Chapter 1158 Adventure Treasure Hunt
Roger Ebert is not a professional in observing the North American box office market, but he can clearly feel the change in the direction of the wind from his life experience——
Just casually Pick a time, even during working hours on a weekday, and go to a movie theater to see a special scene.
"Excuse me, what is the ending here?"
A group of people were asking a similar question, with excitement and excitement.
Hua la la, a group of people appeared and then left; after waiting for a while, another group of people appeared and bought tickets to enter; and so on.
It’s like the boy scouts are completing their mission, or like the young people are exploring and hunting for treasure.
The air is filled with joy -
Thanksgiving is indeed just around the corner.
Everything could not be simpler. These people are all here for the "Butterfly Effect". They are collecting the five endings of the movie in a treasure hunt manner.
After the opening weekend, major theaters can apply for copies of different endings based on their own judgment and needs, and then arrange the films according to their own strategies. New Line Cinema leaves the decision-making power entirely to the theaters themselves.
These copies are numbered, from ending one to ending five.
And all these numbers will be reflected on the movie tickets.
In other words, if there are viewers trying to collect the entire ending of the movie, they no longer need to try and make mistakes again and again, and run around while asking for information. They can follow the information guide map provided by the cinema.
Some movie theaters insist on one version of the ending to avoid audience confusion. Their target audience is still the broader general public:
An ordinary middle-aged man who has no interest in movies walks into the cinema and picks out a movie at random. He doesn't care how many endings the movie has and he is not curious about the ending he is watching. Just pick any movie.
In this case, marking multiple endings may drive away customers.
Obviously, this is what movie theaters don’t want to see.
Some cinemas have all five endings ready, which can not only meet the needs of enthusiasts to collect endings, but also arrange different viewing activities:
For example, the five endings are played at the same time, and When the audience bought the movie tickets, they did not mark the ending version, and opened a blind box to let the audience wait for the surprise——
Such activities have aroused great enthusiasm from the audience and received numerous praises.
Anson never expected that the "blind box" would appear now.
Some movie theaters choose two or three endings based on the theater manager’s own preference and judgment. In this way, it can satisfy the hobby of collecting endings by enthusiastic movie fans without affecting the movie theater’s schedule.
After all, the big screen in the cinema still needs to make room for other movies. They can't play "The Butterfly Effect" 24 hours a day, right?
Furthermore, the endings of the five versions are actually just different endings. There is no difference in the main content of the movie. Who wants to watch the same movie five times just for a different ending?
Definitely only a minority.
To be honest, if the director can lay down different foreshadowings and details in the five versions, lead to different endings, attract the audience's attention in the form of Easter eggs, and use the discovery of version differences as the fun of adventure, the cinema should Would be more than happy to show multiple different versions.
Unfortunately, New Line Cinema has a limited budget and the two directors do not have such abilities, so such a huge project remains at the level of imagination.
Naturally, this crazy idea could not be pushed to the extreme.
Having said that, the reality is that for the 2003 movie market, the "butterfly effect" marketing strategy was enough to ignite interest.
So, there is this scene -
Young people are walking between movie theaters in a fashion-chasing manner.
Ordinary people who are slightly conservative and lack enthusiasm for movies continue to complain. Approval and opposition, embrace and resistance, these two gestures have pushed the controversy of the "Butterfly Effect" to its peak and become a topic of discussion for everyone.
Not only in cinemas, but also in cafes, supermarkets, bars, restaurants and on the streets, familiar debates and conversations can be heard in every corner.
"Butterfly Effect", "Butterfly Effect", "Butterfly Effect".
The whole world is spinning at high speed like a hurricane, and the "butterfly effect" is strongly occupying the public's attention.
Slowly, even those viewers who were uninterested or even yelled at each other began to become curious involuntarily and uncontrollably——
So, what are the five endings of "The Butterfly Effect"? What's going on?
So, can the endings of different versions of the "Butterfly Effect" conjure a flower?
In online forums, the voices against spoilers have become louder and louder, but they still have not been able to stop the abominable actions of the "spoiler parties".
The ending was leaked after all, and set off the entire Internet. The heated debate turned into a conflict, pushing this craze to its peak.
An interesting thing happened:
Even people who have not watched "The Butterfly Effect" and have no interest in the movie are also involved in this storm. Regarding the ending of the movie, About spoilers, about marketing strategies, about the movie itself, and more.
Whether they like it or not, the "ending" has come into public view——
This should be the first time that such a formal and noisy ending spoiler has been revealed.
In the first version, when he was seven years old, Evan met Keller again. Although he was slightly hesitant, in the end, Evan still controlled himself and continued to move forward. He passed by Keller on the road. They had never met each other before. Becoming two parallel lines, Evan completely stayed away from Keller's life.
The ending of this version has caused a lot of controversy.
On the surface, Evan gave up interfering in Keller's life, but many people thought this was a selfish act, especially when Evan knew what George had done to Keller and Tommy.
But others believe that once Evan starts to interfere, history will repeat itself. Evan's letting go is precisely to protect Keller. At least Keller will grow up smoothly after all.
In the second version, Evan still entered college, but this time he burned the diary, buried those fragmented memories, and gave up on revising the past.
By chance, Evan and Keller, who became a waiter, met on the street. Evan came up to say hello to Keller and asked Keller if he would like to go out for a cup of coffee.
This version of the ending is the most ordinary and has not caused much discussion. However, some fans believe that this is the real ending of the movie -
Accept the ugliness and scars of the past calmly, and then grasp Live in the present and move toward the future, and don’t deny your existence because of the darkness in your memory.
This is the most philosophical and most meaningful ending to the movie.
Maybe Evan could not change the seven-year-old nightmare, but he accepted the pain calmly and was willing to give himself and Keller another chance.
this is life.
The seemingly ordinary and simple ending has the power of returning to nature.
Many fans believe that this version of the ending should become the standard ending of the theatrical version.
What netizens are completely unaware of is that these discussions, these differences, and brainstorming are exactly the effects that the "Five Endings" are pursuing, and everything that is happening in front of them is performed completely according to Anson's conception.
The storm has just begun.
(End of this chapter)