Chapter 325 Envy, Jealousy and Hatred
"Are they drunk too much? They asked us to buy a 1.5L engine at this time, and then copied our BMW Light and launched an identical model to compete with us."
"How can we sell the engine to it in this case?"
After Chen Chenxing received the contact from the Capital Automobile Manufacturing Factory, he did not report it to Jiang Hui immediately. Instead, he told Fang Huihui the news.
He knew the connection between Jiang Hui and Capital Automobile Manufacturing Plant, so reporting some matters to Jiang Hui made it difficult for him.
At this time, it would be best to just do it without Jiang Hui knowing about it.
Otherwise, it would be equivalent to leaving the problem to Jiang Hui.
In the workplace, many things require similar solutions.
For example, only a certain solution can be adopted for a matter, but this solution may not comply with the process or even be illegal.
In this case, if the people below report to the boss and ask the boss for instructions, they will often not get good results.
At least the person reporting this will definitely not have a good impression on the boss.
In other words, the person reporting to the report is most likely not the boss’s confidant.
Otherwise, the people below will make a judgment directly and not embarrass the boss.
Or you can tell the boss in private and pretend that the boss doesn't know.
If something goes wrong then, it has nothing to do with the boss.
"I also think the other party's idea is particularly rude. Our own production capacity is insufficient, and it is used to produce competing products of BMW Light. How can we sell engines to it under such circumstances?"
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Chen Chenxing immediately expressed his attitude.
At this time, Fang Huihui must not let Fang Huihui think that there is something wrong with his thinking, otherwise some work may not be so easy to carry out in the future.
Although Chen Chenxing is Jiang Hui's apprentice, Jiang Hui actually respects Fang Huihui, a professional manager.
He listens to Fang Huihui's opinions on many things about BMW cars.
"At this stage, we will definitely not sell engines. However, in the future, the engine business will become independent from BMW and it will be possible to launch external sales, so there is no need to talk to death."
"You just say that there is insufficient production capacity and there is no way to provide engines to other customers in the short term."
"As for when it can be done, it depends on the factory director's intention."
Fang Huihui thought for a moment and came up with a step that everyone could take.
After all, the Capital Automobile Manufacturing Plant was the first place Jiang Hui worked after graduating. There must be that special feeling.
Fang Huihui didn't want to offend the other party too much.
……
Compared with the reaction from the Capital Automobile Manufacturing Plant, Suzuki Motor's situation is quite special.
"President, I think not only the motorcycle business in China has great potential, but the automobile business is also very promising."
"Even to some extent, the development prospects of the automobile business are greater."
"The motorcycle business now includes Chaoyang Motorcycle Manufacturing Factory and Jialing Honda. Our negotiations with Qingqi are basically over, and we will officially enter the Chinese market soon."
"In this case, I think it is necessary to consider how the automobile business will enter China."
As the sales director of Suzuki Motors, Taro Koike is still quite ambitious and hopes to make Suzuki Motors a world-renowned automobile company.
Not to mention catching up with Toyota, which is number one in the country, it only needs to be on par with Honda, which also produces motorcycles.
In order to achieve this goal, Koike Taro began to shift his vision to the new market in China.
After all, in the domestic market, everyone has almost divided it up, and Suzuki Motors cannot completely change the situation no matter how hard it tries.
But the situation abroad is different.
Whoever enters first will probably get a different advantage.
In the past, people thought that China was so poor. Ordinary people only had a monthly salary of a few dozen yuan, and cars cost tens of thousands of yuan. No one could afford them.
So Suzuki is in no rush to get in.
But the situation in the past two years has made everyone feel a little different.
Especially after BMW, a nominally foreign-funded enterprise, entered China, it brought great changes to both the motorcycle and automobile markets.
The sales volume of BMW Light can reach 5,000 units in a month, and this momentum is still rising, which is completely beyond Suzuki Motor's prediction.
After all, the production lines used by BMW are all second-hand obsolete products purchased from Suzuki.
The products produced by such a production line actually sell over 5,000,000 yuan a month.
No wonder Taro Koike is moved.
"Toyota, Honda, and Nissan have not officially entered the Chinese market. If we rush ahead, the risks we need to bear are relatively large."
Although Yuichi Iwata also wants to do something in his career, he is also more cautious about anything that is too risky.
Japanese companies, especially those that have been established for a long time, will not easily do something particularly radical.
Because such a result is not something ordinary professional managers can bear.
"Although Toyota, Honda, and Nissan have not entered the Chinese market, Volkswagen, PSA Peugeot Citroen and AMC have all established joint ventures in China."
"General Motors and Ford are also considering establishing joint ventures with some Chinese companies."
“I think under this general background, the risk of entering the Chinese market in advance is still within controllable range.”
Since Taro Koike raised this topic with Yuichi Iwata, he naturally made some preparations.
Otherwise, it would appear that he is acting too erratically.
"Why are you suddenly so interested in entering the Chinese market?"
Everything happens for a reason, and Yuichi Iwata will definitely not be able to make a judgment without clarifying the situation.
This is also a normal way for many business leaders to respond when faced with proposals reported by people below.
"President, do you have any impression of BMW technology?"
Koike Taro did not directly answer Iwata Yuichi's question, but asked instead.
"Of course I remember that the last time General Motors, Austin specifically told me that one of our obsolete production lines would be handed over to a designated manufacturer, which would be the final purchase of BMW Technology."
"Also, the largest motorcycle manufacturer in China now has half of BMW Technology's shares. BMW motorcycles are developed by BMW Technology." "Is this information correct?"
Yuichi Iwata is able to become the president of a family-owned company like Suzuki Motor, so he naturally has a lot of skills.
As long as it is something he has dealt with before, he will have some impression more or less.
"The president has a good memory, that's true."
"After BMW Technology purchased a second-hand car production line from us, it established a company called BMW Automobile in China to produce cars."
"At present, their first model, BMW Light, has been officially launched for sale, with 5,000 units sold directly in January this year."
"This data exceeds many people's imagination. You must know that a few years ago, China's annual passenger car sales did not reach tens of thousands."
"So I think the current market situation should have undergone relatively big changes, or our previous understanding of the Chinese market was a bit inaccurate."
"According to the current development momentum, the BMW Light model alone is likely to achieve annual sales of 70,000 to 80,000 vehicles in China, or even higher. This is worthy of our attention."
"In particular, the BMW Light product is highly similar to some of our Suzuki products. I am going to arrange for someone to import one from China and come back to dismantle it and study it to see what Chinese consumers like. Car.”
Koike Taro quickly reported the information he had grasped.
It is obviously difficult for Japanese car companies in this era to make up their minds to enter the Chinese market.
Even if Yuichi Iwata agrees, the board of directors must agree.
“If a model can sell more than 5,000 units in a month, it is indeed worth investing in.”
"I want to know how the market performance of Volkswagen, Peugeot Citroën and other car companies will be after they enter China?"
Although the sales data of BMW Light brought great excitement to people, Yuichi Iwata did not make a decision directly.
The success of a company is not necessarily convincing, especially as BMW, a company that has no influence at all in the world, has only made a name for itself in the Chinese market.
Therefore, Yuichi Iwata wants to know the market response of other global automobile giants after they enter China.
"For now, the Santana produced by Volkswagen and Shanghai Volkswagen, which was established by Shanghai Automobile, is in short supply."
"However, since this model is in CKD production status, it requires a large amount of foreign exchange."
"And they directly use the production lines of Shanghai Automobile Manufacturing Plant to assemble parts, so the overall output is relatively low, less than 5,000 vehicles a year."
"But Santana is now in a state where one can be sold just by producing one. If it can be domestically produced, it is likely that the monthly sales will reach several thousand units."
"The situation at FAW Audi and Yangcheng Peugeot is similar. In the early stage, the entire vehicle was assembled through CKD, and the localization of parts has just begun, so the sales data are not very good."
When Taro Koike said this, Yuichi Iwata was confused.
It sounds like several foreign-funded companies have achieved good development momentum after entering China, and they should be able to make money.
However, judging from the sales data, Suzuki Motor cannot make up its mind.
Especially when other Japanese car companies such as Toyota Motor have not taken action, it is even more difficult for him to make a decision.
"I'll talk to the shareholders first and see what the board of directors thinks."
"You should also do some further research to see what the situation in China's automobile market is like."
The prospects of the Huaxia market are worth looking forward to, but when to enter it is a difficult decision.
Although Yuichi Iwata is a little envious of the sales of BMW Light, he only dares to wait and see how the situation develops.
The same situation exists at General Motors.
"Smith, are you sure the data you compiled are accurate?"
When Austin came to China, he would visit Smith from the American Embassy every time. After two visits, everyone became familiar with him.
General Motors has always been paying close attention to changes in the Chinese market, so Austin would naturally want to ask Smith to help pay attention to relevant news about the Chinese automobile market.
Originally, Smith's job responsibilities included the responsibility of collecting various information about China. Now that he could sell General Motors a favor and even obtain some additional benefits, he was naturally very active in helping to collect relevant news and promptly communicated with Austin. to share.
This time, when the news that BMW's monthly sales exceeded 5,000 units spread throughout the industry, Smith also received it.
Realizing the special nature of this information, Smith made a direct call to Austin.
"I had some doubts at the beginning, and even many domestic car manufacturers in China also had doubts about BMW's sales data."
'But after some confirmation, I found that the information on BMW cars was accurate. ’
"An inconspicuous business car actually sold so many."
"Now some taxis here in the capital of China have begun to turn into BMWs."
"I went there to experience it once. The interior design is very simple, and can even be described as simple."
“But the interior space is relatively large and the appearance is relatively fashionable.”
"The most important thing is that the sales price is much cheaper than other Chinese models, so it is reasonable to say that it sells well."
Smith replied firmly.
After all, he made some special confirmations for this matter.
In fact, he would pay close attention to and confirm any news related to Jiang Hui in China.
Judging from the situation in the past few years, even if the rumors obtained at the beginning were relatively untrustworthy, they eventually proved to be true.
Smith believes this time will be no different.
"If this is the case, then General Motors needs to reconsider its attitude in the Chinese market."
Although the situation of General Motors has improved a bit in the past two years, the momentum of Japanese car companies to conquer the American market has not stopped.
General Motors is still under great pressure. Even if new models perform well after being launched, there is no way to completely change this pattern.
Under this circumstance, General Motors is naturally seeking some changes internally.
If entering the Chinese market can change the situation of General Motors, then Austin will have a great contribution.
"I think you can set up shareholders' offices or even investment companies in China. When to invest and whether to invest can be decided later."
"But I think it is necessary to carry out the preliminary work first."
Smith's suggestion is relatively objective.
If other American companies have similar questions, he will say the same thing.
(End of chapter)