Chapter 35: Shooting commercials, koi good luck makeup
Duomi Makeup had a premeditated plan to find Jinli as its spokesperson.
The popularity of Jinli relies on "good luck", and "good luck", "koi" and "winning" have been words that appear frequently on the Internet in recent years.
Many cosmetics brands simultaneously launched "Koi color eye shadow", "Koi lipstick" and "Koi makeup"... Duomi Cosmetics was slow to respond. It was only in the second year after these terms became popular that they prepared to launch a "Koi" Good Luck Makeup”.
We are now in the era of big data, and everything is geared toward saving time, worry, and effort.
Therefore, for this spring and summer flagship series, Domi Cosmetics has also prepared a "Koi Luck" series of lipsticks, eye shadows, and even foundation and sunscreen.
The outer packaging of all products has been re-molded, and some products are even already in production.
Everything is ready, only publicity is left.
There are two opinions within Duomi Cosmetics on the matter of publicity.
The first is not to invite celebrities to endorse. Their main focus is affordable cosmetics with low profits, which can be regarded as a small profit but quick turnover route.
Moreover, they use good materials for this series. It is very likely that it will become popular through word-of-mouth after its launch. With word-of-mouth spreading, there will be an endless supply of tap water.
The second way is to ask celebrities to endorse.
Two years ago, they hired a second-tier florist to endorse one of their products. That product became the hottest seller that year and sold very well online.
The profits brought about by the popularity of the product completely offset the expense of hiring celebrities as spokespersons, and also made many fans aware of Duomi Cosmetics.
This kind of "cognition" is something that is more difficult to weigh than the purchase amount and cannot be bought with money.
Many people know that Duomi Cosmetics can stand out from the second-tier affordable cosmetics, and it is difficult not to say that it is not due to the contribution of its spokesperson.
Two factions within the group had been arguing for half a month. Seeing that time was getting tighter and they had to make a choice, the news that "Jinli won 200,000 yuan in scratch prizes" suddenly fell from the sky and hit Duomi Cosmetics.
Jinli, koi.
Scratch the card, win the prize, 20W.
I also really like to burn incense and worship God!
Is there anything more exciting than this?
It just so happened that their group had decided on the "Koi Luck" series, so why not hurry up and contact Jinli to prevent the spokesperson who fully fits their image from being snatched away.
That's why he gave in so quickly.
Now, as Jinli uses Domi Cosmetics products to draw the "Koi Good Luck Makeup" they envisioned, and wearing Hanfu from the same series as Koi Good Luck, everyone has a feeling of being shocked directly to the soul.
Jinli wore orange-red Hanfu with carp pendants hanging from her ears. The pendants swayed slightly as she walked, like fish swimming in the water.
She stood at the door and looked towards them, smiling slightly. At that moment, she was too beautiful to be true.
If they were just dressing up beautifully, they wouldn't feel this way, but Jinli still has a certain aura about her.
The tied up black hair added a touch of gentleness and demureness to her, and the koi costume gave her a noble and strange beauty.
If a koi carp could take the form of a human and appear in the world, it would probably be like Jinli - they thought in unison.
After being shocked for a while, the photographer took a long breath and said, "Let's get to work. Let's take the hard photos and soft ads today, and then we'll take the videos at other times."
The content of the shooting is very routine.
Everyone first asked Jinli to pick up various foods and pose for photos to regain her familiarity with the camera.
During the filming process, Jinli ate while filming. Her tense body gradually relaxed and she felt more and more comfortable.
Just by eating some fruit, I managed to produce some very impressive photos.
The photographer and lighting engineer discussed while shooting to see how to create a more atmospheric beauty. After a while, you have to go directly to product photography.
Although Duomi Cosmetics has never cooperated with celebrities, and the only spokesperson it hired was three years ago, they can feel that Jinli is very cooperative among female celebrities.
Let’s just talk about eating. Many female celebrities don’t like to be photographed because they think the angles are ugly.
Even posing with fruits to get a feel for it, some people find it troublesome and unnecessary, and demand immediate product photography.
There are various reasons why this is the case, but if it is applied to popular celebrities, there is probably only one reason——
Announcement is busy and no time.
Because of the busy schedule, the time left for the brand to connect with the celebrity is short. Because it is too hasty, the brand may not be satisfied with the photo, and the star may not feel the same when posing for the photo.
I have to say that the staff at Duomi Cosmetics were a little touched when they met Jinli who was so willing to cooperate.
The most important thing is that Jinli doesn't pick anything!
They had never heard her say a word of complaint, even though she was so hot in Hanfu that she was sweating!
But what they didn't know was that Jinli felt vaguely able to activate the [double the result with half the effort] state while filming.
But every time she activated it for a while, the state would disappear again, causing her energy to be a bit stuck and unable to find the state.
Jinli wanted them to take a longer shot at once, but taking pictures and producing pictures was so troublesome. Unless they cooperated very well, the photographer would have to instruct her to change her movements every few minutes to interrupt the shooting state.
Soon, an hour passed.
Two hours passed.
Three hours passed.
The photographer got more and more excited as he took more pictures, and Jinli's working condition was getting better and better, and the two of them gradually became more and more in harmony with each other.
However, at this moment, a sound of "gurgling" came. Everyone looked over and found that the sound came from Jinli's stomach.
Sui Lingfang, who was watching from the sidelines, asked as if waking up from a dream: "What time is it now?"
The staff member was also in a daze. He looked down and replied: "It's almost seven o'clock."
"It's so late!" Sui Lingfang couldn't help but frowned. This was her dereliction of duty. She should have reminded them at six o'clock to finish work.
Jinli's body couldn't survive the night, so she had to eat regularly, otherwise she would easily get stomach problems.
Only then did the photographer realize that although Jinli's eyes were bright, her makeup was a little smudged, and he immediately said: "Let's call it a day. Teacher Jinli, we'll treat you to a meal!"
Sui Lingfang immediately said cautiously: "It's okay to just eat, but Teacher Jinli can't drink."
The photographer is a female photographer who is very good at capturing female beauty. She nodded repeatedly, "It's good if you don't drink. I don't know how to drink either."
Two hours of makeup and two minutes of makeup removal.
Jinli quickly took off her makeup, put on some moisturizing products, and went out without any makeup.
After everyone had a simple meal and discussed the content of the subsequent video, Jinli and Sui Lingfang left the hotel.
After the two left, a staff member said with emotion: "Teacher Jinli is really easy-going, she has no airs at all!"
"Yes, I feel the same way. I am very cooperative, very serious and responsible in my work, and not half-hearted!"
"The last time I took a photo of a celebrity, it was just for soft advertising. The female celebrity was very picky about angles. A photo that could be taken in ten minutes was delayed to an hour, and she didn't feel tired or panicked."< br>
(End of chapter)