Chapter 39 Dynamic Advertising get
Dynamic advertising shooting is different from rigid photo shooting.
Dynamic shooting pays more attention to emotions and is similar to acting, but shooting for advertising endorsements is different from acting.
When actors act, they bring in people. The audience needs to focus on the character and immerse themselves in the character's emotions.
But in advertising shooting, the emphasis is on the product, so the plot is secondary, as long as the product is highlighted.
And because celebrities are spokespersons, netizens will think of products when they look at celebrities. Therefore, in advertising shoots, celebrities do not need to weaken their own beauty, but should try their best to show their beauty.
This is very different from actors.
If an actor wants to perform a role well, he must weaken "their own characteristics" and emphasize the characteristics of the character.
A good actor can completely make netizens "disgraced by the drama" - when watching a drama, you will not be able to recognize what other roles the actor has played before, and you will only be immersed in that role.
Jinli has no acting experience, but she has a lot of experience as an exquisite vase.
The script arranged by Duomi is also very simple.
When the exquisite Jinli fairy fell into the mortal world, she transformed into three mortals.
She first photographed the white-collar workers without makeup, and then photographed the white-collar workers using Domi Cosmetics products and applying koi good-luck makeup.
In addition to white-collar workers, Jinli also has two roles to play, namely a college student who has just graduated from college and a woman who is about to go on a date.
These three characters are a link between the past and the next. When filming, they were not filmed in the order of the commercials, but whichever one had the simplest makeup and style was filmed first.
While filming Jinli, the director told her how the advertisement would look when the time came.
She said: "I think you look beautiful without makeup, but the advertisement needs to highlight the feeling of a new look after makeup. You are so beautiful without makeup, and we have to help you disfigure it."
Jinli completely accepted this, "Okay."
They were all paid to do things and let her look ugly. She had no psychological burden at all.
The afternoon was very productive.
The most complicated set of makeup is the koi fairy makeup that appears at the beginning.
This part of the makeup is the same look that was used for the hard photo shoot yesterday. The photographer looked through the previous dynamic shooting records and found that it can be used, so there is no need to put on makeup again.
Except for this makeup, the other three makeup looks are very simple.
Jinli first took photos of all three professions without makeup, and then focused on taking photos of the completely transformed makeup after putting on makeup.
Time passed by, and everyone looked focused and serious.
The shooting room, which was originally a bit messy, became orderly under the influence of the invisible atmosphere, and work efficiency continued to soar.
When the photographer finished taking the last set of photos and the director finished taking the last set of material, the photographer sister Ming looked down at the time and said in surprise: "It's actually eight o'clock!"
She thought of Jinli's physical condition and hurriedly walked up to her, "Teacher Jinli, are you okay?"
Jinli let out a long breath, and a look of exhaustion flashed between his brows: "It's not bad, I can hold on."
Sister Ming said angrily: “I don’t know what happened, but I forgot the time while I was patting!”
Other staff came forward one after another and said with self-reproach: "Me too, I forget the time while working."
“I was working too smoothly just now, and it was already so late if I wasn’t careful.”
Sister Ming quickly said: "Let's go eat quickly, everyone is hungry."
Jinli didn't bring her assistant. She just sat down and opened her bag. When she picked up her phone and looked at it, her eyelids twitched.
Good guy, Sister Fang called me three times, all of them half an hour ago.
In order not to affect her work, she will set her mobile phone to silent during work.
Thinking like this, the phone vibrated again, and Sister Fang called again.
Sister Ming came over and was about to say something to Jinli when she saw the caller on her mobile phone and her expression changed.
Jinli motioned her not to speak and answered the phone.
"Sister Fang, what's wrong?"
"Yeah, yes, I was eating before, so I didn't hear you. I was about to return to the apartment. No, no, you don't have to pick me up. I can just go back by myself. It's okay, it's okay. If you're worried about me, I'll ask the female photographer to send me there. Go back.”
"Okay, okay, after the commercial shooting is over, I won't go anywhere. I will only study in the apartment."
A few minutes later, Jinli hung up the phone. She and Sister Ming next to her both breathed a sigh of relief and smiled at each other.
When we have dinner together again, everyone needs to relax more than yesterday.
The restaurant chosen for the dinner was not big. Jinli didn't care about ostentation and liked home-cooked food. Eating in a small place allows you to feel the atmosphere of the world.
Sister Ming still doesn't drink. She looks quite dignified in the team. She doesn't drink, and other staff members don't dare to drink either.
She looked at Jinli and said sincerely: "Jinli, I have a good eye for people. Sooner or later you will be back on the front line!"
Jinli smiled brightly at her, picked up the teacup and clinked it with her, "Sister Ming, I wish you good luck."
Other staff members also picked up teacups, drinking tea instead of wine to congratulate Jinli.
"Come on, Jinli!"
"I wish you success in your career and good health!"
Jinli smiled and thanked everyone one by one, and accepted everyone who came to drink tea.
After eating, Jinli didn't stay long and left immediately.
Before getting into the car, she looked up at the sky.
The air in the city is bad and there is a lot of smog, but there are a few stars in the night sky tonight.
The stars are bright and bright.
After she left, the people from Duomi Makeup gathered together and talked about Jinli's afternoon shooting.
"She is very serious, very contagious, and has a friendly smile that makes me afraid to fish."
"When she appears in my lens, I just want to stare at her!"
"You are indeed made to be a star. You are so photogenic, you are beautiful, and you have a humble attitude. If such a person is not popular, God will not tolerate it!"
Sister Ming said faintly: "Please cherish this cooperation with Jinli. Fortunately, I asked her for a few more autographs in private. I have a hunch that after the talent show is broadcast, I'm afraid Duomi will I will never be able to work with her again.”
The full-line product endorsement signed by the company with Jinli is only for one year, and the focus is to promote the new products launched in spring and summer.
By next year, no one knows how popular Jinli will be.
On the other side, Jinli returned to the apartment.
She didn't dare to rest. She first took an hour of online classes. After feeling a little refreshed, she picked up her phone and looked at the group chat.
Recently, there were so many messages in the group chat between the Pink Girl Group and the March Days Boy Group that she was a little overwhelmed.
Ji Qinglian has a good impression of the March Day boy band, mainly because they can chat well with each other, and there are many overlaps in their announcements, so she intends to support them.
Although the March Days boy band is popular enough, it is still lacking in connections.
But those four young men were sincere enough.
Sensing Ji Qinglian's intention to support him, he reciprocated the favor and took the initiative to reveal the sharing contract they signed.
As soon as she saw that number, the smile on Ji Qinglian's lips faded.
Ji Qinglian made a video call to Jinli and said gloomily: "Carp, they actually signed a 60% contract! The year their team just debuted, they signed a 60% contract with the company!"
Jinli sighed inwardly, she understood Ji Qinglian's reluctance.
March Day's situation is different from that of the pink girl.
March Day had just debuted at that time. Although the show was very popular, no one knew what the future would be like after leaving the variety show.
But the pink girl is different.
When they terminated their contracts with their former employers, each of them was very popular and already qualified to negotiate with the company.
Although other companies wanted to take advantage of the situation and deliberately lowered their share ratio, the front-line status was there, and it could not be artificially high at best.
This contract from LP Company is really too harsh for a famous female star like Ji Qinglian.
Jinli was silent for a while and asked, "Qinglian, what are your plans?"
I have been saving the manuscript recently. I will update 2K for the time being. I will give you 6K daily updates when it is released. ^_^ Please bear with me and read it every day or every three or four days. If the reading data is not good, it will affect the performance of the book. ^T
(End of chapter)