Chapter 91 Flying costume, a gift called "fire", the cat-dog war is about to break out
Jinli's photo shoot in the afternoon was not taken by Sui Lingfang.
Sister Fang tried taking pictures several times, but she felt that she couldn't express Jinli's upward vitality well, so she asked the photography team to come over and take pictures.
In the past, I didn’t use professionals to take photos of my daily life, just to make them look less artificial.
But this set of sports-inspired photos is different.
Without a professional photographer, Sui Lingfang felt that Jinli's hard training would be wasted.
Jinli saw a fan's message and replied with the name of the clothing brand.
The name of this sports-style brand is "Flying". The name is very ordinary, and the brand is also very ordinary. It only makes sportswear, and the price is also very ordinary.
You can get any piece of clothing for less than a hundred yuan.
But this brand is owned by Fangfei.
When Jinli and Sui Lingfang came across Fangfei's sub-brand Feixiang, they discussed why Fangfei opened such cheap clothes.
After much discussion, both of them decided to expand the ecological chain of the parent company——
What others have, I want too.
What others don’t have, I want even more.
Luxury clothing brands such as Fangfei are no longer limited to clothes, but also radiate into various fields, carrying out cross-border joint promotions, etc.
As a brand that specializes in sportswear, Feixiang has made up for the areas that Fangfei has never been involved in, so it is not unusual.
If Fangfei launches "luxury slippers" one day, a pair of slippers will cost 30,000 to 40,000 yuan, which will probably arouse heated discussions among netizens.
same moment.
Inside Fangfei Group.
Jinli is a key assessment target, and there is an internal team to conduct content analysis on each of her blogs.
In each round of assessment, the team will analyze the star's previous blog content, online reputation, artist image, etc.
Although an assessment has just concluded and the list of artists has been further shortlisted, it does not mean that the assessment team will relax.
The further you get to the back, the fewer stars will be shortlisted, and the assessment will become more stringent.
As a brand spokesperson, the popularity of celebrities is not the only thing that matters. Celebrities need to grow with the brand. Celebrities represent the face and core of the brand.
Therefore, once some big brands sign an image spokesperson, the contract lasts for five years. They need to be tied up for a long time before the star and the brand image can be deeply rooted in the hearts of the people.
If the brand likes the star's performance during the endorsement period and will continue to renew the contract, then it is a true long-term endorsement.
And if a celebrity can win a top luxury endorsement like Fang Fei, let alone the cost of the top luxury endorsement, just the news of "getting a top luxury spokesperson" will be spread, and the value will rise greatly.
Even if everyone is on the same front, there will be a significant difference.
A certain group member had just finished a meeting when her phone suddenly vibrated. She took it out and found that Jinli had posted a new blog.
Judging from the copywriting, what is shared is life photos.
This employee smiled and talked about this with other employees, "It seems that Chenxi Entertainment really wants Jinli to win our endorsement. Not long after we communicated with her about the nomination, Jinli started doing business again."
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Another employee said: "That's good. At least I have the determination to win the endorsement, unlike some candidates who just don't do anything.
But apart from Jinli, other celebrities are also very hardworking. I remember one of them. The day before yesterday, he specially wore the brand's high-end clothing and went to cut the ribbon at the brand's newly opened branch. ”
The employee clicked on the photo and said while looking at it: "I don't know who will win the endorsement. There are several candidate stars who are particularly suitable for Fang Fei. Wearing Fang Fei's high-end clothes will make you feel like a princess on earth."
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Suddenly, the employee said softly, "The clothes Jinli is wearing..."
Other employees couldn't help but look over.
After a while, someone recognized him and said, "It must be Flying!"
"Yes, the group made the decision the year before last to open a sportswear brand in the affordable area - Feixiang!"
Someone said: "But I remember that many people in the company's senior management were not optimistic about Feixiang. They felt that it had lowered the brand style. For some reason, Feixiang has never promoted it."
Another person said: "Fangfei has not taken the initiative to promote Feixiang, but she has not promoted other clothing brands. The parent company rarely promotes subsidiary brands.
However, among Fangfei's many clothing brands, Feixiang does a pretty good job, with good-looking designs and cheap prices. My sister likes to wear Feixiang for sports. ”
"But Feixiang's price is too low. Is Jinli making a bad move by wearing Feixiang's sportswear?"
After some thought, another employee gave a different suggestion.
"Not necessarily. If Fang Fei really looked down on cheap clothes, she wouldn't open Feixiang. Maybe there is something hidden in it. Let's report her blog first."
Soon.
Jinli's blog content was placed in front of Fangfei's chief designer.
Fang Fei's chief costume designer is Dai Xueling.
She has a very brilliant resume. She studied abroad when she was young, and also worked for other top luxury clothing companies as a designer.
After Dai Xueling returned to China, she inherited her mother's business and took over the position of Fangfei's chief designer.
So in a way, although Fangfei is a top luxury clothing brand, it is also a family business.
Their family prefers cheongsam and believes that wearing cheongsam can show off the charm of a beautiful woman. Therefore, the main business of haute couture garments also prefers to design cheongsam.
The reason why Jinli fell into Dai Xueling's eyes was because she wore a cheongsam when filming a makeup advertisement for Duomi.
After Dai Xueling saw the advertisement, she felt that Jinli's temperament unexpectedly matched the cheongsam, so she asked her subordinates to add her as a candidate for spokesperson.
She just mentioned it in passing and didn't pay attention to the subsequent progress.
Dai Xueling did not expect that Jinli would pass five levels and defeat six generals, entering the third round of screening.
Unlike Sui Lingfang's expectation that there would be many candidates, there are only four candidates currently under assessment.
It doesn't need to be that many seasons at all, it only takes the next two or three seasons to see the results.
"Xueling, I remember you founded the Feixiang clothing brand. You said it was used to collect inspiration." Mother asked.
Her mother is the chairman of the board and occasionally comes to the company for inspections. When she came this time, she happened to meet her daughter staring at Jinli's photo in a daze.
Dai Xueling nodded.
"At that time, my design was at a bottleneck and I couldn't find any fresh inspiration, so I wanted to design something else to see if it could stimulate other inspiration.
But designing other clothes felt boring. When I was studying in school, I had already designed many styles of clothes, so I decided to focus on sportswear that I had never designed before.
Sportswear is more about comfort, portability, etc. than aesthetics. There are so many sportswear designs, and it feels like it’s a waste to keep them dusty in the cupboard, so I decided to open a company specializing in sales. ”
Having said this, Dai Xueling couldn't help but smile.
"I just designed casually, and did not restrict myself with very strict requirements. I had no intention of starting this sports brand. The sales price only needs to be worthy of the fabric, and the profit margin is very low."
She paused, looked down at Jinli's photo, and said thoughtfully, "But if I look at it now, I might get something unexpected."
My mother flipped through her sportswear works and muttered: "The details are quite rough, but they also add a sense of casual freedom, and the star Jinli..."
Even her mother couldn't help but admire and said: "She has a very strong and vigorous vitality! I heard that she is not in good health, but she still studies hard every day and wants to get into college?
Her willpower is really strong. In a place like the entertainment industry, it is rare to be able to avoid becoming a slave to money. ”
Dai Xueling asked curiously: "Mother, do you think highly of Jinli?"
The mother said with a smile: "I like her fighting spirit, but I like Fang Fei's overall image spokesperson. I have to think long and hard to see if she can make it to the end."
The words are watertight.
Dai Xueling felt the same way.
Image spokespersons are evaluated comprehensively, and every candidate currently shortlisted is actually very suitable for Fang Fei.
But no matter how suitable it is, it still scores points.
Rather than fitting clothing, spokespersons will consider the invisible driving force of spiritual core.
Dai Xueling said: "I think so too, but she dressed my flying well, and I want to give her a gift."
The mother asked curiously: "What gift?"
Dai Xueling took out a stack of design drafts from the drawer and pulled out one.
"This is the work I designed this year. It is not shown in a cheongsam, but is designed in the style of a formal dress. If possible, I hope Jinli can wear this dress to participate in Fangfei's fashion week in September. .”
Mother looked over.
The name of that dress is Fire.
It's like a ball of Nirvana reborn, a dazzling fire.
Another two days passed.
Chenxi Entertainment finally communicated with Mao Zha Live, and Jinli went to participate in the charity live broadcast.
The process was just finalized yesterday, and Jinli left for the nursing home today.
This time not only did she go alone, she also brought Gong Jiajia and He Yixuan with her.
Regarding this point, Sui Lingfang also told Jinli that there was no need for her to take care of these two people, they would automatically find the camera and do what they should do.
Jinli said "OK" to Sister Fang.
To be honest, she still doesn't know how to bring in new people.
The pink girl became famous as soon as she debuted. Wherever she goes to participate in shows, cameras and microphones follow her.
For a period of time, what they feared most was interviews. They were afraid that they would say something wrong and be picked up by the media and spread on the Internet.
So she doesn't understand why some celebrities take the initiative to steal the camera and microphone, and then reveal some exaggerated things.
Even now, Jinli has a very Buddhist temperament.
If others want to say something, let them say more.
If the media wants to photograph her and ask her to speak more, then she can speak.
But if Jinli must bring He Yixuan and Gong Jiajia with him when talking...
Jinli thought about it for a while, but it was quite embarrassing to do this without a suitable topic.
Fortunately, Sister Fang doesn't need her to do this.
After the three of them said hello, they got into the car together and headed to the nursing home.
When she arrived at the nursing home, before she even walked in, she heard a whirring sound coming from next door.
She couldn't help but be startled and turned around to look.
There is also a nursing home next door. Nursing homes are concentrated in this area. There are six in total, forming a large nursing home center.
If the elderly are in a good mood, they can visit each other.
Jinli took a few steps forward and heard that loud voice again, and she couldn't help but feel happy.
Why are the March Days boy band here?
Jinli took out her phone, took a photo and sent it to the group.
Yan Xingdong: [? Such a coincidence? ]
Luo Yi: [Hurry up and claim this silly son, Chen Lin picture.jpg]
Gu Cheng: [Chen Lin also said that he could find the location of the gate, but he kept leading us in circles. Now we have reduced ourselves to relying on our voices to call people over]
The door to their nursing home may be difficult to find, but Jinli's location is easy to find.
After seeing the news, Jinli just shouted to them: "Come here!"
Gu Cheng and others heard this and rushed over immediately.
As soon as the two parties met, Chen Lin said happily: "Sister Jinli, what a coincidence, are you coming over to do a charity live broadcast?"
Jinli nodded: "Yes, we have agreed with Mao Zhao to do a charity live broadcast to care for the elderly in their later years. We just agreed yesterday."
Chen Lin: "What a coincidence, our charity live broadcast was temporarily given to us yesterday. It is said that Want Want Live Broadcast urgently found Brother Guang and asked us to help."
Jinli was a little surprised, "Brother Guang and Wangwang Live still have this kind of friendship?"
Gu Cheng said at this time: "Brother Guang and the boss of Wangwang Live seem to have been classmates in college before, so he wanted us to help him in an emergency."
Jinli rolled his eyes and immediately understood what was going on.
Want Want Live Broadcast has a sense of crisis!
I guess I didn’t expect that Mao Zhao Live Broadcast would open up another charity track, and the influence it achieved was very good. As soon as I heard that Mao Claw wanted to continue doing it, I followed suit.
She is the charity ambassador of Mao Claw Live, and Mao Claw Live will definitely use her.
Want Want Live wanted to find someone with the same status and popularity as her, and after much deliberation, it was better to just recruit a March Days boy group.
Jinli said dumbfounded: "So, we are still competitors today?"
Gu Cheng shook his head and disagreed with this view: "They are all doing charity, so there is no rival."
Jinli nodded: "You are right, as long as the public can pay attention to this, it is a victory."
While they were communicating, He Yixuan and Gong Jiajia stood in a corner and did not speak.
Gong Jiajia glanced at Jinli and the March Day boy band curiously, then turned to look at the nursing home without paying much attention.
Instead, He Yixuan asked her: "Is the relationship between Sister Jinli and the March Day boy band so good?"
She explained: "I thought the March Days boy band would be more, um, arrogant since they are so famous."
Gong Jiajia thought for a moment and shook her head: "Teacher March Tian is very good, and he answers all questions. Instructor Jinli is also very good. We got along well with each other when they were recording the show. Instructor Qinglian also has a good relationship with Instructor March 3. .”
She paused and replied sincerely: "But how can I put it, with the level of status, I'm afraid ordinary celebrities and top-notch people cannot be good friends."
There is no such thing as a perfect match for making friends.
But people with similar status levels and living habits will be easier to chat with.
While Jinli was chatting with the March Day boy band, the people in charge of Mao Claw Live and Want Want Live also arrived belatedly.
When "enemies" meet, they are extremely affectionate.
The holiday is over and it’s time to go to work_(:з ∠)_
(End of chapter)