Chapter 59: Clear Advertising Creativity
Jinli did not interfere in the contract negotiations.
Firstly, she doesn't understand much, and secondly, she doesn't have any special feelings towards Duomi Makeup. If a friend asks her for help, that's another matter.
They were talking about themselves in the conference room, while Jinli ran to the lounge to start a live broadcast.
The background of the live broadcast this time was changed to a company, and fans recognized it at a glance.
[Li Bao finally stopped staying in the apartment. If she continues to stay, I’m afraid she’ll get moldy]
[I also hope that Li Bao can go out for more walks, this is good]
[I went to the company to discuss new business, okay! ]
Jinli often holds live broadcasts to study. Although she doesn't talk to her fans much, it's relatively easy for them to see her.
As long as you pay more attention to Jinli, you can basically see updates related to her every day.
But for fans, they definitely hope that Jinli can work more and be active in major variety shows, instead of really becoming a learning anchor.
Jinli studied for three hours continuously, taking several breaks in the middle to get a glass of water to drink. After studying for half an hour, she would get up, move her body, and look into the distance. She had a good grasp of the pace of her studies.
In the eyes of fans, she has begun to take on the demeanor of a "student master".
Academic masters must first find their own rhythm, have a clear concept of when to study and when to rest, and at the same time, have strong time management.
Netizens don't know how Jinli manages her time, but they can feel that she devotes all her free time to studying.
Near noon, Sui Lingfang knocked on the door and walked in.
"Let's have dinner with Mr. Nan. The contract is probably finalized, but he wants to ask your opinion on the specific shooting details."
Jinli understood and gestured OK to her.
This is considered a business meal, and we can talk about work while eating.
She shared her study notes, quickly selected three netizens as lucky winners, asked them to privately message their addresses in the background, and then downloaded the live broadcast.
What Jinli didn't know was that not long after she left, the neat study notes she had drawn a few days ago were dug out by fans stationed in the Mao Claw live broadcast room.
You wouldn’t know it if you didn’t dig it, but you’d be shocked if you dug it, it turned out to be Gu Cheng’s notebook!
Jinli fans spread the word, causing fans of the March Day boy band to come and watch.
One said it was fake and didn't believe it.
One said it was absolutely true.
The two parties quarreled.
They treated the forum as a blog, and caused tens of thousands of quarrels, contributing to the highest popularity of the Mao Zha Live Network since the forum was founded.
This melon was also discovered by the entertainment reporter who arrived later. Relou only appeared for ten minutes before it was posted on the blog by the entertainment reporter, and it was parachuted into the top ten hot searches!
In the restaurant.
President Nan proposed the company's shooting idea to Jinli.
Jinli ate her rice in small bites while listening carefully.
She is a female celebrity but is in poor health. She does not drink alcohol when going out to socialize, and drinks tea instead of wine.
Nan is always a serious Tuan fan, and he came here with a serious job, so naturally he will not do anything evil.
So the atmosphere at the table was particularly good.
She looked leisurely, but also had a hint of busyness, giving Jinli the illusion that she was a busy urban white-collar worker.
She couldn't help but smile, this was a novel experience.
When Manager Nancheng saw her smile, he became energetic and said even more excitedly:
"So, what do you think of this idea, dressing up as a showgirl, setting the scene to be the bustling and magnificent night view of Shanghai, and wearing a cheongsam to promote cosmetics products?"
This advertising idea was the result of their senior executives working all night long to come up with it.
The reason was that they saw that the video of "Jinli wearing a cheongsam and applying eyeshadow on the mirror" was very popular and received many positive reviews, so they thought of using cheongsam as the main feature in the new advertisement.
Fortunately, if fans hadn't been clamoring to see the full version of the video, why not just let Jinli shoot another advertisement featuring cheongsam.
That video was actually the part that was released for promotion. Although the rest of the video included shots of Jinli standing up, it only lasted a few seconds.
At first, the official blog released the full version after saying it had 2 million sales, which was all a joke.
Unexpectedly, the product sold out immediately after it was put on the shelves. Let alone 200W, the sales volume went straight to 10 million!
With such a sales volume, it would be too insincere to show people only a few seconds of full-body shots.
Jinli shook her head and put down her chopsticks. Before, Sister Fang communicated with Mr. Nan, and she ate silently.
Now she has almost eaten.
She said: "I think this advertising idea is not good. Have you discussed it with the planner?"
Mr. Nan was stunned, "This... I haven't discussed this with the planner." He thought for a while and said, "But the planner is also inclined to shoot another advertisement wearing a cheongsam for promotion."
Jinli: "I don't object to wearing cheongsam for advertising. I think cheongsam matches your products very well, and the retro-modern style is also good."
She first confirmed Mr. Nan's idea, and sure enough, Mr. Nan's expression became much calmer.
Jinli added: "But the script idea you came up with is probably not very good."
One is one, two is two.
Jinli always has a clear mind when it comes to work.
She mused: "Mr. Nan, you are a fan of Pink Girl. Our relationship is relatively close by nature, so I will treat you as a fan to communicate with each other. Let's be sincere to each other. If I say something wrong, you can leave it alone for the time being." Please bear with me as a fan.”
Sui Lingfang sat across from Jinli and silently gave her a thumbs up.
This was said sincerely, and it also played an emotional role, and it also protected the foundation.
High, really high!
Mr. Nan nodded and sat uprightly: "You said, you don't have any baggage. I also come here with sincerity. I want to do a better job at Duomi Makeup."
Jinli said thoughtfully: "I don't know how other products shoot cosmetics ads, but now is a new era, and everyone is their own protagonist. How about changing the entry point of the advertisement to focus on yourself? Like?
Like you said, if you want to show the bustling night scene of Shanghai in the advertisement, that's no problem. The Shanghai Beach setting is also very beautiful, but as soon as you asked me to dress up as a singer, I felt a little uncomfortable. ”
Mr. Nan wondered: "What's so uncomfortable about it?"
Jinli: "Singing girls also have to work part-time!"
"In the script you gave, first of all, the protagonist is a wage earner, and he has to sell your makeup products during working hours. Don't you think it's a bit miserable?"
Mr. Nan was stunned, "Huh?"
This angle, this idea, such a strange interpretation.
Jinli: "So we might as well break out of the part-time job circle. I don't appear as a singer. I purely appear as [me], showing a day playing in the beautiful and prosperous Shanghai Beach.
This is not working, but showing your life. What do you think of this?
Although we are all working people, we can also have a wonderful life in our own time.
It's like putting on makeup. Women want to please their appearance. We can put on put on after get off work, or we can choose not to put on put on, it all depends on our mood.
The script you mentioned is more of a part-time job, with not much room for self-expression. ”
Mr. Nan didn't understand it at first, but after hearing it, he understood it a little bit.
"You mean to use makeup as a way to express yourself?"
Jinli gave him a confirming and encouraging look.
"Yes, we can use makeup as a way to express ourselves. Don't put too many heavy labels on it, and make it more relaxed and comfortable.
You see, now everyone is running around for life, busy and tired. Recently, we all advocate to do less for ourselves and do whatever we want. You Duomi Cosmetics can definitely use this theme to create a scene design. ”
Jinli took a sip of tea and waited for Mr. Nan to answer.
However, Mr. Nan looked at her eagerly, obviously wanting her to say a few more words.
Jinli thought for a while and then said: "This sentence may not be in line with your thoughts, but I think it is very important. Don't take your products too seriously in advertising."
Mr. Nan was stunned.
What this means is that although you are shooting a makeup commercial, don’t take makeup too seriously?
Jinli said calmly: "For example, what value does makeup bring to people? Is it material value, emotional recognition, or is it more of an emotional value that conveys happiness?
< br>
Here is a question, if we don’t put on makeup, can’t we be happy?
This is obviously impossible. Whether you wear makeup or not, you can still decide whether you want to be happy or happy today, right? ”
No matter what Nan always thinks, his manager first said with dignity: "Yes!"
Sister Fang said: "Sometimes I'm too busy at work and I don't have time to put on makeup, but it doesn't mean that I can't go to work if I don't put on put on, and it doesn't mean that if I don't put on put on at work, I won't be happy in class today."< br>
Jinli took another sip of tea and gave Mr. Nan some time to think.
After a while, she put down the teacup.
“So in the end, the purpose of makeup is not to exaggerate how important makeup is and what benefits it can bring to daily life, but to make people clear a concept——
You are beautiful as you are, and your happiness is the most important thing.
Wearing makeup can bring people novel experiences, but not wearing makeup will not deny your personal value. ”
Jinli concluded: "I think the existence of makeup is not to let people wear a delicate mask, but to accept all their imperfections, thereby opening up their minds."
Mr. Nan breathed a sigh of relief.
He still couldn't follow Jinli's thinking, but he felt that what Jinli said made sense.
Wearing makeup or not does not negate the value and meaning of personal existence. On the contrary, it can also make everyone realize that you are beautiful to begin with.
As a cosmetics promotion advertisement, while promoting cosmetics, it also brings positive feedback to customers. This entry point has never been done before.
Precisely because the market was blank, Mr. Nan felt that something was going on.
People have never advertised like this before. If Duomi Cosmetics made it and made it a one-of-a-kind product, they would be crazy about making money!
As for this advertisement, it promotes "even if you don't wear makeup, you are still beautiful." Nan is not worried about whether people will not buy makeup. There are many things in reality that actually don’t have “must-use” functional attributes, but don’t people buy a lot of them?
Consumption is impulsive.
Customers are blind.
As long as customers are satisfied with the advertisement, why are they afraid that they won't pay for it?
In an instant, President Nan had made a decision.
Had lunch.
Sui Lingfang sent Jinli back to her apartment, and she also sat in to rest together.
"What you just said to Mr. Nan and your thoughts on advertising are really good. Why didn't I expect that you are also an advertising genius?"
Sui Lingfang looked at Jinli, her eyes seemed to be shining.
The more I work with Jinli, the more I feel that she is a precious little girl who saves worry, trouble and effort. The only drawback is that she is not in good health.
But this is not a disadvantage.
No one is perfect, and it is impossible for one person to take all the good things.
Jinli smiled: "Sister Fang, I'm just talking casually, not from the company's perspective, but from the public's perspective.
What do they need, is the functionality of makeup or the pleasure it brings?
Nowadays, everyone's life is so stressful. It's hard to find time to watch videos and watch variety shows, so you don't have to worry about it again. ”
Sui Lingfang smiled and said: "Then you are still a genius. You can think of things that the advertising department and the planning department can't think of?
Some people think of it, but don’t have the courage to put forward their opinions. If you dare to put forward your ideas to Mr. Nan, you are already stronger than many people! ”
Jinli was a little embarrassed by the praise, "Okay, okay, stop it. Did you come here just to praise me?"
Sui Lingfang: "I really have something to tell you. Regarding the cat claw charity endorsement, I will go over the process with you.
They plan to publicize this on Friday and create a hot search at the same time. They also hope that you can go to their headquarters to hold a live broadcast at the same time. ”
She paused and said, "Didn't you tell me before that you wanted to participate in a talk show? I originally made a reservation with you for "A Date with You," but they refused to let you jump in. You have to wait a day or two for the announcement to be made. months.
If you want to clarify the character design, you can do so during Mao Zhao’s live broadcast, which is also a good opportunity. ”
Sui Lingfang didn't want to remind Jinli about this.
In her eyes, it would be helpful for her own artists to gather more "koi" popularity and return to the public as soon as possible.
When her traffic is completely stable, it will be easy to get to the front line.
But Jinli's words at noon not only deceived Mr. Nan, but also her.
It turns out that our own artists are so well-organized!
Even if it is just an advertisement, the idea revealed is very different.
Jinli made Sui Lingfang see another potential, so she didn't want to delay the matter of "tearing down the character" any longer.
Jinli didn't understand what Sister Fang was thinking about Xiao Jiujiu, so she readily agreed: "Okay, where is the headquarters of Cat Claw? Do I want to go there and stay one night in advance?"
Sister Fang said: "The headquarters is in Beicheng, but there is a branch in Nancheng. I asked their team to come to Nancheng to set up the scene and live broadcast in the Nancheng company."
In the afternoon, Jinli continued to study live.
It had only been broadcast for a minute, and she found that more people were pouring into the live broadcast room than before.
Strange, it's not the weekend either.
The comment section is always filled with people asking her how her relationship is with the March Days boy band.
Jinli felt something was wrong, so she took out her tablet and searched it, only to find that it was Gu Cheng's notebook that had been dug out.
#古成与jinli学同#
#古成Notebook#
These two hot search terms are firmly in the top ten. Jinli can guess what Marchtian's fans will say about her without clicking on them.
I was about to put down my tablet, but the next second, the hot searches automatically refreshed, and a tag dropped into the top ten of the hot searches——
#jinlilive broadcast! #
Jinli:......
Very good, it’s too late to turn off the live broadcast now^_^
Because she had already started the live broadcast, and her every move was exposed to the eyes of netizens, Jinli quickly decided not to tell the March Day boyband, but to go directly to the stage.
Jinli looked at the comments and said, "I see that you have been browsing March Days. I just checked the hot search, but I didn't expect that Gu Cheng's notebook was recognized by you.
For several days, I was studying live with the program team. Not only Gu Cheng, but other people in March Day were also studying together.
One of them wrote the lyrics and the other composed the music. Oh, and Chen Lin was taken to practice music. ”
[Chen Lin was actually asked to practice notation hahh, what a skill! ]
[Chen Lin actually gave in. Teacher Jinli is still very dignified! ]
[Why does Gu Cheng take notes? ]X50 items
Jinli saw it and said, "It's not convenient to disclose this. Why don't you ask Teacher Gu Cheng. I only know that he said that studying is very happy. Well, maybe this is the so-called speech of a top student."
After complaining slightly jokingly, she split the screen and started watching the instructional video.
Fans of March Day are still invading the comment area and constantly swiping the screen, but the power of the army of curly dogs is unstoppable.
They criticize their fans and their fans scold their fans.
[I advise you to stay away from March Day. Your brothers won’t like you. Don’t lead them into trouble and don’t take advantage of their traffic! ]
[behalf, n. benefit; convenience; assistance. benefit, n. benefit; benefit, vt. beneficial to; helpful to; vi. benefit...]
[Don’t think you can avoid it by studying, many people use various excuses to get close to my brothers! ]
[The "Lai Shu Jing" of the Tang Dynasty records that one of the advantages of the curved shaft plow over the straight shaft plow is that it saves effort in lifting soil. Assume that cattle use equal pulling forces F to pull two plows through the plow rope. The angles between F and the vertical direction are α and β respectively, α<β……]
[Laughing rich, why is a former member of a girl group doing this? Can you stay away from your brothers? ]
[On November 16, 2010, what project was declared by our country to be included in the Representative List of Human Intangible Cultural Heritage.
A: Traditional Chinese medicine, acupuncture, and Kunqu opera. B: Traditional Chinese Medicine, Acupuncture, and Peking Opera. C: Guqin art, Peking Opera. D: Traditional Chinese Medicine Massage, Yue Opera]
[Choose A. Again, Jinli, don’t take advantage of March’s popularity! ]
[The correct answer is B. This is a basic common sense question. Don’t you fans even have this bit of common sense? ]
[I agree, but don’t be discouraged, everyone can continue to learn.
Learning can improve personal qualities and skills, making individuals more competitive in the workplace and in life. Secondly, learning can also improve people's thinking and problem-solving abilities, helping people better cope with future challenges.
However, there are currently many factors that hinder people from learning in society, such as insufficient educational resources and high learning costs. Therefore, the government should increase investment in education, improve the educational environment, and reduce learning costs...]
Jinli's fans were silent.
Netizens also fell silent.
Marchtian's fans choked in their throats.
Can't beat it, really can't beat it!
What the hell are they talking about? !
[Wow, everyone in the live broadcast room is so energetic today, so let’s have fun solving the questions together. For those of you who are bored, let’s practice some math questions first.
It is known that the domain of function f(x) is R, f(xy)=y2f(x)+x2f(y), then...]
Except for Jinli's fans and netizens who eat melons, fans of the March Day boy band silently exited the live broadcast room.
It's so scary, is this the strength of Jinli fans? Σ(っ°Д°;)っ!
Next time you get into a fight, should you prepare a few questions to give you a head start?
While studying in Jinli, March Day was recording a variety show elsewhere.
This variety show is mainly based on script killing. They are regarded as permanent guests, and they will record for an entire afternoon.
Hot searches were posted in the afternoon.
So during the recording period, the March Boy Group didn't know that fans had put them on trending searches.
By the time the recording ended, it was already evening.
When Gu Cheng and others went out, they found that the staff looked at them with evasive eyes.
Several people look at each other, often with this look...
Feeling confident, they found an excuse to go to the bathroom.
Chen Lin immediately opened the blog and read it for several minutes without saying anything.
Yan Xingdong urged: "What's wrong? What happened?"
Chen Lin handed the phone to everyone with a strange expression: "I don't know if this is a good thing or a bad thing. What I am looking at is the analysis and summary of Chigua.
Probably fans discovered Gu Cheng's notebook. Gu Cheng often studied with Jinli. The fans got jealous and went to Jinli's live broadcast room to ask why Gu Cheng wanted to study with her.
Jinli said it was difficult for her to answer this question, so she asked them to ask Gu Cheng, and then they would study live. Fans kept making noises, flooding the screen in the live broadcast room, and finally..."
He paused and said uncertainly: "Returned in a disastrous defeat?"
Yan Xingdong's scalp suddenly went numb when he saw the pile of questions in the screenshot.
He's good at mathematics and physics, but he's not very good at politics. What's wrong with that? Do you have to write an analysis and policy statement to encourage people to study?
So scary.
Is this the strength of Jinli fans?
Gu Cheng frowned after watching the whole process.
Yan Xingdong patted him on the shoulder: "I know what you want to do, but let's deal with it calmly for a while. You also want to get into college. If fans know now, do you still want Sister Jinli to study in peace? ”
Fans will definitely think that Jinli led Gu Cheng into trouble.
Otherwise, Gu Cheng's career is developing well and he is studying in a foreign university. Why would he suddenly want to enter a domestic university?
Gu Cheng looked serious: "It's none of Sister Lizi's business, I'm quite interested in learning."
Yan Xingdong spread his hands: "I understand, you are a top student. Learning in your eyes is different from our learning, but fans don't understand!"
Luo Yi also said: "Chengzi, let's cool it down first, don't be too high-profile."
Gu Cheng lowered his head, his fine hair covering his eyebrows in shadow, and said nothing.
……
Time flew by.
Before the advertising script for Duomi Cosmetics was designed, Xuan Jinli, the first official of Mao Claw Live Broadcast Studio, became the spokesperson.
Maozhua Live: [Congratulations @jinli for becoming the charity ambassador of the website. Starting today, Maozhua Live will officially launch the "Agricultural Assistance Project" section to help farmers sell fruits directly.
At the same time, Mao Zhao and "Self-Study Network" launched the "Everyone Comes to Learn Together" activity.
While I am serving as a charity ambassador in Jinli, the self-study network will open 1W+ high-quality learning videos for free, and the Jinli live broadcast room will be upgraded to a "high-quality self-study room", and check-ins, schedules, and ratings will be simultaneously launched...]
One stone stirs up a thousand waves!
Update comingヽ(*￣▽￣*)ノPS: "You are inherently beautiful" is the slogan of the Nature Hall's advertisement. I have forgotten what the advertisement looks like, but I always remember this sentence. It is really impressive. profound.