Chapter 409: Opportunities and Plans for Southeast Asian Cinemas
"Tinker Bell? That's pretty easy to say." Zhang Zhiyuan said with a smile after listening.
Yang Wendong said: "The comic "Tinker Bell" now has three tasks. The first is that I only provided one character, Tinker Bell, today. Your internal team has to set up other characters, including their personalities, Family situation, relationships, etc.;
Secondly, draw Jingle Cat and these characters. This is the future of our comics. Foundation;
The third is to find a suitable suburb of the town as their activity area, and then draw them all. This is very important, because the town will change in the future, so you must have an unchanging town. If you still can’t remember the general drawing, you can also ask Changxing Real Estate to make a sand table for you.”
"Sand table? Okay, I understand." Zhang Zhiyuan nodded and said.
The development speed of Hong Kong society is changing with each passing day, and every place is being demolished. The comics of "Tinker Bell" are obviously planned to be drawn for many years, so an unchanging town is needed, otherwise my team may not remember it in the future. I can’t remember what the originally set town looked like.
Yang Wendong added: "After these three points are taken care of, you can gradually write the story."
Haste makes waste, the main market for the previous comics is still Chinese. , in this era when it is not possible to enter the mainland, the market is very limited;
But "Tinker Bell" is the first comic to prepare to enter the international market, so we must be cautious and make full preparations. Then launch it on the market.
"Leave this to me." Wu Hailin promised, and then said: "It's just that it takes a lot of time to draw our comic. We also need to go through the comic weekly first, and then shoot it into a cartoon. No matter how smooth this time is, it will take a long time." For more than half a year, I’m afraid TVB won’t be able to get our help in the short term.”
“I know it’s impossible for you to produce a new animation right away,” Yang Wendong said, “That’s why I called you here today. The second thing is to help TVB in the short term to find suitable cartoons overseas, then negotiate to buy the rights, and then give them to TVB.
You are professionals, I want you to come forward to do this. This thing will be much better than TVB. They have too many things to do right now and don’t have the energy to do animation.”
Wu Hailin and Zhang Zhiyuan looked at each other and agreed: ‘Okay, this matter. We take charge. ’
“Okay.” Yang Wendong added: “In terms of expenses, TVB will pay for the copyright and the hard work of your personnel.”
All subsidiaries within the group will have normal transactions involving expenses, and will not say that they will not charge money, unless it is really a small incident.
This is also for planning management, otherwise internal The use of resources will become chaotic, and large companies must have rules.
"Okay." Wu Hailin said with a smile. He also knew the rules of the group.
"Okay, that's it." Yang Wendong nodded and asked: "What is the weekly sales volume of our comics worldwide now?"
A normal copy It is very difficult for newspapers and magazines to enter other countries. One reason is ZZ. The governments of other countries are very sensitive to this kind of media. Many countries simply refuse to grant licenses. The second reason is that the content needs to be fully edited, because the content of Hong Kong newspapers is not People from Bay Area will not be interested, and it is even different in other places.
But Comic Weekly is very simple. Once the language is translated, it can be sent directly to other countries. There is no review and no different content. It is easy. In addition, it is not current news. Even if it is a month ago, it can be sent to another month in advance. comic weekly, which also reduces transportation costs.
Therefore, Changxing Comic Weekly has been published in more than 30 countries in Asia. However, the main customers are actually the Chinese group and a few groups influenced by the Chinese. It is difficult for others, such as Calabash Baby and Black Cat Police The length is a bit better. Several stories based on ancient Chinese culture may not be understandable to others. This can be regarded as one of the shortcomings.
Zhang Zhiyuan replied: "Yang Sheng, currently the weekly sales volume of our comics in Asia is about 320,000-350,000 copies, of which about 30,000 copies are in Hong Kong. We reached this level a long time ago. It is very difficult. Rising;
Most of them are in Southeast Asia and Japan, especially some of the comics we created based on Chinese mythology, which have very high sales in Japan.”
“Little Japan still likes them very much. "It's about ancient Chinese culture." Yang Wendong nodded and said, "Well, continue to develop and expand the market. In the future, we will discuss with Zou Wenhuai that movies in this area will be released in Japanese cinemas even if they are cheaper in Waifu. ;
Once it affects Japan through movies, our various cultural peripheral products will also be sold. "
"Okay. After Zhang Zhiyuan agreed, he asked: "Wouldn't it be the same if our "Journey to the West" is made into an animated film in the future? "
Yang Wendong also said: "Yes, if "Journey to the West" is made into a cartoon and becomes famous in Japan, then our Changxing Culture will be on the list of a big market. ”
Although the current Japanese economy is still far behind Europe and the United States, just like Hong Kong, it will continue to develop at a high speed in the next few decades. Any product that is stable in this market will definitely make a lot of money. .
“I understand, then I will focus on developing the Japanese market seriously. "Zhang Zhiyuan nodded and said.
Yang Wendong added: "The same is true for "Tinker Bell". Japan will also be its main market, including our other comics in the future. Compared with Southeast Asia, the culture of Little Japan is actually the closest to China."
Don’t talk about culture, even the characters are all the same. At least for now, the same is true in South Korea. It was not until the 21st century that they gradually removed Chinese characters.
"Yes." Zhang Zhiyuan also said: "There are many children in Japan, and the country's consumption power is not weak."
Yang Wendong added: "That's it, these few items You have clearly remembered the things and they have to be completed. The first important thing is to find suitable overseas cartoons for TVB."
Wu Hailin agreed: "Understood, Yang Sheng, I will check out overseas cartoons this afternoon. ”
"Yeah, okay." Yang Wendong nodded.
The time soon came to mid-September.
The development of TVB is also very rapid. Even though the programs are not perfect, competitor Li's has been in a "monopoly" position for a long time, so the programs are not good. In this situation, When charging comes to free, it will immediately collapse.
In more than half a month, TVB's TV ratings have reached close to 60%. Especially in the evening time of "The Legend of the Condor Heroes", it is as high as close to 80%. The remaining ones are not broadcast, which is extremely popular. Maybe it's a British ghost. On the other hand, due to the emergence of free TV stations, coupled with the surge in real estate, stock market, trade and exports, Hong Kong's TV sales have also skyrocketed. Among them, the most cost-effective Honor TVs are the best-selling ones.
On the 17th, Wei Zetao and Zou Wenhuai came to the door of Yang Wendong's office together. Yang Wendong happened to be here tonight. When they arrived at the door, they found the two of them together and asked strangely: "Why are you two here together? "
"I just happened to meet him," Wei Zetao said with a smile.
Yang Wendong nodded and said: "Is this an important matter for you? If not, can you two come in together?"
Generally speaking, different business subsidiaries are not mutually exclusive. If you need to know the other party's situation, unless there is a need for cooperation, you can understand it properly with permission; however, many things cannot be kept secret, so it is not top-secret core business information, and there is no need to guard each other like a spy movie. .
"I don't have anything important to do. I just want to report something to you, Yang Sheng, that will be made public soon." Wei Zetao said with a smile.
Zou Wenhuai also said: "Me too."
"Then come in together." Yang Wendong motioned for the two of them to come in.
Then the assistant served coffee to the three of them, and Wei Zetao said: "Yang Sheng, TVB has become very popular recently. Many people in the group almost cannot buy a TV set, so I thought that in the name of the entire company, , place an order with Honor Electronics for almost 2,000 TVs, and then use them as benefits for outstanding employees or some benefits for high-quality suppliers.” There are similar rewards in the industrial industry, so this year I will switch to a TV, which just meets the needs of many people.”
Eung Hing Industrial can be said to be one of the most successful companies in Hong Kong, and its profits are also very high, so the benefits are natural. It's also very good. Therefore, there is an outstanding employee award every year. This award is not just for a few people in total, but for 5-8 percentile employees.
After all, there are more than 10,000 direct employees. If you reward dozens of people, they won’t seem to feel anything. You might even think that it is a quota determined by the company. But when the number is large, it will appear real and can truly encourage employees. , the selection of outstanding employees is also based on technological innovation, discovery of major quality problems, process reform, outstanding managers, recovery of company losses, safety officers, etc. Most of the winners are well-deserved.
"Okay, then I'm going to discuss it with Wang Sheng and get a preferential price." Wei Zetao said with a smile.
Yang Wendong said: "Then tell him that your application today is also a sales idea. For example, they can cooperate with some large groups to sell TV sets in batches at wholesale prices to employees of large companies in Hong Kong. This This is also an idea. "
The real estate crisis will begin next year, so this year will definitely be the time when Hong Kong consumers care least about consumption, so we must take advantage of now to sell more TVs.
Of course, the local market in Hong Kong is not very important to Honor Factory, but TVB needs it very much. Only when the local market is large and TVB can make its own blood, can it be able to make better quality products. TV programs, so that our cultural industry can also achieve its goals as soon as possible.
"Good method, I will tell Wang Sheng about it." Wei Zetao nodded and said.
"Okay." Yang Wendong looked at Zou Wenhuai again and asked, "Old Zou, what's the matter with you?"
Zou Wenhuai said: "Yang Sheng, in June , Do you remember the plane crash in Wanwan?"
"I know. "Yang Wendong nodded and said, "Is it related to Lu Yuntao?"
Lu Yuntao was another movie tycoon who could compete with Shao Yifu in Hong Kong history. In his previous life, he was not well-known in the mainland. It's because he died too early.
In June 1964, 50-year-old Lu Yuntao died in a plane crash, causing the giant film company Dianhan (later renamed Cathay Pacific) Pictures to be in chaos.
Yang Wendong was shocked when he learned about this incident, because based on his influence on Hong Kong's business and film market in recent years, it stands to reason that many people's actions will be affected by the butterfly effect, especially It was various accidents, etc. If something happened, it meant that it might not be an accident
So, he did not investigate this matter more, but just strengthened the guards around him, especially It is the flying aspect that we pay even more attention to.
“Yes.” Zou Wenhuai said: “The Lu family behind Lu Yuntao is a huge family capital in Southeast Asia. Lu Yuntao is just one of the family members. He prefers movies, so we have what we have today. Achievements;
Now that Lu Yuntao has passed away, the Lu family intends to sell Lu Yuntao’s former capital, including theater chains in Nanyang, 55 of which are in Singapore and more than 30 in Chinese gathering areas in some Southeast Asian cities. .”
"A theater chain in Nanyang?" Yang Wendong's eyes lit up. This was a good opportunity for him to break into Nanyang Capital, and it could also help his own film industry.
Zou Wenhuai then introduced: "Yang Sheng, before Lu Sheng came to Hong Kong, he was a local theater tycoon in Nanyang, but it was not as big as the Shao Yifu family. The Shao family's theater chain in Singapore There are more than 120. Outside of Singapore, it is said that there are about a hundred. This number is not yet certain, but it should be about the same. "
"How many people are there in Singapore now?" Yang Wendong asked curiously.
For Singapore, he had not studied it in detail. He originally planned to invest in Singapore after its establishment next year, but unexpectedly, this chance opportunity hit him.
Zou Wenhuai said: "Singapore has a total population of about 1.85 million people, of which 70-80% are Chinese. This has always been the largest market outside Fuzhong of the Hong Kong Film Market, besides Wanwan.< br>
The reason why Shaw Brothers movies are so influential in Hong Kong is because the movies made by Shaw Brothers in Hong Kong can be sent to Nanyang. The same was done by Lu Yuntao before. With these two points and their strong capital, they easily defeated other film companies. "
"Then we also need to have a theater chain in Nanyang. "Yang Wendong nodded and said.
Selling movies to foreigners actually means giving you some soup when you eat meat. Only when Hong Kong movies became popular in the 1980s did big film companies such as Golden Harvest have the right to speak. Be tougher.
There are selected lines in Nanyang, which can attract millions or more Chinese people in Nanyang to watch. The spending power of these people is far greater than that in Hong Kong and even the Gulf, because the Chinese groups in Southeast Asia are They are a local wealthy group and have survived after a hundred years of business competition.
“Yes. Zou Wenhuai replied: "If we can win over Lu Yuntao's theater chain in Nanyang, we can control our future films in Waifu." ”
PS: Please give me a monthly pass
(End of this chapter)