Chen Pingsheng's incident caused a lot of noise in the entire industry.
In fact, over the past few years, we have been advocating that large companies should have the social responsibility of large companies.
Although specific social responsibilities are not explicitly stated, one thing is certain: large companies cannot get too involved in the bottom-level areas of making money.
For example, vegetable sellers, mom-and-pop shops, etc.
Once large companies expand unscrupulously, the consequences will be unpredictable.
Although Chen Pingsheng took a step back on his own initiative, he took a big step forward in terms of his personal reputation and status.
He was even nominated to be the president of the Magic City Chamber of Commerce. When he heard the news, Chen Pingsheng didn't have many surprises, and some just rejected it quickly.
First of all, I have to admit that he does have a lot of money now, but in terms of his contribution to the Magic City, including some invisible families, he can be said to be the top in the Magic City, but there is a big gap between him and the first.
This clear understanding must be had. The benefits brought by a name like this are definitely more harm than good.
If you do too much, you may be suspected of forming a clique.
If he does too little, others will only say that his reputation is empty.
In short, the Magic City is a place where dragons and tigers hide, and it is possible to make money in a low-key manner.
It is absolutely undesirable to be high-profile and even put yourself above others.
As for who would benefit the most from him taking this step back, it is naturally Wang Daowen who planned this incident.
This person is also a well-known online marketing planner. The company he works for is called Tianzhong Media.
I don’t know how powerful this Internet company is, but all of its live broadcasts with goods have awesome names.
Like the Crown Prince of Macau, the Third Young Master of Xiangjiang, or the Imperial Master of Magic City.
Everyone wears dragon robes and pretends to be the second generation.
Every day in the live broadcast room, cheap goods are passed off as luxury goods, and the prices are reduced from tens of thousands to tens of thousands.
If the anchor's character is a prince, he will definitely not be short of money. There will always be some fools who are willing to believe it.
Not to mention, Tianzhong Media really made a lot of money by doing this.
Originally, everyone in the short video industry scorned the idea of celebrities delivering goods live.
This is a typical incident of using high-dimensional social resources to attack low-dimensional entrepreneurial space.
Wang Daowen was also the first to discover this business opportunity and simply proposed to his boss to launch an online public opinion.
Fuck him.
Their boss is also from the second generation of rich people, and his family situation is very good. After he succeeded in making short videos, he became a little happy.
He always felt that there was nothing he couldn't do, and he even publicly announced online that if Tengying Entertainment didn't shut down celebrity live broadcasts, he would report him every day.
In fact, most people in this industry are like this, and he is indeed young.
If you have made so much money in your early thirties, can you still be called a young man if you are not angry?
So what if Tengying Entertainment has a market value of 100 billion? Just keep doing it.
We started planning a month ago, and then mobilized countless Internet celebrity resources.
Tianzhong Media forced Tengying Entertainment to give up celebrity live broadcasts, which also caused an uproar in the circle.
What is surprising is that the industry leader Tengyou Media did not make any noise at all.
It seems that all its internet celebrities, including its managed artists, are deliberately avoiding suspicion.
As soon as this happened, Tianzhong Media took the lead.
Other Internet celebrity companies are following his lead.
Of course, not everyone is as stubborn as Tianzhong, putting his own company on his head and moving forward.
He was afraid that the big boss of Tengyou Media wouldn't see him.
Boss Tianzhong has also developed this arrogant habit in the past few years.
I want to do everything to achieve the greatest fame, but if it doesn't work, I go to my parents.
……
After Tengying Entertainment cut off celebrity live broadcasts, the stock price fell for ten consecutive days.
Chen Pingsheng planned to deal with this matter a little bit. He asked Tengying Entertainment to withdraw because it really affected the entrepreneurial space of ordinary people.
He had to admit this.
But others came so blatantly and even held a grand internet celebrity night after success.
He even said on the spot that Tianzhong Media would one day take down Tengyou Media.
He also said that Tengyou Media and Tengying Entertainment are all younger brothers.
I have to say that the boss of Tianzhong Media really has the same name as those Internet celebrities he has chosen.
He has no sense of awe and even dares to use the title of Prince indiscriminately.
Moreover, Tianzhong also became famous in this matter, and countless Internet celebrities wanted to sign with such an awesome media company.
He's really awesome.
He was so awesome that Chen Pingsheng even took a step back. This guy dared to use this incident to cause trouble to the whole world.
If Chen Pingsheng wanted to kick such a person to death, it would be effortless. He had never even thought about revenge before.
After all, it's not very respectable, and it feels like adults bullying babies and toddlers.
But if Tianzhong Media does this, no matter how hard he steps on it, no one will stand up and say anything. After all, there are still some basic rules in the shopping mall. How can he, an entrepreneur who can nominate the president of the Magic City Chamber of Commerce, let you, a small internet celebrity, slander you like this?
If this really happens, a lot of things will go wrong.
Chen Pingsheng sent a message to his secretary Zhang Wanyi and asked her to handle the matter.
Secretary Zhang Wanyi was previously informed to avoid suspicion, and she must avoid suspicion even more after the poll results came out.
There is no way, both families have the same boss.
Of course, a listed company must avoid suspicion when it comes to sensitive topics such as those mentioned above.
It's different now, they have stepped back and others still want to step on their shoulders.
To erect a statue for yourself is to blatantly seek death.
Zhang Wanyi has long noticed Tianzhong Media, a small company that has emerged in the past two years.
They rely on extremely exaggerated gimmicks and all kinds of false hype to make money from selling goods.
If no one checks and no one reports it, bad money will be made.
The key is that he thinks he is awesome, and it is not enough to act like he is the best in the world.
Do you really think you are a prince?
Zhang Wanyi collected evidence and asked her big V, including several big internet celebrities, to report together.
The target is directly aimed at several big Internet celebrities in Tianzhong.
The name is also simple, false propaganda, passing off inferior products as good ones, and you can find a processing factory to change the label of underwear worth 5 yuan a piece and sell it for 99.
Also copied LV designs.
When others look at it, hey, aren’t these LV underwear?
Tianzhong Media didn't explain it at all, it just said vaguely that you know the goods, brother.
Moreover, he said in the live broadcast room every day that he was not making money and would subsidize RMB 1.8 billion.
This is completely ignoring the advertising law.
With this routine, Xixi's five-yuan underwear was sold for one hundred yuan.
It is also said that the original price is several thousand, and it is sold at this price in order to benefit the brothers and not make money.
If it's just one of the things to say, eating is even worse.
Food safety does not exist. As long as you can sell it and make money, they don't care whether you get sick from eating it.
Things from small workshops can become high-end goods after being registered outside.
It can be said that Tianzhong has indeed made a lot of money by relying on this method.
The reason why no one reported it is because many live broadcast rooms in this industry are like this.
You also affected yourself by reporting it.
Tengyou Media has many resources. It is still a semi-official organization, and the platform is one of its major shareholders.
It ended up directly targeting such a relatively small online media company.
The result is one can imagine.
In just one day, Tianzhong Media suffered a backlash from traffic.
All its major anchors have been banned, and news that people are calling for refunds and compensation for three has been trending on the Internet.
Whether it's Wang Daowen, who previously claimed to be a genius marketer, or the rich second-generation boss of Tianzhong Media.
In the face of real big companies, it is vulnerable to a blow.
There is not even a trace of ability to resist, and the platform wants to prevent this kind of thing from causing too much negative impact.
With one knife, all his anchors were cut off.
This is actually normal. The platform has always wanted to develop into the e-commerce field, but this is how you sell goods. Tianzhong will definitely die after the news becomes big.
The platform also has a certain negative impact, so its best way is to quell the matter as quickly as possible.
Tianzhong being banned is just a trivial matter. The key is that he must be investigated by the Municipal Supervision Bureau.
Whether you want to go in or not depends on how much money this rich second-generation father can pay.
This second generation also made a fatal mistake. His parents' base was in Yun Province.
But he himself ran to Guangzhou with his money because of the more developed Internet environment in Guangzhou.
It just so happens that Tengyou Media is the star company and key support target in this place.
Just like you can't beat the big penguin in Nanshan.
Any internet celebrity economic company that comes to this place will also be unable to defeat Tengyou Media.
This is the famous local protection logic.
Even Tengyou Media could easily let him in through this matter.
It would be completely different if this second generation opened their own company in Yunzhou, which is under the base of their parents.
Even if he was as strong as Chen Pingsheng, it would be difficult to cut him off directly from his parents' intricate connections in a strange place.
If this is the case, then Zhang Wanyi will probably apply to Guangdong for the use of police in other places.
That is to say, he was brought directly from Yun Province to Guangdong.
(End of chapter)