Chapter 912: Writing history with my wife

Chapter 912: Writing history with my wife

What is a Vlog?

What is the link to this video that was suddenly posted on the Weibo of Vogue China?

This Jiang Mumu looks a bit familiar

On the Internet late at night, Liu Qianqian's fans, who had just dispersed to their respective homes, dragged their exhausted bodies before they had time to rest, when they were attracted by a sudden Internet hotspot.

Although there was no trace of Liu Qianqian in the video of just a few minutes.

But except for the first sentence in the video, everything revolves around her.

The online social account of "Apparel and Beauty VOGUE", which is the number one among the "top five magazines" in China, actually posted such a news.

Moreover, the editor bluntly stated that she is a fan of Liu Qianqian.

To be honest, many other celebrity fans who heard the news felt strange.

But after watching the video, I felt very mixed.

How to say it

I feel that this novel content format is very eye-catching.

Especially when she introduces gifts and popularizes traditional culture through changes in camera angles, or the shots captured from a first-person perspective at the airport are very immersive.

Liu Qianqian's fans who went to the airport to see her off were even more exaggerated.

Why didn't they think that they could increase their sense of accomplishment in chasing stars in this way?

“Liu Qianqian’s Weibo has also been updated!”

I don’t know who in the QQ group shouted first. The phone screens of the night owls who were still awake at this moment, but anyone who followed Liu Qianqian’s Weibo, “dingdong”.

Indeed, Liu Qianxi updated.

Also posted a photo of her at the airport.

A disposable camera and an envelope.

What does this mean?

There are only photos but no text introduction, making it even more confusing for the curious people who clicked in to watch.

As a lucky viewer of "Black Swan", Baozi also updated his Weibo simultaneously.

The photos she posted on Weibo only contained a disposable camera and an envelope.

But there is one more emotion.

"The dog food couple is really interesting"

Airport.

In the first-class lounge, Liu Qianqian was seriously confirming with the person in charge of the program team sent by station B.

She wanted to ask Zhao Xin to come over and ask clearly.

But since someone sent her to the airport, she has disappeared.

"In other words, did you not shoot according to the previously confirmed script?" After listening to the person in charge's general explanation, Liu Qianqian finally understood.

The envelopes for her and Baozi each contained only 1,000 pounds.

Disposable camera capable of taking 27 photos.

This kind of camera cannot see the image when shooting, so every moment of pressing the shutter needs to be cherished. When the content is announced in the subsequent program, the audience watching the program will feel like the effect of opening a blind box.

"Yes, this is what Mr. Xiang requested." The person in charge did not mince words and directly put the responsibility on Xiang Yang.

CC Films, a subsidiary of Hermès Film Investment Company, holds shares in Bilibili.

Still the first shareholder.

What the boss has to do, boss lady, please feel sorry for us workers

"Then what should I do?"

It was impossible for Liu Qianqian, who realized that she had been deceived by the program crew and Xiang Yang, to feel angry.

As soon as she knew the whole story, she called Xiang Yang.

No one answered.

hehe.

I had just scolded him on the phone two days ago and told him not to lie to me, but here comes another big one. He is really getting more and more courageous.

"Mr. Xiang has no instructions in this regard. He only said that you and your fans will be given 1,000 pounds each and a camera. After arriving in London, all travel will only cost the money in the envelope."

The person in charge said, pointing to the staff member responsible for shooting: "But don't worry, besides him, our people will follow you around at all times to ensure the safety of the shooting."

"Then will he pick me up in London?" Liu Qianqian was not worried about her travel safety.

London is famous for its many surveillance cameras.

For every 1,000 people, the number of people who will be monitored by cameras far exceeds that of Beijing and Shanghai in China.

In addition, Xiang Yang is willing to do this, so there must be an arrangement.

Um.

She would trust Xiang Yang even if she didn't trust anyone.

It's a pity that the guy she trusted the most actually teamed up with others to "deceive" her

This is really

"I don't know much about this." The person in charge sighed, reluctantly admitting that the inside information he knew was very limited.

"Okay, I get it."

Liu Qianqian didn't say much. She took a deep breath and returned to Baozi and Jiang Mumu.

The two of them looked at her a little nervously.

Taking advantage of the gap between Liu Qianqian and the person in charge, Baozi and Jiang Mumu, who are similar in age, have quietly reached a consensus.

This trip is so worth it.

Liu Qianqian was actually allowed to serve as a guide for them both.

This.

Can this good thing be extended for two more days?

"Let's go shopping first." Liu Qianxi picked up her bag and extended an invitation directly to Baozi with a smile on her face.

Baozi said "Ah" in confusion.

When the person in charge of the program handed her the envelope just now, he told her that all expenses during the filming in London could only be made with the pounds in the envelope.

"That's why we have to hurry up now, otherwise it will be too late to board the plane." Liu Qianqian raised the corner of her mouth.

Pounds spent in England.

I swipe my own card in the country, who can say anything?

"Can you take me with you?" Jiang Mumu swallowed her throat. She didn't want to miss the rare opportunity to have supper with Liu Qianqian.

"Let me think about it~"

Liu Qianqian glanced at Jiang Mumu.

She didn't even know what to say about herself as a fan.

As an amateur guest, Baozi was kept in the dark, but Jiang Mumu was lucky enough to be deceived by Xiang Yang into selling her out.

This is really

What on earth is that stinky guy going to do? !

"Sister Qianqian, it's good to bring me with you. I can record a Vlog for you!" Jiang Mumu quickly took out his SLR camera.

The thing must be related to this.

"Then record it."

After saying that, Liu Qianqian pulled the buns and prepared to set off, thinking that Xiang Yang was definitely not arranging these weird things without telling her just to frighten her.

Vlog

Little John said he was also playing with the camera these days.

"Hey! He doesn't want to take some messy photos of himself when he goes to the island for vacation!"

"I can't kill him!"

Liu Qianqian spat in her mind and bit her back teeth.

Seeing that the three people were about to leave, the staff member carrying the camera looked hesitantly at the person in charge of the entire program team.

To be honest, when Jiang Mumu took out a SLR and started recording videos, his mind was a little confused.

Who is photographing whom?

No, she, a person with a SLR camera, actually competes with her for her job?

The person in charge was not able to express his position, so he could only shrug his shoulders and signal him to follow the shooting.

As for the rest.

After watching a few people leave, he took out his mobile phone and watched the video sent by Jiang Mumu on station B and fell into deep thought.

It wasn't until the flight attendant came over to remind him that he was ready to board the plane that he came to his senses.

First-person perspective shooting.

Although this person in charge is responsible for variety show projects at Enlight Pictures, anyone who knows a little bit about the history of photography knows that the first-person perspective shooting method is not too new. As early as 1900, there was such a precious set of images on the streets of San Francisco.

This shooting technique was first used in a movie when the famous Hitchcock used it extensively to enhance the calmness and tension of the movie when filming "Rear Window" in 1953.

Of course, its best presentation is undoubtedly in action movies or thrillers with a more perfect visual experience.

Some well-known pseudo-documentaries often use the first-person perspective as a selling point.

"The Hurt Locker" also used this technique to show the intense process of bomb disposal.

Can be involved in variety shows

Let’s see the effect then.

As the person in charge of the entire variety show project, I always have the right to review and edit films.

After muttering to himself, he walked out of the lounge and was led by the flight attendant to the boarding gate to meet the filming team.

As soon as they met, he discovered the problem.

All filming plans were canceled beforehand, and most of the staff who had to cooperate with the acting were confused and didn't know what to do.

Is this shooting trip really just a pure tour?

"Let's board the plane first. We'll have a meeting when we get there." The person in charge asked everyone to board the plane first.

In any case, the air tickets, hotel and travel expenses have not been cancelled.

But when I got on the plane and passed by the first-class cabin, I saw Jiang Mumu holding a notebook and reading the contents of the memory card.

There was a buzz in his head.

Without a script, you can quickly complete the shooting with just a SLR camera, and you can cut it with a notebook you carry with you.

Even the captured content can be released without much post-processing.

This.

"Shaffer, ask the public relations department to send someone to take the film crew for a vacation in London." Xiang Yang, who was on the other plane, was very satisfied with the Vlog posted by Jiang Mumu.

He really doesn't insist on quality.

After all, everyone has a first time.

"Here, help me take a look at the video I edited." He asked Bei Shaffer to watch the video he had just edited. Xiangyang sat up from the chair and prepared to go to the front of the cabin to get some snacks.

There are specialties in the art industry.

It was not difficult for him to piece together an outfit from scraps of fabric.

But it is quite challenging to piece together a complete video from fragmented footage.

Mainly, he is really not familiar with video editing software.

"Just live and watch, there is no need to mention your opinions."

Before leaving for the front cabin, Xiang Yang did not forget to give a warning.

He had no intention of imitating Jiang Mumu. He quickly completed the editing and posted it online. A short video of two to three minutes was not what he wanted to do.

If you want to shoot, you have to shoot a long Vlog.

This is what a qualified electronic pickle should have.

Of course, such editing is completely beyond his level. The first time he saw it was not only to feel the creative process, but also to give subsequent editors an idea.

"Okay, Boss." Bea Shaffer was very cooperative.

In fact, during Xiangyang's editing process, she had been busy with her own affairs nearby and already knew the general effect of the video.

But I had the patience to click through and watch the whole process.

"Boss, I have a question I want to ask."

"You said it." Xiang Yang came back with a cup of coffee and nodded with a smile.

"I want to know, Boss, how you judge that this video mode has the attribute of leading fashion trends."

"This"

Xiang Yang took a sip of coffee.

Is shooting vlog related to fashion?

Of course.

Fashion is not limited to clothing. There are fashions belonging to their respective fields in all aspects of life.

“The shooting technique is simple and the creative process is easy, which gives him the possibility of popular expression and also has social attributes.

Schaffer, you have to remember that in the next ten to twenty years, how to use Internet technology to resonate and interact with others will be a shortcut to success. You must not underestimate its commercial attributes. Its variables are huge, and now both INS and Youtube have only revealed the tip of the iceberg. And if you really want to find a reason to explain why Vlog is destined to succeed, you can generally understand it as a video version of a blog. ”

"Of course." Bea Shaffer seemed quite proud when she said it.

Of course she knew that Xiangyang would not waste her precious time if she didn't value the business attributes behind Vlog.

Simply put, if it was her who shot the video.

Then when recording the departure video, she only needs to habitually use the sunscreen or moisturizing spray she usually applies to appear in the Vlog.

So naturally, as my attention gets higher and higher, brands will come to me.

So.

Xiangyang’s clothes in the Vlog are all HYS sportswear.

And they are all basic.

The purpose of this is not to instill a hint into the audience watching the video through a Vlog.

You see, I'm a high-profile designer.

I also wear our family’s basics in real-life situations.

"Yes, that's the truth." Xiang Yang made a thumbs up gesture.

But he can wear HYS’s basic models.

Liu Qianqian can’t.

Especially the basic yoga styles cannot be worn.

"Boss, what's next? What are you going to do?" Bea Shaffer raised her head, although she understood the business logic of shooting Vlog.

But how to achieve her goals, she was curious.

"This." Xiang Yang pursed his lips. He couldn't do this alone.

But he actually revealed the answer to Bea Shaffer.

The project approval of "Vogue Medium", which involves specific commercialization, requires the approval of the headquarters.

And with the endorsement of "Vogue", those fashion bloggers on INS will naturally follow suit.

At that time, it will not be difficult to select some bloggers who are more suitable for HYS and FILA for soft advertising.

Um.

I contacted YouTube and asked them to use their algorithm to make more videos of bloggers who have received HYS and FILA brand promotion appear in their recommendations.

It was done.

Of course, there is one more thing.

In the MBA course, you will need to use business cases to analyze how you changed the common model of Internet video marketing through a small vlog.

Listen to the lecture yourself below.

Tsk tsk tsk.

It’s interesting to think about.

Can a small Vlog be included in the MBA textbooks of the world's top universities?

Xiangyang's beautiful thoughts are no joke.

Who said this is number one?

(End of chapter)