Chapter 406 Summer Movies in 2010
Generally speaking, in the summer movies of 2010, the movies that need to be focused on include "Iron Man 2", "Shrek 4", "Prince of Persia" and "Suicide Squad" .
In addition, there are "Minions", "The Twilight Saga 3" and "The Rescue" related to Chen Linfeng.
Among them, "Minions" is expected to be released on June 18th, and "The Twilight Saga 3" is expected to be released on June 30th.
Chen Linfeng thought about it. In his previous life, there was another summer movie called "Inception", which seemed to be released in mid-July.
This life is gone because of him.
He asked in detail about the movies to be released in July and decided to release "Taken" at the same time as domestically, on July 9th.
If the schedule of "The Twilight Saga 3" is to be bumped up too early, it will harm both sides.
Also, "Twilight" is a purely fan movie. The first week was particularly intense and it was really not suitable for facing the enemy head-on.
In this way, there was a "Predator" in the same period, which should be the fourth part of the IP.
Chen Linfeng thought for a moment and concluded that this movie in his previous life probably had a relatively average box office. At least in his memory, it was not a big hit.
Next week, July 16th, "The Sorcerer's Apprentice", a movie costing US$150 million.
It stars Nicolas Cage, but I haven’t heard much about him in his previous life, so it’s obviously not a particularly powerful movie.
I think it is one of the bad movies made by Nicolas Cage.
He is worthy of being the king of bad movies, a laborer chosen by God to pay off his debts.
Chen Linfeng shook his head and didn't take it to heart.
“Then it’s decided, it’s best to put it on July 9th, and it will be released in both countries at the same time.”
Chen Linfeng clapped his hands and asked Sister Mei to communicate with Disney, the distributor, and then by the way Notify other partners.
He turned to Liu Qianqian, who had been listening quietly.
"Sissi, you have to be prepared. After the movie is released, you will have to visit several stores. We will rely on road shows to win this time."
Liu Qianqian nodded ignorantly. She still didn't know what her boyfriend meant by "traveling to more stores".
After discussing "Taken", the next step is the movie "The Ugly Duckling Can Turn into a Swan" starring Sissi.
This movie is directed by Cheng Er, but because it is written and produced by Chen Linfeng, in a general sense, it will be regarded as Xiao Chen's movie in the outside world.
In addition, Liu Qianqian stars, so it will be easier to promote.
The public has a good impression of her, and she has a lot of core fans and casual fans, so she can create a lot of momentum just by promoting her online.
It's just that there are too few examples of female protagonists resisting the box office, and few people have confidence in such movies. It is still unknown whether the public recognizes Liu Qianqian's strength in movies.
So the focus of the topic in this regard is still Chen Linfeng.
After all, the first commercial film he directed was a "miracle movie" that did not have any big-name stars but was able to win a domestic box office of 300 million and a global box office of over 600 million.
Coupled with several heavyweight film awards and earning the reputation of a "great director", the public will naturally trust his film works more.
This is also the meaning of a great director - to be able to sell box office by relying on one's own name.
On this point, Liu Qianqian still needs to continue to work hard.
Chen Linfeng emphasized, "If one day, you can make everyone walk into the cinema just because of your name, then you will become the strongest female star in the country. This is the case with Gong Li and Zhang Manyu. It's something that can't be done."
"I know." Liu Qianqian nodded seriously. She had an idea of this.
"So when is the movie scheduled?"
"Let me think about it, there will be "The Expendables" at the end of August, let's try to avoid it, and there will be "Shrek 4" in mid-August ", is also a strong opponent, so thinking about it, it is better to put it earlier, in early August, August 6th."
Chen Linfeng recalled the box office performance of these two Hollywood movies. Neither of them was easy to bully, but domestic movies were easier to bully.
After they confirm it, they will then communicate with each company.
Fang Long attaches great importance to "Taken". Chen Linfeng said that he would use road shows to increase the box office, and he would not object.
He knew exactly how many homes the road show the other party mentioned would be visited.
Every major city in the country, including second and third tier cities, has to come here.
At least thirty or forty cities were completed in half a month, and the average was more than two per day.
Even if we divide into two groups, it’s still one city per day.
If you consider that there are more than one movie theater in a city, there is almost no free time, either in the movie theater or on the road.
Although Fang Long agreed, he still had some doubts.
"Xiao Chen, will this really have a big effect? Especially in cities outside the eight important vote bases, almost no one would run in the past."
"We will go only if others don't go."
Chen Linfeng explained, "It is rare to see big-name celebrities in those places. As long as we go, it will be big news.
For this reason, the local cinemas will definitely try their best to fight for it. Accordingly, we can use this as a condition to increase the film schedule.
Publicity is on the one hand, and film schedule is the key. In this regard, even if we cooperate, we will gain fame. It's always a good thing if it's high enough and more films are arranged."
"That's what you said."
Fanglong understood. Although he didn't know how effective this would be, at least it sounded logical.
He thought of Xiao Chen's last commercial film "Police Incident". At that time, many new methods were used, whether it was trailer bombing or large-scale screenings, they all had a lot of effect.
Many people in the industry have noticed it, and Fanglong is also paying attention.
From this point of view, Xiao Chen is still very thoughtful.
He asked, "Are we going to use this propaganda method again this time?"
"We can still make more trailers and just screen them. Brother Fanglong, too many people are paying attention to your movie. There must be many pirates looking at it. We still have to be on guard.
This is not better than "Police Incident", at that time I was still a newbie in the film industry, and not many people cared about it. It's different now."
"Same." Fang Long felt that the other party was quite considerate.
Actually, Chen Linfeng has thought about converting to 3D in post-processing. It’s not that the effect will be great, but the anti-piracy aspect alone is very useful.
I just think that in the future there will be many movies that use the name of 3D movies to cheat money.
There is no need for him to join in the fun and ruin his reputation.
The domestic publicity strategy is like this, and overseas it needs Mark to decide. He is not in Hollywood, so he definitely doesn’t know the situation as well as Mark.
After Chen Linfeng and Mark talked on the phone, they decided that Fang Long would mainly go to Hollywood to participate in promotions.
After all, he is more famous abroad, and he is still the leading actor, so he is more suitable than Liu Qianqian.
Shortly thereafter, Fang Long went to Hollywood and began to frequently appear on programs for promotion.
Liu Qianqian is in the country, accepting interviews and appearing on variety shows.
The crew previously filmed specifically to focus on her content, and they also took this into consideration.
Throughout May, Chen Linfeng focused on filming and occasionally took interviews.
It just so happens that I don’t have to shoot outdoor scenes for a while, and doing these things at the film and television base will not affect the operation of the crew.
Reporters are still not allowed to enter the group for interviews. On the one hand, they continue to engage in mysterious marketing.
On the other hand, the main focus of promotion is "Hurricane Rescue", so it cannot take over the show.
Liu Qianqian will go out and appear on the show from time to time.
The movie starring Fang Long, directed by Chen Linfeng, and specially starred by Liu Qianqian will be released in July.
It has been paying attention to senior movie fans since the early days, and now the news has appeared in the public eye and spread quickly.
Someone did the math and watched "Destiny" in June, "Taken" in July, and "The Ugly Duckling" in August.
Every month, exciting works appear, and the arrangements are clear.
This may be a beautiful thing.
In the eyes of the public, works related to Chen Linfeng and Liu Qianqian are generally good works.
Many people have formed this kind of thinking habit.
The above statement quickly spread on the Internet, and some people who like to watch movies continue to talk about their plans to watch movies online.
It's almost based on this statement.
After Feng Xiaogang heard about it, he almost slammed the table.
“What do you mean, we’ve all gone to see Xiao Chen’s movies, just because he can make good movies? Isn’t this bullying an honest person?”
Then he honestly hurriedly put the date It was settled.
Two weeks after "Taken".
At least we don't have to face each other head-on, Feng Xiaogang thought.
Zheng Zhihao ordered his subordinates to speed up the progress as much as possible. An application with preliminary basic functions can be developed and tested in about three months.
It is better to catch up with the boss's trend first, and then you can make adjustments slowly during the operation.
He dialed the number left by Chen Linfeng and began to contact Wanda, China Film and other theaters, hoping to establish a cooperative relationship.
The early online ticketing websites mainly relied on theater chains.
The theater chain only needs to receive the ticket issuing machine from Maoyan to verify the movie tickets.
As for Maoyan, installing a ticket issuing machine is a very tiring job. In addition, a ticket issuing machine costs more than 10,000 yuan, and the initial investment is also very large.
The initial cost investment is millions, not including software development, servers, and employee wages.
That is to say, Chen Linfeng knew the prospects of the website and was willing to spend money. He gave all the money needed for the angel round and the first round of financing.
Otherwise, it would be hard for Zheng Zhihao to say whether he would be willing to do this.
However, now that the conditions are met, he is more able to let go.
Not only did we contact the theaters, we also used Chen Linfeng’s relationship to negotiate publicity channels such as V Station and Sina Weibo. Even old bosses like Penguin also negotiated the publicity path.
Of course, it all costs money.
There are just a lot of people, and there is nothing to spend the money on. It is a good thing if the negotiation can go smoothly.
(End of this chapter)