"Brother Zhenying's announcement is just a poster on social software for himself? It's a bit too shabby."
Chen Chen stepped into the practice room and greeted Park Zhenying cheerfully.
“I am here to enjoy the stage, there is no need to package myself so well.” Park Jinying gave two reasons at once, “And if I save a little here, I can give more points to ITZY. Well, this is when they need resources."
"And let me tell you," Park Jin Young said happily. Zhizhi reported the good news, "The ITZY children are all very interesting people, they just haven't been seen by everyone before!"
"That's great." Chen Chen said sincerely The girls are happy, "The resources of the soy sauce bottle are sufficient, and the girls will have a smoother journey in the future."
"But I have a question that I would like you to answer." Park Jin Young asked sincerely, "How do you know that ITZY is boring to chase? Do you follow ITZY?"
"I don't pay attention specifically because I do. It’s all Fanquan users.” Chen Chen raised two fingers on the left and right, “Paopao and TikTok.”
“I can check it through Bubbles. Look at the fans’ expectations, opinions, and what they want them to do.”
“You can gain relatively fair evaluations of artists from passers-by and fringe fans through TikTok.” The user profile of YouTube and other platforms is a bit complicated, and it is not as convenient as TikTok to collect information after locking the region, so we haven’t done much about it.”
"Generally speaking, this operation is much better than the painful traditional way of conducting market research." Chen Chen raised his eyebrows and said proudly: "Now is the era of big data, and we have to use big data to continuously correct idols. Do you understand the group’s development path?”
“I didn’t understand it at first, but I understood it when you said it.” Pu Zhenying spread his hands and said helplessly: “The problem is that it’s useless to understand. , this method can only be used by you, we can’t get the data.”
“Who said you can’t use it.” Chen Chen suddenly fell into silence, “When I do the monthly settlement of Paopao. With so much data sent to you, you only look at each person’s subscription data and income, right?”
Chen Chen really sent the fan chat records corresponding to each company’s artists to each company. Anyway, it’s just a bunch of small data, so I gave it to them along the way.
Chat records? A novel with millions of words is only a dozen megabytes in size when converted into a document. It’s really not that big if you don’t count high-quality pictures and videos.
"We also looked at the artist's active time and the increase or decrease in the number of subscriptions." Park Zhenying suddenly collapsed, "Why didn't you remind us when you gave us the data?! It wasted a lot of time!"
"To be honest, I reminded you, but no one cared." Chen Chen raised his eyebrows and comforted: "I thought about it later and found that this thing is really not that important."
< br>“In the final analysis, fans giving advice to idols and companies is about laymen teaching insiders how to do things. It’s great if there is one useful opinion out of 10,000, and the cost of finding this one opinion out of 10,000 is also very small. It’s enough for you to make many other attempts.”
“As for the fans’ comments of ‘what do I want the idol to do’ and ‘what do I want to see’, these are pure wishes and should be ignored. Yes, you can only use it when you urgently need to get closer to fans.”
“Don’t forget, those who can subscribe to Bubble are basically core fans.” Chen Chen reminded. They are those people who do not need to take special care of the company’s operations, because under normal circumstances they will not leave.”
"Yes, the core of the company's operation is to attract new fans." Park Zhenying relaxed, "Then according to what you said, the role of these chat records is quite limited."
"Pretty much, I basically thought The score board is for use." Chen Chen followed his words, "After the company makes an operational decision, fans will definitely give feedback on the decision as soon as possible, either to complain to the artist or to congratulate the artist. According to The fans’ attitude can tell how much they accept your role as an operator.”
“It reminds me that it can indeed be used like this.” Park Zhenying returned to the starting point of the incident, “But you still didn’t tell me that you were. How do you know ITZY is boring to follow?”
“This has nothing to do with bubbles. It is a function of big data. By collecting and processing the data of fans, we can get an overall profile of the artist group. " Chen Chen answered honestly, "The image of ITZY that I established by summarizing the data of ITZY fans is a slightly boring image of a stage madman, which is a bit boring. "This thing doesn't need to be hidden, it's just a design of the artist's image, every time. Every entertainment company is doing it.
It’s just that others may not build an artist image from fans like C HQ. This is a small step for C HQ to take advantage of its unique advantages.
"What is your Integrate's image in the eyes of fans?"
Park Jin Young couldn't help but ask.
"Pink roses in full bloom." Chen Chen replied: "Beautiful but not enthusiastic, not aggressive red so there is a temptation to get close, innocent but not naive, beautiful but not arrogant, Finally, there is a thorn.”
“TWICE. What kind of image is it? ”
“A rainbow hanging above the sun. They stand tall and are colorful. Each color has a different charm, but the two members are slightly more popular than the others. Sluggish, so the final result is seven colors.”
"Red Velvet?"
"A surprise blind box that is full of expectations. Exquisiteness and beauty are all on the surface, which is a tool to attract people. What makes people stay is the inner part of this group. Although the blind box is removed Occasionally, bad content may be revealed, but everyone will always look forward to this blind box.”
“What about BLACKPINK?”
“The caged bird made of glass is a perfect artificial one. Artworks will reflect whatever image the Crooked Chicken Company projects. There is no autonomy. Flying out of the birdcage called Crooked Chicken will most likely result in a broken piece of it."
< br>“……”
After listening to Chen Chen answer these questions, Park Zhenying suddenly felt powerless. This is the competitor with the strongest momentum. It is really too strong.
"It must be troublesome to do this, right?" Park Zhenying asked in a low voice.
“It’s okay, most of them can be solved by extracting keywords.” Chen Chen didn’t hide it on purpose. “The advantage of C headquarters is that it can build an image for each artist group. You can only build it yourself. It’s the artist’s own.”
“What’s the word that fans mentioned the most?”
Park Zhenying asked again without giving up.
Chen Chen replied without hesitation: "Eat."
What did I eat today? Did you eat well? You must eat well. This is the most common greeting and care between fans and idols. It appeared most frequently, so when Park Zhenying heard this answer, he knew that Chen Chen didn't lie to him at all.
"Practice, practice." Park Zhenying rubbed his face vigorously to cheer up, "There will be a joint practice with the backup dancers today, so be prepared."
...(End of this chapter )