Chapter 398: Hit someone without slapping someone in the face, expose someone without exposing their shortcomings!
After all, in addition to ticket and PPV income, he also has to rely on more sponsorships to ensure income.
Because according to the sharing agreement, if the income from the game is less than one million US dollars, his work for the UFC is considered to be in vain.
This kind of thing cannot be entirely dependent on the organizer, it is the best to strive for it yourself.
Therefore, Du Sheng had already asked Tang Jin to contact the Eastern Embassy in the Lighthouse Country and the Chinese Chamber of Commerce.
A few days ago, Tang Jin met with Consul Zheng in charge of cultural and sports affairs of the embassy in the name of sports and cultural exchanges between the two countries.
If all goes well, all arrangements should be firmly in place.
"Those reporters and media who are watching NBA games can also make good use of it..."
The live broadcast of the last K1 game gave Yang Video Channel a taste of the sweetness,
This time they didn't need to be reminded at all. They had already accepted the cooperation plan proposed by UFC head Dana White and agreed to broadcast Du Sheng's championship challenge in the UFC.
They even agreed to Bi Shiyu's suggestion and sent reporters to North America to record and film the entire process.
Plus dozens of media jointly arranged by Don King and Yang Video Channel.
Du Sheng's North American journey this time is as big as the K1 finals.
However, in order to further expand his influence, Du Sheng accepted an exclusive interview with the media that night after arriving at the hotel in Las Vegas with his team.
It's just that few Chinese people set foot in the North American boxing ring. Although the major media actively ask questions, they dare not predict Du Sheng's victory or defeat casually.
In fact, in the past ten years, there have been many Chinese boxers in North American boxing, but their performance has often been unsatisfactory.
In the MMA World Series held in England last year, the East also sent players to participate, but they couldn't even reach the top 64.
The media was afraid that Du Sheng would be scolded if he lost, so they were a little cautious when writing articles.
Du Sheng didn't care at all.
In order to increase his reputation and popularity, he once again fired off map bombs during the interview.
"To be honest, if it weren't for the rules of the challenge, I really wouldn't want to fight these orangutans who are too lazy to take a bath. The smell of their sweat is too strong."
As soon as this taunt came out, it immediately caused a huge sensation.
As we all know, among human races, white people and black people have the most obvious body odor. White people account for 90% of body odor, and black people account for an astonishing 99% of body odor.
The yellow race has the lightest odor, with a proportion of only 6% to 14%.
Especially sports personnel who sweat the most can smell it from several meters away.
Therefore, antiperspirants or deodorants are very popular in European and American markets, and most of them use these products.
Du Sheng's words are indeed very lethal, and even a North American boxer can break his defense.
As expected, the North American boxing community was in an uproar when the report came out.
As the saying goes, hit someone without slapping someone in the face, and expose someone without exposing their shortcomings.
This is more than just exposing a shortcoming.
It's just a mockery in the face!
What is intolerable is unbearable.
Even the black boxers on the other side of the boxing circle had their veins bulging when they heard this.
They have well-developed limbs and simple minds. Especially after making a lot of money, they cannot stand insults at all.
If it weren't for the rules, I would have wanted to have a cross-border PK and punch this arrogant yellow-skinned monkey to death.
Even the North American boxing fans were in an uproar.
Because although Du Sheng said these words to North American boxers, it is also true that they have heavy body odor.
For a time, public opinion was in an unexpected uproar.
Du Sheng gained another title, becoming the first Asian to be criticized by boxing fans and trending on the internet.
He took a look and accumulated 200,000 reputation points. Under the rules that he could not PK boxing fans, he had to accept it with peace of mind.
When Don Jin learned about this situation, he couldn't laugh or cry:
"Du, although I know you are doing this to increase the popularity, this is too explosive!
Even if the UFC doesn't impose restrictions on speech, I'm still afraid that you will be beaten by boxing fans! ”
This is no joke.
Last year, a black boxer was caught and beaten by a fan for mocking a white boxer for speaking softly.
"Don't worry, I'm measured."
Du Sheng did know what was going on and had no intention of expanding the group, so he mocked the Iceman boxers by name.
After all, in addition to being a boxer, he also has a star status.
Therefore, the map cannon is a map cannon. From now on, the movie will have to harvest the tickets contributed by the North American market, so it will not be particularly provocative.
Don King felt a little relieved and talked about the next matter.
With the support of the embassy and the help of the Chinese Chamber of Commerce, Du Sheng attracted a large wave of sponsorship.
Most of the elites of the Chinese Chamber of Commerce in the Lighthouse Country maintain international trade contacts with the East.
For them, whether it is the support of the embassy or Du Sheng's potential commercial value in the country, sponsoring his event is a wise move.
What's more, this game is not just a show-off, but a pinnacle showdown between Asia and North America with great influence.
Chuck Liddell's high attention in North America and his advertising value cannot be underestimated.
After careful consideration, several companies from the Chinese Chamber of Commerce joined forces to provide US$2 million in stadium advertising sponsorship.
Including income from UFC TV advertising sponsorship, the total sponsorship income of this fighting event reached an astonishing US$3 million.
Even if PPV (pay-per-view) revenue is not considered, Du Sheng has exceeded the minimum expected event profit target of US$1 million based on ticket and sponsorship fees alone.
"But you have to win, otherwise there will be no next time!"
Tang Jin reminded Du Sheng.
This guy's two map cannons drew too much hatred.
Once you lose such a high-profile fight, you will never be reincarnated.
Even he will be sprayed to the point of doubting his life.
It can be said that his money is tied up and his boxing promotion career will hit rock bottom.
"Don't worry, I won't joke about my future."
Du Sheng smiled faintly, showing his confidence.
At noon that day, inside the Mandalay Arena. Even after entering the reception area, Du Sheng could still clearly capture the noisy outside world.
"Brother Sheng, today not only dozens of national and Chinese media have gathered to report on it, but hundreds of Chinese compatriots have come from afar. The scene is spectacular!"
Zhang Haolong's face was full of excitement, and his excitement could not be concealed in his words.
"Hundreds of Chinese? It seems that many boxing fans came specially to watch the fight."
Although the number of players is not as high as in Asia, he has not played a single game here, so it is good to have such support.
"Brother Sheng, after the weighing ceremony, Chuck Liddell may deliberately provoke."
Ma Yaowei collected relevant information and specially reminded:
"Given that you used to bombard the media and the audience booed you, you'd better not be disturbed."
He knew very well that this press conference was not only a promotion for the event, but also a critical moment for both players to make the final push.
Under the attention of the media and the audience, if you are not mentally competent, you may be overpowered by the other party.
If there has been long-standing grievances between the two parties, or there is a lot of gunpowder, the possibility of conflict will be greatly increased.
"It's not my first time competing, don't worry."
Du Sheng raised the corners of his mouth slightly and looked calm.
He didn't know much about Chuck Liddell, and he wasn't sure whether he would take action because he lost control of his emotions.
If the other party really does this, the publicity effect will be even better.
Also as expected.
"Brother Sheng, it's your turn to appear on stage."
Du Sheng said no more and walked steadily towards the front desk.
As soon as he appeared, the flashlights all around him flashed wildly as if he was free of charge.
The sound of the shutter was mixed with boos and curses, and countless boxing fans even raised their middle fingers.
"Yellow-skinned pig, go home and eat wormwood!"
"Is this weak enough to challenge the Iceman? What a clown!"
"Guess, how many rounds will 'Iceman' knock him out tonight?"
"Farke! If Chuck Liddell can't let him lose his hands and feet, I won't watch the game anymore!"
"What a piece of shit! He actually said that our North American boxer has body odor. I really want to tear his mouth open!"
"..."
Du Sheng picked his ears and his smile became even brighter.
You like to scold, right?
If you don't curse now, you won't have the chance later.
Seeing that Du Sheng was still laughing, the boxing fans were completely angry, spouting all kinds of swear words and insults for free.
It's a pity that these ghost guys have limited knowledge and even lack of curse words.
Du Sheng was unwavering and even shook his head.
This is simply a silent provocation to them!
Chuck Liddell fans couldn't sit still and were furious.
If the on-site staff hadn't turned on the speakers and advised everyone to calm down, the scene would have been even more noisy.
But before everyone could continue to boo and curse, a burst of enthusiastic cheering suddenly broke out not far away.
"Du Sheng, well done."
"Come on, don't bow your head!"
"Kill that ghost guy and you will be the pride of the Chinese people!"
Du Sheng turned his head and saw a group of Chinese people waving five-star red flags and cheering him loudly.
Although the number of people was not large, the encirclement and suppression was invisibly broken up, so that the scene would not be embarrassing.
Du Sheng felt a little emotional and smiled and waved over there.
Under the attention of countless people, the weighing ceremony officially began.
Chuck Liddell:
Height is 188 cm, wingspan is 195 cm, weight is 84 kg, bench press is 114 kg, left fist strength is 712 pounds, and right fist strength is 859 pounds.
It's clear that Chuck Liddell has cut weight again for this middleweight title shot.
The reason why he is able to dominate the UFC is not only because he is proficient in judo and kickboxing, but also because he is good at multi-stage explosive attacks.
Special moves: forward kick, left and right uppercuts, low leg sweeps, lower kicks, etc.
He is also good at using smooth and fast combination punches as the key to victory.
Du Sheng:
Height is 183 centimeters, wingspan is 1.91 meters, weight is 81 kilograms, bench press is 123 kilograms, left fist strength is 698 pounds, and right fist strength is 866 pounds (paper data).
When their eyes met, Chuck Liddell just glanced at Du Sheng contemptuously, then turned around and waved to the audience.
Apparently, he didn't care about the Eastern boxer.
As far as Chuck Liddell was concerned, the game was just a routine.
There are too many short-lived examples of rising stars like Du Sheng in the kickboxing world, and they are not worthy of attention at all.
Du Sheng turned a blind eye to Chuck Liddell's indifferent attitude and acted very calmly.
After the weighing ceremony, the press conference began immediately.
Du Sheng and Bingren sat at opposite ends, while the UFC director and event operations representative sat in the middle to preside over the event, cleverly separating the two.
When the question-and-answer period began, reporters flocked in, and most of them flocked to the "Iceman."
On Du Sheng's side, although there are many reporters, most of them are from Eastern media.
"Mr. Chuck Liddell, why did you refuse to accept the challenge before?"
"Isn't the reason obvious? A trash is not worthy of being my opponent!"
When Iceman said these words, the atmosphere at the scene was immediately ignited.
Many boxing fans waved flags excitedly. This is the domineering power that a UFC boxing champion should have.
………
(End of chapter)