Behind Du Sheng were two well-dressed middle-aged men.
and a diverse group of men and women.
Some sharp-eyed people at the scene were surprised and said:
"That's Su Xiao, our former production director!"
"Yang Yi was also recruited! She has just been promoted to Xiaohua!"
"Liu Jiahao and Mei Xiaoqing! These two husband-and-wife team producers have also been invited back!"
In their previous lives, this couple had created hit series such as "Forensic Pioneer" and "Heartstorm".
Even if I don’t leave TVB now, I will leave the nest in a few years.
"Even big-name producers and directors like Xiao Xiaoming and Qi Yeyi are here!"
Seeing the arrival of these people, the producers and writers of Phoenix TV became a little nervous.
Although Xiao Xiaoming is good at management, the others are recognized as gold medal producers and screenwriters in the industry.
This makes many people feel stressed out.
On the stage, Yang Yi, Ma Guoming and other artists, screenwriters and producers took their seats one after another.
At the center of the rostrum, Du Sheng, Su Xiao, Liu Jiahao, and Xiao Xiaoming sat down one after another.
When the conference room gradually calmed down, Du Sheng picked up the microphone and said calmly:
"From today on, I will be in charge of the production department of Phoenix TV. Does anyone have any opinions?"
In order to attend today's meeting, Du Sheng deliberately took a break from the busy crew.
He looked around with stern eyes.
As soon as these words came out, the conference room fell into silence.
Whether it is mid-level executives or ordinary employees, it is a little hard to believe all this.
The most profound label Du Sheng gave them was star.
Although he has been very successful recently, winning double actor and double boxing champion belts, and even the singles released in Europe and the United States were very successful,
But this does not prove that he has the ability to manage a TV station's production department.
After a while, whispers began to spread among the crowd, and even the manager directly expressed dissatisfaction.
"Do you really understand TV series production, post-editing, and TV station operations?"
Du Sheng smiled slightly and looked at the speaker carefully.
He has seen this person before.
It should be an executive promoted by Murdoch. No wonder the reaction was so intense.
"I will answer these questions with practical actions."
As Du Sheng spoke, his eyes fell on him:
"But before that, you can go through the resignation procedures."
"I have worked diligently at Phoenix TV for so many years. Even if I have no credit, I have worked hard. I will never accept this treatment. I want to appeal!"
The executive's face was full of anger, and he seemed to believe that Du Sheng was just a decoration.
Bang!
Suddenly, Su Xiao slapped the conference table hard and said in a deep voice:
"Xu Yaoxiang, what's your position in making such a fuss here?
During your years in the production department, how much public funds have you embezzled to enrich your own pockets? !
How dare a black sheep like you be so domineering? !
It won’t be long before someone from the Independent Commission Against Corruption will come and invite you to ‘drink coffee’!
And Ma Zhaoyi, Zhao Yinlin... none of you can escape responsibility! ”
Xu Yaoxiang immediately felt weak in his legs and fell on the chair, his face turning pale.
The other people mentioned also turned pale.
I didn’t expect that the new management would take action as soon as they took office!
Immediately some people began to beg for mercy:
"Mr. Su, we know we were wrong!
For the sake of our many years of hard work, give us a chance to change things! ”
Su Xiao responded coldly:
"If you don't repent, it's too late!"
The atmosphere in the conference room was instantly overwhelmed by Su Xiao's momentum.
Du Sheng observed all this with a smile.
The reason why he invited Su Xiao to come out was because of his experience and courage, which could quickly stabilize the situation in the production department.
Now it seems that the effect is quite significant.
Su Xiao picked up the microphone and announced with a serious expression:
"The board of directors has completed the reorganization, and the current shareholders are composed of Liu Changle, Du Sheng and He Shaoqiong.
Jared Murdoch and Chen Yongqi have resigned from their positions as vice chairman and executive president respectively.
Starting today, Du Sheng will become the new vice chairman and executive director of Phoenix TV, and I will serve as the executive president! ”
Currently, the four major shareholders of Phoenix TV are Du Sheng with 36.8%, Liu Changle with 45% unchanged, He Shaoqiong with 12.6%, and Star Media with only 3% remaining.
As for Chen Yongqi's part, he took advantage of the situation to withdraw and sold almost all of it to Du Sheng.
At the same time, they will allocate a total of 50 million in proportion to the program department to strengthen operations.
After hearing the news, the employees truly realized the seriousness of the situation.
As the daughter of a gambling king, He Shaoqiong’s background is self-evident;
Liu Changle is not only the chairman and largest shareholder of Phoenix TV, but also enjoys a high reputation in the media industry;
But Du Sheng can stand side by side with them, which means that his status has once again reached a new level.
There was no fool at all, and there was warm applause.
Xu Yaoxiang, who dared to challenge publicly just now, has been quickly deprived of his power. Who dares to raise objections again!
As the applause slowly dissipated, Du Sheng said slowly:
“Dear colleagues, although I am a new member, Phoenix TV not only belongs to shareholders, it also belongs to every employee here.
But seeing everyone’s mental outlook today, I’m honestly quite disappointed.
Because I don’t see any hopes or dreams from you, and even this department needs the support of the Department of Information to maintain it.
You should ask yourselves with your conscience, are you really worthy of the salary in your hands? ”
Du Sheng's eyes were majestic as he slowly swept across the entire conference room.
Many people lowered their heads involuntarily, with shame on their faces.
"From now on, Phoenix TV will no longer tolerate any dawdling behavior.
Competent people will be directly promoted, mediocre people will be eliminated, we only look at talent and results!
As long as the programs and dramas you produce can attract enough viewers, you can get corresponding rewards and dividends..."
At present, the production department of Star Media can only independently produce up to 3 drama series per year,
Other projects rely on collaboration with other companies.
But according to the development trend, such output is obviously not enough.
Therefore, Phoenix TV's production department can not only supplement it, but also have the opportunity to play a greater role instead of doing nothing.
In addition, Phoenix TV currently has four channels radiating to Southeast Asia, Europe and the United States, which can be used to expand TV copyright sales.
Du Sheng's words were like spring thunder, shocking everyone present.
Could it be said that they, the behind-the-scenes workers, will also have the opportunity to participate in dividends in the future?
This is an unprecedented big deal!
Du Sheng's decision undoubtedly gave everyone a shot in the arm.
The scene immediately erupted into thunderous applause, almost knocking over the ceiling.
Du Sheng raised his hand to signal everyone to be quiet:
“Next, I would like to announce several important personnel changes.
Su Xiao will serve as the executive president of Phoenix TV, Ms. Xiao Xiaoming will serve as the deputy general manager of administration, and Mr. Liu Jiahao will serve as the director of the production department...
At the same time, Xu Yaoxiang no longer serves as director, and Liu Yilin no longer serves as department manager..."
Now that he has become the vice chairman and executive director of Phoenix TV, it is inevitable to make some personnel changes.
As the names were announced one by one, some people's faces were filled with joy,
Some people seemed very disappointed, while others had expected all this.
For example, Liu Yilin, as a member of the Murdoch family, knew her fate well, so she simply did not attend.
Soon after, Su Xiao delivered his acceptance speech and emphasized the concept of ‘Only talents are the best’ proposed by Du Sheng:
"The production department is in a critical period of transformation, and anyone with talent has the opportunity to step forward.
As long as you have the ability, I am willing to give you a chance! ”
These words ignited hope in the hearts of many people.
After all, the recent dismissal of personnel has provided them with more promotion opportunities.
After the meeting, most people left the conference room with satisfied smiles.
Some core members were retained.
Du Sheng looked around at the producers and screenwriters present, and said in a serious tone:
"To be honest, I'm not satisfied with the performance of some of you!
As the core department of Phoenix TV, you must bear at least half of the responsibility for the company's declining performance in recent years!
Therefore, I decided to temporarily take back some of the authority of the production department! ”
This sentence was like a bombshell, shocking everyone present.
But seeing that neither Liu Jiahao nor Mei Xiaoqing had any objections, the others had no choice but to endure.
Du Sheng continued:
“In the next ten months, all new project proposals need to be submitted to me for review and approval.
I understand that you may be dissatisfied with this, but dramas such as "Goddess Dragon", "Yitian", and "Sword of Immortality" are all written by me. Which of you can guarantee that your works can surpass them? ”
After hearing this, the producers who originally wanted to refute fell silent.
After all, most of Phoenix TV’s TV dramas in recent years have not exceeded double-digit ratings.
Many Daya Bay viewers don't even know that Phoenix TV Chinese Channel will broadcast TV series.
This is so embarrassing.
"Ten months later, the production department will set up a project review meeting, and the proposal will be approved only if it receives more than 70% support. If you feel that your work has been unfairly treated, each producer will have the opportunity to submit a proposal directly to me once a year.
As long as it impresses me, I can pass directly! ”
Du Sheng hopes that through this method, a more scientific and reasonable management mechanism can be established to ensure the long-term and stable development of Phoenix TV.
Star Media's drama, coupled with the popularity of its own news information, can stir up a stagnant water to some extent.
"Dong Du, what should we do next?
All the dramas currently in production have been stopped. If we only broadcast old dramas for a long time, we will not only lose viewers, but advertisers will also leave us. ”
A member of the production department couldn't help but raise his concerns.
Du Sheng smiled slightly:
“Don’t worry, I’ve picked out a few of Star Media’s upcoming series.
If the ratings don't reach double digits, you can criticize me all you want! ”
After hearing this, everyone understood what Du Sheng meant, which was to give them ten months to prepare a new work.
At the same time, they were also full of curiosity about the drama series chosen by Du Sheng.
I wonder what kind of work can make him so confident.
They are not discriminating against mainland dramas. In fact, dramas like "The Heaven", "Datang", and "Sword of Immortality" are so amazing to people in the industry here in Hong Kong that many people can't even make them!
What Du Sheng was talking about was, of course, "Mischief Kiss" and "Martial Arts Story" which have not yet been released by Star Media.
These two works, which have proven their popularity in their previous lives, will certainly not disappoint.
In addition, previously popular dramas such as "Yitian", "Sword of Immortality", "Shuiyuedongtian", etc. can also be replayed on Phoenix TV to fill the gaps in content.
"Dong Du, I have a project under preparation here.
This is my preliminary story outline, I hope to get your guidance! ”
The person speaking was Liu Jiahao, who had just been promoted to director.
Everyone around was surprised. They didn't expect Liu Jiahao to submit the script so quickly.
Du Sheng took a few pages of paper from Liu Jiahao and saw "Forensic Pioneer" written on them.
Good guy, he uses his big move as soon as he comes up!
"Forensic Pioneer" can be called a landmark work on TVB and is deeply loved by audiences on both sides of the Taiwan Strait and three places.
From the first season to the sixth season in 2024, each season has achieved extremely high ratings and has become a rare classic series.
After Du Sheng finished reading, a faint smile appeared on his face:
"This is a very creative modern detective drama. From a forensic perspective, I think it has great potential!
Mr. Liu, you can start making preparations.
If your work is of high enough quality, it can be aired in prime time. ”
Liu Jiahao nodded gratefully, with a hearty smile on his face.
He had already started planning this project when he was at TVB.
Regarding the choice of the second male and female lead in the play, there are now candidates:
Ma Guoming and Yang Yi.
Now that he has been roped in, he cannot be left in the cold.
Especially Ma Guoming, who was introduced by deputy general manager Xiao Xiaoming, so Liu Jiahao naturally had to express his opinions.
As for the male lead, he is expected to be played by a popular artist from Star Media.
And the heroine, if not specified...
His eyes swept across the several women present and finally landed on She Shiman.
She was named one of TVB's official top six actresses last year and has only signed a headlining contract recently.
In the first half of the year, she played a casual policewoman in "Unknown Angel" and her performance was very good.
Seeing that Liu Jiahao's project was recognized so smoothly, the other producers felt much more relaxed.
They even felt that Du Sheng's request was not so difficult to meet.
At this time, She Shiman, who was proposed to be the heroine by Liu Jiahao, was looking at Du Sheng with passion in her heart.
If you can make friends with such a young, promising, powerful and handsome guy, it will definitely be a great help in your career.
Du Sheng didn't pay attention to this for the time being and encouraged several senior executives:
"The future of Phoenix TV is in your hands."
"Dong Du, you are too polite. When you choose us, you have the greatest trust in us. You will not be disappointed!"
Su Xiao replied, his tone full of determination.
In fact, Su Xiao was forced to resign six years ago due to pressure from Jared's son, and there was always a trace of unwillingness in his heart.
Today, Phoenix TV's ratings have dropped to less than one-third of TVB's, and the situation is worrying.
Du Sheng gave him the power this time, so he naturally wanted to do something great.
As the director of the production department, Liu Jiahao is bound to coordinate the corresponding matters.
Artist training and development, acting skills improvement, etc. were handed over to Xiao Xiaoming.
Subsequently, Du Sheng decided to put the new drama "Water Moon Cave Sky" on Phoenix TV:
"Starting today, we will launch a comprehensive promotional campaign for this drama, and it will be broadcast in prime time simultaneously with Shencheng TV next week.
At the same time, let the marketing department renegotiate with advertisers.
If the ratings of the show are less than 10%, we will not charge any fees and it will be regarded as free advertising.
However, every time it exceeds 4 percentage points, the quotation will be increased accordingly, and a tiered fee structure will be implemented. ”
Su Xiao nodded seriously and accepted the task.
Then, Du Sheng said to Xiao Xiaoming:
"Mr. Xiao, I leave the artist's affairs to you.
Any enterprising artist deserves a chance.
But one thing I must emphasize is that although I do not force every artist on Phoenix TV to join Star Media, nor do they have to speak fluent Mandarin, regional discrimination will never be allowed.
Once discovered, terminate the contract immediately. ”
Du Sheng's requirements for Phoenix TV are relatively loose. After all, many actors here are mainly active in Hong Kong, Macao and Taiwan.
But in Star Media, these are standard requirements.
Xiao Xiaoming knew the boss's intentions well and decided to do better based on the boss's requirements.
Ensure that artists actively join Star Media and improve their Mandarin skills, while adopting a zero-tolerance attitude towards any form of regional discrimination.
Du Sheng smiled at Liu Jiahao again:
"Mr. Liu, please take charge of the production department!"
In fact, since Du Sheng took back the production rights, part of Liu Jiahao's power as the director of the production department has ceased to exist.
Like Ni Kuang, Liu Jiahao came to Hong Kong from the mainland to develop.
But unlike Ni Kuang, Liu Jiahao has never slandered the mainland and is instead regarded as a neutral person.
For such an industry veteran with both prestige and firm stance, Du Sheng naturally wants to make full use of his influence.
Liu Jiahao responded with a smile:
"Dong Du, don't say that, I can see that you really care about Phoenix TV!
As an insider, I feel very sad to see the current situation of Hong Kong's film and television industry. ”
Du Sheng was polite, and when he saw that it was almost time, he stood up:
"Chairman Liu Changle is holding a social banquet tonight. You all can come."
……
"Shocked! The new chairman of Phoenix TV was announced, and he turned out to be a popular superstar!"
"Du Sheng's magnificent transformation, from screen superstar to media giant!"
"Exclusive reveal: the debut of Phoenix TV's new head Du Sheng!"
"Su Xiao returns to the Hong Kong media industry, Phoenix TV ushered in a reform storm!"
"TVB is losing talent, and stars such as She Shiman and Ma Guoming have switched to Phoenix TV!"
Hong Kong's media always responds quickly. Major news such as Phoenix TV's replacement of the head of the company immediately becomes the headlines of major newspapers.
Next to the newsstand, people stopped and talked about the news:
"The new chairman of Phoenix TV is Du Sheng from the Mainland?!"
"Boss, is this news reliable?"
“Young man, can’t you recognize such a big photo?”
"Isn't he the one who sings, acts, and plays boxing matches? Why did he suddenly become the chairman of Phoenix TV?!"
"You ask me, who am I going to ask? Buy a few more newspapers and have a look and you will know!"
The newsstand owner was also confused.
Last month, the TV series starring Du Sheng was still on TVB, and in the blink of an eye, he became the chairman of a competitor!
Is it because I don’t understand, or is the world changing too fast?
Everyone, not just newsagent owners, was puzzled.
Du Sheng only appeared in Time Magazine not long ago, why is the span so big?
However, fans of Star Media’s artists are very excited:
"Chairman of Phoenix TV! Let's see who dares to say that Brother Sheng's "Full House" is fake!
Brother Sheng is obviously more accomplished than the protagonist of "Full House"! ”
"Wow! Brother Sheng is really synonymous with handsome, mysterious and awesome!"
"As expected of my idol! So awesome!"
In this media storm, Du Sheng's image was once again pushed to the forefront and became the focus of public attention.
From a versatile artist to a giant controlling a media empire, such changes will undoubtedly bring new shocks to the entertainment industry.
Whether he can lead Phoenix TV to new glory has also become a hot topic of concern.
………(End of this chapter)