Chapter 311
On March 16, Red Velvet returned with the title song "July 7th", and Foolish Hat Company released all the sound sources of the second mini album "The Velvet".
Although fans are a little concerned about using ballads as the main song, everyone is still working hard to compile data.
Fans don’t have time to calm down and slowly appreciate the songs. If you want to appreciate them, you have to do it after the most important period has passed and after your idol has achieved good results. Now he has just returned, Fans have a lot of data work to do.
Opposite to fans are passers-by. They listen to songs, watch MVs, and analyze lyrics. They also have many things to do.
It just so happens that the MV arranged by Foolish Hat Company for "July 7th" has a lot to discuss.
“This MV is talking about that ship, right?”
“It must be.”
“…”
Just a few words With one comment, the topic immediately turned to the horrific shipwreck two years ago.
This is a good thing. No matter what kind of discussion it is, as long as there is discussion, it will be popular. If there is popularity, it may attract passers-by, and the entertainment company's purpose will be achieved.
But the topic discussed this time was too heavy, and everyone kept it secret. No one had an in-depth discussion at all.
So the popularity is there, but it is not explosive enough, and it is far from worthy of Red Velvet’s identity. After all, their last comeback was quite explosive.
……
On March 17, Red Velvet presented the "July 7th" stage for the first time at MCD.
The stage is not gorgeous at all, with five people and five standing mics, mournful singing, soft and poignant dance, and extremely simple lighting and scene settings.
The fans started to panic.
The stage represents the company’s attitude to a certain extent.
Although everyone can understand that it is difficult to match such a song with a gorgeous performance, it is difficult to accept that my idol used such a simple stage for his first singing performance after his return.
But that’s not what scares fans the most, what they are most nervous about is
If you can’t do it with data, you can’t do it no matter how hard you try!
It is already the second day since the sound source was released, and fans are working very hard to refresh the charts, but the sound source of the entire album is quite awkward. The title song "July 7th" was released in an instant. After the glory, it almost collapsed.
Who is lazy?
Which fan has not contributed data to his idol?
Why is our audio performance not good when our opponents are not strong at the same time?
After being tortured with these questions, fans finally figured out something.
This song is the type that passers-by will not buy at all, because it cannot stimulate the eardrums of passers-by in the first place and attract their attention.
Without water injection, it is always passers-by who determine the performance of a sound source.
Although there are many fans in the fan circle, they are completely insignificant in front of the even larger number of passers-by who listen to songs.
What to do?
...
On March 18, Red Velvet fans collapsed.
The data during the golden period in the first three days after the comeback was a mess. Judging from the experience of their professional fans, this comeback was a complete failure.
Although everyone is still working hard to contribute data, the despair in their hearts cannot be erased.
If the results of the golden period are like this, what kind of tragedy will happen after the golden period?
Although your MV is meaningful, the meaning cannot be seen as actual results. How can an artist survive in the future without actual results? How much hardship will my precious idols have to endure in the future to fill today’s pit? !
So fans began to attack the company.
It’s the comeback they planned, it’s the fact that they were so smart that they insisted on using such a song as the title song of their comeback, it’s the reason they delayed the development of their own idols!
All the restless emotions, all the sadness and disappointment are turned into weapons and thrown at the Foolish Company. This is the punishment they deserve for making the wrong decision. ……
On March 19, RedVelvet's "Music Center" returned to play songs, and fans broke through.
If yesterday I still used evidence and facts to attack the stupid company, today I will be hysterical in the streets.
Because fans saw Chen Chen and Irene in the same frame.
It’s not that this scene is good, or that some fans still can’t accept what happened between Chen Chen and Irene. They just think of their last comeback and the magical "Red Taste".
“If Silly Dog Company doesn’t know how to write songs, can you ask Chen Chen to buy them?! Everyone is buying them but you don’t. Doesn’t it look like you are particularly capable?!”
"There's no way Chen Chen won't sell a song to Red Velvet, right? They gave one as a gift!"
"I understand, it's your stupid company that doesn't want to buy it. Last time, it was said to be a double hit, but in fact it was You feel embarrassed that his songs have been defeated in all aspects, so you reject Chen Chen’s songs.”
“It’s okay to exclude Chen Chen, but you should give me results.”
“You are stupid. The company is so awesome, why don’t you listen to a song that’s better than "Red Taste"! Why do the things you make by yourself get such crappy results?"
"Oh, I suddenly understand why Chen Chen said that in the first place. The company is run by a bunch of stupid dogs, it’s really stupid.”
"If Chen Chen's "Red Taste" hadn't saved me last time, how difficult would my beloved Red Velvet's situation be?"
"This company is really bad!"
......< br>
……
“How have you been recently, how is the atmosphere in the company?”
In the conference room, Chen Chen went to pour a glass of water for Pei Zhuxuan.
"The atmosphere is a little heavy, but just a little bit." Pei Zhuxuan reached out and took it, "The company has been operating for so many years, and it has seen all kinds of storms. It is impossible to be in chaos just because of such a small thing. At most, the people in charge of our operations and planning are a little flustered."
"Oh, it's okay if they are flustered. I'm afraid they not only don't panic but also think that there is nothing wrong with them." Chen Chen smiled. , asked: "Has the company decided on any remedial measures recently?"
"We can't hear anything. If the company takes action, the people who are concealed must be us. You should be able to understand this. "Pei Zhuxuan looked around and said in a low voice: "But I heard from my close sister that we may be filming a reality show."
"A reality show? " Chen Chen reacted, took a taste of the taste, and felt that he understood two things. "It seems that you are indeed panicked, and you are much more nervous than you appear. Otherwise, the company would not let you do a group show at this time. .”
"I must be nervous. The company's experimental boy group NCT is about to debut. I'm afraid someone will go crazy if we do this again." Bae Zhuhyun said with a smile: "If we can really have a reality show, it must be thanks to the new boy group."< br>
NCT is a boy group that is also very interesting. Its member composition, team system, and operating model are all different from existing idol groups. It should be the group that NCT has put the most effort into over the years.
It’s really not a good sign that Red Velvet’s operations had such problems before NCT’s debut, and they would definitely panic.
"But the most panicked thing now is not your operation, it must be another boy group that is about to return." Chen Chen said mysteriously.
“Who?”
Pei Zhuxuan asked curiously.
……
(End of this chapter)