Chapter 1163 Peers as foil
"'The Butterfly Effect' suddenly emerged on Thanksgiving Day and continues to dominate the box office market."
"Russell Crowe, Will Ferrell, and now Eddie Murphy - Anson Wood continues his strong performance in the North American weekend box office charts."
"'The Butterfly Effect' continues to be strong, winning three consecutive weekend box office titles in North America!"
"The craziness of the holiday season continues, and the Waterloo of genre blockbusters cannot stop the car."
"Three weeks in a row! 'Big production with US$100 million VS small production with US$10 million', the latter has the last laugh!"
"Anson Wood writes a miracle and completes the impossible task for three consecutive weeks."
"'Haunted Mansion' has been cold, and Disney has serious problems with its promotion and distribution positioning."
"For the second consecutive year, Anson Wood performed an incredible miracle during the holidays."
burst! burst! burst!
The major news media are in a collective frenzy——
No one is an exception.
Last year, it was big news that "Cat and Mouse" turned the entire holiday season upside down, but considering the additions of Steven Spielberg and Tom Hanks, the impact and shock were not that crazy.
This year, "The Butterfly Effect" withstood the pressure and countered the doubts and delivered an incredible box office result, which caused the media to lose their minds.
and!
Take a look at "The Butterfly Effect's" opponents over the past three weeks:
"The Furious Sea" cost 150 million US dollars.
"The Cat in the Hat" cost $109 million.
"Haunted House" cost $100 million.
Each film is a blockbuster, not just in terms of cost, but the film company's promotion and distribution are also fully laid out, targeting the holiday market aggressively.
As a result, the entire army was wiped out.
Not only did he lose cleanly, he also lost without losing any temper——
A production that cost a mere $10 million to produce swept the world.
Such a scene, such a grand occasion, there is no doubt that it is the biggest dark horse of the year!
If it were any other work, it would have become famous overnight; and now it is Anson Wood who is leading all this?
Total blowout.
With great force and vigor, all the media were involved in the whirlpool of the storm.
In fact, the continuous upward momentum of the "Butterfly Effect" has slightly declined. Entering the third week of release, the impact of the film's shortcomings in word-of-mouth is slowly becoming apparent——
Not only did the audience who watched the movie many times to collect the ending began to be shy, but also among the general public, the narrative of soap operas with too much dramatic tension was also exposed, so that the general public who bought tickets to enter the theater out of curiosity expressed that they were deceived. The movie is not as exciting as expected.
Regardless of whether they are willing to face it or dare to admit it, the backlash of word-of-mouth is slowly spreading in the market, so that the power of continued growth of the movie box office has been significantly weakened.
However!
It all depends on the support of peers!
Other works released at the same time are generally not good——
The promotion and distribution strategy is outdated and old-fashioned. Under the continuous offensives of the "Butterfly Effect", it is losing ground and being suppressed to the point of breathlessness.
The quality of the film is also unsatisfactory. Although "The Butterfly Effect" seems to have received a lot of disappointing reviews for being lower than expected, these works themselves are also embarrassing.
If you want a topic but no topic, if you want quality but no quality, your combat effectiveness is basically zero, and there is no one who can fight.
It is against this background that the "Butterfly Effect" is still dominant during the long weekend of the Thanksgiving holiday. Everything has a premonition.
On Wednesday, "The Haunted Mansion" was fully released. Disney launched a massive promotional campaign in North America, and Eddie Murphy even appeared on various occasions to promote the movie.
The fundamental reason is that Eddie's career has been at a low point in recent years. The media and netizens have said that he has passed his prime. This is obviously something Eddie is not willing to face. Once he is labeled as "has-been", his future in Hollywood will be in doubt. It was packed and sent to the funeral parlor.
He didn't want to be like the protagonist of "Sunset Boulevard."
The overall media review of "The Haunted Mansion" was abysmal, with only 34 points; but Disney saw the performance of the "butterfly effect", and they expected that the publicity and campaign could cover up the impact of the poor reputation——
Anyway, all the movies currently being released are just fools and fools. Except for "The Fight", don't laugh at anyone. They are half-assed.
However, Disney's desperate actions failed to save the situation. Eddie's appeal in the comedy market deteriorated and he eventually lost his vitality.
The box office on its opening day was only $4 million.
The situation is not good.
But Disney still has hope, because "The Haunted Mansion" still topped the single-day box office with such a performance. The stamina of "Butterfly Effect" is not as great as imagined. It is because the five endings have over-consumed the market and caused a backlash, and the entire box office has been declining. obvious.
really!
On Thursday, "The Haunted Mansion" enjoyed a minor box-office rebound, with its single-day box office rising slightly to $5 million.
good news!
This day is Thanksgiving, and people are either at home or on their way home. Logically speaking, the number of movie theater audiences should fall back. However, the single-day box office of "The Haunted Mansion" did not fall but rose. Disney ignited the flame of hope and began to be enthusiastic. Looking forward to the three-day killing spree over the weekend, where all the troops will be swept away.
Good news came on Friday!
The North American market still continues the habit of "premieres" on Fridays. After Thanksgiving, audiences flocked to the theaters. The single-day box office of "The Haunted Mansion" hit a peak of 10 million US dollars. Disney cheered and everyone sang and danced. Can't control my joy.
Although from a data point of view, a single-day box office of 10 million is still not outstanding, and the production cost of "Haunted House" is as high as 100 million US dollars; but they need such good news, even if it is just a news announcement:
“The Haunted Mansion” topped the box office charts over the Thanksgiving long weekend.
No one cares how the "Haunted House" reached the top and whether the cost can be recovered. This piece of news can play an important publicity effect, at least in the minds of the general public, it can form an impression that the "Haunted House" performed well, attracting movie fans. One audience.
However, Eddie's joy did not last long, and then the news that "The Butterfly Effect" surpassed "The Haunted Mansion" to top the single-day box office on Friday was solidified in his chest.
A feeling of chest tightness.
Although "Haunted House" performed well, "Butterfly Effect" performed even better, completing the lead.
Worse and more terrifying nightmares are yet to come.
"The Cat in the Hat", which had a terrible reputation, actually relied on the flow of family viewers on Thanksgiving to have a weak stamina. The single-day box office data successfully surpassed "The Haunted Mansion" on Saturday, exposing the tragic reality that "The Haunted Mansion" was unable to attract box office, and further Push Eddie into the abyss.
Then, this scene appeared.
The media across the North American continent went crazy. On the one hand, they lamented that Eddie Murphy was no longer in glory, and "The Haunted Mansion" continued the poor performance of genre blockbusters; on the other hand, they marveled at the strong rise of Anson Wood, and the "Butterfly Effect" seized the opportunity to achieve unprecedented success. Up to glory.
The last week of November, Thanksgiving long weekend, North American weekend box office rankings.
The big one is coming!
"The Butterfly Effect" unexpectedly and unbelievably, with an astonishing 24% drop, swept the box office data of 30 million US dollars in the three days of the weekend, retaining the championship for the third consecutive week.
Moreover, the cumulative box office in three weeks is still approaching US$150 million even though the pace has slowed down slightly, and its dominance over the holiday season is still strong!
The miracle is still ongoing.
(End of chapter)