Chapter 820 Big Brother Fan'er
"First of all, according to the market theory of the great economics expert Huyu Tofransky, sales is a complex science and a simple science"< br>
Li Ye had heard a lot of deceitful jokes from "successful masters" in his previous life. If those various rhetoric techniques were moved to 1987, they would be covered in clouds and mountains for a long time, making you seem to understand but not understand. Even Ma Ali would have to be defeated. , and worship after receiving your head.
But Li Ye is a little better than those masters. He at least provided some real evidence.
“This is a market research report made by Ding Jiuchang, deputy sales section chief of our branch factory. He recorded and analyzed the demand and opinions for light trucks in the transportation market in detail”
Li Ye took out several printed research reports from his bag and distributed them to several important people in several conference rooms.
Master Lao Ding, who had been drinking tea, immediately glanced at Li Ye, and an imperceptible smile appeared at the corner of his mouth.
After his son Ding Jiuchang was transferred from another unit, he listened to Li Ye’s opinions, went to the market below and made great efforts to collect the opinions of many users. When he finally wrote this research report, he still Lao Ding helped him write it.
"This report is nothing! It's just a cliché!"
Section Chief Park looked at it for a few times and threw the report aside.
Old Ding's eyes condensed, revealing a ray of murderous intent.
It’s not easy for Ding Jiuchang to show up at this kind of meeting. You took a few glances and then tried to undermine my son. Are you trying to enmity?
Li Ye said lightly: "A cliché? Then why hasn't it been solved? Find the market demand and solve the market demand. Isn't this the responsibility of your sales department?"
"Most of them Some drivers reported that the water temperature of our 130°C was too high in summer, so why not increase the radiator? It only took a week for our branch to solve this problem."
In fact, there are many problems in this report It's not that no one knows, it's just that no one solves it because they find it troublesome.
Just like the problem of too high water temperature.
If you want to increase the water tank, you need to first go to the technical department to make a demonstration, then go to the finance department to approve the budget, then report to the top, and finally go to the supply department to find the source of supplies.
What the hell? I don’t get a few cents more in salary, so I’m so full that I’m going to get into such a big trouble?
Think about those people who created miracles on their own in difficult years. In fact, they solved so many problems by asking for trouble.
But after more than thirty years of development, as the older generation of responsible and religious people gradually get older, the salty fish style has caused the enterprise that has become increasingly bloated to lose the last bit. Innovation.
But Section Chief Park did not think he had a problem, but impatiently asked Li Ye again: "These problems you mentioned have nothing to do with the problems mentioned by the factory director. The factory director wants to ask you why you price the J3 type 130." It’s set so low.”
【I just want to set it so low, can you care? 】
Li Ye really doesn’t want to explain to these people anymore, because their thinking is still stuck in the planned economy era, waiting for users to come to him and send him money.
Li Ye’s sales strategy is to gain recognition from users in the shortest possible time and then occupy the market.
How can we get recognition from users?
Are empty promises "way ahead"?
It can be pulled down! You tell the driver how good my car is, how advanced the technology is, how fuel-efficient and durable it is, but if you make your voice hoarse, can they believe it?
But you only need to shout two words - cheap, believe it or not, people will buy it.
When more people buy it, the truth will be revealed whether your technology is advanced, whether it is fuel-efficient and durable.
Think about how far ahead you are. When you first started, did you first show sincerity and “leave it to your friends”?
If it comes out, it will be as expensive as a kidney machine. You can see how little people like it.
But now Section Chief Park and others do not understand these reasons. They have determined that Li Ye is either stupid or bad. Good things that are obviously priced at a higher price after leaving the factory are sold cheaply.
Fortunately, Lu Zhizhang understood Li Ye.
Faced with Section Chief Park's question, before Li Ye could speak, Lu Zhizhang started roaring again: "What do you mean it has nothing to do with the question asked by the factory director? Isn't this obvious?
We will build whatever kind of cars the people need. Have you learned ISO’s customer needs in vain?”
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Lu Zhizhang spat and suppressed Section Chief Park, but Xiao Jinggang interrupted again: "Lao Lu, don't interrupt, what does your factory's new car pricing have to do with ISO? No matter what He said that your pricing affects the efficiency of the main factory.
As the deputy director in charge of sales, Li Ye must review this matter. In addition, you must return the sales rights to the factory. "Here." "Old Xiao, don't do this. The current scale and efficiency of the No. 1 branch are inseparable from Comrade Li Ye's decision-making. If you don't give me credit, forget it. Don't slap others with your words.
Everything must be based on evidence. Why is it 130? If the products produced by a branch factory are sold well, the products produced by the main factory will be backlogged? Is it because the technical strength is insufficient? Let’s find the problem ourselves.”
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Li Ye looked at Lu Zhizhang, who was in full swing, and was very glad that he had decided to let him be the director of the first branch factory.
Lu Zhizhang was already the director of the factory office, and he was one of the top figures in the factory. Now, except for the big factory director, he can compete with anyone. A few spits can do it. End the fight.
Looking at Li Ye, even if he has support from above, after all, he is young and has little qualifications. He is in a state-owned enterprise and has a quarrel with a bunch of old gangsters, so his momentum is far behind.
If people don’t reason with you, what can you do no matter how reasonable you are?
Xiao Jinggang was given a headache by Lu Zhizhang, and he said directly to Li Ye: "Deputy Director Li, please make a statement! Do you obey the decision of the unit and do you care about the interests of the unit?"
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Lu Zhizhang narrowed his eyes, thinking about how to block this question for Li Ye.
But Ma Zhaoxian, who had been watching, came to an end.
He said coldly: "Do you obey the decision of the unit? Deputy Director Xiao, why don't I know the decision of the unit?"
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Deputy Director Xiao was stunned. Originally, he thought that with his position, he could firmly suppress Li Ye in this kind of conference room, but he never thought that he would be "unreasonably made trouble" by Lu Zhizhang, and now he would also offend Ma Zhaoxian. Ended.
Logically speaking, people of Ma Zhaoxian's level shouldn't speak until the people below can't make a big fuss.
But now that Ma Zhao has spoken first, Xiao Jinggang is not satisfied. The director of the factory must stand up.
But Xiao Jinggang glanced at the big factory director several times in succession, but the other person did not say a word, but looked at him sternly.
Li Ye shook his head slightly and sighed softly in his heart.
Let’s not talk about whether Xiao Jinggang’s words are self-assertive, but in terms of “taking responsibility”, Ma Zhaoxian is one step ahead of his opponent.
In his last life, Li Ye once heard someone give an example to describe the leader of the unit.
That’s why Su Ge has never been able to beat the lighthouse?
Because he is a coward, he has never been "big brother".
Beibang wanted to harmonize the entire peninsula, but was hit head-on by the lighthouse. At this time, Su Ge gave up and asked his second brother to go up and take action.
Aren't you making trouble?
There is no winner in a battle. In fact, both the lighthouse and the flower growers are a win-win situation.
They say lighthouses are nothing, but when the younger brother was beaten, the elder brother really suffered!
Although the flower grower is the second child, he is tougher, more capable and more "big brother".
Now Ma Zhaoxian is becoming more and more like a big brother.
Li Ye, this small chess piece, seems to be a pawn, but it is the initiator that stirs up the storm.
Do you think Li Ye’s hard work is just as simple as “market economy”?
Struggle always affects the whole body.
I made the first move, do you dare to take it?
Why didn’t you answer?
(End of this chapter)