Chapter 429 KFC enters Hong Kong and Jingle Cat appears
December 31, the last day of 1964:
Yang Wendong was also sitting on the sofa in the office reading the newspaper. There was a TV in front of him. With the establishment of TVB, various barely acceptable TV programs gradually appeared, and Yang Wendong also had a new pleasure. .
"Dong dong dong~" There was a knock on the door. Yang Wendong turned his head and saw Zheng Zhijie and said, "Come in."
After Zheng Zhijie came in, Yang Wendong was about to get up and turn off the TV, but he heard him say: "Yang Sheng, this is just a small matter, you don't need to turn off the TV."
"Okay." Yang Wendong sat down again and said, "This TV show is okay. It's okay if you look at it. It's a bit funny."
What was shown in front of me was a comedy variety show produced by TVB itself. It was actually copied from overseas shows. The content was different, but the settings were similar. This is also a characteristic of many small local TV stations. They just imitate mature overseas programs.
Zheng Zhijie said: "Yes, TVB's programs are much better than those of Li's TV station before, and they are free. I heard that more than 80% of the customers of Li's TV station have quit."
"Haha, Li's also applied for free wireless." Yang Wendong smiled and said: "Under normal circumstances, it is impossible to charge more than free, unless the quality content is very high, but the quality of TVB is even higher, Li's We can only transform.”
In the original history, TVB was launched in 1967, which also pushed Li's into a corner. Later, in 1971, Li's also changed to free wireless. Now, it has invested a lot of resources, including theaters, professionals, Funds and so on, the impact on Li's would be even greater.
But he doesn't mind that Li's can also do it. Only competition can produce high-quality works. In the previous life, ATV, although not as good as TVB, had some good TV series, such as the series "I Have a Date with a Zombie" , he liked it very much in his previous life.
And after ATV was completely abolished, TVB was also fast. Of course, there are other reasons for this.
"From now on, it will be much more convenient for me to do real estate here and have my own TV station." Zheng Zhijie added.
Yang Wendong agreed: "Yes, local TV stations are actually the most helpful to real estate, including our theater advertising."
The biggest customers of local TV stations or newspapers are basically real estate companies, because this is the largest wealth in the region. Factories and other things mainly rely on exports, and the local market is too small.
"Yes." Zheng Zhijie also said: "There may be some service industries, such as Mrs. Yang's Still Home, or other chain stores that can cover the whole of Hong Kong.
I came today, and I happened to have something to report to Yang Sheng, about KFC. ”
"Well, have you found a suitable location?" Yang Wendong asked.
After acquiring KFC, he will not be directly in charge of the operations of the United States or even the entire Western countries. Currently, it is still in the hands of founder Sanders. A professional local team in the United States will be responsible in the future. Hong Kong will only send personnel to review and review. supervision.
But for Hong Kong, the Hong Kong team is naturally responsible. When the time comes in the future, Hong Kong will also be responsible for Asia. This logic is similar to that of InterContinental Hotel. Different teams manage it in different regions, using the same name or the same name. Industrial chain.
Zheng Zhijie said: "Yes, I have selected 11 suitable stores from our own in-house stores, namely in Central, Admiralty, Causeway Bay, and two in Tsim Sha Tsui and Kwun Tong;
These shops have enough area and are in a very good location. They have a lot of traffic and are suitable for KFC. This is the location on the map. ”
After saying that, he took out a map of Hong Kong and showed it in front of the boss, with some circles drawn on it.
Yang Wendong looked at the location and said: "These places are prime locations. They should have been rented out, right?"
The real estate company under Changxing Real Estate Company has been acquiring street shops over the years, because the number of these things is limited, unlike large shopping malls, which can be built at will and create a large number of shops out of thin air.
The stores previously received cannot be left empty, and a small number of them will be given to its own properties, such as Yiran Home and Watsons stores; while the rest will be rented out.
Zheng Zhijie replied: "Yes, they are all rented out, but two of them will expire within half a year, and I am not ready to renew them. We also need to send people to study in the United States, and the time is quite suitable."
"Okay, just open 2 first." Yang Wendong nodded and said: "We will expand when our team in Hong Kong can train new people by itself."
KFC's technical content is not high, but it still needs to be cultivated for a period of time, especially in the early stage of construction. It only takes one or two years. It happened to be 1967, and housing prices were as low as cabbage. It also matched its own expansion time. .
"Okay, then I will implement this plan here." Zheng Zhijie added: "I have already found a dozen people who are going to the United States. They will go to the United States at the beginning of next month."
"Okay, let the United States prepare accommodation for them." Yang Wendong said: "In addition, they will celebrate the New Year in the United States, and they will take care of this a little bit."
"No problem, I'd like to thank Yang Sheng for them." Zheng Zhijie said with a smile.
If there is a boss who treats his employees well, then as professional managers, they will be better off and the employees will work harder.
Yang Wendong asked again: "Have you investigated the taste? Do Hong Kong people like KFC in the United States?" This is very important. When the food industry enters a place, it must be localized, and it must not be used to succeed in other places. The taste is forced to be placed in another place.
For example, many successful international brands in mainland China have had their tastes and ingredients changed in the past. The same goes for many Chinese food in the United States. Only after improvement will they be liked by local consumers.
Zheng Zhijie said: "We brought some KFC food back from the United States and did a simple test. Some people in Hong Kong like it and some people don't like it. It's hard to say because the number of samples is not enough;
But I estimate that it must be changed. I have also arranged personnel to find experienced chefs in Hong Kong who are engaged in fried meat, and we will negotiate together when the time comes. ”
"Okay, you can figure this out." Yang Wendong nodded and said, "But the core of taste should still be seasoning. Let's talk to Watsons about this. Their instant noodle business department has been researching various seasonings for more than a year. Yes, maybe some results are not suitable for instant noodles, but they are suitable for fried chicken nuggets.”
In an era without technology and hard work, some seasonings were still agricultural achievements, such as monosodium glutamate and chicken essence, which were also refined from grain.
"Okay." Zheng Zhijie agreed.
Yang Wendong added: "During this period, there shouldn't be much going on with Changxing Real Estate. You will be responsible for the early stage of KFC. We need to establish the entire team as soon as possible, and they will be independent in the future."
KFC's position within the group is that it does not belong to any subsidiary and operates independently, because in the future, it is also preparing to expand the entire business and learn from Best Catering.
There is no team yet, and a lot of real estate needs to be invested in the early stage, so Zheng Zhijie will be responsible for it. Not to mention other things, he will first acquire a large number of stores in suitable locations in the future. As long as he has a large number of properties of his own, he will only need to operate the business in the future. If it's not bad, it basically won't fail.
"No problem." Zheng Zhijie agreed.
"Okay, if you have any questions or progress in the future, you can come to me directly." Yang Wendong nodded and said.
The early development of this kind of business will not be very fast, and it will be slower than the industrial expansion speed. Therefore, it is enough to pay a little attention now.
After Zheng Zhijie left, Yang Wendong watched TV for a while, and soon someone else came.
"Yang Sheng." Zhang Zhiyuan and Wu Hailin from Changxing Culture greeted him as they approached, holding many documents with them.
Yang Wendong said: "Sit down."
After the two sat down, they also put down the documents in their hands and said, "Yang Sheng, these are the portraits we drew about Tinker Bell and other protagonists and supporting characters, as well as the stories of the previous episodes."
"Let me take a look." Yang Wendong immediately brought over a pile of drawing paper.
What caught his eye was a blue human-shaped cat face with a relatively large head, and he said: "It's not bad, this one is much better than the last one."
The other characters actually don’t matter. It doesn’t matter whether they are the same as the original. But the appearance of Doraemon is best to be the same. Of course, it doesn’t need to be exactly the same.
In the past few months, Yang Wendong has also seen the portrait of Jingle Cat many times, and made a series of rectification requests, and then the portrait gradually moved closer to the picture in his mind.
"As long as Yang Sheng is satisfied." Wu Hailin added, "Then please read the story again."
There is actually no standard for character portraits, it all depends on Party A’s requirements.
"Okay." Yang Wendong continued to read the story. In fact, he also gave some basic opinions at the beginning, but he did not remember the plot when Jingle Cat first came out in history.
The story is also about a future where human technology is developed. In order to help his ancestor Jiahao, a future man sent an all-powerful robot cat to Hong Kong Jiahao in 1965. The children of Jiahao in Hong Kong were surprised at first, but later they got to know each other and relied on the jingle cat to interact with them. Friends Hui Lin, Yang Yang, etc. began a series of stories.
The names of the characters throughout the story are all Chinese, ensuring a pure Chinese style.
Three episodes of this comic have been written. It took Yang Wendong ten minutes to finish reading it, and he said: "There is no big problem. I think the story is pretty good. These paintings are almost complete, so it can be released soon?"
For Yang Wendong, he will not evaluate these details, as long as they are not bad.
Wu Hailin said: "Yes, the first few episodes of comics have been drawn, and the equipment is ready. As long as you agree, we can start printing immediately, and tens of thousands of copies can be printed in one night."
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PS: Please give me a monthly ticket
(End of chapter)