Chapter 476 Lovesickness
Du Yunkai came back after eleven o'clock. As soon as he came back, he received a call from Shu Mingyuan, saying that the market research and analysis report on B Game had been completed and sent to his mailbox.
Du Yunkai returned to the office, opened his mailbox, downloaded and read it carefully. As he expected, the game market of Byou is also very huge. This report can be summarized in just a few words, which is enough to get you started.
While having lunch in the small canteen, Du Yunkai briefly talked to Liu Wangxue.
Not long after lunch, Liu Wangxue took her laptop to Du Yunkai's office.
As soon as Du Yunkai printed out the report, he heard a knock on the door. The door of his office was open. When he looked up, he saw not only Liu Wangxue but also Xu Qingsong standing at the door.
After inviting people in, Du Yunkai asked Xu Qingsong angrily: "What are you doing here?"
He looked very displeased at Xu Qingsong now. This guy was slapping him during lunch. In the name of taking care of him in various ways, she still expressed pity for him from time to time when he fell in love in a long-distance place. Why, your girlfriend is awesome by your side, isn't she? The way she shows off so much is really hard to watch!
Xu Qingsong smiled and took Liu Wangxue to sit on the sofa: "My girlfriend is here to talk about work with you, of course I have to be there."
Du Yunkai immediately turned over a rude Roll your eyes.
"That's enough for you. After all, he's your boss on the other side." Liu Wangxue slapped Xu Qingsong's hand away and said with a teasing tone, "You have to give him enough care and respect, and you can't make his longing worse. "
Du Yunkai pointed at the two of them with a stack of printed paper and commented: "It's really not like a family cannot enter the same house."
He sat down opposite the two of them. , handed over the analysis report in his hand: "Now, take a look."
Liu Wangxue also turned on the computer. On the screen was the document of the B game script. He turned around and put it on the coffee table and pushed it towards Du Yunkai: " Please take a look at the rough version of the outline and character settings.”
“Is it available so soon?” Du Yunkai was a little surprised and asked with a smile, “It’s the one that kills the ending of the script. Inspiration? ”
"Yes, exactly!" After Liu Wangxue answered, he and Xu Qingsong read the report head to head.
"Otome" is also "Otome Game", in which "Otome" is a borrowed word, which means a girl. B-game is a type of female-oriented game, which refers to a love simulation game in which women are the main characters and multiple men are the targets.
The male characters in the game have various types and distinct settings, and the character characteristics are very obvious. They are generally shaped with real-life CVs. The gameplay settings of the game are mostly role-playing or adventure.
This report shows that the domestic B-game market was still blank seven years ago. The "Lovers' Guide" produced and released by Origami Company filled this gap and became the first B-game in China. Later, other game companies also produced several female-oriented games.
Until three years ago, Origami Company's "Lovers' Guide" was still the top player in the B-game market. In the past two years, "Lover's Guide" issued by Dreamland Company and "Time" issued by Wangda Company "Whispers" rather than becoming a fierce competitor, there is a faint potential for a tripartite confrontation.
As far as "Lovers' Guide" is concerned, half a month after its launch, it ranked third on the list of free downloadable games on the mobile app store. Its WB Super Talk of the same name has become No. 1 on the game list with nearly 3 billion reads. According to authoritative game big data, the game’s revenue in the first month was nearly 250 million, with the highest in a single day being 18 million. Subsequent data has stabilized at more than 2 million daily active users. ①
Although the data of "Lover's Handbook" and "Whispers of Time" are not as good as those of "Lover's Strategy Manual", they are not far behind.
Otome games focus on the female market. The report sent by Shu Mingyuan shows that the proportion of female players in such games is as high as 95%, and the majority of them are young women under the age of 30, accounting for more than 90%.
Take "Lovers' Guidebook" as an example. First- and second-tier cities have the largest number of users, accounting for 60% of the total. In addition, data shows that among these female players, 30% of users have daily active data of 2 hours, and 25% of users have daily active data of 1 hour.
However, there is one piece of data that is unexpected. Most of these users have relatively limited monthly income, and 70% of them have a monthly income of less than 3,000 yuan.
Liu Wangxue had never played B-game before. She had only seen it while watching videos and had some superficial understanding of it. After seeing this data, she asked Xu Qingsong: "Does this kind of game mainly focus on the sinking market?"
Xu Qingsong turned the next page of the report and pointed to another paragraph that matched his understanding. , said: "This data should lack a certain degree of authenticity and is unlikely to be established. Look here, as far as the "Lovers Strategy Manual" is concerned, the number of top players and the degree of krypton money are quite amazing."
Liu Wangxue remembered what Du Yunkai said that Shu Mingyuan's sister was playing ". "Summer Love in the Sky" spent hundreds of thousands of dollars a month on it, and I was shocked.
Du Yunkai raised his head from the computer screen, smiled and said to Liu Wangxue: "This kind of income filled in the questionnaire may not be real. For example, you, you don't even have a decent income. There is no Bajing job, and the monthly income is..."
Xu Qingsong glanced at him: "How can you talk? Why is it not a serious job as a screenwriter?"
"Slip of the tongue, slip of the tongue." Du Yunkai immediately apologized, "I mean, her income is extremely unstable, and her income has been zero for several months in a row, so just look at this data and don't take it seriously. "
Liu Wangxue thought about it, and yes, we should mainly look at the monthly revenue and annual income. This data is more real and credible.
The second half of the report mainly analyzes "Summer Love in the Sky" released by Lumen Technology.
The triad of "Lovers' Guide", "Lover's Handbook" and "Whispers of Time" formed a faint relationship was completely broken by "Summer Love in the Sky" which was released three months ago.
As soon as "Summer Love in the Sky" was launched, it took less than ten days to rank first in the free download area of the app store. After that, it seized the market share of the top three at an extremely fast speed.
"Lovers' Guide" is considered a top-quality game among this type of game, so it can always maintain a leading position in the competition with other companies. But in front of "Summer Love in the Sky", it really falls far behind. Judging from the existing data alone, it can't compare.
The game setting of "Summer Love in the Sky" is more rich and realistic, and almost completely integrates the details of daily life, such as "brushing WB", "posting on Moments", "online shopping", etc. After establishing a romantic relationship, there are also details of the couple's life together, such as "putting them to sleep", "waking them up", "cooking together", "shopping together", "giving gifts", etc. By turning on the one-click setting function, you can wake up the character for voice chat anytime and anywhere. Although the chat content in the program settings is not that rich, it can also provide users with all-weather companionship, thus giving users a more realistic immersive experience.
In addition, the character modeling of the male protagonists in "Summer Love in the Sky" is also very good. Even if they still only pose in a fixed pose in the dialogue scene, they are all 3D and have good looks. It has a good figure. First of all, it is visually superior to those three games.
The CV of "Summer Love in the Sky" not only hired well-known old voice actors, but also the new generation of young people who became popular with a radio drama at the beginning of the year. These people already belong to themselves at Station C. community, the most popular one has reached 500,000 fans. They also signed a contract with the game officials and regularly broadcast live interactions with character voices at station C to create a "real life" feeling.
In addition, the derivative IP of "Summer Love Sky" is even more powerful than "Lovers' Strategy Manual", including WB super stories, fan fiction, character creation, support groups, etc., not to mention Down. The most grand event is this New Year's Day - the birthdays of the male protagonists were not announced in the game plot. One month ago, the official suddenly issued an announcement and launched a player betting activity. The birthday of the winning character will be set on New Year's Day. one day.
It is expected that several other birthdays will be determined in the same way in the future.
Shu Mingyuan's sister just hoped that her favorite character would win and get a birthday on January 1st, so she poured money into it.
On the 31st, the official announced the voting results, and at 0:00 on New Year’s Eve, character birthday videos were posted on LED screens in landmark building areas in Beijing, Shanghai, Guangzhou and Shenzhen.
This matter was also on the hot search, and it was posted by the players themselves, but it was completely stolen from the attention by what Tan Xin and Qin Zhihua did.
A moment later, she and Xu Qingsong finished reading the report, and Du Yunkai also read the script outline and character settings.
Du Yunkai asked them: "How is it?"
Xu Qingsong nodded and said: "It is indeed very profitable. But judging from the current popularity of "Summer Love in the Sky", it will be a bit difficult for us to surpass it. ”
He was thinking from the perspective of Liu Wangxue’s script.
"Summer Love in the Sky" focuses on immersive role-playing. The plot and character settings are inseparable from one core - sweet love, which satisfies all women's fantasies about love.
This script by Liu Wangxue is obviously not.
No, it should be said that this script not only satisfies fantasy, but also introduces criminal law!
The intention of the script is very good, but Xu Qingsong is not sure whether players are willing to buy it. After all, the purpose of playing such games is not to receive legal education.
Du Yunkai leaned back on the sofa and said: "Whether it makes money or not is another matter. After all, there is not much money invested in this kind of game. We only need to surpass "Summer Love in the Sky" based on the existing conditions. It’s a piece of cake to return to it, it’s not difficult for us.” Xu Qingsong asked: “What do you mean?”
Du Yunkai replied: “We need to find a different way in the plot. .”
To be honest, Liu Wangxue had no confidence in her script after reading the report. She and Xu Qingsong had the same idea. What she was worried about now was not whether she could make money, but what would happen if she really did this. No money will be lost.
Liu Wangxue asked: "How can we find a different way?" She was already ready to modify or rewrite the script according to the requirements of "Du Jiafang".
I saw Du Yunkai leaning forward, putting his hand on her computer and pushing it gently, and the computer turned back to face her.
Du Yunkai tapped his finger on the top: "This is it."
"Huh?" Liu Wangxue was surprised and looked at Du Yunkai and then at Xu Qingsong.
Xu Qingsong raised his eyebrows and asked Du Yunkai: "Are you sure?"
Du Yunkai leaned back on the sofa again: "Sure, there are already so many romance games, and those crudely made templates produced by small companies are temporarily gone. Don’t mention it, just look at it Among the four giants in the current market, "Summer Sky Love" focuses on love role-playing, "Lovers' Guide" focuses on time-travel adventure, "Lover's Handbook" focuses on several women earning a man, which is, to put it bluntly, female competition, and "Whisper of Time" focuses on going back in time. Save your lover, but Wan The ultimate goal is to fall in love."
Du Yunkai said in a disdainful tone: "What's the point of just falling in love?"
Xu Qingsong approached Liu Wangxue without controlling his voice. "Whisper" to her: "I don't know what happened when I went to see him off at the airport. I'm sure he was stimulated."
Liu Wangxue raised her hand to cover Xu Qingsong's mouth, feeling that he was becoming more and more childish. Well, today I act like a show-off elementary school chicken. Then she was kissed by Xu Qingsong on the palm of her hand. When her hand fell away, she slapped him on the thigh.
Du Yunkai rolled his eyes elegantly at Xu Qingsong this time: "Can you respect the word 'whisper'? Also, romance is prohibited in the office."
Xu Qingsong pulled Liu Wang over. Xue held her hand and said perfunctorily: "I know, I know."
One of the reasons why Du Yunkai made this decision was that after reading the outline of the script, he really thought it was pretty good. In the current hot social news, There are many people who talk about criminal law when it comes to love, so if this game is made, it will have certain social significance.
The other reason is Shu Mingyuan. His cousin had a boyfriend a year ago. He comes from a scholarly family, is a university teacher, and is a well-looking person. In short, he has very good conditions in all aspects. His cousin was getting older, and her family was urging her to get married. The man also happened to be planning to get married. The two of them hit it off immediately, and they got the certificate and held the wedding six months ago.
Shu Mingyuan had a good relationship with her cousin when they were children. Later, his aunt divorced and remarried to another province, taking her cousin away with her, and the contact between them became less.
Shu Mingyuan will definitely attend his cousin's wedding. It was also the first time he saw his cousin-in-law at the wedding - he had always seen his cousin's posts on Moments before.
When Shu Mingyuan was communicating with his cousin-in-law, he always felt a strange sense of disobedience in his heart for some reason. He didn’t know where this feeling came from. It might be the behavior of his cousin-in-law towards his cousin. The unusual worry expressed by Shu Mingyuan may also be due to the subtle hostility shown when he heard the interesting stories between him and his cousin when they were children. In short, everything made Shu Mingyuan very uncomfortable.
Shu Mingyuan wanted to remind his cousin, but he had no chance. I saw that my cousin seemed to enjoy this excessive care and love, including the "jealousy" she noticed. People around them were also sighing at how well-matched this couple was. Seeing how much they loved each other, all they said were blessings.
Shu Mingyuan fell into self-doubt again. He felt that he was such a big man, how could he be so sensitive? He was thinking too much. Besides, this was at a wedding, so saying these words was both disappointing and bad luck, so I gave up.
After getting married for a long time, the first change Shu Mingyuan noticed was that his cousin’s circle of friends stopped updating. He didn't think much about it and just thought his cousin was too busy. After a while, he heard the news that his cousin was pregnant. He also sent a message to congratulate her, but did not receive a reply. After that, he listened to his mother talk about his cousin's miscarriage at the dinner table at home.
The night before yesterday, the doorbell rang suddenly at their house. The nanny aunt got up in a hurry to open the door and had a look. She was almost scared out of her mind.
Standing at the door of the courtyard was a thin woman with disheveled hair. In the winter, she was only wearing a thin windbreaker. There were varying degrees of bruises on her eyebrows and corners of her lips. She looked through the courtyard wall. The light on his neck could still see the pinch marks on his neck.
Thanks to my aunt's heart condition, she held her chest and looked at her for a long time before asking, "Is she my cousin?" with trembling lips. When she held the other person's hand and walked inside, the aunt really doubted whether she was holding a corpse because it was too cold.
The whole night, the lights in the Shu family villa were turned on and never went out again.
Shu Mingyuan was so angry that he wanted to buy a plane ticket and fly over immediately to beat up the man.
The whole family has been in a bad mood for the past two days. Lawyers and doctors have been in and out. On the one hand, they are doing injury assessment and psychological counseling for my cousin, and on the other hand, they are starting to file for divorce.
At this juncture, Shu Mingyuan's sister came to him again to ask for money to vote for the paper man - her favorite character did not get the New Year's Day as his birthday, and now she wants to help him fight for it. Birthday on the Spring Festival day.
Shu Mingyuan was so angry that he couldn't bear to scold his sister, so he took all his anger out on the game "Summer Love in the Sky" and asked someone to give it a low score to make it a bad review. After doing it, she suddenly thought that her sister is so addicted to this kind of love game now. What if she develops a love brain? What if she doesn't know people well and meets a scumbag like her cousin?
Establishing a correct view of love starts with "baby". Shu Mingyuan didn't care whether it was late at night or not. He picked up his mobile phone and called Du Yunkai. After a while of worries and complaints, he finally asked Du Yunkai : "Revenge for me is secondary now, Sooner or later, I will find another way to deal with Xu Han's weakling. Brother, can you come up with an educational love game?"
Du Yunkai was still thinking about "educational significance" at the time. You don't know. Are the broad masses of the people most annoyed by "educational significance" now? You need to be educated when you watch a movie, you need to be educated when you watch a sketch, you need to be educated when you read an online article, and you need to be educated even when you have nothing to do and play games?
"It's not that kind of education," Shu Mingyuan continued. He didn't know how to describe it. He really regretted that he didn't study more before. "It's just that kind of education. You can fall in love, but before you decide to be with that person, you have to master the rules. The way to observe character in subtle ways is to avoid jumping into a pit of fire and then realizing it is a fire pit."
After hearing this, Du Yunkai was speechless for a long time.
Shu Mingyuan asked tentatively: "Brother, do you understand?"
Du Yunkai thought of what Liu Wangxue said about the inspiration of the script after the script killing, saying that he wanted to rectify those The three harmful views were even ridiculed by Wenxi as "the inspiration to break the defense." He guessed that maybe it could satisfy Shu Mingyuan's request.
Du Yunkai said: "Understood, just prepare the funds. I have already found the screenwriter for the game. The project will be approved as soon as the script is written."
Shu Mingyuan was overjoyed, thinking that after the game was launched, he would have to hold his sister's head and let her play it from beginning to end.
Du Yunkai explained the reason at this moment. Of course, he only mentioned Shu Mingyuan's cousin in a few sentences. Shu Mingyuan himself didn't say much, but everyone who heard it knew what it meant.
After hearing this, Liu Wangxue was a little dumbfounded - not about cousin Shu Mingyuan, but about people like Du Yunkai: "Are you all so hasty in making decisions?"
Xu Qingsong hooked his fingers with Liu Wangxue's At the same time, he pinched it again and said, "Just get used to it. He was also very hasty when he decided to make "The Twenty-One Cases of Zhaozhao"."
Du Yunkai disagreed: "I was not hasty. It was love at first sight, okay?”
Liu Wangxue withdrew his hand and said quietly: "Boss Du still knows the goods."
Xu Qingsong hurriedly grabbed it back: "I was wrong, I was wrong, I was just kidding."
Du Yunkai rolled his eyes sarcastically at Xu Qingsong.
Xu Qingsong immediately laughed back: "Why, lovesickness has affected your eyes? You can't even get used to the close distance between the upper and lower eyelids, right? You have to extend the distance between them infinitely."
Liu Wangxue burst out laughing, and then listened to the two of them arguing with each other for several rounds as if they were watching a show before speaking out to stop them.
Next, the three of them had a discussion about the script of this B-game. During the conversation, Liu Wangxue came up with a lot of inspirations. After writing them down one by one, he quickly left the office with his computer.
When she returned to the rest area at the drinking bar, she began to concentrate on her writing. She felt that time was passing quickly. She seemed to have not written much yet. It was already dark outside, and Xu Qingsong came over to tell her to go home.
① and part of the content below are from a B game user consumption research, if you are interested, you can take a look