Chapter 145 Hype Marketing
Du Sheng, on his side, couldn't resist the pestering of Zheng Ziyan, a little witch.
Thinking about the popularity that the other party had brought to me through several previous reports, he simply revealed a few anecdotes about the crew.
And Lai Shuisuo is also a marketing master.
Even though "Heaven and Dragon Sword" has not yet been launched, it has frequently made headlines in newspapers and news websites with his clever promotion methods.
With his brilliant performance in the last remake of Gu Long's work "The Two Proud Heroes" and his tireless travel to promote it,
"The Legend of Heaven and the Dragon Slayer" has attracted the attention of many TV stations at home and abroad before it was launched.
The copyright of its audio and video products is also being negotiated, which shows that all walks of life still have high expectations for the play.
On this day, the crew of "Eternal Dragon Sword" ushered in the official start of shooting.
The start-up location was located at the Huairou base, and the scene was grand. Reporters from news media, movie magazines and portal websites from half of the entertainment industry were all present.
After the ceremony of burning incense and worshiping gods, the main creators immediately became the center of attention.
However, what Lai Shuisui did not expect was that at the beginning of the press conference, he encountered waves of doubts and bombardment from reporters.
"Director Lai, last year's TVB version of "The Heaven and the Dragon Slayer" was regarded as a masterpiece among martial arts fans,
The movie you made eight years ago is still being replayed. Are you confident that this time you will create a classic that will surpass the previous one? ”
"Director Lai, recently there have been many Jin Yong fans on the Internet who are very critical of your casting, and even claimed that the casting of Du Sheng, Jia Chengwen, and Gao Yuanyuan was a failure. May I ask..."
"The audience said that if it were not for popular artists such as Ling Zhiying, Li Guanpeng and Zhou Xun, they would not watch this TV series. What is your response to this?"
"..."
Faced with a series of questions from reporters, Lai Shuiseng felt even more stressed.
As early as when the crew was established, he tried to release a list of characters for promotion, but unexpectedly caused a lot of negative comments online.
When being interviewed at that time, he complained:
"No matter what we do, the audience is not satisfied. When we selected Ling Zhiying to play Jiang Xiaoyu in "The Two Talents", many people were dissatisfied. Now it seems that the response is pretty good.
I don’t think the audience has a problem with a certain actor, but they are just nostalgic and unable to accept new things! ”
As soon as these remarks came out, they once again caused an uproar.
Although Lai Shuisang's complaints are not completely unfounded, many viewers do have reservations about the emergence of the new version of "The Legend of Heaven and the Dragon Sword".
The Bay City version he filmed eight years ago and the version launched by TVB last year have left an indelible mark on the hearts of countless viewers.
The pinnacle status of these two films is almost insurmountable in the eyes of many.
If we want to remake it now, it will inevitably be regarded as a blasphemy against the classic, and may even arouse the disgust of the audience.
In addition, although Lai Shuisui's previous work "The Two Prouds" received good ratings, its reputation suffered miserably.
This lesson has made many viewers doubt his ability to continue directing Kim Yong dramas.
At the press conference, many reporters who were Kim Yong fans shouldered the important task of digging up topics and creating hot spots, and they were naturally merciless when asking questions.
Faced with this series of sharp questions, Lai Shuisu took a deep breath and said in a deep voice:
"The shooting has not yet been completed, and any evaluation of the film is premature.
But I can assure you that "The Legend of Heaven and the Dragon Sword" we are about to shoot will be a masterpiece that surpasses the past! ”
Having said this, he turned his eyes to the slightly embarrassed leading actors and said:
"In addition, I am fully aware of my casting and have full confidence in Jia Chengwen and Gao Yuanyuan.
I believe the new images of Zhao Min and Zhou Zhiruo will definitely dazzle the audience. ”
Jia Chengwen stood up, bowed to the camera, smiled and said:
"I am very grateful to Director Lai for trusting and affirming me, and thank you all for giving me this opportunity to play this role.
In order to play this role well, I have written a biography of more than 20,000 words and done a lot of..."
Gao Yuanyuan was not as natural as Jia Chengwen, so she stood up and said:
"I will do my best to restore the image of Zhou Zhiruo in the original work, and I hope everyone can give me a chance to show myself, thank you!"
Their attitude was quite humble and sincere, and they were also polite and considerate to the reporters present.
After all, their reputation is not very good, and they have heard all kinds of voices and opinions on the Internet.
So we all cherish this opportunity.
Compared with them, Du Sheng was surrounded by long guns and short cannons.
The only ones who can match his news value are Jin Dong, who plays Yang Xiao in the play, and the very topical leading actors such as Wang Gang and Zhang Guoli...
Du Sheng couldn't help but think of the scene when he participated in the filming of "Dragon Movie" last year.
At first, he just stood silently in the corner, watching Hu Jun and Ling Zhiying surrounded by many reporters from a distance, and his inner thoughts were like waves in his heart.
Later, during the filming of "Goddess Dragon", Sun Yaowei's participation led to frequent visits by the media. Although he was interviewed, it was only to get to know Sun Yaowei, and reporters even tried to create a confrontation to make him step into a trap...
Those past events are like yesterday, but today is different, which makes Du Sheng full of emotion.
"Mr. Du, it is rumored that you were adopted by investor Zhong Zhenbao. What do you think of this?"
"Mr. Du, some candidates said that the reason why you became the top pick in Nortel was because you gave gifts through the back door. Is this true?"
"Currently, many domestic media are paying attention to your reaching the top four finals of "Martial Arts". Are you confident about winning the championship?"
"There are rumors on the Internet that Zhang Wuji was originally scheduled to be played by Su Youpeng. Do you think you cut it halfway?"
"..." Listening to the random questions being thrown out one after another, Lai Shuisuo couldn't sit still.
He said seriously before Du Sheng could speak:
"My criteria for selecting actors is whether they match the role. Other factors are secondary.
Moreover, the cast list has already been confirmed, so there is no possibility of snatching the role.
As reporters, you should focus on the issues related to "Yi Tian" instead of creating conflicts..."
Lai Shuisang has been in the entertainment industry for many years, and he knows the twists and turns when he hears it.
On the surface, the reporters seemed to be asking Du Sheng, but in fact the subtext of each question was to attract attention.
Once Du Sheng's answer is slightly wrong, these reporters will definitely take advantage of this and make up nonsense.
The reporter who asked the last question still refused to give up and still looked at Du Sheng on the stage.
In his opinion, people like Du Sheng, who has debuted for less than two years, obviously do not understand the routines of the entertainment industry.
What’s the best strategy for a newcomer who wants to become popular quickly?
Of course it’s hype marketing!
Find a popular celebrity or celebrity to promote it, and your reputation will naturally rise.
Just like the International Chapter the year before last, it successfully opened up its international reputation through a series of well-planned events.
If Du Sheng is a good person, he certainly can't miss such an excellent hype opportunity that comes to his door.
Facing the reporters who were rushing to ask questions, Du Sheng looked calm and unmoved.
After all, he had also experienced the verbal quarrels at the "Goddess Dragon" press conference. He picked up the microphone and said calmly:
"I did go through the back door to become the No. 1 pick from Nortel, but it was just a sketch.
As for budding, please ask this reporter to ask Mr. Zhong if he still needs someone. The cost doesn’t have to be over a million, just over a hundred.
And I intercepted Hu Su Youpeng and so on. His popularity is there, and no one with any sense would say such outrageous questions. ”
Hearing his words, Ye Chengzhi, who came to the scene, twitched the corners of his mouth.
This guy is really uneasy about playing tricks.
How to attract attention!
For example, reporters will definitely take the first sentence out of context and erase the last paragraph, "It's just a sketch."
There is also the sensitive topic of budding. Have you ever seen any artist respond positively to it?
Du Sheng, on the other hand, not only did not refute or deny, but instead gave a joking explanation.
As always, he is not afraid of scandals.
Sure enough, as soon as Du Sheng said this, the scene exploded.
The reporters' eyes lit up and they all shifted the topic to Du Sheng.
The two heroines are both veteran actors. The two heroines speak cautiously, and they rely on Shui Sui, a senior director, to protect them. It is not easy to dig out any more shocking information.
The situation on Du Sheng's side was completely different.
This person seemed to have understood the benefits of traffic, wanted to be the focus of hot searches, and started to take the initiative to bring up the topic.
Reporters are always particularly interested in this kind of newborn calf who is not afraid of tigers.
It's just that the other party is still too restrained.
If we could be more bold and step on the leading actors in the previous editions of "Eternal Sky", wouldn't tomorrow's newspaper headlines be easily captured?
"Mr. Du Sheng, do you think your starring version will be better than all previous versions?"
Du Sheng gave him a playful look and shook his head unexpectedly:
"No."
Hearing his negative answer, Ye Chengzhi secretly breathed a sigh of relief.
I'm afraid this guy will randomly release depth charges again.
However, before she finished her thoughts, she heard Du Sheng add lightly:
"I mean, it will be difficult to surpass this version of the classic in the future."
"..."
Ye Chengzhi's breathing was stagnant, and she almost couldn't maintain her grace.
Is this guy overconfident?
If we say it is difficult to surpass now, how much do we look down on latecomers?
Deng Chao's version of Zhang Wuji: "..."
Seeing Du Sheng's demeanor of scolding Fang Qiu, Lai Shuisang's expression was a little complicated, but he did not say anything to stop him.
The other party's words not only showed his trust in all the original works, but also raised his directing ability.
Although he may think highly of himself in the eyes of outsiders, his self-confidence is truly unparalleled.
Even popular stars such as Ling Zhiying, Lu Yi, and Li Guanpeng did not dare to make such a statement before starting the movie.
Moreover, he held this press conference just to promote the TV series.
Now that the male protagonist is so cooperative with the hype and creating stunts to attract attention, he is naturally happy to see it happen.
However, he didn't originally expect Du Sheng to be able to do this.
Even if it were Su Youpeng, he wouldn't be able to achieve such high popularity and attention, right?
Jia Chengwen and Gao Yuanyuan looked at Du Sheng and felt relieved.
The other party indirectly helped them out of the situation and diverted the reporters' firepower.
If they are asked those ambiguous and tricky questions again, they will really be tired of dealing with them.
……
(End of chapter)