Chapter 431 Summary of Wealth in 1964 (Part 1)
Yang Wendong had also asked Changxing Culture to add more color printing equipment before, but it was still not enough. However, printing equipment can be produced in Japan. In this era, they are still very good. As long as you place an order here, it can be delivered in more than a month.
Zhang Zhiyuan agreed and said: "Okay Yang Sheng, I will ask the purchasing department to place an order immediately."
"Yeah, okay." Yang Wendong said again: "Now that the first shot has been fired, the follow-up story plot must also be accelerated. As long as Jingle Cat continues to be serialized, the sales volume of our comic weekly will be doubled. It can also be stable for a long time.
Also, when you have more plots, you will also make animations. Only animations can expand at the fastest speed. ”
The spread of comics is too slow. One is to rely on channels, to make customers spend money to buy, and to make consumers take the initiative to read, which is too troublesome;
Cartoons are basically easily disseminated on TV stations, and watching videos is a passive way of receiving information, which makes people feel much more comfortable. This is also the reason why Douyin dominated everything on the mobile Internet in the previous life. It is comparable to reading text-based news or Novels are much more comfortable.
"Understood, I will also let our animation team prepare." Wu Hailin agreed.
"That's it." Yang Wendong nodded and said: "Next, whether the "Jingle Cat" comic can become popular in Asia depends on the strength of your team.
This is different from previous adaptations of ancient Chinese myths. I hope "Jingle Cat" can conquer other Asian countries. ”
The advantage of adapting ancient myths is that the Chinese community is familiar with the background; but the disadvantage is that non-Chinese people cannot understand it at all.
"Ding Dong Cat" has original content and a new simple setting, so everyone can understand it.
Historically, some of Japan's well-known animations have made billions of dollars in revenue over countless years, because a well-known IP can be economically exploited in many ways.
Compared with other movies and TV series, cartoons have the least cultural barriers, and the same is true for "Jingle Cats". In the past life, I don't know how many children in the mainland liked "Jingle Cats", or Ultraman, etc.
With the appearance of the "Jingle Cat" comic, many children have begun to discuss it in schools. For students, "Jingle Cat" is much more popular than any other comic because the background is Hong Kong children. The sense of immersion is really strong.
On January 12, Yang Wendong came to the Changxing Industrial Park in Kwun Tong. Wei Zetao had been waiting at the door for what seemed like a long time.
After Yang Wendong got off the car, he said: "Old Wei, you don't have to wait for me at the door next time. When we were at the ferry, the traffic jam was too serious and I went crazy from boredom too quickly."
No matter how rich you are, whether you drive a Rolls-Royce or a Bentley, if you encounter a traffic jam, you will be no different from a Toyota Volkswagen, just waiting.
"It's okay, it's just a short while." Wei Zetao said with a smile: "The Hong Kong government seems to have decided to build an undersea tunnel. By then, it will be much more convenient to travel between Hong Kong Island and Kowloon."
"Well, I hope so." Yang Wendong nodded.
As early as the early 1960s, when the previous Governor Robert Downey Jr. was still there, he had already proposed it. However, the Hong Kong government and Hong Kong's big capital did not have the same opinions at that time. One side thought that tunnels should be built, while the other thought that bridges should be built. The two sides were at odds with each other. A few years later, when the new governor Dai Linzhi arrived, he finally gathered a group of people to discuss and decide on the need to open a tunnel.
Yang Wendong was not involved in this matter, but he knew that in history, the upcoming economic crisis completely shattered this plan. At the worst time, the Hong Kong Governor thought it was time for the British to leave Hong Kong. How could it be possible under such circumstances? Build you a tunnel? The same goes for container terminals.
Later, it was not until the economy recovered in 1968 and everything became normal that the Hong Kong government began to re-plan, and then it was completed in the early 1970s. Hong Kong's economy also developed much faster because of this tunnel.
The two then walked around the factory. Although the new year was approaching, Changxing Industrial's factory was still very busy. Along the way, Yang Wendong saw more than a dozen trucks loading and unloading, which was very lively.
"Are these storage boxes also exported overseas?" Yang Wendong asked, looking at the plastic boxes inside a large number of wooden boxes.
Wei Zetao said: "Yes, storage boxes are low-frequency products. Once a family purchases it, it will not need to be replaced for ten years unless it wants to buy a new one. In the past few months, the Hong Kong market was basically saturated. Now we It also focuses on markets such as Europe, the United States and Japan, but it cannot be sold in Southeast Asia because local wood is cheap.”
"Well, plastic products are indeed easier to promote in places with good economies." Yang Wendong agreed.
Mass-produced plastic is indeed cheap, but the investment is not low. In the non-container era, shipping costs were also high, so plastic products are not cost-effective in countries with a lot of wood, and sometimes they are even worse than iron products.
Storage boxes replace traditional wooden boxes, which is only suitable for countries in Europe and the United States where wood is expensive and carpentry is more expensive. In Southeast Asia, wood is cheap and carpentry is even cheaper.
Wei Zetao continued: "Storage boxes are very popular in European and American cities. Now I have mobilized 7 workshops for production, and more than a dozen suppliers are involved."
"Okay, keep working hard, this market has great potential." Yang Wendong smiled and said: "Europe and the United States are still different from our Hong Kong. They will throw away some things when they are old. The electric fans from Honor Electronics were sold last year. It’s very good, and there are factors in this regard.”
Europeans and Americans are the least thrifty. In his previous life, Yang Wendong once went abroad and saw that many families would not turn off the air conditioner at home when they went out, just so that people did not need to wait for the air conditioner to cool down when entering the house; the same is true in other aspects, Americans The amount of food wasted every year is enough to feed an entire Africa.
"This is also good for us. If they are like us, who should we sell to?" Wei Zetao said with a smile: "If you can't change them, then you have to make good use of them."
"Yes." Yang Wendong nodded, then looked around and asked: "How is the business of other products?"
Wei Zetao replied: "There has been a certain increase compared with last year. Our channels are also gradually expanding. In addition, with our cost control capabilities, it has always been more cost-effective and the market share has been relatively stable. It is still Gradually rising;
Various relevant documents are already upstairs. Let's take a look at them later? "Cost-effectiveness is a word that the boss specially taught to several manufacturing factories. The essence of goods is cost-effectiveness. Price control is also a very strong technology. With the same technology and quality, one company can achieve a lower cost than others. If someone is 3% lower, there will be an absolute advantage.
Once it becomes cheaper, it can occupy more markets. With more markets, manufacturers will have lower costs, which will lead to higher cost performance and gain a higher market. In a virtuous circle, a large increase in market share will also drive technological updates, quality improvements, etc. Wait.
"Okay, let's go take a look later." Yang Wendong said with a smile.
Soon, the two arrived at the chairman's office in the administrative building in front. The assistant served tea to them respectively. Wei Zetao took out a document and said: "Yang Sheng, these are the data of Changxing Industrial's operations last year, including Results of 4 divisions, as well as overall results.”
Yang Wendong took the file, first glanced at the data at the bottom, and said with a smile: "Last year, Changxing Industrial's net profit exceeded 60 million? Is it much higher than last year?"
Wei Zetao nodded and said: "Yes, it was 55 million last year and 61 million this year, almost 12 points more. This is mainly due to the expansion of channels and the appropriate price increase of some products;
Originally, the net profit might be higher because many of the loans we invested in infrastructure earlier have been gradually repaid. However, last year we spent a total of almost 10 million in advertising expenses in Europe and the United States, which was much more than the year before. ”
"It doesn't matter. Advertising fees still require long-term investment. The more you invest, the more you will get back in the future." Yang Wendong said nonchalantly: "This aspect will continue in the future. If one day our brand is deeply rooted in people's hearts, then we will The enterprise will be completely stable.”
Not to mention a company like Changxing Industrial whose products have low technical content, even cars and home appliances have to advertise on a large scale. Marketing is an important growth factor for modern enterprises, and in many cases, it is even more important than technology.
"Okay." After Wei Zetao agreed, he continued: "The first business unit's sticky notes sold 1.83 billion copies last year. The main market was Europe and the United States, a year-on-year increase of 10.9%. The sales volume was 163 million Hong Kong dollars, a year-on-year increase of 4.5%. , the price of sticky notes was adjusted last year, and it was lowered a little in order to compete for the market
Sales of pest control products such as rat sticky boards and fly sticky boards totaled HK$51 million last year, a year-on-year increase of 21%. ”
"I know about the price reduction of sticky notes. You told me." Yang Wendong said: "Looking at the market feedback, the market for sticky notes is almost saturated, right?"
Wei Zetao replied: "Yes, we have advertised many times. Basically, everyone who needs this knows about the existence of post-it notes, but many companies do not buy them. Although post-it notes are convenient, they are not really a necessity. .”
"Well, then we need to cultivate users' habits." Yang Wendong added: "Not everyone likes Coca-Cola, but as long as there are more ads and other marketing methods, we may be able to gain some new customers."
Even in the mobile Internet era, it is very difficult for an APP that is very useful to develop stable users after its initial growth reaches a plateauing period. If it is a paid software, it is even more difficult.
The same is true for real-life products. No matter how popular they are, their growth will be sluggish after reaching a certain level, but in fact there are still many potential customers.
"What Yang Sheng means is that we should also engage in appropriate free promotion?" Wei Zetao asked. He also knew that Post-it Notes was engaged in free promotion in the earliest days, and later it became a normal operation when channels were established.
"Free is one way. You can also cooperate with some office supplies brands. For example, if you sell notebooks, you can buy one and get one free." Yang Wendong added: "It is impossible for people to not want free things. Once they are not willing to spend money to buy them, If people who use sticky notes have used sticky notes, some of them may become our long-term customers.”
"Okay, then I will try to cooperate with European and American office supplies brands this year." Wei Zetao agreed.
Yang Wendong asked again: "How many people are doing this pest control business now?"
Yang Wendong doesn't care how much he can earn from the sticky mouse board business. This thing basically has no technical content and there are many competitors. Although there are patents, in many cases patents are not useful. The main reason for insisting on making sticky mouse boards is for employment, because it Completely made by hand.
"There are about 3,000 people." Wei Zetao said: "We mainly build factories in some remote places in Kowloon. There are usually two to three hundred people in a factory, and there are about a dozen factories, all of which are small-scale."
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"Okay, let's keep it like this." Yang Wendong said.
Wei Zetao added: "Yang Sheng, I have recently discovered something else, that is, the demand for sticky mouse boards in Asian countries has increased rapidly. This may be because the economies of these places have begun to develop and many rural people have come to the city.
However, the infrastructure is not perfect and the living conditions are very messy. Similar to Hong Kong in the 1940s and 1950s, rats are also rampant, which has also created a large market. ”
"Do you want to focus on developing the Southeast Asian market?" Yang Wendong asked: "But many places there do not have patent laws, and locals can directly imitate them. In terms of cost, can you beat them?"
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"So we don't compete on cost, but on quality." Wei Zetao said: "The quality of things produced by small workshops cannot match ours. As long as we find suitable partners in Southeast Asia, there will definitely be great opportunities. .”
"Okay, you can take care of this. The more jobs it can create, the better." Yang Wendong naturally would not object, and added: "If the transportation cost is too high, then you can consider investing in production in Singapore. It is much more convenient there."
Although I have Changxing Shipping, my own ship can only transport large quantities of goods to myself, and some small quantities of goods can only be transported by normal bulk liners. Therefore, it is not of great help to some of the goods of my own industry, unless one day Its own transport fleet is able to cover most parts of the world.
"Okay." After Wei Zetao agreed, he added: "The first business unit also has glue and paper businesses. These two businesses were not very obvious the year before last because they were mainly supplied by ourselves;
But last year, the foreign trade of glue exceeded HK$5 million, and that of paper was HK$8 million. ”
"The main customer of glue is 3M, right?" Yang Wendong asked.
Wei Zetao replied: "Yes, the main customer of glue is 3M, but exports are also gradually growing. Last year, a total of 1.7 million Hong Kong dollars were exported.
The paper factory in Wanwan currently mainly produces facial tissue, toilet paper and A4 paper. The best-selling among them is facial tissue. They are also thinking about expanding production capacity. ”
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(End of chapter)