Chapter 1180 Art Spotlight
The street became quiet again, but you could still hear the restlessness coming from the halo, depicting the scene of the Hathaway siblings chasing each other in the house.
Involuntarily, a smile crept up the corner of his mouth, and Anson turned around and took steps.
After coming out of the subway station, Anson escorted Annie on foot.
Anson didn't have any knowledge of the nearby road conditions. Every house here looked the same, and he was obviously not a trustworthy guide with a sense of direction. However, he still noticed that they seemed to be moving. It goes in circles here, rotating 360 degrees around the street.
However, Anson did not expose it and just accompanied Annie for a walk in the snow.
Crunch, crunch.
Walking in the snow step by step, the focus of the conversation between you and me finally returned to myself because of the end of the conversation and the end of the lively atmosphere, and those perceptions slowly returned to the body. .
The biting cold and numbness spread on the toes, and there was no feeling in the fingers and soles of the feet. It took a long time to notice the stiffness of the limbs.
However, the mood is bright, as if floating on cotton candy-like clouds.
In just one night, a lot of things seemed to have happened, but it seemed as if nothing had happened. Those invisible burdens had disappeared before they had time to fall on my heart.
The next day, Anson went to the bar on time.
Jim and Rebecca both looked at Anson in astonishment.
Originally, it was unbelievable that Anson would appear here to perform under a pseudonym; after experiencing what happened yesterday, it was even more of a heavy blow.
No matter how hard I think about it, I can’t figure out why Anson still comes to perform on time.
On the contrary, the person involved was the calmest. He looked at the two stammering people and said with a smile, "I said everything will be business as usual today."
Life is back on track, not because of what happened that night And change occurs.
Perhaps, the only difference is that gradually, more and more guests come to support "LeVeon Davis", and good music can still speak for itself.
Inadvertently, someone also recognized Anson, but Anson always remained calm.
"...More than one person has said it. I don't feel this way myself. He is more handsome, so he is in Hollywood and I am here."
A little ridicule and self-deprecation can easily resolve the crisis and even make other viewers in the tavern burst into laughter.
Edward, who knew the truth, suggested enthusiastically, "Why don't you do a stand-up comedy here? Wasn't your previous talk show very successful?"
Anson looked at this man with a smile. Tavern owner, "The appearance fee for a talk show is not a small number. Are you sure it doesn't matter?"
Edward waited for Anson with a depressed face, "It's boring, it's really boring."
< br>Time passes by in the busyness day by day.
Anson stayed in New York this year, and Lucas also flew from Los Angeles. For a rare occasion, the Wood family was all reunited to spend Christmas in New York.
Waiting for Christmas to be over, there will be no more days left in 2003.
At the same time, "Elephant" finally officially meets the audience in North American theaters.
Some people say that the "Butterfly Effect" craze is sweeping the world, and HBO should seize the opportunity and use Anson's influence to open up the situation. Maybe "Elephant" can create some splash in the market.
HBO does not agree with this.
"Butterfly Effect" is the "Butterfly Effect", and "Elephant" is "Elephant". The two movies are completely different, with different genres, styles, markets and target audiences. Except for the participation of Anson, there is nothing between the two. Association -
There is no need to force a connection.
The most important thing is that HBO does not believe that "Elephant" conforms to the Oscar awards system. How should this work be positioned during the awards season?
Best Actor? Best adapted screenplay? Best clip? Best photography?
Nothing will work because of the uniqueness of the film itself. Even if HBO is preparing to hit the awards season, the problem of positioning is still a problem. Even in the end, HBO concentrated its efforts on winning the best picture and best director, but it was difficult to open up the situation based on the film's positioning and style.
HBO itself has been targeting the Emmy Awards all year round, and knows this set of academy public relations very well. The huge investment in public relations may not yield effective returns -
After all, in the beginning, "Elephant" is not aiming for any prizes.
The Palme d'Or is both an accident and a surprise. There is no need for HBO to be too greedy.
Objectively speaking, "Elephant" has been shown in theaters, which has exceeded expectations. HBO just hopes that senior movie fans can appreciate the charm of the movie.
There is no ambition, no layout, no public relations, nothing. HBO just plans around the movie itself, and everything returns to purity.
HBO is still HBO, a rare source of sanity and conscience in the industry.
In the hustle and bustle of the awards season, it is truly a breath of fresh air.
So, there was this scene in front of me.
"Elephant" is scheduled to be screened on a small scale in 27 theaters across the United States.
Among them, Los Angeles and New York each have two theater lines, and the other 23 large cities have each arranged one theater line.
Moreover, all of them are independent art theaters, far away from large shopping malls and large chain cinemas.
The entire goal, positioning, and strategy are very clear -
This is an independent film specially shown for movie lovers.
Naturally, HBO did not carry out blanket publicity and promotion, but only targeted specific target audiences for targeted distribution, which was extremely low-key.
Palme d'Or winner, actually treated like this?
To be precise, this is the current norm.
At present, the three major European film festivals still carry the label image of art, and their relationship with the Oscars is also in its infancy. There is a gap between them and the mainstream market. The winners of the three major film festivals The market performance of works is often not worth mentioning.
The market distribution of these works now basically relies entirely on independent art theaters, which are screened round by round, and the final box office results are determined based on the market potential of art films in different countries and regions——
Globally, there are only a handful of works that have exceeded US$10 million.
To put it simply, when making art films now, producers and directors rely on auctioning overseas distribution rights to recover costs.
For example, HBO sold the distribution rights of "Elephant" to a French distribution company responsible for distribution and screening in France for US$300,000; and then sold it to a British company responsible for distribution and screening in the British Isles. , half a million dollars.
And so on, relying on these incomes to recover costs and even create profits.
Nowadays, the boundary between art and commerce is still very clear.
This kind of treatment of "elephant" is really normal.
However, because of Anson's existence, "Elephant" still won more attention.
Mainstream media, including The New York Times and The Hollywood Reporter, have paid attention to it. In particular, Anson's first film as a producer, "The Butterfly Effect," is killing everyone. This is also Anson's first attempt. The "elephant" of the independent work challenge attracts attention.
Coupled with the aura of the Palme d'Or and Gus Van Sant, the lighting of "Elephant" incredibly created a turbulent wave during the holiday season, with countless eyes gathering and eagerly waiting. Looking forward to the movie’s debut.
(End of this chapter)