Chapter 158 Causes Public Outrage
Early the next morning, Du Sheng returned to the Imperial Capital and rushed to the teahouse where Zheng Zetao had made an appointment.
“It’s amazing to have entered the finals!”
Zheng Zetao praised, and then asked curiously:
"You will spend the rest of your time shooting. How can you ensure that your quality does not drop?"
“Although my main job is shooting, I still take time to exercise every morning.”
Du Sheng knew why he asked this question and smiled calmly:
"And I have been practicing since I was a child, so this skill does not happen overnight."
He was not surprised that outsiders were curious about this.
After all, among the previously defeated opponents such as Basong and Gabriel, which one is the soft persimmon?
They are all trained with countless sweat and hands.
But the extraction of skills cannot be made public, so we can only move closer to the aspects of 'martial arts wizards' and 'heirs of national martial arts'.
Zheng Zetao asked casually, not that gossipy.
He suddenly remembered something and explained with a smile:
“The finals must be coordinated with a series of promotional activities, so it is scheduled for April 1st.
"Martial Arts" has been held for three times so far, but no Chinese has won the gold belt. Now it's up to you. ”
“It’s pretty good. I have plenty of time.”
Du Sheng nodded to express his understanding, which was also good for his shooting.
Zheng Zetao remembered the other party’s previous joke during the endorsement shoot and encouraged him:
"If you can win the championship and defeat that neon puppet, it is not impossible to jointly create a clothing sub-brand as proposed before."
Du Sheng's eyes lit up slightly and he smiled:
"Then it's settled first. If I win the championship, I will invest in shares with my fame + half of the capital, and I can hang it under your Goldlion brand..."
Everyone knows how profitable those sports brands were in previous lives.
For example, gymnastics champion Li Ning makes billions a year through a sports brand named after him.
Zheng Zetao also wanted to start a career and said with a smile:
"I already have a preliminary construction and promotion plan, just waiting for you to win the championship.
Of course, if you can make a name for yourself in UFC and expand your influence, then you can even go public, let alone sub-brands. ”
Regarding the future, Du Sheng will not write empty promises randomly and said with a smile:
"When it comes to expanding our influence, we really need your Zheng family."
Zheng Zetao thought for a moment and quickly understood what the other party meant.
The way Du Sheng walks is very different from Kung Fu stars such as Cheng Long and Jet Li.
What he pursues is actual combat, the kind of genuine martial arts.
Fighting is undoubtedly the way to measure the spread of true martial arts.
If Du Sheng can stand out in this fighting competition and successfully enter the international level UFC, his image will be even more distinct.
But unfortunately, due to various factors, major circles in the mainland do not pay enough attention to this type of fighting events.
Across the country, not many people know about Du Sheng's competition, let alone know him personally.
In order to create its outstanding image and enhance its own brand, it is essential to increase investment in publicity.
Zheng Zetao knew this very well and nodded without hesitation:
"Don't worry, this matter is progressing. On the day of the final, I guarantee that many people in the country will pay attention to this grand event."
"Thank you."
Du Sheng knew that expanding promotion would also be beneficial to the Zheng family's sponsorship. After all, the advertisements and clothing in the venue were all owned by his family.
"It's just mutual success, no need to be polite."
Zheng Zetao smiled and said:
"The route you choose to become a Kung Fu star is very promising. As long as you follow it steadily, your reputation will definitely rise to the top."
It is not easy to create the character of a true kung fu master. After all, after the qigong craze subsided, the reputation of national martial arts has become increasingly declining.
Without a convincing performance, all the publicity and reports were just empty talk.
But as long as you can achieve corresponding achievements, it will be a huge help for both your popularity and your acting career!
Just like Li Xiaolong, Cheng Long, Jet Li and other top kung fu stars in the Chinese film industry, their most talked-about battle scenes are all created with professional fighting masters.
For example, Li Xiaolong, in the fierce battle in the classic film "Way of the Dragon", his opponent was the world taekwondo champion Chuck Royce.
Cheng Long in "Food Truck" competes with Binny, who won the WKA world championship.
Li Lianjie's opponent in "Fist of Heroes" is World Kickboxing Competition light-middleweight champion Billy Chow.
These duels, even after more than ten years, are still mentioned by fans from time to time.
It can be seen that the mere participation of these professional fighters adds a lot of excitement to the fighting scenes.
If a representative figure with both real kung fu and excellent acting skills can appear, the superimposed power will definitely explode.
Especially since Du Sheng has reached the finals of "Martial Arts", as long as he continues to expand publicity, it will definitely cause a sensation.
After all, his opponent is still the Neon Boxer.
Due to historical reasons, Dongfang and Neon Country have an unforgettable hatred.
Recently, several Neon BOSS executives have made a high-profile appearance to worship the God's toilet, causing public uproar and public outrage.
However, it is difficult to find opportunities for revenge in reality, and people can only vent their emotions through film and television works.
Over the years, whether it is an anti-war drama or a martial arts movie, beating up neon puppets has always touched the audience's nerves.
Now the movie plot appears in reality, Du Sheng will beat up the neon puppet in the ring...
Once such news spreads, it will surely attract the attention of countless people.
If Du Sheng can win the championship, he will even be regarded by the people as a talented person who can bring glory to the country. The status is definitely not comparable to other stars.
Because of this, the Zheng family and the organizers have been intentionally or unintentionally shaping Du Sheng's golden brand since the quarter-finals.
However, this road is also full of thorns, and even a single mistake can lead to backlash.
Zheng Zetao reminds:
"If it comes true, you will reach the sky in one step, your popularity will explode, and you can easily promote fighting events and sports brands.
But if you fail, you will face overwhelming criticism and your reputation may plummet! ”
"Don't worry, I won't do anything I'm not sure about."
Du Sheng smiled faintly, exuding unparalleled confidence.
The golden finger is there, and it is certain that his strength is getting stronger and stronger.
Now he was worried that the neon boxer would kneel down after just a few moves without playing.
"As long as you have confidence."
Zheng Zetao felt relieved and stood up:
"Let's go and see Bi Shiyu and see if we can set up the stage first."
At noon that day, the two had a long-awaited meeting with Bi Shiyu.
Bi Shiyu traveled thousands of miles and came all the way from his hometown in Lu just for this meeting.
Due to Director Dou's recommendation, Bi Shiyu treated the two of them very kindly and took them seriously.
During the chat, Du Sheng also learned the name of this fighting show, which was tentatively named "Hero List".
He finally remembered.
In the previous life, this program, along with "Martial Arts Style" and "Kunlun Show", were known as the three major local fighting events in the East.
Just because it appeared earlier than the latter two, it is not well-known.
But the influence is not low.
Not only did it receive funding from Middle Eastern tycoons such as Crown Prince of the United Arab Emirates, it also reached cooperation with two local stations and was once broadcast on Yangshi 5.
Although the program is still in its infancy and the entire production team only has a few people, its unique creativity and conception have already emerged.
The most important thing is that his uncle is the deputy director of a certain channel of Yangshi, so there is such a jointly produced program.
This is actually not surprising.
Many of the documentaries and variety shows broadcast by Yangshi are not homemade.
In addition to co-production, there are also many production companies outside the system that provide films for it.
The reason why Yangshi is willing has three purposes:
1. Want to create an international competitive sports event with independent intellectual property rights in the East.
2. Promote private enterprises to dominate the domestic market.
3. Popularize Eastern martial arts and become the main way to strengthen the body worldwide.
4. Dongfang has been declining in terms of fighting, and even the top of the world can't see through the chaos.
Zheng Zetao and Du Sheng took a fancy to Yangshi's qualifications to endorse this joint venture.
This meeting was mainly led by Zheng Zetao, who wanted to flex his muscles in the mainland.
He did not rush to get to the point, but first introduced the cooperation between the two parties to Bi Shiyu in detail.
When Bi Shiyu saw Du Sheng's photo with Liu Dehua, Xiang Tai and others, he learned that he had a high probability of winning the "Martial Arts" championship,
Moreover, Zheng Zetao came from the Zheng family, one of the top ten families in Xiangjiang, and he was so excited that he could not control himself.
Superstars like Liu Dehua are currently very influential in China, enough to ignite public opinion about a program.
In addition, if the "Martial Arts" champion can join the show, why worry about not being popular?
Not to mention the support of financial backers like the Zheng family, which shows how popular Du Sheng is in Xiangjiang.
It is not difficult to understand why Director Dou is so enthusiastic about giving support.
Zheng Zetao deserves to come from a wealthy family and is well versed in negotiation. He first demonstrates his strong strength and background to shock the other party, and subsequent negotiations will be successful.
"What are the main problems at present?"
Du Sheng asked the key point.
Because according to the other party, preparations started last year, but there has been no progress.
"There are many problems."
When mentioning this, Bi Shiyu sighed:
“At present, the sports industry does not receive much attention, and the environment for hosting commercial events is not good.
The most important thing to overcome is the coordination with the government department.
In addition, traditional TV currently occupies a strong position. If "Hero List" wants to be broadcast, it must pay a lot of money and spend money to buy advertising time..."
Zheng Zetao asked tentatively:
"How much money is needed to produce such a program?"
Bi Shiyu smiled slightly awkwardly and said frankly:
"The program is still in preparation, and many details and budgets have not yet been determined, so I can't tell yet."
Zheng Zetao and Du Sheng looked at each other and smiled:
"Mr. Bi, you also know that my Zheng family is the sponsor of "Wulin", and some industries are currently interested in entering the mainland.
It happens that Asheng and I are quite interested in this type of program. If you encounter difficulties in production, please feel free to contact us. ”
"Of course, this program itself is jointly produced."
Bi Shiyu is worried about funding, sponsorship, and publicity, and has made some promises:
"With you joining, I believe the production will advance faster, but we still have to wait for certain departments to pass..."
When talking about the broadcast of "Legend of Martial Arts", his attitude was very clear and he made a phone call to communicate with the superiors on the spot.
………
(End of chapter)