Chapter 361 Sha Tin’s land hoarding and instant noodle market opportunities
On October 16, this day, Yang Wendong took Su Yiyi to the beach in Sha Tin again.
It was different from the last time. The same thing happened. The originally simple chicken coop was renovated and became much better than before.
Before entering, Yang Wendong said: "It looks much better."
The person in charge of the farm, Lin Yuehua, said: "Yang Sheng, in order to rush for time, we raised the chickens first. , so when investing in infrastructure, we only pursue speed. After the chickens are raised, we will have enough time to slowly improve all the chicken houses.”
"Yeah." Yang Wendong nodded and asked, "What are those nets on the chicken coops for?"
There are a large number of light yellow grids above all the chicken coops, and there seem to be two or three densely packed ones. layer.
Lin Yuehua introduced: “This is to prevent some predators from the sky from attacking the chickens, but more importantly, it is to prevent the feces of various wild birds, because wild birds have a wide range of activities and are very dangerous. There may be viruses or bacteria in the feces. If the feces enters the chicken farm, it may cause poultry plague, with disastrous consequences.”
"Well, we really need to pay attention to chicken plague." Yang Wendong nodded: "Especially bird flu and the like."
In this era, influenza poses a great threat to humans. The Spanish Flu in 1919 killed many people. More people died than in World War I. In the 1950s and 1960s, severe influenza A epidemic broke out, and the death toll easily started in the millions.
The virus does not recognize politicians and rich people. Although Yang Wendong can't do anything about it, he can only do his job well. When it comes to poultry breeding, he needs to pay attention to hygiene.
"Don't worry, Yang Sheng, we are also afraid of this." Lin Yuehua said awkwardly: "Once we find something wrong with the chickens, we will immediately kill them and bury them."
"Yes, OK. "Yang Wendong said again: "Then let's go inside and have a look."
As soon as they left for a while, Su Yiyi next to them stopped immediately and covered her mouth and nose with her hands, as if she was about to vomit.
"What's wrong? Does this smell make you uncomfortable?" Yang Wendong asked.
Su Yiyi nodded and said: "Yes, I feel like vomiting when I smell it. I don't know why. This was not the case the last time I came here."
"Maybe it's because there are more chickens now. And the bigger it gets, the stronger the flavor will be." Lin Yuehua explained: "The breeding industry will have a strong smell. There is no way to avoid the smell."
Yang Wendong naturally smelled the smell. Although it was a bit unpleasant, he could bear it, so he said: "Then you go to the front to rest for a while, and I will walk around inside. , just come out."
"Yes, okay." Su Yiyi nodded, and then someone helped her away.
Yang Wendong and Lin Yuehua continued to walk inside. It had been almost 5 months since the last time they came here, and now there were quite a lot of chickens here.
Lin Yuehua introduced: "Yang Sheng, this is the third batch of chickens from our farm. The first two batches were also given to Carrefour. I have calculated the cost here. After leaving 10% of the profit, it can still be better than China Resources Chickens sent to Hong Kong are even cheaper at 30 cents.”
“30 cents? It’s not that much,” Yang Wendong thought for a while and said, “I remember that one chicken in the market now is about 30 cents. It costs 8 yuan.”
In economically developed places, the Engel coefficient is lower. A person may be able to buy ten chickens with a day’s salary, but conversely, he may not be able to buy half a chicken. Yang Wendong When I first crossed over, a person's daily salary was only 1-2 Hong Kong dollars, but a chicken basically cost about 8 yuan, and even eggs cost an average of 20 cents each.
Although today's Hong Kong is much stronger than it was a few years ago, it is still not developed, and the Engel coefficient is still very high, especially since Hong Kong itself has no agriculture, and food and even water need to be imported.
Lin Yuehua said with a smile: "Yang Sheng, the chickens at the market are indeed 8 to 10 yuan, but they are adult chickens. Carrefour needs semi-adult chickens, which are convenient for making and selling at low prices;< br>
And from the perspective of our breeding, chickens, ducks or other animals also grow quickly in the early stage and slowly in the later stage, so the price of such chickens is normally much cheaper. "
"Then why are all the adults in the market? "Yang Wendong asked curiously.
"These are different needs. Many people still like to buy big roosters or old hens. Lin Yuehua explained: "Moreover, animals transported from the mainland need to travel long distances, and adult chickens have a higher survival rate."
As for us, we breed them nearby. The small ones are more convenient, and they are easier to sell at Carrefour. Adult chickens are expensive, heavy, and difficult to sell. It is not cost-effective to make roast chickens. Small cooked chickens are better. Easy to sell. "
"Yeah" Yang Wendong nodded. In his previous life, roast chickens and so on were indeed smaller chickens. This should also be the market demand.
Lin Yuehua continued: "According to the market price, our semi-adult chickens are about 5 yuan, which is still the price of the market. It is definitely cheaper to sell at the terminal, so we can save 3 cents, which is already very cheap for Carrefour;
The roast chicken or white-cut chicken they make is basically sold out every morning because of its low price and high sales. The demand will be high in the future. ”
"So, your breeding capacity is not enough?" Yang Wendong asked with a smile.
Nowadays, Carrefour has 42 stores. If one store sells 100 chickens every day, the number of chickens will be 120,000 per month. And 100 roasted chickens or white-cut chickens are cheap in themselves. I'm afraid there isn't even enough to buy.
Anyone who has been to supermarkets such as RT-Mart and Wal-Mart in the past life knows how good the Orleans roast chicken is. But now that the per capita protein in Hong Kong is not enough, the demand is even higher.
Lin Yuehua nodded and said: "Yes, the demand is too great. I even suggested Liu Sheng to raise the price of roast chicken, but he didn't agree. He said that he must build up his reputation and continue to do it even if he doesn't make money. Now They can only discuss it with China Resources, but the chickens shipped from China Resources are all adult chickens, and it may take some time to coordinate."
"Well, in that case, you are ready to expand. "Okay." Yang Wendong said: "The price of introducing China Resources' chicken will definitely be much more expensive. From Carrefour's point of view, it cannot operate like this for a long time, and it still has to rely on itself."
"Okay." He agreed and said: "I have also looked at many locations in Shatin, and there are a few that are suitable. I will give you the information after I confirm it."
Yang Wendong asked: "I'm not planning to stay near here. Build a new farm? "
Lin Yuehua said: "Yes, if the farms are close together, there will be greater health risks and the smell will be stronger, and the employees may not be able to tolerate it, so it is better to separate them. However, considering the convenience of transportation, I still chose Shatin District.”
"Okay, considering the hygienic factors, next time you buy land, buy a larger one. This will make it easier to expand the breeding density even during emergencies." Yang Wendong thought for a while and said.
You will definitely not make much money raising chickens. In previous lives, many super-rich people invested in agriculture as a hobby. Even the four major grain merchants of ABCD did not really farm.
But this era is different in Hong Kong. Shatin has not yet developed much, and a large area of land is abandoned;
But if there is no reasonable reason for development, the Hong Kong government will not sell it. For you; but as long as there is a reason and it helps the economy, there is generally no problem.
Although you can’t get commercial land, if you get it first, it’s yours. Although Shatin in the future is not the economic center of Hong Kong, it can be considered a middle-class among the 18 districts in Hong Kong. It's at the level of digits. Besides, if you develop here seriously, maybe it's possible to get into the middle or upper level.
Lin Yuehua also understood what the boss meant and agreed: "Okay."
After a while, Yang Wendong also came out of the chicken farm and saw Su Yiyi resting by the car. He walked up and asked: "What's the matter?" Is it okay?”
Su Yiyi said with a smile: “It’s okay, there’s no smell here, I’ll just feel comfortable. "I took too much." "Well, the smell just now was unbearable, and I felt a little uncomfortable." Yang Wendong smiled and said, "But there is nothing we can do about it, it's the same in all farms."
Su Yiyi asked: “Would it be better if we kept it free-range?”
"Ours is actually considered free-range farming, but the breeding density is relatively high." Yang Wendong said with a smile: "Low-density free-range farming is unrealistic. Hong Kong does not have so much land, and it is too big to take care of it manually." < br>
In an era without poultry vaccines and sufficient antibiotics, cage keeping was still rare. If you dare to do this, the chicken plague will immediately teach you how to be a human being. The West is also trying to study it.
"Oh." Su Yiyi didn't ask any more questions.
Yang Wendong said: "There's nothing good to see here. Let's go and see our instant noodle factory."
"Well, I'm curious about this too." Su Yiyi He said with a smile: "I bought a pack of Japanese instant noodles last time. It tastes really good."
"It's good to eat occasionally." Yang Wendong smiled.
Even for people who are not short of calories, it is still very good to eat a pack of instant noodles occasionally. In his previous life, Yang Wendong also occasionally had a pack a month, and it was very delicious~
The instant noodles factory is also here The seaside, but more than one kilometer away from the breeding farm, is mainly for hygiene reasons. The pollution of large breeding farms is actually no worse than that of some factories.
Between the two is a self-built terminal, which can be transported by small cargo ships of several hundred tons, which is enough.
Soon, the team arrived at the instant noodle factory, where Zhou Haoran was already waiting.
"Sheng Yang, Mrs. Yang." After several people got out of the car, Zhou Haoran greeted them with a smile.
"Hello Zhou Sheng." Su Yiyi also said politely.
Yang Wendong said: "Old Zhou, all the instant noodles in it have been produced."
Zhou Haoran said: "Yes, we have already produced them in paper barrels and bags. Yes, we can go inside and have a look."
"Yes, okay." Yang Wendong nodded.
Then everyone entered the workshop together, and what they saw were two small production lines, working in full swing. Each line was about ten meters long. The front end was a flour rubber board, followed by different equipment on various assembly lines. At the end, Round pieces of instant noodles came out.
A few people looked at an assembly line for a while, and Zhou Haoran introduced: "Yang Sheng, the production of instant noodles can only be done by machines. There is no way to operate it manually, so there is only the front end and the back end. There are a large number of people, and the machines will also ensure sanitation."
"Okay, use the equipment." Yang Wendong didn't care and asked, "What about the bags and paper. How much is the cost difference for boxed ones? "
Zhou Haoran replied: "The cost of instant noodles is actually about the same, and the cost of seasonings is a little more expensive, so the cost is the same at the factory. How much;
But it’s different when it comes to transportation. The cost of barreling is much higher, and the farther away you go, the greater the cost difference.”
"Well, then this can be regarded as an advantage for us to export in the future." Yang Wendong nodded and asked: "Did we make this seasoning bag ourselves?"
Zhou Haoran shook his head and said: "At the moment, it's still No, these seasoning packets are all imported from Japan. I have also been researching suitable seasoning ingredients, but there is no result yet, so I will use the common chicken soup flavor on the market."
"Seasoning packets will be the core of competition for instant noodles in the future." Yang Wendong glanced at the chicken-flavored instant noodles on the production line and said, "I remember there are several companies in Hong Kong that specialize in seasoning sauces, right? We can poach people from them. "
As a time traveler, Yang Wendong naturally knows that the core of instant noodles is taste, not "noodles"; but the problem is that he cannot decide what to make based on his taste.
Because times and places are different, the most famous spicy instant noodles in the previous life do not meet the needs of the Hong Kong market, because Hong Kong people generally don’t like spicy food. Even Japan doesn’t like it very much.
Of course, some parts of Southeast Asia are popular in Hong Kong and some people like spicy food, but the first batch of products still cannot consider minority groups, so the common chicken flavor is also chosen.
As for the flavors of sauerkraut, braised vegetables, seafood, etc., we will gradually develop and launch them in the future, because these things cannot be easily produced in a short time. Even if they are released, market research is still needed to confirm them. to be launched.
"Okay." Zhou Haoran agreed: "I know a company called Taohua Datong. They are very good at fuel consumption. The best condiments sold by Carrefour are theirs. "
"Well, OK." Yang Wendong then asked: "Are our instant noodles sold at Carrefour?"
Zhou Haoran said: "It is already on sale, but because of the My production capacity here is also insufficient, so there is no large-scale publicity. It will be fine when five more production lines arrive in the future. By the way, I am also preparing to export to Bayan. I have also got acquainted with the channel there through Changxing Trading. Dealer on the side.”
"Okay." Yang Wendong nodded and said, "When your production capacity is sufficient later, I will arrange enough resources for publicity, including overseas."
The market for food, clothing, housing and transportation is almost infinite, especially for In this era, the Asian economy has just started, and instant noodles are also an industry that has emerged as the times require. Naturally, I have to seize this opportunity.
The only pity is that this is not popular in Europe and the United States, the largest markets. Japan's many instant noodle giants made many attempts in the 1980s, which cost huge costs and could not change the living habits of Europeans and Americans. .
Therefore, for instant noodles, we only need to operate well in Southeast Asia. Even if we want to go to the European and American markets, it is more practical to make potato chips and popcorn
And when the mainland opens, then there will be another It will be a new market worth tens of billions or even hundreds of billions.
Zhou Haoran smiled and said: ‘Okay, I will try my best to increase production capacity. '
Yang Wendong asked again: "Has the research on ham sausage been completed?"
Instant noodles and ham sausage are an excellent combination. It is not that these two things are delicious, but that they are most suitable for ordinary people. Yes, that is, very cost-effective.
In terms of taste, ham is generally not as good as sausage, but the cost is low.
Zhou Haoran said: "We are still adjusting the flavors in the laboratory, which is almost done. However, there is no equipment that can evenly mix starch and meat and shape it. Dongsheng is also doing its best. It has been developed, so it will take some time before the ham sausage is launched on the market.”
"Well, okay, take your time." Yang Wendong nodded.
New things always take time to study~
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(End of this chapter)