Chapter 430 Scandal breaks out
Du Sheng thought of something and asked casually:
"Are those discussions more about my scandal than the TV show itself?"
Fan Bingbing smiled charmingly and said with a chuckle:
"There have been a lot of scandals related to you recently, and I even participated in voting."
Needless to say, she was involved in her own version of the scandal with Du Sheng.
The outbreak of this scandal can be said to be a coincidence.
There were so many beauties gathered at the filming ceremony of "Water Moon Cave" that many paparazzi media began to dig into it.
"100% Entertainment" is well versed in the art of hype. It slightly adapted the interview content of Hisahide Miyamoto and gave it an abstract title:
"Killing crazy! The Chinese boxing champion in Neon is male and female, and Neon does not hesitate to introduce "Fairy Sword" for this!"
The report further amplified Miyamoto Hisahide's praise for Du Sheng, believing that Du Sheng conquered thousands of neon girls with his handsome appearance and strong strength.
At the end of the report, several neon female stars who were obsessed with Du Sheng were listed, such as Fukada Kyoko, Kitagawa Keiko, Yoshizawa Akiho, Kuraki Mai, etc.
After this report was reprinted by more than a dozen newspapers and periodicals, it instantly aroused huge heated discussion.
After seeing the report, the male audience showed a Lawsky smile and encouraged Du Sheng to keep up his efforts and win glory for the country.
Female viewers, especially Du Sheng’s female fans, expressed dissatisfaction,
Emphasizing that Du Sheng has never worked with neon actresses, he prefers oriental women.
They even reported that not long before they moved out, Du Sheng chose to fight a wild boar to save Fan Bingbing and Liu Yifei.
And this triggered a strange phenomenon.
Many people began to take stock of the scandals between Du Sheng and female celebrities.
Fan Bingbing, Liu Tao, Zhang Baizhi, Jia Chengwen, Gao Yuanyuan, Lin Zhiling, twins, Niqi, Taylor, Zhou Huimin, Li Yixin and other names were mentioned.
At first, these discussions were mainly concentrated among Du Sheng's fans, and the atmosphere was relatively harmonious.
However, as the popularity rises, it is inevitable that there will be too many celebrities.
Some people who fished in troubled waters even tried to repeat the same rhetoric that Song Zhide accused Du Sheng of.
This time, four members of Girls’ Generation are also involved.
Obviously, as Du Sheng's popularity exploded and Star Media grew, he has come into contact with the interests of some large companies.
For example, giants such as real estate, theater chains, and social software.
Huayi and Rong Xinda were probably just like little shrimps in front of them.
Destroying Du Sheng's reputation will interrupt his growth. Why not do something big if you can achieve great things at a small price?
Fortunately, Yang Siwei had previously formed a public opinion team according to Du Sheng's instructions.
They can almost be seen in various promotions, film appointments, and activities of Star Media artists.
Although there are only 20 or 30 people directly managed by Yang Siwei, they are also connected with many fan groups of Fan Bingbing, Girls' Generation and Du Sheng.
They use Renren as a communication platform, which features wide coverage and strong organizational capabilities.
Less than two hours after the intervention, the negative public opinion about Du Sheng decreased rapidly.
In addition, Yangshi 5 has rebroadcasted various highlights of Du Sheng and supported it with practical actions, so the negative public opinion did not have much impact this time.
But despite this, the scandals about Du Sheng have not stopped.
Netizens are really curious about Du Sheng's relationship status.
Some people think that he has a closer relationship with Zhang Baizhi or Zhou Huimin.
Some netizens posted photos of Du Sheng and Gao Yuanyuan shopping together not long ago as evidence.
Some netizens pointed out that Du Sheng's interaction with Fan Bingbing and Liu Tao in the movie "A Mouse Falls in Love with a Cat" was very provocative.
One netizen summed it up sourly:
"No matter what, these are their own choices, and we should respect their decisions."
Other netizens expressed their envy for Du Sheng:
"Being able to establish deep friendships with many beauties without falling over is also an ability."
There are also some netizens who look at the problem from a strange perspective:
"Isn't it a blessing to be able to get along with a male god like Du Sheng?"
Faced with the intensifying discussion, Zhong Zhen realized that it was necessary to take measures to divert public attention so as not to affect Du Sheng's image.
For this reason, after discussing with Ye Chengzhi and Yang Siwei, she decided to launch an official event on the new website to distract public opinion.
The top topic of the poll they initiated on Renren.com was ‘Who is the most suitable couple in your heart’:
1. Sai Huatuo (Du Sheng)/Shangguan Yan (Liu Tao)
2. Zhang Wuji (Du Sheng)/Princess Minmin (Jia Chengwen)
3. Zhang Wuji (Du Sheng)/Zhou Zhiruo (Gao Yuanyuan)
4. Zhan Zhao (Du Sheng)/Bai Yutang (Zhang Baizhi)
5. Zhan Zhao (Du Sheng)/Princess Yuehua (Fan Bingbing)
6. Li Xiaoyao (Du Sheng)/Zhao Linger (Liu Yifei)
7. Li Xiaoyao (Du Sheng)/Lin Yueru (Yang Mi)
In order to ensure the authenticity of voting, participants need to log in to the authentication account.
While this requirement excludes some potential participants, it also ensures the credibility of the voting results.
In order to attract more people to participate, the organizers also provide generous prizes.
Including 10 Sony Ericsson V800 mobile phones worth 3,000 yuan, 100 new sets of Kung Fu Pai products, and 1,000 thousand yuan coupons provided by Wahaha and Renren.
This voting event not only used Du Sheng's fame to widely promote the brand, but also diverted traffic for both parties, which is a win-win situation.
In this era, there were not all kinds of lottery items, so as soon as the event started, it attracted the attention of a large number of netizens.
The number of voters exceeded the 300,000 mark in one day.
It also attracted a large number of registered members to Renren.com.
Fan Bingbing talked about voting during the meal and said with a smile: "I chose Sissi and sacrificed for the common people. She deserves this vote."
Liu Yifei didn't think much, she smiled brightly but a little annoyed:
"Sister Bingbing, I'm sorry, I voted for Yang Mi, otherwise she will definitely tease me about turning my arms outward next time we meet."
After all, they are a team, and although they usually bicker a bit, their actions are consistent.
Fan Bingbing didn't mind, cleverly changed the topic and praised:
"I have to say, Sissi, you played Zhao Ling'er so well, you ranked first in the voting."
Hearing Fan Bingbing's praise, Liu Yifei was overjoyed and looked very happy.
Her character is simple and sincere. As long as others praise Du Sheng or her family, she can win her favor.
In fact, Fan Bingbing's words were not polite.
The voting activity planned by Zhong Zhen and the others did achieve very good results.
Not only did it successfully shift the public's focus on Du Sheng to Renren, it also gained hundreds of thousands of new registered users for free.
In addition, it also brings huge commercial benefits to related brands.
According to data fed back by Sony Ericsson, Wahaha, and Kung Fu Pai, profits increased by an average of 8 points that day.
This voting event also demonstrated Du Sheng's huge popularity and commercial value. Many brands came to her door one after another and offered very considerable endorsement fees.
The negative impact that the scandal might have had on Du Sheng was completely eliminated under this careful planning.
This also made many people in the industry remember the name Zhong Zhen and recognize the strong strength of Star Media.
So much so that some forces that had the intention to cause trouble had to stop.
At the crew banquet that night, Liu Guiyang, general manager of Sony Ericsson (Eastern), toasted to Du Sheng:
""Sword" sold for a sky-high price of 200 million neon coins in Neon. This is a milestone achievement for the Oriental drama market.
I believe that "Sword" will definitely become one of the key award-winning works at this year's three major TV festivals.
Come, have a toast! ”
In fact, in order to make the report more shocking, the "Metropolitan Entertainment News" also included the cost of subsequent re-production by Fuji TV, which cost nearly one million neon coins per episode.
In this way, Fuji TV actually paid 230 million neon coins in order to broadcast "Sword of Sword".
Zheng Ziyan's ingenious digital processing method undoubtedly left a deep impression on people.
The news that "Sword" was sold at a high price quickly caused a sensation and became the headline news in the Eastern entertainment industry recently.
As Liu Guiyang said, this incident had a profound impact on the domestic TV drama market.
It makes people start to pay attention to overseas markets and realize the value of their works.
After understanding the potential of overseas markets, many producers began to actively protect their rights and interests.
In the past, they often turned a blind eye to piracy because the cost of rights protection was even higher than copyright revenue.
But now, they will increase the price appropriately when selling their works, and use the success of "Sword and Fairy" as a reference standard.
This series of changes has made the already booming TV drama market even more lively.
Many investors have poured into the film and television industry, trying to seize this rare opportunity.
Du Sheng raised his glass and responded with a smile:
"This is all luck. At another time or with different partners, "Sword and Fairy" may not have achieved such success."
This is the truth.
The reason why "Sword" can be sold at a high price is not only the huge success of the show itself, but more importantly, it caught up with Fuji TV's turbulent moment.
Yao Zhuangxian, the somewhat drunk CEO of Ruanxing Technology, smiled and teased:
"A Sheng, Mr. Liu should give you an advertising fee, at least this amount!
Because of you, their Sony Ericsson mobile phones finally opened up sales. ”
Yao Zhuangxian has a straightforward personality, and he became even more outspoken after drinking. He even started talking about the cooperation in "Sword and Sword 3", completely ignoring that Liu Guiyang and TVB director were also present.
Du Sheng waved his hand slightly and said with a smile:
"Mr. Yao, stop talking and eat more food, otherwise you will get drunk easily.
There is no need for advertising fees, I am the spokesperson myself. ”
You Dazhi thought of something and asked:
"A Sheng, you will go to Neon after filming tomorrow, right? It will take about a few days. I will adjust the filming location."
Du Sheng thought for a while and said:
"If you include the promotion of "Sword and Fairy", it will take about three days."
"It's okay. Anyway, your progress has a lot of priority, and it won't be delayed for another two days."
You Dazhi smiled and joked:
"On the contrary, you will bring glory to the country when you get there. I heard that many famous actresses are interested in you."
"Haha~"
Everyone laughed.
Afterwards, he exchanged greetings with several people and toasted with wine before Du Sheng apologized and left the table.
After all, the night is long and good time should not be wasted on the wine table.
………
(End of chapter)