Chapter 1161 Superstar Appears
In fact, from an essential point of view, Hollywood still thinks Anson is a vase.
Even if the "Butterfly Effect" sniped at "The Fight", even if "The Butterfly Effect" detonated the premiere box office with its small success, even if Anson accurately ignited market enthusiasm for his first time as a producer, the label is still affixed to his forehead. .
Because of this, Hollywood generally believes that Anson needs to continue to prove himself. Maybe "Walking with the Song" can be a breakthrough for Anson to become a superstar. They don't even believe that "Warm and Bright" can complete this task. .
Prejudice? discriminate? Stubborn?
Maybe, all of them.
In real life, people are always more imperceptibly harsh on vases, which is deeply imprinted in their subconscious, condescending criticism and contempt. The vases need to work ten times harder to win a point. recognized.
So, Johnny Depp has become a superstar with "Pirates of the Caribbean", and Russell Crowe has been infinitely close to doing so with "Gladiator" and "A Beautiful Mind", despite the box office performance of these works. None of the results are as good as "Spider-Man", let alone Anson's undisputed "Cat and Mouse Game", but the impression of Hollywood and the treatment by the media are different——
This is also Difficulties that vases must face.
Only a small number of people can eliminate impulsiveness, calmly use rational judgment, and see the true development of things in the fog.
For example, Roger Ebert.
However, even Roger could not predict this scene.
The fourth week of November 2003, North American weekend box office rankings:
No. 1, "The Butterfly Effect", US$39 million.
Second, "The Cat in the Hat," $38 million.
Third, "Ghost Man," $19 million.
Shocked, stunned, surprised——
There was total silence, and the voices in my mind disappeared without a trace in an instant.
One or two people couldn't help but doubt their eyes, what on earth did they see?
In its second week of release, the weekend box office of "The Butterfly Effect" dropped only 11%, continuing the movie's popularity with an incredible second-week drop, with a box office figure of US$39 million in the three days of the weekend. , won the championship again!
"The Butterfly Effect" delivered an excellent box office response during its opening weekend. As long as the box office drop in the next week can be controlled at 30%, it will be a victory.
However, what about reality?
Not only is it lower than 30%, but it also shows an astonishing drop of 11%.
The entire North American film market is in an uproar!
This is the second time within a month that a film released in the United States has accomplished such a feat after "Christmas Elf" saw its box office drop within 20% in its second week; and both films are from New Line Cinema. Industry.
Swish, brush, brush!
New Line Cinema suddenly stood on the forefront of the storm and became the target of public criticism.
No contrast, no harm.
Just take a look at "Battlefield". When the box office on its opening weekend was far lower than expected, the box office dropped as much as 39.4% the following weekend, with only a share of 15 million. US dollar box office data——
The situation is not good. Twentieth Century Fox is completely stunned.
In this week's weekend box office rankings, "The Last Days" still lags behind "Christmas Elf", only ranking fifth. The cumulative box office in two weeks has not exceeded 50 million US dollars. Such tragic data is definitely not expected by people.
At this point, you can understand the incredible box office performance of "The Butterfly Effect" the next week. No wonder the entire Hollywood and news media were shocked.
With unparalleled results, "Butterfly Effect" withstood the strong impact of "The Cat in the Hat" and retained the championship with a slight advantage of less than one million US dollars.
Universal Pictures: ...Grass.
"The Cat in the Hat" suffered an epic word-of-mouth collapse despite high expectations. The media's overall review score was only 19 points, but there was not a single positive review. This fatal blow sent the movie into hell. Turn over.
The vigorous publicity in the early stage failed to attract enough audiences.
Even leaving aside the "butterfly effect", the movie's $38 million box office opening weekend is still a drop in the bucket compared to the huge production cost.
The whole thing collapsed. To be precise, it was even worse than the "Ghost Man".
"Ghost" is just as bad. Media reviews and theater ratings are a mess. Audiences don't like this work, and the actors are not good enough to save the situation——
Halle Bay Rui won the Oscar for Best Actress last year, and the curse of the statuette continues.
The opening weekend box office of US$19 million is far from outstanding; but at least the investment cost of the film is only US$40 million, so Warner Bros. may not suffer losses in the end.
"The Cat in the Hat" is another story.
However, does anyone care?
Very few.
The bustling crowd is all focused on the "butterfly effect".
Topping the North American weekend box office rankings is already a feat, but it is still not the real blockbuster that attracts attention, the cumulative box office is.
Two weeks after its release, the cumulative box office of "The Butterfly Effect"... exceeded 100 million US dollars.
Boom, boom boom boom!
So, what does this mean?
"Princess Diaries", "Spider-Man", "Cat and Mouse Game", "Butterfly Effect".
So far, all of Anson's North American theatrical releases in his career have grossed over 100 million.
Back then, Tom Cruise and Will Smith broke into the 20 million club by relying on the feat of five consecutive works that exceeded 100 million in North American box office.
And now, Anson Wood has done it.
Some people may say, where is the "elephant"?
For one thing, "Elephant" has not been fully released in North America.
In fact, HBO has no plans to let the movie be released on a large scale. After all, theatrical distribution is an area that HBO is not good at and is not familiar with.
Secondly, even if the box office prospects of "Elephant" are 100% unable to exceed 100 million, it does not matter, because "Elephant" won the Cannes Palme d'Or.
In other words, five consecutive explosions!
More importantly, the "butterfly effect"?
No one expected that this work could break through the 100 million US dollar threshold. A work with an investment of only 10 million US dollars accomplished such a feat, and its shocking effect is no less than that of "Spider-Man", which cost 600 million US dollars in North America. .
At first, "Butterfly Effect" hit a wall everywhere, and there was no film company willing to take over.
Now, it has turned into gold in Anson's hands, and it has already generated more than 30 million US dollars in net income for New Line Cinema in just two weeks of release.
If this is the case, it would be foolish to still refuse to admit that Anson is a superstar.
Even Roger did not hide his surprise. He speculated that the "butterfly effect" might create great results, but he never expected such an explosion of energy——
Breaking 100 million in two weeks?
Crazy, crazy, completely crazy, "The Butterfly Effect" withstood the oppression and constraints of negative media reviews, and relied on Anson's superstar halo to completely rewrite the story.
This scene is extremely familiar.
A stormy wave spread mightily throughout Hollywood.
Now it seems that there is no need to wait for "Nuan Nuan Inner Light", let alone "Walking with Songs", the "Butterfly Effect" has completed its task ahead of schedule.
After experiencing the accident this summer, the North American market responded in the most direct way, witnessing the further spread and deepening of Anson's influence, and finally achieved the "Butterfly Effect" box office explosion.
The entire Hollywood was stunned and shocked. No one expected this scene, but for the second consecutive year, Anson subverted the entire holiday market, completely disrupting the pattern with a devastating gesture, showing off the aura of a superstar.
(End of this chapter)