Chapter 271: In the battle for the box office in July, Xiao Caishen will book the show, who else will it be?
On July 1st, the battle for summer slots officially begins.
But none of this seems to have changed anything in "No Survival".
The reason is simple.
Due to fierce competition for the box office in the early summer period, popular movies will be screened in the late night slots of cinemas in the early stage.
In other words, "No Survival" is currently only available in theaters specializing in literary and artistic films.
As for the art film line cinema, although it has given a lot of help to this film, it is impossible to only play this one around the clock.
The special line for literary and artistic films intersperses new movies with old movies. There are four schedules for "No Survival" in one day——
There will be one screening in the morning, one screening in the afternoon and two screenings in the evening.
This is still a very powerful dedicated cinema. The special support given to this film is regarded as encouraging new directors to make literary films.
Most dedicated theaters only schedule twice a day.
There will be one screening in the afternoon and one screening in the evening.
In addition, there are not many seats in dedicated theaters. Compared with conventional theaters, a screening hall has at least half fewer seats, and the number of screening halls is not large.
Therefore, even if "No Survival" is fully sold out, the box office it can contribute in one day is limited, probably between one million and two million.
Of course, this is the most ideal situation.
All the members of the "No Survivor" crew fantasize about having a full house, but fantasies are just fantasies. The reality is that half the attendance is often considered good.
Deng Zexu vaccinated the actors in advance: "Even if the box office of our movie only reaches hundreds of thousands to hundreds of thousands on the first day, this is normal.
The film schedule of dedicated line theaters is limited, and coupled with the unpopular niche, we will be fine if we don’t gain a lot of money. ”
What he thought was that as long as he kept his expectations very low, he would not be hurt if he had no expectations.
But after finishing speaking, Deng Zexu couldn’t help but ask himself:
"Some clips of this film have become popular in short videos, and the discussion among netizens in the comment area is also very lively. Driven by this popularity, there should be no one to watch it."
All the actors in the movie gathered in the conference room of Chenxi Entertainment.
As the promoter of this film, Chenxi Entertainment has put in a lot of effort.
As an investor, I am also responsible for communicating with theaters to obtain the latest data.
Everyone is waiting here to see the box office data report.
But in fact, the summary is not fast.
This film is not a popular film, and it is only shown in dedicated movie theaters. Most of the staff there are Buddhists, and sometimes there is no one at the box office.
Netizens all operate through the online self-service ticket machines.
There may not even be anyone at the ticket gate, everything depends on consciousness.
But that's when old movies are being played, and people who go to see old movies generally won't pay attention to these movie tickets.
Now that there are new movies released, when it comes to box office collection, each dedicated theater will still arrange for staff to guard them.
Seeing that Deng Zexu was so worried, an old actor couldn't help but laugh and said: "Director Deng, if you are really so worried, why don't you go to the dedicated cinema?"
Deng Zexu was stunned for a moment, "What?"
Jinli also thought this was a good idea and echoed, "Yes, we have never seen the finished film. Like the netizens, we have only seen the clips. How about treating it as a team building this time and going to the dedicated theater to see it in person?"
Ren Changtao immediately followed: "Yeah, go and have a look, I'll pay for it!"
Deng Zexu came to his senses and said hurriedly: "No, just let me go out. I can still afford the ticket price. I was negligent. I should have shown the finished film to you in advance."
Everyone else smiled happily and did not blame Deng Zexu.
In fact, it is normal not to show the actors alone.
Some popular films will hold special film conferences, inviting professional directors, actors, and film critics to preview them first, which is to screen them internally in advance.
If the quality of the film is very good, then everyone will publish the film review in advance to give netizens a reference for purchasing tickets.
But if the video is of average quality, everyone will generally remain silent.
Unless the quality of the film is really extremely poor, there may be negative reviews.
Often these negative reviews are made by professional film critics.
Deng Zexu has financial resources and everyone knows his background.
If he wanted to, he could have an advance screening of "No One Survived".
But it's not necessary.
This is not necessary for small-budget and small-production films.
When Jinli and others went out, Sui Lingfang came over after hearing the news and joined them.
She was also quite curious.
Deng Zexu didn't know what he thought of, but suddenly stopped and walked over to make a phone call.
Jinli vaguely heard words such as "reserve the venue", "no need to clear out people", "treat it as a free viewing event".
She reacted quickly and couldn't help but think to herself, he really was rich!
Deng Zexu did not deliberately cover up his voice, and other actors also heard it.
Ren Changtao rolled his eyes and walked to the other side, using the cover of green plants to make a phone call.
The content of his words vaguely echoed those of Deng Zexu.
Jinli:......
Here comes another God of Wealth who delivers box office tickets.
But I don’t know if it had a chain reaction. Some veteran actors thought about it and went to a place to make phone calls.
Jinli blinked, already anticipating what they were going to say.
She couldn't help but secretly wonder, wouldn't this be a bit too curly? Isn't it bad to not follow the crowd?
Jinli then looked at Sui Lingfang.
Sui Lingfang also looked at her and said calmly: "You don't need to book the venue. I called Mr. Xiao to report yesterday.
Mr. Xiao didn't know that "No One Survived" had corporate investment, nor did he know that the promoter this time was Chenxi Entertainment. He was quite surprised to hear my report.
He had seen the video clips of "No Survival" and praised your acting skills, which seemed to have improved a lot. Coupled with Chen Xi's investment, he was in a good mood and told me that he would book the venue for ten days to celebrate "No Survival". Released. ”
She said this with a hint of pride.
Jinli also raised her eyebrows. It had to be said that having a grand CEO made people feel at ease.
The other actors' eyes flickered when they heard Sui Lingfang's words. Isn’t Chenxi Entertainment’s capital a bit too strong?
There have been rumors in the industry that although Chenxi Entertainment does not have good connections, it has plenty of money. It seems that this news is not groundless.
At most, they can only book a theater, but their boss can book a theater for 10 days and contribute at least 1 million in box office!
Steady, steady!
-
Deng Zexu quickly contacted a theater, and everyone waited for a few minutes before going in to cover their bodies.
They were watching the afternoon show.
While they were watching the movie, some netizens who had already watched the morning screening began to express their thoughts on social platforms.
[There is a small cinema in my hometown that specializes in playing literary and artistic films. I checked in advance that "No Survival" will be shown, but it does not allow online ticket purchase, so I went to the station early to buy tickets.
I came very early and was the first one to buy, so I was worried that I wouldn't be able to grab it.
The waiter was a little surprised when he saw me, as if he was looking at a rare animal, and I even took a photo with Jinli's panel! !
It's a pity that the artistic film didn't have much audience, and no one came to buy tickets for a while.
I thought I would enjoy the theater to myself, but when the screening was about to begin, more than a dozen students suddenly showed up, all discussing the original work of "No One Survived."
After watching it, I felt quite happy. Many details were different from the original work, which heightened the sense of guilt and reversal. Rather than being a literary film, I actually felt it was more like a commercial film. ]
[You are not alone! ! !
I went to watch it in the morning, and I thought it was very good. I felt like I still didn’t get enough of it, and I wanted to drag my friends to watch it again! ]
[It seems that there were very few people at the morning show. I was at the afternoon show. I thought there wouldn't be many people watching, so I got stuck. But I had to queue in front of the self-service ticket machine (sweat) and almost missed it! ]
[+1, there were a lot of people queuing up in front of the self-service ticket machine in the afternoon session. I had to ask the front desk for help. The front desk was in a hurry. It seemed like it was the first time I encountered such a queue (crying)]
[Personally, I feel that some of the director's expressions in some scenes are very simple, and the straightforward narrative seems a bit monotonous, but the plot dialogue creates a sense of suspense and conflict.
The most important thing is that his handling of several clips made me feel like a god in one shot! ]
[Shit, I'm watching it, I'm watching it, Jinli's hanging scene is amazing! Damn, it’s really not synthetic. It’s a real knife and a gun on the ground. It’s amazing! ]
[I went here with a critical attitude. I am a fan of the original work. When this version of the adaptation came out, I felt that it deviated from the original work.
In the original work, I think the judge’s approach was just. But in this film, I suddenly felt that his seemingly righteous behavior was actually a sin.
Life is supreme. Except for the law, no one can judge other people's lives, not even the judge.
During the trial process, the judge is also in the process of releasing his inner malice. ]
……
Chenxi Entertainment has dedicated personnel to check the reviews of this drama.
At the same time, after the release of "No Survival", this drama also appeared on professional movie rating websites.
Netizens used their ticket purchase information to comment, and they all gave it a score of over 7 points.
On professional movie rating websites, if a drama can reach a score of 7 or above, it is considered a masterpiece with a good reputation.
If it can reach 8 points or above, it can be regarded as a masterpiece with unique insights in a certain aspect.
At this time, the score of "No Survival" has been released. More than 100 people have commented, and the total score is 7.4 points!
Judging from the start, the show's reputation is very good.
Unfortunately, we don’t know the attendance rate yet, and we don’t know if it will become a carnival for the masses.
As the "code name X" hidden by the public relations department, Zou Da has great authority.
He can decide when to let Chenxi's public relations department work hard to help "No Survival" become a hot search again and promote box office growth.
According to preliminary reviews online, Zou Da has already written an article and is considering whether to publish it.
But he looked at the hot searches on the blog again and looked serious.
After thinking about it, he still held back, feeling that now was not the time.
Today is the first day of competition for summer movies. Popular films that have spent a lot of money on promotion are taking turns to be on the hot search, struggling to dominate the screen in front of netizens.
These big movies are fighting, and it’s hard for smaller movies to squeeze in.
And in terms of financial resources, they are indeed inferior.
Thinking of this, Zou Da can only let people continue to pay attention to the reputation of "No Survival" to see if he can counterattack from the reputation.
Time passed by minute by second, and the next day came.
The box office results of major films on their first day of release have been released. Three films have received a box office of 50 million, and seven films have received a box office of more than one million, ranging from 3 million to 9 million.
The remaining three films only received a box office of RMB 700,000 to RMB 800,000.
On the first day, the competition for box office has already become obviously stratified.
The box office of 7 to 8 million yuan is destined to be abandoned by the theaters. Seven movies with a box office of 1 million barely remain in the schedule. Cinemas continue to increase the number of films with a box office of 10 million.
This box office information does not include "No Survival" because it has not yet been released in theaters, so it is not recorded for the time being.
But it’s not difficult to check the box office data of this film. The dedicated theater for literary and artistic films also has special data statistics software.
It's just that there are very few new movies online, and the statistics only include the box office of old movies, which is boring to watch, so the data is often not updated.
Nowadays, it is rare for a new film to be released online, and Chenxi Entertainment is keeping a close eye on it, so at noon the next day, the Art Film Special Line Cinema finally uploaded and compiled the data for "No Survival".
The box office on the first day reached 50W!
This figure was not lower than Deng Zexu's psychological line. When hearing this box office, everyone could not help but breathe a sigh of relief.
As a film released in niche theaters, the box office of 50W is not low.
Soon, the attendance rate was also calculated, and the average attendance rate was about 30%.
Although the attendance rate of 30% seems very small.
The Art Film Line is an unpopular theater with not many people visiting it. The average attendance rate all year round is only 5% to 15%. "No Survival" suddenly reached 30%, which was beyond the expectations of the line theater.
The support of dedicated line cinemas is partly due to policy support, partly due to love, and the other half also depends on the box office share of audience contribution.
They also want to make money!
After the statistics were compiled, it was seen that the attendance rate of "No Survival" was so high on the first day. All the major theaters specializing in literary and artistic films have adjusted the schedule for it, and every theater has been booked for 5 times.
Fully support "No Survival" to win another victory! -
The insider looks at the door, the outsider looks at the excitement.
In a booth at a bar.
A group of wealthy second-generation people with colorfully dyed hair played wildly, playing cards and drinking...
One of them didn't know what he was thinking of. He took out his mobile phone and checked the box office of "No One Survived". When he saw the box office results of the premiere, he couldn't help but laugh:
"Brother Guo, it seems that Deng Errensan is really going to lose two houses to you. It only made 500,000 box office on the first day of release. I don't know if the cost of this film can be recovered. Tsk, it's too weak!"
The young man with dyed green hair glanced at the handed phone and snorted:
"Do you still need to watch it? That movie is a niche movie, and it can't get a movie theater schedule. Why should it be released in a niche cinema?
Even if all seats are filled, you won’t get one million in one day. If you compete with me on investment based on this film, you will definitely lose. ”
Someone came over to please him and said, "Brother Guo, do you want to celebrate?"
Brother Guo narrowed his eyes slightly and said, "Don't worry, there's still half a year left. We'll see then."
He said: "By the way, you go buy me a movie ticket for "No Survival", I will use it."
Someone immediately ran out to buy it.
After a while, the movie ticket was bought. This person named Brother Guo took a photo of the movie ticket and sent it to Moments, especially Aite Deng Zexu and Ren Changtao.
Brother Guo: [I support my buddy's film "No Survival". Although this film is very unpopular, it still has a box office of 500,000 yuan a day. Work hard. I firmly believe that this film has the potential to become a god! 】
This is obviously irony.
A bunch of younger guys liked this post, praising it and boasting about it.
When "No One Survived" failed at the box office, it became more and more obvious how bleak and pathetic this film was, and how no matter how hard it was, it couldn't be saved.
Knock on the bowl and ask for monthly tickets~
(End of this chapter)