Chapter 230: Advertising upgrades cooperation methods, Jinli wins another victory!
Want Want Live Broadcast has become completely prestigious.
After the charity auction ended, Want Want Live used its official blog account to express its gratitude to the celebrities who participated in the charity auction.
At the same time, we would also like to express our gratitude to March Day for their support. They will definitely actively implement this large donation.
Netizens commented: [Wangwang, you finally learned to hold March’s thigh tightly! ]
Netizens don’t take it too seriously to watch the excitement. In such a glorious moment of Wangwang, they did not forget to continue Aite Cat Claw.
[@猫paw直播, the pillar of your family is about to be poached by Want Want, do you know? ]
Cat Claw live broadcast here...
Of course I know.
Today, as much as Wangwang is in the limelight, netizens are as enthusiastic as Aite Cat Claw.
This made the staff who maintained the Cat Claw blog think that Cat Claw was a hot search topic, but when they opened it, they found that this was not the case at all.
The staff immediately reported the information to the senior management, and soon compiled it into a report and placed it on Zhong Wenkun's desktop.
Zhong Wenkun was attending a meeting in the company. The meeting was about to end, and suddenly a senior executive said:
"I received a report that Wangwang Live has ranked first in the hot search in the past few hours. The reason is that a charity auction was held. March Day donated a jade God of Wealth, which was auctioned for a sky-high price of 75 million. The whole network All boiling.
The most important thing is that Jinli, the artist who cooperates with our company, also participated in this auction. ”
When the senior management mentioned this matter, their expressions were extremely solemn.
Mao Zhao and Wang Wang were as strong as fire and water. Finally, Mao Claw's live broadcast was started. Unexpectedly, the opponents also started to develop, making up for their own shortcomings.
The senior executive looked at Zhong Wenkun and said, "Should we fight back?"
Zhong Wenkun did not return to the office, nor did he read the report, but Sui Lingfang told him about the charity auction.
At that time, he also thought about holding an auction quickly, but he quickly gave up the idea.
Zhong Wenkun said: "Jinli's agent told me a few days ago that Jinli would go to the charity auction held by Want Want Live, and I was thinking about whether to follow suit.
But if you think about it carefully, can you gather more than 30 A-list celebrities to participate in the auction in a short period of time?
First of all, in terms of the number of celebrities, it is difficult for us to gather together. Without certain benefits, celebrities will not sell cat claws.
Not to mention that Want Want has now put up auction items such as the Jade God of Wealth. Even if we officially announce the event, can we let celebrities put up such auction items?
Wangwang Live is leading this auction. If we cannot surpass them, then no matter what we do, we will not be able to compare with them. ”
Zhong Wenkun spread his hands: "Since we are destined to be unable to compete, it is better not to compete."
Other senior executives said reluctantly: "Are you going to give up just like that?"
Zhong Wenkun smiled and said meaningfully: "Jinli is still our key partner. The relationship between Want Want Live and March Day is not as deep as ours and Jinli.
Wangwang can ask Jinli to participate this time, and next time we have any activities, he can also ask Yueyuetian to participate.
Besides, we have to quickly build a column about learning about the universe. This is the most important thing and will affect the direction of our company in the next three years. ”
Other senior executives regretted: "It seems that this is the only way."
If Mao Zhao hadn't been busy with other things recently, how could he have made Wangwang's charity auction go so smoothly?
If they knew the news right away, they would definitely have a fight with Wangwang.
Wangwang had already decided on the star, and they didn't receive the news until it was too late.
After the meeting, Zhong Wenkun returned to the office and saw the report on the table.
He immediately opened it and looked at it, and couldn't help but clicked his tongue.
"Wangwang is really unlucky! Did he save the people like Yue Yue Tian in his previous life, but in this life he actually asked them to auction the jade God of Wealth at a sky-high price on this platform?"
With such auction items, netizens will definitely use them for comparison whenever auctions are held in the future.
An employee knocked on the door and walked in, handing Zhong Wenkun a list of video masters who were willing to cooperate.
Zhong Wenkun asked: "When you called, what was their attitude and reaction?"
The employees said: “They are all very positive and very interested in the learning universe program launched by Mao Zhao.
However, some up owners said that the videos are bundled with the platform and do not have the copyright to be sent to other places. However, some up owners said that they are willing to make special videos and put them on Mao Zhao. ”
Zhong Wenkun immediately said: "You should follow up and communicate with each interested up owner individually and tell them that video copyright is not an issue.
At present, the video industry has torn away the overbearing clauses. Up owners can post their videos on whichever platform they want, but the platforms dare not sue.
If a platform uses this monopoly clause to warn up owners, Mao Claw will litigate on their behalf to protect their rights! ”
The employee responded immediately.
Zhong Wenkun thought for a while and continued: "Let's move forward quickly. Try to win over all the up owners before the Chinese New Year, and jointly release a video with them to enter the cat's claw. Let's do a big wave."
Employee: "Okay, Mr. Zhong!"
For those in the industry, the platform monopoly clause is the overlord contract, specifically designed to scare laymen.
In the past few years, some platforms have gone too far in their monopoly, and were jointly sued by some big up owners, causing a lot of trouble.
And that lawsuit was also won by the main up player.
After that, the so-called monopoly agreement and priority agreement that can only be distributed on this platform are all empty talk.
Now even merchants can freely choose whether to enter Ele.me or Meituan, or both companies to enter together. Don’t they dare to do anything without looking at the platform?
Still thinking you can only choose one of the two?
I'm afraid I didn't deliberately provoke the national team to come to check the water meter!
As the Internet age becomes more and more developed, online rules and regulations will become more and more strict, and the influence of those big up owners will radiate to the entire network, instead of being limited to small troubles on a certain platform.
Of course, if the up owner has signed another agreement with the website separately, such as a "traffic support talent training plan", and has actually received promotion from the platform, then that is a different story.
The up owners he selected were all big up owners with great reputations and already had the qualifications to negotiate with the website.
same moment.
Duomi Cosmetics saw the hot search and focused on Jinli.
It’s normal for March Day to be in the limelight. When has this top boy group not been in the limelight?
But Jinli, who can tear off a position from the top ten hot searches, is also very powerful.
Her popularity has surpassed that of Li Xunfang!
Mr. Nan of Duomi Makeup received a report from his subordinates and checked the hot searches. He found that netizens' favor for Jinli was increasing day by day, and his popularity even made it into the hot search circle dominated by March Day.
Mr. Nan suddenly thought about it and called the product department and asked: "Have you decided on the New Year gift box you are going to launch?"
"It has just been decided, Mr. Nan. We mainly recommend concealer gift boxes to be used with the popular thumb puff items."
Mr. Nan asked: "What about the marketing plan?"
"You have to ask the marketing department, we don't care."
So Mr. Nan called the marketing department again to listen to their plan.
After listening for a long time, President Nan discovered that the marketing plan had weakened Jinli's sense of existence. At the same time, the thumb powder puffs used in the concealer gift box are not Koi thumb powder puffs, which avoids a second split with Jinli.
In the past, this was not really a big problem.
Duomi Cosmetics has always been a steady business. It didn’t use celebrity endorsements in the past. Unexpectedly, it found Jinli last year and the brand suddenly became popular and brought huge sales. Netizens went all out to brag about Duomi’s rainbow fart on the Internet.
This caused some restlessness throughout the company.
Even Mr. Nan sometimes thinks that the quality of their Duomi cosmetics is the reason why they have such a good reputation, and Jinli just happened to get it right.
But when summarizing the meeting at the beginning of this year, the company's senior management analyzed the data and found that the person who brought such huge changes to Duomi was actually Jinli.
The company's huge sales last year were entirely due to Jinli's promotion.
In particular, the Koi Thumb Powder Puff she endorsed became the best-selling item last year.
Therefore, at the beginning of the year, the senior management had determined the general direction, and they still wanted to continue to hold Jinli's thigh, strive to launch 1-3 joint brands, and shoot a few advertisements.
But the direction is the direction.
Now everyone is thinking about the New Year and is impetuous. They have not told their subordinates that they want to cooperate more with Jinli. As a result, various departments are still trying to get rid of Jinli and do not want to borrow her influence.
She was afraid that the company would continue to pay her.
Mr. Nan slapped his thigh and said, "No, you are not doing this right!"
He hung up the phone and immediately ran to the publicity department and asked to change the thumb puff to Jinli's specific style. All gift boxes that could match Jinli should match Jinli.
Now we are not trying to get rid of Jinli, but we are trying to capitalize on Jinli's popularity!
Who knows how many years Jinli will be prosperous?
Take advantage of her while she's popular!
Not only that, Mr. Nan also called Sui Lingfang and arranged to meet at Chenxi Entertainment tomorrow afternoon, hoping to re-sign an exclusive sales dividend agreement with Jinli.
At first, Sui Lingfang thought that Nan always wanted to weaken Jinli, which was normal. Which company wouldn't do the same thing, so she asked, "Are you going to lower the dividend?"
Mr. Nan was startled, "Turn it down? No, no, no, we want to cooperate more with Jinli and show more sincerity. We hope Jinli can give us a chance."
This time it was Sui Lingfang who was surprised.
She glanced at her phone. Can people actually change their gender?
Sui Lingfang became a little more enthusiastic: "Okay, Mr. Nan, how about we make an appointment tomorrow night."
Mr. Nan: “Can’t we move forward a little earlier?”
Sui Lingfang smiled and said: "To be honest with Mr. Nan, three advertisers have just come to me and want to talk about the Jinli co-branded model. I am really overwhelmed and don't have enough time!"
Mr. Nan immediately felt a sense of crisis in his heart and said quickly: "Then tonight, Mr. Fang, you must come!"
Sui Lingfang: "Definitely!"
……
While Jinli was negotiating for a new advertising endorsement upgrade, the crew of "Assassination" was gradually getting back on track.
The crew has adapted to the filming rhythm of Jian Liting as the heroine. Every time she shoots, she will attract a crowd of people to watch.
Anyone with eyes can feel that Jian Liting's acting skills are not on the same level as other actors.
She single-handedly raised the quality of the cast's acting skills.
Recently, Jian Liting's "out of drama" state has become a little better, but the recent plots are not so explosive and tend to be dull.
This part was bland because the heroine Li Feifei went to find Gu Xiude and tried her best to please him. Finally, Gu Xiude became interested in her, so that those people did not dare to be cruel to Li Feifei.
Li Feifei was finally able to relax from the tense campus atmosphere and live a peaceful and comfortable life.
Gu Cheng noticed that when Jian Liting was filming, there were often three people surrounding her.
One is her agent, the other is her assistant, and the third is unidentified.
From the looks of it, the assistant was quite respectful to the stranger.
Gu Cheng asked Xiaotong to find out.
The kid lived up to expectations and quickly found out, running over and saying, "That's Sister Jian's personal psychiatrist!"
When Gu Cheng heard this, he was resting in the hotel and had just finished practicing a dance.
In two days, he will run an announcement with the team and need to go on stage, but his teammates are not around, so he can only practice by himself.
If it weren't for the fact that he was very tired and the crew was very busy, March Day originally planned to come over to Gu Cheng as a group and practice dancing with him.
There is no crowd, so dancing practice is always boring.
Gu Cheng opened a bottle of mineral water and drank, letting the sweat on his forehead slowly drip down his cheeks and into his collarbone. Jinli happened to call at this time, and as soon as the call was connected, strong hormones hit him.
Jinli blinked.
What kind of beauty is this?
There’s a vibrant, ergonomic beauty to it.
Gu Cheng also blinked at her and found that she was a little dazed, with a slight smile in her eyes. He turned to look at the child: "Psychiatrist?"
The kid didn't know that Gu Cheng was videotaping, so he said quickly: "Yes, it is said that Sister Jian asked a psychiatrist to come because she was too stressed. In the past, she would sometimes call a psychiatrist when filming."
Gu Cheng asked: "Has the doctor said how Jian Liting's condition is?"
The kid shook his head: "I didn't say it, but when I asked about it, his expression was quite normal."
Gu Cheng said calmly: "After all, he is a professional."
The child left the room, and Jinli finally spoke: "Jian Liting called a psychiatrist? It seems that "Assassination" put a lot of pressure on her, and she was too involved in the drama."
Gu Cheng: "I've had a lot of scenes opposite her recently. I feel like she didn't show her strength. She often avoided me, and the director had to retake it many times."
In the crew, everyone thinks it's normal for actors to take three or four shots.
But it's not normal for Jian Liting.
Hers is the kind of very difficult scene that only needs one or two takes to get through, so for simple scenes, it should be done in one go.
But in recent simple scenes, she feels more NG.
The reason why Gu Cheng paid attention to her was that he had noticed something was wrong with Jian Liting's mental state very early on, and he was afraid that the actor would cause something bad again.
Jinli comforted, "With the intervention of a psychiatrist, there should be no problem."
Gu Cheng looked solemn: "I hope so."
However, what many people did not expect was that the first thorny issue the crew encountered when they resumed filming was not an actor issue or an investment issue.
But the original heroine Li Xiu'e, after running away for half a month, she returned to the crew again!