Chapter 132 Chinese medicine wants to rob the rich and give to the poor
Uncle Lin's visit this time was actually for the Lin Family Lingnan Hall.
As the leader of the Lin clan, he naturally has to manage all the affairs of the entire family, including the private affairs of the villagers. The power of the clan leader in the south is so great.
"Asen, look, your Lingnan Tang Clinic only has one room, and the decoration is very ordinary. How much snobbery are the patients nowadays? When I look at your decoration, I feel that I have no strength. Which Chinese medicine clinic with strength can't decorate it well? Like the palace?
Another thing is that the environment in our village is really bad. You see, there is a small road in front of your house. When patients come to see a doctor, there is no place to park. This gives the patient a very bad medical experience. This is also the reason why your business was poor in the past. an important reason.
Now your Lingnan Hall has become famous with Angong Niuhuang Pills. Grandpa knows the importance of reputation, so you should take this opportunity to reform Lingnan Hall. After all, this is also a craft passed down by our ancestors of the Lin family. You cannot Throw it away. ”
Lin Musen still listened to the advice.
Moreover, he has long been aware of the dilemma of his own clinic, and deliberately wants to reshape the meaning of Lingnan Hall:
"Grandpa, you are right, I also have this idea, so I had already planned to renovate the traditional Chinese medicine clinic before, but it was later damaged by others that I stopped working on it."
Uncle Lin shook his head: "It's too small, the pattern is too small."
Lin Sanqi was smart and immediately interjected:
"Grandpa, do you want to say that the traditional Chinese medicine clinic should be re-opened in a larger location? Shouldn't it be limited to our village?"
Uncle Lin chuckled, pointed at Lin Sanqi and said:
"Look, my dear grandson is still smart. Young people have the courage to do things. It's okay to live in the village, but we can't do business in the village. We either don't do it, or if we want to do it, we have to do it in one step."
Lin Musen blushed, thinking that he had indeed made a small fortune recently, but it was still difficult to use this money to make a big splash in the flower city where every inch of land was precious.
A penny can stump a heroic man.
"Grandpa, this, this, the house prices are too expensive now, I..."
Uncle Lin rolled his eyes at Lin Musen and gestured to the Cordyceps filling the room with his mouth:
"Nao, are these cordyceps from your home? Or are they stored by others?"
Lin Musen looked at his son uncertainly and asked, "Is it... from our family...?"
Lin Sanqi confirmed in a low voice: "It's from our family."
"Isn't that great? Asen, you are stubborn, too conservative, and have no money? Don't you have more than 10 million in the bank? Even if you don't have more than 10 million, how much can you sell so many Cordyceps? Even if you have no money, There are still millions borrowed from the clan’s public account.”
In a word, money is not an issue.
Lin Musen had other worries:
"Grandpa, you also know that our family is not strong. If it weren't for the support of grandpa and the clan members about what happened to the Zhou family last time, our family would have suffered a big loss. If I went to open a Chinese medicine clinic elsewhere, what would I do? The treasures of heaven and earth are afraid of being coveted and blackmailed, and there will be no peace from now on. ”
Lin Sanqi still agrees with this.
Let’s not talk about whether the top capital will eat people without spitting out their bones and take advantage of them by force.
A young and Dangerous boy with a green dragon on his left and a white tiger on his right, with a gold chain like a dog chain hanging around his neck, says he has taken a fancy to the century-old wild ginseng in the hall of your house and will give you 1,000 yuan.
What should you do?
If you give it, there will be endless troubles. Today the young and Dangerous boy asks for ginseng, but tomorrow he dares to ask for money, and the day after tomorrow it may kill you.
But if you don’t give it, should your hospital open? Do you want to do business? Do you want peace for the whole family?
Okay, you said you made money and hired dozens of security guards to guard the door every day to see if these young and Dangerous guys dare to come and cause trouble.
I don't know if they are Ming or Yin. They find a group of people dressed in mourning clothes, playing music and playing music. They come to the door of your medical center and cry, saying that the Chinese medicine in Lingnan Hall has killed people after taking it. How should you respond?
I've done this to you two or three times a month. Now that you have a bad reputation, there are still patients in the hospital who dare to visit you?
Lin Musen expressed his worries, but Uncle Lin didn't take it seriously:
"You, you, you have been careful about things since you were little. Grandpa knew that you were not meant for big business!"
When Lin Bingqiao heard her grandpa sarcastic about her father, she burst out laughing and was glared at by Lin Musen.
"Have you forgotten what our Shilou Village is for? There are so many properties in the village. Instead of renting them to others, of course they must be rented to us, the Lin family, first. I am here to talk about this matter. Grandpa will help you choose the place. .
In May Square in the southeast of the village, there used to be a photo studio there that rented us a small building with two floors, about 1,000 square meters. Now that photo studio has closed down, I have taken back the small building.
This location is good. It is next to Zhongshan Avenue and opposite Tianhe Park. It has a large flow of people and convenient parking. There is also a commercial street next to it. It is absolutely appropriate for you to open Lingnan Tang Traditional Chinese Medicine Clinic here. ”
Grandpa Lin was introducing, while Lin Musen and Lin Sanqi were already recalling which small building it was.
Originally, Shilou Village not only had villages, but also large tracts of farmland. Later, with the expansion of Huadu City, except for a small area of Shilou Village that was occupied by a university, all the remaining farmland was developed by the village itself.
Therefore, the office buildings and commercial plazas built around Shilou Village are almost all the properties of the Lin family in Shilou Village. This is also the reason why Shilou Village has tens of billions of assets. The village's end-of-year dividends are actually the rent money from each property.
For Uncle Lin, it is simply too easy to make room for his own people to open a traditional Chinese medicine clinic.
Suddenly Lin Sanqi slapped her thigh and shouted excitedly:
"This location is great, with convenient transportation and developed commerce around it. The key is that Plaza de Mayo is our village's industry. If there are any blind people who come to cause trouble, the village protection team will not spare them. Grandpa is so considerate~~~"
Uncle Lin raised his chin and said proudly:
"Of course, there are still things that can't be solved by Grandpa's intervention? I guarantee that you will be satisfied! Come on, let's go see the house."
May Square, small photo studio.
Lin Sanqi looked at the small second floor in front of her, and then at the large square in front of the building. The key was that it was separated by a green belt, so cars couldn't park in, so they would avoid the trouble of parking randomly.
There are towering trees on both sides of the small building, and behind the building is a small river.
Uncle Lin took out a bunch of keys and searched for a long time. After trying many times, he finally found the key to the photo studio.
The photo studio has been vacated. After Lin Musen and Lin Sanqi entered the room, they looked up and down repeatedly. The more they looked at it, the more they liked it.
The Lin family and his son used an idiom to describe this small building, which is "to find tranquility in the bustle". It would be best if it was used to open a traditional Chinese medicine clinic.
Uncle Lin also pointed out at this time:
"Asen, look at this on the first floor. You can open a traditional Chinese medicine clinic to treat people. This area can be designed as a traditional Chinese medicine shop. In the past, you only collected consultation fees, but don't forget that the profit from traditional Chinese medicine is The biggest one, you have to start it”
Lin Sanqi thought to herself that the head of his family has a really vicious vision. Even if he is not an insider in the traditional Chinese medicine circle, he can tell at a glance which area is the most profitable.
"It's not just a matter of making money, there's also an issue of quality control of medicinal materials. In addition to good prescriptions, your Chinese medicine practitioners must also have good medicinal materials. Otherwise, no matter how good your prescriptions are, if the medicinal materials are not authentic or have poor effects, it will still affect the reputation of Lingnan Hall. .
So whether you want to make money or get the best curative effect, you have to control this traditional Chinese medicine shop in your own hands. At worst, you can just hire a few retired traditional Chinese medicine pharmacists to work for you. If you want to expand your business, you have to be willing to invest. ”
Lin Musen believed in the patriarch's vision without any brain, so he solemnly nodded and said:
"Grandpa is right. I was too conservative in the past. When the new medical clinic opens, I will definitely open a Chinese medicine dispensary as well."
Uncle Lin felt satisfied when he heard that his nephew had listened to the advice, and then he smiled and continued to give advice:
"Not only do I want to open my own Chinese medicine dispensary, but after seeing so many Cordyceps in your home today, I suddenly had another inspiration. On the second floor, we will open a Chinese herbal medicine treasure store."
"Treasure Hall?"
Lin Musen and Lin Sanqi were a little confused.
"Yes, the Treasure Hall, this is just like the Treasure Hall in a museum. Use your strengths.
For example, take out all the 150,000 pieces of Angong Niuhuang Pills and the hundreds of thousands of cordyceps sinensis per pound, then change the medicinal materials into high-end packaging, build some high-end cabinets, and find a few beautiful female salespersons. Give an explanation.
Let me tell you, this is what rich people do. The more luxurious your interior decoration is, the more over-packaging your medicinal materials are, and the higher the price you mark, the more they feel that they are getting value for money, which widens the gap between them and ordinary people. .
When rich people buy things, first of all, they must be good. For example, your medicinal materials must be authentic. The other thing is that it must be expensive so that others cannot afford it. Only they can afford it and they will be happy.
This is the consciousness of privilege. You don’t care whether rich people are stupid or not. Face is the most important thing. This is how you can make money from rich people, do you understand? ”
Lin Sanqi excitedly slapped her thigh again:
"I understand, I understand, grandpa, you mean to make our Chinese herbal medicines go the high-quality route, just like a high-end club. Only the rich can visit and afford to buy. In this way, the rich feel superior and spend money. So refreshing.”
Uncle Lin smiled and said, "You are a young man after all, your mind works very fast."
Lin Musen's mind was still a little confused and he objected:
"But when our ancestors opened medical clinics, in addition to making a living for their families, the most important thing was to help the world, cure diseases and save lives. If our prices are so high that ordinary people can't afford medicines and can't afford to see a doctor, wouldn't this go against our original intention?"
Lin Sanqi knew that his father was an honest man, so he persuaded him:
"Dad, in fact, this is not a contradiction. The treasure hall upstairs is only for rich people, while the medical hall downstairs serves the public. Even if the medical hall does not make money, as long as the medicinal hall can make money, it will be fine. In this way, we will make money Using money from the rich to subsidize the poor is just another form of robbing the rich to give to the poor.”
Lin Musen then turned around: "Can it still be done like this?"
(End of chapter)