it with the Changxing Charity Foundation and calculate the water replenishment stations they have in various places. investment, and then you give these profits to them appropriately to achieve a break-even balance.
This is equivalent to us using the money of rich people to help the dormitories. Household residents, this matter and related data may be announced when the time comes in the future. We don’t make this kind of natural disaster money.”
Although it seems to be more than one million Hong Kong dollars a month, it will last a year. It's really a lot, but making this money may become a flaw in your reputation in the future. Even if there is no problem from a legal and business perspective, it can easily be misinterpreted by people with malicious intentions.
It’s better to be more open and aboveboard and use the profits to buy or deliver water. If that doesn’t work, you can just wait until you do other charities in the future. Anyway, you will do various charities in the future. This is the case for large groups and What the super rich must do, and he also hopes to help some poor Chinese, such as children, the elderly, etc.
Not to mention, he is not short of these few million. When he buys two more pieces of land in 1966, he will make much more than this.
Zhou Haoran agreed and said: "Okay, I will communicate with the other side."
"Well, okay, let's do this for now." Yang Wendong nodded and said: "In the short term, the future The goal is to make herbal tea drinks well, and also take the opportunity to connect with overseas channels for the drinks, so that it will be much more convenient for us to make other drinks and even food in the future.”< br>
Herbal tea is just the first beverage product launched based on the needs and conditions of Hong Kong and nearby subtropical areas. At the right time in the future, when all aspects are fully prepared, other beverages will inevitably be launched. This The market is simply too big to give up, especially if Hong Kong will no longer be short of water after 1965, which will make many aspects much simpler.
Of course, if you want to become an international brand, you also need to invest a lot of resources. This means that you need to raise your funds to a higher level than now.
"Okay." Zhou Haoran nodded and asked: "Will we also make food in the future?"
Yang Wendong said: "Yes, but this depends on the channel demand. The channel is not very good, then Whether it is beverages or food, it is difficult to do well.”
In the field of beverages and food, his golden finger for future prediction is really not very useful, such as milk and fruit drinks, without Lelai’s new packaging sterilization technology. , cannot be developed globally, and Hong Kong does not have enough raw materials for these industries.
Even the most famous Red Bull in the past life is not because of its great taste and refreshing effect. Its success is actually the result of large-scale investment in advertising. Of course, he is also the first company to succeed in this way. , so if you copy it yourself, it is possible to achieve it, but it will require too much funds, and it is not suitable yet.
Therefore, our beverage and food industries still need to develop step by step in the early stages. When the technology, quality control, and channels of all parties are mature, we will then consider the next step of development.
"Indeed, beverage channels are the most important." Zhou Haoran said: "Swire's beverages have been able to develop very smoothly, in fact, it is because of Coca-Cola. It is a great advantage to be able to use Coca-Cola's channels."
"We also have a cola business. Do you think we need to spend money to promote it?" Yang Wendong asked again.
Many people don’t know that Watsons actually had a cola business in the early days, called cola (literal translation of cola) soda.
Just by hearing this name, you will know that it is a street product. The Coca-Cola market in Hong Kong has long been occupied by Coca-Cola. Watsons' Cola can only take the very cheap and low-cost route, and it has been losing money.
When Yang Wendong first acquired Watsons, after knowing this, he also understood that it would be difficult for the Coke business to turn around. Even though it was a local brand, the cost was actually not as good as Coca-Cola. Therefore, in his early days, The goal is still to make herbal tea, a non-competitive product, first, and the rest will come later.
Zhou Haoran paused and said: "Yang Sheng, this is difficult. Coca-Cola is already deeply rooted in the hearts of the people. But if we have Carrefour and media channels, you will also have a TV station here in the future. Taken together, there will be It may be possible to save Gola Soda,
but I feel that the future is limited, because a fragrance There is Coca-Cola in the Hong Kong market, which is not big. But if you want to go overseas, it will be more difficult to compete with Coca-Cola or Pepsi. "
"It is indeed a bit difficult," Yang Wendong nodded and said, "Our cost control is better than that. How far behind is Coca-Cola? ”
Competing with Coca-Cola and Pepsi? There should be no successful cases in human history. Maybe these Coke brands can survive, but basically they won't do much.
However, there are still many markets that have not been developed by Coca-Cola, so maybe there is still a chance.
Zhou Haoran replied: "There are three points. The first is visibility. Long-term advertising investment makes them seem to have high advertising costs, but if latecomers want to achieve the same effect, they will need several times the advertising investment, or even more. This effect may not be achieved;
The second is the regulation Due to the mold effect, the more any industrial product is produced, the lower the cost will be. You also know this, Yang Sheng. Therefore, even if Coca-Cola and Swire jointly share profits, the cost is still much lower than others.
Third, Coca-Cola chose Swire, also because Swire Group We started our business years ago by making sugar. The cost of making sugar is the lowest, and one of the biggest costs of Coke is sugar."
"Sugar?" Yang Wendong asked: "I remember our drinks. The sugar is also bought from Taikoo, right?”
“Yes, we make drinks in Hong Kong. For raw materials, we cannot do without Swire, no matter which company it is." Zhou Haoran replied: "Swire Group has made a very complete sugar industry chain. There are sugar cane plantations in Southeast Asia, as well as local processing plants, and above the ocean. We have our own shipping company and a sugar factory here in Hong Kong.”
"If you master the complete industrial chain, you will indeed have no rivals." Yang Wendong also nodded in agreement. Our own Changxing Industrial has also been working towards this goal. The core raw materials glue, plastic, and paper are all pursuing their own production or buying shares in suppliers. When they have stronger strength in the future, they will also move to the more front-end industrial chain. spread.
The same will be true for Honor Electronics or other industries, but it may be more difficult.
Zhou Haoran added: "But Yang Sheng, our group actually has the possibility of replicating Taikoo's sugar industry chain."
"Theoretically, we can replicate some. I have my own ship." Yang Wendong thought for a while and said, "But the terminal demand is insufficient, and it is not cost-effective to invest too much. The sugar factory is easy to talk about, but the cost of overseas plantations is not low."
Zhou Haoran agreed: "Yes, but there is a possibility that can quickly increase the demand for our terminals. Yang Sheng, Pepsi-Cola's branch in Hong Kong, their people have approached me and want our can factory to represent them. I haven’t given them an accurate reply yet, but I think of a greater possibility of cooperation.”
"Pepsi?" Yang Wendong immediately understood and asked, "Do you want to imitate the cooperation model between Swire and Coca-Cola, so that we can cooperate with Pepsi in the same way?"
The only one who can compete with Coca-Cola is Pepsi-Cola. , at least the US government is behind them. In this way, ZZ has almost all the resources, and then it depends on its strength.
In the previous life of the 21st century, Pepsi-Cola was far inferior to Coca-Cola in the field of cola. However, in the 1970s and 1980s, there was a period of time when Pepsi rose and almost knocked Coca-Cola off the altar.
“Yes.” Zhou Haoran added: “Just doing this will involve a lot of cooperation and investment, so I also need to be very cautious.”
Yang Wendong nodded and asked again: "Theoretically it works, but there are still many problems. Coke in Hong Kong is now monopolized by Coca-Cola. It will not be easy for Pepsi to enter."
"Pepsi entered the Hong Kong market too late. At that time, Coca-Cola had already succeeded, and it had cooperated with giants like Swire, so there was basically no chance." Zhou Haoran added: "But the opportunity I mentioned was not there. It does not refer to the Hong Kong market, but the Southeast Asian market.
PepsiCo is also preparing to enter the Southeast Asian market on a large scale, so it also needs a local partner, similar to Swire, who can OEM for the local American beverage giant. "
“If we can supply Pepsi-Cola to some countries in Southeast Asia, then this OEM will indeed have a head start.” Yang Wendong said after thinking carefully.
Beverages come out of containers, and shipping costs are very high. They can only choose to produce them nearby. Coca-Cola chose Swire Group.
In this era, it is very cumbersome to invest and build factories overseas. You need to consider overseas management, local laws, exchange rate fluctuations, local snakes, different cultural customs, and even political risks and even military risks.
In fact, , even in the 21st century, the investment environment in most countries around the world is biased towards Asan, and there are very few in the mainland that can stabilize foreign investment.
If there are only a few overseas factories, the head office can still cope with it if it makes some efforts. However, the beverage giant needs to build too many factories around the world. How can it have the ability to manage so many? Therefore, except for a few countries with similar cultures such as Europe, beverage giants in other places basically form joint ventures with local companies or directly find OEMs.
Zhou Haoran added: "In this way, with the huge demand for Pepsi-Cola, we can also penetrate into the front-end beverage industry. The simplest way is to build our own sugar factory. Once successful, our own The cost of beverages will also drop sharply.
More importantly, we may have the opportunity to take advantage of PepsiCo’s channels.”
"This is impossible. I want Pepsi. How can I find an OEM and return it to the channel?" Yang Wendong shook his head and said: "However, it is enough to develop our own beverage industry chain with the help of Pepsi.
Sugar is something we will need to make any other beverages in the future, and we will even need it to make food.”
Human beings like drinks, and the essence is that they like sweetness. The same is true for half of snacks. It can be said that sugar belongs to the food industry. Half of the country, even from a biological point of view, refined carbohydrates such as rice flour are also sugar.
"Yes, we can talk about OEM cooperation first." Zhou Haoran continued: "But they came to me before, just They are interested in our cans and want us to produce some for them. If we want to talk about it now, it will be full-scale cooperation. "
Yang Wendong said: "Yes, but as long as they can give us enough orders. , we are also confident that we can reduce the cost to almost the same level as the ancient times. Watsons is mine, and they should also know my achievements in industry.
So this matter is still beneficial to both of us and should be discussed. "
The cooperation between foreign giants and local giants has always been an eternal win-win model. Even if Yang Wendong goes to Southeast Asia to invest one day, it will still be like this.
"Okay, I'll give it a try in two days. Let’s talk about this with the person in charge of PepsiCo in Hong Kong. "Zhou Haoran said with a smile.
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(End of this chapter)