Chapter 194 Advertising
Su Xiaoxiao has really never thought about this problem. What if someone falls in love with my portrait?
The effect of the advertisement is to spread the word. What she wants to do is to get more women to come and buy her cream. But if a man takes a fancy to herself in this portrait, what should she do?
"Then if you like it, can I still suffer a loss? Your idea is a bit too extreme."
Su Xiaoxiao had to persuade Pei Yuan, "If you think like this, I can't help it! As the saying goes, there are thousands of people with thousands of faces. She can't control what anyone who sees her portrait thinks about it.
Su Xiaoxiao said in her heart, just like many idol stars nowadays, they debut just to be liked by others.
It should be said that the more people who like them, the better. Some of them may be very wretched people, and some may also be people who don't look very good. But if these people like their idols, there is nothing wrong with that. .
In fact, what the advertisement wants is such an effect. Su Xiaoxiao also specially prepared discount bottles for the female workers who work in her factory. The appearance of the bottle is slightly simpler and the capacity is slightly less.
When she officially started selling this cream, Su Xiaoxiao gave the girls in her workshop a day off so that they had enough time to buy these skin care products.
Su Xiaoxiao knew that everyone would definitely form the first wave of rush buying. Even though many facial creams still used this sales model, she decided to use the hunger marketing model, that is, each person would buy a limited bottle. Too ugly to look at.
But as soon as it was put on the shelves, it was sold out immediately. In fact, Su Xiaoxiao did not expect this.
Some were just there to join in the fun.
After using this kind of cream on the hands of the little girls, their hands immediately became very tender, and their skin instantly became as smooth as gelatin. Everyone was full of praise for this cream produced by Su Xiaoxiao.
Su Xiaoxiao also arranged for the clerk to give everyone a try in the store. In fact, whether they were ordinary customers or other customers who had just come in, when they saw this scene, they all expressed their appreciation for Su Xiaoxiao's very considerate sales. The model expresses great trust. At least, it means that people pay attention to integrity and can regard these customers who come to buy things as God, treat them equally, and pay attention to the integrity of children and adults.
In this way, many customers who come in to buy facial creams all enjoy the feeling of being at home. Whether you buy it or not, you are treated like God.
In this way, word-of-mouth gradually built up, and within half a day or two cups of tea, everyone in the entire Xianglan Ancient Town knew about the launch of this facial cream.
Everyone thought it was good, so they introduced each other. Some dignitaries had already smelled the smell and quickly bought a bottle of facial cream for their ladies and ladies. They also said that each person could only buy one bottle. If they arrived late, Can't buy it anymore.
It would be perfect if I could buy more face cream. But things didn't go as planned. Su Xiaoxiao stipulated that each person could only buy one bottle of facial cream.
Otherwise, it is estimated that some wealthy people will start hoarding such facial creams in large quantities, leading to the phenomenon of hoarding.
The people in the store quickly reported to Su Xiaoxiao that this batch of facial cream would be sold out before the sun went down, and they had to find a way to replenish the stock.
Su Xiaoxiao said in her heart, where is the supply of supply to replenish it? If the second batch of cream comes out, it will probably take thirty to fifty days. Let's talk about it then! The ladies from the aristocratic families who were waiting for the supply of goods were all disappointed and didn't know what to do.
Su Xiaoxiao tried her best to persuade those women to leave, and they finally left here.
In short, everyone is now going crazy for this cream, including Huang Yuanxin, the daughter of Huang County Magistrate, whom Su Xiaoxiao had offended before.
This woman was actually among the people who came to ask for help from the cream. No matter how she felt about losing face with Su Xiaoxiao, she ignored it and kept asking people to get a bottle of cream. I'm so disappointed, I didn't even get a bottle.
Sun suggested: "Xiaoxiao, the positioning of this product is a bit low. You should set the price higher. In fact, this can also widen the gap."
Su Xiaoxiao felt that she could completely understand Sun's suggestion. Thinking of the people who appeared here, there were actually ladies and wives from wealthy families. Only by allowing these people to chase after them like crazy would it be possible to position the cream at a higher level. Some, accepted and liked by more people.
In fact, Su Xiaoxiao felt that she should position the cream more accurately. For example, there should be creams for different user groups. For older people, use anti-wrinkle creams. For younger people, use more whitening and moisturizing creams.
Su Xiaoxiao rediscovered business opportunities, and she began to put more thought into making this cream.
Su Xiaoxiao discovered that rose essential oil has anti-aging effects, so she positioned this cream as an anti-wrinkle skin care product for older people.
After the rose anti-aging cream was launched this time, as soon as the news was released, a large number of famous and wealthy ladies appeared that morning. They all came to try the rose anti-aging cream prepared by Su Xiaoxiao for them. Such a product is actually very easy to use. , can be used for anti-aging, and they all expressed great satisfaction after using it.
Since it is a high-end route, Su Xiaoxiao sets the price very high, 300 yuan for a small bottle, and a small bottle is only about ten milliliters.
The bottle is very exquisitely made, and the body of the bottle is also very thick, but there is very little cream inside. This is not something Su Xiaoxiao has learned, but it is mainly to increase the price, and it is also specially customized for some high-end people.
In fact, she didn't want to take the civilian route. If she mainly took this route, Su Xiaoxiao really wouldn't have the time or energy to make so many facial creams.
In fact, Su Xiaoxiao has known this for a long time and has no choice. In fact, Su Xiaoxiao also wants to send more women their favorite skin care products, but her energy is limited and she really doesn't have time to produce so many skin care products.
Su Xiaoxiao's skin care products have set off a trend in the town. Everyone seems to be more concerned about skin care issues. Of course, there are also comparisons with each other. Those ladies from wealthy families all think that they can own a bottle of skin care products made by Su Xiaoxiao. To be proud, in fact, they are also competing with each other to see whose skin has become better.
If a rich lady can buy three facial creams with different effects produced by Su Xiaoxiao's family at the same time, it must be a top priority for her to show off in the circle of these rich girls.
(End of chapter)