Chapter 353 Advertising can also play tricks (please take a leave of absence, sorry)
“Brother, I really don’t know about Ning Pingping, but what you want to say about embarrassment, I think she thinks it herself. It’s crooked.”
After listening to Wen Guohua’s words, Li Ye didn’t beat Ning Pingping to death with a stick, and dismissed Ning Pingping as useless.
Because Li Ye’s original positioning for Ning Pingping was not that of an actress, but an eye-catching “vase”.
The word vase can easily create ambiguity upon hearing it, and sometimes even makes people feel that it is not suitable for the entertainment industry.
Li Ye had similar thoughts in his previous life.
But then after watching the movie "Si Teng", I felt that vases are just as good as vases!
Look back and think about "Tian Long Ba Bu" when Tian Xian first debuted. Didn't his touching line skills prevent the public from liking it?
God is fair. You can’t expect to have a beautiful and smooth appearance, but also ask for master-level acting skills.
As long as you don’t be a flower vase, but choose to step on the acting school , that can also bring a pleasant feeling to the audience, right?
So Li Ye still needs to find out first, is Ning Pingping the devil herself? I was still shocked and lost my confidence.
"Brother, let's go first, and then we'll talk about Ning Pingping."
Li Ye picked up the wine glass and toasted to Wen Guohua.
With this glass of wine, Li Ye expressed his attitude - "Brother, we are one of our own, and I will definitely take care of your affairs."
But how to take care of it depends on Ning Pingping What happened in Chang'an?
If Ning Pingping was so arrogant and domineering that she was ostracized and ridiculed, then Li Ye would have to talk to Wen Guohua from the side.
After all, a woman may destroy a man just because she is arrogant and domineering for a moment, and she is still innocent and unaware of it.
“Okay, let’s do it!”
Wen Guohua drank it all in one gulp, and then said: “But I can’t drink too much today! A buddy drank too much a few days ago I hit three trees with my car and needed seven or eight stitches on my head.”
“Uh”
Li Ye just drank half a sip of a glass of wine and couldn't drink the second half.
If Wen Guohua broke three big trees because he was drinking with him, wouldn't Teacher Ke scold him to death?
Every scolding him is considered frivolous. If he doesn’t hit or scold him, he will be a loser!
"Then let's stop drinking, brother, and don't drive after drinking."
"Hey, I'm talking about someone else! I'm fine, I drink a lot"
"It doesn't matter if you drink too much. If Xiao Yu finds out about this, I won't be able to handle it."
Li Ye took the wine bottle directly to him, not daring to let Wen Guohua drink it.
"Okay. Can you stop making trouble with my sister?"
Wen Guohua smiled and did not insist. Wen Leyu's deterrence was still great, after all. As long as my sister complains to her mother, the complaint will be accurate.
Li Ye thought for a while and said: "Brother, has Ning Pingping told you what her plans are next? Is she not satisfied with playing supporting roles and wants to play the leading role? Or..."
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"What kind of protagonist is she playing? She can't hold up even if she plays a supporting role! It's just that she has no confidence."
Wen Guohua waved his hand and said: "Brother, don't get me wrong, I'm not here to give you to her Support,
I just want to ask, will the Fenghua brand advertisements still use costume actors like them from now on?
If they don’t use it in the future, I will find a place for her as soon as possible. She has to work, so that she doesn’t have to worry about this and that all day long.”
“Ha~”
Li Ye smiled, knowing that he was really worrying too much.
How could Wen Guohua, as the heir of this generation of the Wen family, not have a good eye for others and not have a clear mind?
Even though it is a bit common in men's nature, they are still very rational in their sense of proportion.
That means you can pamper, but never coddle.
Li Yedao: "Brother, where did you hear that Pengcheng Factory No. 7 was going to break the contract with Ning Pingping and the others? Didn't they all sign advertising contracts for several years?
Ning Pingping didn’t have time to shoot this season’s spring clothes in Chang’an, so Kong Moli was also in charge of shooting them! "
"Aren't you going to use iron hammers to shoot commercials? Wen Guohua looked at Li Ye with a smile and said, "Pengcheng No. 7 Factory spends a lot of money, we can't let them get the money in vain, right?" "
"Brother, you have misunderstood. An endorsement is an endorsement, and an advertisement is an advertisement. "
Li Ye explained: "Pei Wencong and Hao Jian have signed a sponsorship contract with the Sports Bureau, but they can't treat Iron Hammer and the others as actors, right? They didn’t agree either! "
"So the next advertisements for Fenghua Brand and Pengcheng Red Bull will definitely not be completed by sports stars. Iron Hammer and the others will be printed more on promotional posters,
Besides, there will be some advertising short films with plot requirements in the future, as well as new product releases every season, and actors like Ning Pingping will also be needed to complete them."
Wen Guohua asked in confusion. : "A short commercial that the plot requires? What's the meaning? ”
“It’s just a short story! Li Ye explained: "The plot is not very complicated, and Ning Pingping should be able to do it. Besides, she is somewhat famous overseas now, so she can't give up halfway!" ”
“Are you famous overseas? Brother, are you telling the truth? "
Wen Guohua didn't believe it, but looking at Li Ye's expression, he felt that he was not joking.
Li Ye nodded and said, "It's true. If you don't believe me, ask some of our classmates from the Beijing University Debate Team.
We have all seen Ning Pingping's advertisements in Lijiapo, and hers are also available in shopping malls. Promotional posters, many Nanyang people know her name.”
"Oh~, I really didn't expect this."
"Brother, you didn't think about it that way. Now take a photo of Ning Pingping and ask a young man on the street. Do you recognize me?”
“His~”
Wen Guohua thought about it carefully and was really surprised.
In his understanding, there is no concept of advertising goddess. Don't you know that sometimes a successful advertisement is more valuable than an unknown movie? Influence.
Not to mention the excellent advertisements of Fenghua Clothing, there are several of them every year!
As for the TV viewers in the mainland today, there are really not many people who can call Ning Pingping, but there are many who know Ning Pingping.
Li Ye thought for a while and whispered: "Brother, actually Ning Pingping may not have talent in acting. Think about it. If you really think it is suitable, you can ask an acquaintance to get her. Go to Beijing Film Academy to improve your skills.”
Li Ye knew that the advanced training class at Beijing Film Academy was established in 1984, but he didn’t know whether it started in the first half of the year or the second half of the year.
But that advanced training class was a continuing education institution approved by the Ministry of Culture and the Ministry of Education. Mr. Ke As a big boss in the education system, if Wen Guohua wanted to do something, he would definitely be able to get Ning Pingping into it.
It’s just a question of whether Wen Guohua wants his mother to know about Ning Pingping’s existence.
"Come on, come on, bring me the wine, big brother, I have to have a good chat with you today."
Wen Guohua didn't know whether it was because he was in a good mood or because he didn't want to discuss "Film Academy" with Li Ye "" question, I immediately laughed and decided to have a few more drinks with Li Ye.
"Let's not drink anymore, brother. You can't drive when you drink."
"Oh, won't it be over if I ask the driver to drive? Your brother, I also have a driver now."
Wen Guo Hua glanced sideways, He said provocatively: "What's wrong, Li Ye, have you lost your ability to drink? Are you scared?"
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[Brother, I admire the speed of your promotion, but if you drink .You have to go out sideways. 】
. . . . . . . . . In the family building of Sanshui Winery in Guangdong Province, Director Li was talking on the phone with friends from the TV station.
“Hey, Lao Meng, you have to hurry up and make arrangements for me! It’s not like you don’t know that I’m desperate.”
“Brother Li, hey! , you only contacted the football team half a month ago I have just finished shooting commercials, and now you are urging me to be on TV.
Do you think those who work on TV are the same as those who work on drinks? Just mix tap water with sugar and you can sell it out of the factory for money. ?”
"What tap water with sugar? This is a sports drink, the first of its kind in China"
"Okay, okay! You are the first of its kind in the country, but I don't have any magic skills. I can edit the commercial for you in one night. , it will be broadcast in a week at the earliest."
"Okay, okay, Lao Meng, please help me and arrange it for me as soon as possible."
After making the call, Director Li couldn't help but He wiped his sweat.
In April in Guangdong Province, it is already so hot that it makes people sweat.
Director Li turned on the electric fan, sat on the sofa to take a breath, and then turned on the TV.
Recently, he has been busy promoting new products, but things that went smoothly at the beginning ended up with sudden setbacks.
Originally, it was agreed that by sponsoring 250,000 yuan, one would get designated drinks for the national sports delegation, but later there was no news.
Later he vaguely heard that a patriotic businessman offered a price of five million, and it was in foreign exchange.
This is really powerless for Director Li who almost stakes the entire winery.
However, Director Li still seized the opportunity and presented the newly developed "Oriental Magic Water" to the AFC meeting, got on the express train of football, and then planned and filmed a confident advertisement.
Mainland football in the 1980s was still very strong, and it was among the best in Asia. Therefore, Director Li believed that once this commercial was aired, "Oriental Magic Water" would become an instant hit.
“Who is so discerning about 500,000 yuan a year?”
Director Li could not help but murmur. Others thought that 5 million yuan was taken advantage of, but only he felt that It may not be worth it.
Just when Director Li was about to lose his focus, a scene of volleyball players training suddenly appeared on the TV, which cheered him up.
This is a somewhat crude volleyball training ground. Whether it is the ground, the net in the middle, or the No. 3 jersey on a young player who is training alone, it is obviously very worn.
However, this teenage player trained very hard, his hair and jersey were soaked with sweat.
The soothing music started playing and quickly became brighter as the young players trained hard.
When a slow motion captured the sweat splattering on the long hair of the young player, the music suddenly became sonorous and exciting.
This young player’s training venue is no longer limited to indoors.
Outdoor runways and mountain trails, the light changes rapidly, from the rising sun in the east to the setting sun in the west, perfectly highlighting the tenacity and hard work of a volleyball player.
“This film is really well shot.”
Director Li, who has worked in sports, expressed his sincere admiration.
But the next moment, the young player who was running suddenly fell.
She couldn't run anymore.
The music suddenly stopped, and the bellows-like breathing became the only background sound.
The young player's face is no longer good-looking. Director Li can conclude that this is a real symptom of excessive exercise and not a fake photo shoot.
So Director Li believes that this is a promotional video to promote sportsmanship.
"This kid is working really hard. Now we should reduce the intensity of training and replenish water and body fluids."
Suddenly, a lightning-like thought flashed through Director Li's mind.
"If you give her a bottle of Oriental Magic Water at this time."
Yes, if you give this young player a bottle of sports drink at this time, wouldn't this video become a commercial? Already?
But just as Director Li had this thought, he saw a bottle of golden canned drink being handed to the young player.
The little player wearing jersey No. 3 was stunned when she looked at the can. The three-second close-up shot of the can seemed to reflect her doubts.
Director Li was also stunned because he clearly saw the four big characters on the can - Pengcheng Red Bull.
[Is this really a commercial? 】
The camera moved along the bottle of drink and moved to the woman holding Pengcheng Red Bull.
Director Li first felt that this woman looked familiar, and then suddenly remembered, isn’t this the model of Fenghua Clothing?
Ning Pingping stuffed the can into the hands of young player No. 3 and made a cheering motion with her arms.
“Keep it up, you can do it.”
Ning Pingping gave the young player a sunny smile, then turned around and ran forward. The Fenghua brand sportswear on her body formed a strong contrast with the shabby jersey on the young player's body.
The young player was stunned, opened the can and drank it.
Then the picture on the TV screen changed to animation mode.
A row of several arrows of different colors, rising upwards as if they were blown out of air.
And inside these arrows, there are sports indicators such as "endurance, explosive power".
The music became exciting again, and the young players who drank Pengcheng Red Bull started running again as if they were resurrected with full blood, and ran faster and faster, and soon caught up with the training athletes in front of them.
The little player No. 3, who was running hard, also heard a narration voice.
"Yang Xiaojuan, welcome to join the national team."
Director Li finally sighed.
“It turns out it’s this Pengcheng Red Bull!”
The row of athletes training on TV is the mainland women's volleyball team.
Then the volleyball team all stood in a row, held up the Pengcheng Red Bull and shouted a slogan: "Keep it up, you can do it."
Director Li was really impressed. , it’s just an advertisement, but it actually produced so many flowers.
In the 1980s, when advertising was generally based on the "all letters and letters are welcome" approach, Li Ye's advertisement was not an advertisement, but a movie.
At the end of the commercial, the slogan "Drink Pengcheng Red Bull when you are sleepy and tired" foreshadowed all the previous plots and strengthened them in the hearts of the audience, causing the young player to become... So being able to enter the national team is due to that bottle of Pengcheng Red Bull.
Director Li thought about the Oriental Magic Water commercial he had just shot, and he just had to compare the products.
He closed his eyes and thought for a moment, and finally picked up the phone again.
"Hey, Lao Meng, it's me, our commercial needs to be reshot."
(End of this chapter)