Chapter 127 Opening, Liu Qicheng’s Fear
The truck driver left, Lin Heng turned around and went back to the house, ignoring the crowd of people watching outside. Now is not the time for publicity.
Inside the house, everyone rearranged the goods.
"It's getting late, let's go back, and we'll do the rest tomorrow."
Lin Heng looked at everyone and said.
"Okay." Father Lin nodded and took another look at the things behind him, still a little worried.
Going out, Lin Heng saw Xiong Ba playing with a little white dog. He called out and Xiong Ba ran back with his tongue sticking out.
"Go home." Lin Heng rubbed his dog's head.
Everyone put the oxen tied not far away onto the cart, and the family got on the oxen cart and headed back.
“Wow~~”
Xiongba chased the bullock cart and expressed that he also wanted to get on.
“It’s good for you to run and exercise.” Lin Heng said with a smile.
“Woof woof~~”
Xiongba sprinted directly and jumped next to Lin Heng accurately. He squatted down and was as tall as Lin Heng, sticking out his tongue, feeling proud.
“Silly dog.” Lin Heng rubbed its head lovingly.
When he got home, it was completely dark, and Xiong Ba followed Lin Heng's pace happily.
"Dad, listen to the story!"
When Xiaoxia got home, she shook her father's hand and said.
Because Lin Heng was running around these days and had no time to read storybooks to her.
My mother’s reading was incoherent, but she still liked what my father read.
"I'll read you a story after dinner later." Lin Heng said softly, even though he was already tired from traveling.
"I'm going to cook."
Xiulan took out the lighter from the cabinet and lit the kerosene lamp, then turned and walked towards the kitchen.
"Just make some pickled cabbage and mix it with soup to eat. I'm a little tired at night." Lin Heng said aloud.
He sat on the chair and pulled Xiaoxia and really didn't want to move. He was a little tired these days. Riding on this dirt road was like a trampoline, it was very tiring.
Outside the door, Xiongba and Jinbao were lying on the ground looking at each other, seemingly intimidating each other, but in fact Xiongba didn't want to pay attention to Jinbao.
After eating a large bowl of mixed soup, Xiulan asked Xiulan to clean up the dishes while he went to read a story to Xiaoxia to coax her to sleep.
Children are not always so cute. Sometimes you want her to fall asleep quickly, but she has so much energy that she just won’t sleep.
Lin Heng was helpless and could not be beaten or scolded. This was not Xiaoxia's fault. He could only read patiently for more than half an hour before she fell asleep.
When his daughter fell asleep, Lin Heng went out and took a quick shower. When he came back, he fell asleep almost instantly.
Xiulan gently touched Lin Heng's face, straightened the arm that was pressing him, and then fell asleep.
The next morning, it was already past eight o'clock when Lin Heng got up.
“I actually slept for ten hours.” Lin Heng looked at his watch and was suddenly surprised.
I sat up from the bed, feeling a little sleepy.
Put on your clothes and shoes and go out. Xiulan is picking vegetables, and her daughter is playing with the rag dolls and tumblers he bought for her on the mat.
"Wife, why don't you call me?" Lin Heng looked at his wife and said.
Xiulan looked at him and said, "Dad and eldest brother both said that you should have a good rest. They have already walked down. They said that you can just drive the ox cart down when you wake up."
< br>"Okay." Lin Heng naturally couldn't say anything because his wife felt sorry for him.
"Just wait, I will bring you food."
Xiulan wiped her hands, walked into the kitchen and brought him a bowl of rice and two bowls of vegetables, one of which was sour cowpea. Stir-fried bacon and garlic loofah.
One is sour and spicy, and the other is sweet and refreshing. It is a pleasure to eat it with rice.
Although he was a little tired, Lin Heng felt that everything was worth it when he saw the prepared meal.
When Lin Heng sat down to eat, Xiaoxia also ran over to ask for food, so he had to feed her loofah and eat at the same time.
After dinner, Lin Heng looked at Xiulan and said: "Honey, I won't come back tonight. I will rest in the town and come back tomorrow afternoon.
After the opening tomorrow , I don’t need to worry about the purchasing station. Then take a few days of rest and I’ll take you two for a picnic.”
"Okay, please pay attention to safety on the road." Xiulan nodded.
Lin Heng coaxed Xiaoxia again and said that he would bring her shrimp crackers back tomorrow and finally got away.
Driving the bullock cart slowly and leisurely towards the town, the copper bells jingled.
In the past two days, the rice in the town has been harvested, and every household is threshing rice. The laughter and laughter of people in the rice fields float far and wide with the wind.
Lin Heng unloaded the wooden cart and tied the big ox under the big tree next to Uncle Gao's house.
Then he turned around and went to the field to buy straw to feed the cattle.
"You can just take as much as you want. No money is required. There will be plenty of straw." The owner of the field waved his hand.
"Thank you." Lin Heng happily took two bundles of straw back and threw them to the big ox.
When they walked into the store, Father Lin and his eldest brother had already laid out the shelves and were placing them.
"Brother, you are down, come and see how to put it properly?"
Seeing Lin Heng coming, Lin Yue asked quickly.
"Okay." Lin Heng nodded. He had already thought about the placement of the shelves.
The main room of Uncle Lin's house is very large, eighty or ninety square meters, half of which is surrounded by walls on three sides, and the other half is connected to the passage leading to the backyard.
Of course this is the best place to place shelves surrounded by walls on three sides. Father Lin and the others also placed them this way before.
The shelves are arranged inside, and the rectangular bookcase outside leaves an entrance and exit of more than two meters.
After it was done, Lin Heng looked at the three of them and said, "You load the goods, some of each type, and I'll write the labels."
"Okay." Wang Zhou agreed, and the three of them Go to the warehouse to move goods.
Lin Heng writes the unit price on the price list. The goods he buys are quite miscellaneous, and there are all kinds. After selling them for a month or two, he can determine which ones are more popular based on the sales situation.
The selling price is the same as other stores in the town, and the comprehensive profit is almost 30%.
There is no need to lower the price of the product, as this will offend other stores.
What he does is bundled sales. When he sells medicinal materials and other local products, he gets discounts. If you buy them individually, they are at normal prices.
The core of selling goods is not to be cheap, but to make people feel that they are taking advantage. Lin Heng understands this very well.
The labels are written and affixed on the shelves in batches. The canteen is now ready.
On the shelves are various goods, and on the desk are some candies and small toys, the kind that will attract children.
The soap made by Xiulan was also brought over and put on the shelf, selling for fifty cents a piece.
Computers, scales, etc. are also ready.
"Do you want to put up the signboard?" Lin's father looked at Lin Heng and asked.
He saw Lin Heng made a very big and conspicuous sign.
"I'll post it tomorrow morning. Dad, take a break and drink some tea. I'll tell Wang Zhou some sales matters." Lin Heng looked at his father and said.
Taking Wang Zhou with him, Lin Heng first taught him how to sell things and keep accounts.
Lin Heng's main focus this time is word of mouth, so some details must be explained clearly. For example, the issue of returns and exchanges, giving discounts to some senior citizens, treating customers with a smile, etc.
Especially for the elderly, even if it is a small discount, they will promote it for you.
Many things seem to be a loss, but in fact they are a profit.
Another issue is the price of mountain goods.
There is also a trick here. Some profits are not high, but medicinal materials with large quantities cannot increase too much, or they may not increase at all.
Rare things like Ganoderma lucidum, Dendrobium officinale, and ginseng can drive up the purchase price and earn less.
These are not only full of gimmicks, but also do not need to lose money.
Lin Heng wrote a booklet for Wang Zhou to teach him how to deal with peer competition and the upper limit of the purchase price of each product.
"Okay, that's all I have to say. You learn slowly, and don't worry about not being good at it. I will be here to guide you during the market days." Lin Heng said with a smile.
"Brother Lin, you know too much." Wang Zhou said in shock.
He finally understood why Lin Heng had become the boss and he was just a wage earner.
“I didn’t expect that there are so many ways to sell something.” Father Lin, who was drinking tea and listening, didn’t realize it.
Lin Yue also sighed: "Yes, the real advantage is that it makes people feel that they have taken advantage."
Lin Heng's words are very popular among the elder brother Lin and the others. That was really eye-opening to hear. Let alone rural areas these days, there are not as many routines for selling things in cities as in later generations.
After all, there is no need to worry about selling things now.
"They all read and studied, and also learned some from others." Lin Heng said with a smile.
Father Lin sighed and said: "It seems that no line of work is easy."
After chatting for a few more words, Father Lin saw that they had no more work to do, so they were about to go back.
Lin Heng advised: "It's not necessary, you have to come down tomorrow."
"No, it's not safe for cows to be tied up on the roadside at night." Father Lin shook his head.
After a pause, he said with a smile: "And we are also planning to bring the medicinal materials from home to you to sell, so that you can make a profit first."
"Dad and I both think so, and we will give it to you by the way. Promote it." Lin Yue said with a smile.
Hearing this, Lin Heng could only nod: "Okay."
"You are here by yourself, let's go first. It just so happens that your sister is also off from school, let's go together Go back." Father Lin said. "Okay."
Lin Heng sent them away, and then took Wang Zhou to the river to fish with Uncle Gao.
"Uncle Gao, have you caught it?" Lin Heng came over and asked with a smile.
"Your fishing rod is very useful. I caught a one-pound carp when I first came here.
Then I encountered small fish making a nest and caught a plate of peach blossom fish."< br>
Uncle Gao said helplessly.
The so-called peach blossom fish is horse mouth, and its name is different.
“Haha, I’ll get you some special carp fishing bait another day to make sure the little fish don’t make a nest.”
Lin Heng said with a smile.
"Okay, then I'll wait." Uncle Gao said and handed the fishing rod to Lin Heng: "Xiao Lin, come and fish, I'll take a rest."
"I Come and try." Lin Heng nodded, took the fishing rod and started trying.
Wang Zhou looked on, curious about fishing.
After fishing for a while, Lin Heng became impatient. Before the bait was thrown in, the horsemouth started to make trouble. The hook was too big and it took several rods to catch a big horsemouth.
"I'll try somewhere else." Lin Heng said helplessly.
“It’s all the same.” Uncle Gao said with a smile.
Lin Heng did not believe in evil and changed three places in a row, but they were all the same. There were too many small fish at this moment.
Just as he was about to change to the fourth place, Lin Heng was suddenly startled. A black figure appeared beside the water plants.
A half-meter long black fish was under a bush of water grass, motionless, as if dead.
Throwing down the fishing rod, Lin Heng found a wooden stick. Just as he was about to take action, the fish splashed with water and disappeared.
"Uncle Gao, there are actually snakehead fish here."
Lin Heng was shocked. The snakehead fish just now was at least eight or nine pounds.
This is a good thing, much more delicious than carp and grass carp.
Catching a pickled fish would be so delicious, his mouth watered just thinking about it.
“There are a lot of snakehead fish in this river, but they are difficult to catch and cannot be caught.” Uncle Gao shook his head and said.
“I’ll give it a try someday. Let’s make a pickled fish and eat it.” Lin Heng said with a smile.
If I had held a bow and arrow just now, that big black fish would have died. It's a pity that I don't have any tools to take advantage of it.
Watching Lin Heng fish for a while, there were gradually more mosquitoes. Uncle Gao said, "If you can't catch anything, go back. Let's eat the carp and drink some wine at night."
"That's okay too. , let me do it." Lin Heng nodded.
After returning to the shop, Lin Heng went to cook the fish. He killed the fish and marinated it without any hurry.
There are electric lights in the town, and everyone has a little dinner.
Uncle Gao saw many turtle doves picking up rice in the rice fields and made two traps.
Lin Heng was too lazy to go and rested in the store, reading the book and chatting with Wang Zhou.
When the time was almost up, I cooked the fish, deep-fried the fish in horse mouth, and braised the carp.
At the dinner table, Uncle Gao took a bite of carp and couldn't help but praise: "Lin Heng, your fish cooking skills are good. The braised carp is delicious. Come and have a drink."
"Haha, thank you for the compliment, uncle." Lin Heng smiled and clinked a glass.
As a fisherman, fishing is one of the things he is good at.
However, he still prefers fried horse mouth, which is fragrant and crispy and goes well with wine.
After having a drink, Uncle Gao fell in love with Lin Heng even more, as if he was his old friend.
After dinner, Lin Heng shared a room with Wang Zhou tonight, and he made the floor.
The other rooms were not cleaned much, and Lin Heng didn't bother.
The next morning, the sky was clear, and at 6:30, people were everywhere setting up stalls on the streets. Most of them were people from Huangtan Town, and a few were vendors from other towns.
"Son, good luck with the business." Lin's father walked into the room and handed over a red envelope.
"Brother, it's a good start!" Lin Yue also smiled and took out a red envelope.
"Thank you, dad and brother." Lin Heng accepted it with a smile, knowing that they had prepared this for him yesterday.
“Let’s help hang up the sign.” Father Lin said with a smile.
The sign board has been nailed up and the advertising cloth has been pasted. Just lift it out and nail it to the wall.
The signboard is two meters long and fifty centimeters wide. It has black characters on a red background and reads 'Lin's Purchasing Station and Store. ’ A few simple words.
The three Lin fathers helped hang up the signboard, and Lin Heng wrote the purchase price on another signboard. Musk was 15,000 yuan per catty, fifty-year ginseng was 600 yuan, and Ganoderma lucidum was 65 per catty. Sixty-one pounds of Dendrobium officinale...
The prices of these precious medicinal materials are all written on the notice board, which is enough to attract attention.
When there were more people at eight o'clock, Lin Heng lit firecrackers and sky cannons. The roaring battle attracted a large number of people to watch.
"Herbal medicines are collected, 15,100 kilograms of musk, 600 yuan of ginseng for ten years..."
When the firecrackers finished, Lin Heng started shouting loudly.
“A new buying station has opened, and the price is so high!”
“Ganoderma lucidum sixty-five, my God, Liu Qicheng said fifty yuan for sure!!”< br>
“Hmph, even if the price is the same, I will buy it here. Liu Qicheng keeps a straight face every day, as if someone owes him something.”
“That’s right, he’s the only one who owns the store. , now there is finally another one, I wonder if he can still put on a bad face.”
Originally, when farmers went to the market, they would come first to sell things and then go shopping. Lin Heng's excitement attracted a large number of people to watch and talk about it.
"Ganoderma lucidum is really sixty-five?"
Soon an uncle came over and asked.
"Of course, no one can be deceived, and if you sell mountain products here, you will get a discount when you buy the products in the canteen." Lin Heng said with a smile.
"I have half a catty of Ganoderma lucidum here. Take a look." The uncle nodded and handed the bag over.
Lin Heng opened it and took a look. There was nothing wrong with the Ganoderma lucidum, and there was nothing wrong with weighing it.
"Half a catty of Ganoderma lucidum is thirty-two and a half yuan. Uncle, are you buying anything? If you sell the goods here, you will get a five-cent discount on everything you buy." Lin Heng smiled while giving the change. asked.
“Five cents! Everything?” The uncle was stunned. This offer made him excited.
“Yes, today’s opening event, every item is discounted by five cents, not the total discount of five cents.” Lin Heng said with a smile.
"Then I'll buy two kilograms of salt." The uncle looked at the salt on the shelf and said.
"Okay, a pound of salt is two cents. It's five cents cheaper today, totaling thirty cents." Lin Heng said with a smile.
The uncle counted the money in his hand, paid Lin Heng thirty cents in salt, and went out with two kilograms of salt.
After someone succeeded in testing, people selling mountain goods quickly crowded the door.
After the items are sold out, I heard that there are discounts for buying more items. At least I will buy a pound of salt or something like that. Some even spent all their money, thinking that if they don’t take advantage now, they will be gone when it expires.
For a while, there were so many people that it was hard to squeeze through. It made several people exhausted but very happy.
On the other side, Liu Qicheng only got up at 7:30 in the morning. He opened the door with a bowl of rice and waited leisurely for the mountain goods seller to come to the door.
After a while, he heard the sound of firecrackers not far away, and smiled without thinking: "Opening a canteen is quite a battle."
After waiting for a while, he When I noticed why no one came to sell things, I suddenly felt something was wrong.
He didn't know that Lin Heng was in front of the door and pulled everyone who was going to sell goods into his store, leaving no one for him.
"Liu Qicheng, why are you still eating here? Uncle Gao's house has been rented out and a buying station has been opened. The price given is much higher than what you have here." Someone came back after watching the excitement. explain.
"What!!" Liu Qicheng stood up and the noodles in his hands were all spilled.
But he couldn't care about this at all and asked hurriedly: "Didn't he run a canteen? How could it be a purchasing station?"
"How do I know? Go and see for yourself. "Some people around were very happy when they saw Liu Qicheng's panic.
You are usually arrogant, but now you are panicking.
Liu Qicheng was really panicked. He threw the bowl on the ground and hurriedly ran over to take a look.
When he came over, he happened to see Lin Heng blocking a customer who was walking towards him. He immediately became angry and asked angrily: "Lin Heng, didn't you say you opened a canteen? What are you doing?"
Lin Heng glanced at him, smiled slightly, and said, "What do I do is none of your business?"
Liu Qicheng: "..."
He clenched his fists, wanting to go up and hit Lin Heng. This damn young boy was so hateful.
"You are messing around like this, but you have not connected well with the people below. Let me see what you do." Liu Qicheng said angrily.
"It's none of your business, I won't eat your rice." Lin Heng ignored him, turned around and helped the old woman into the store.
Liu Qicheng looked at Lin Heng's back and felt a hint of fear. This man silently gave him a heavy blow. The most terrifying thing was that he didn't know it before.
His house is more than 100 meters away from the main street. At first, his house was the only one selling the goods, so everyone had to come.
Now Lin Heng has opened the same buying station at the entrance of the main street. Even if the price is the same as his, the sellers will go to his store.
The same thing is selling, but if you can save a little distance, who will walk more?
Liu Qicheng has grown in popularity over the years, his reputation has become even worse, and a group of people are dissatisfied with him.
He seemed to have seen the end of his business. This young boy whom he despised could just kill him so quietly.
Liu Qicheng remembered the day when he insulted Lin Heng and he smiled and said it was okay. At that time, he thought Lin Heng was a coward because he bullied the weak and was afraid of the strong.
But now that he thought about it, he couldn't help but shudder. This young man is so deep in the city.
I have always remembered it, and now I have taught him a profound lesson.
(End of this chapter)