Chapter 716 Ye Zhen’s new plan
Every time Ye Zhen’s program preview is played.
Many people immediately moved it to the Internet.
Because many of them rely on transporting the wool to the website.
But this time it was different.
They discovered that the official account of Yangcheng TV Station actually uploaded it themselves.
Because now is the era of network technology.
Many people have opened their own online accounts.
The same is true for Yangcheng TV Station.
I have already created my own official accounts on various platforms.
It's just that they rarely operate anything.
After all, in the traditional TV industry, they are not familiar with such a set of things.
But before that, Ye Zhen went to find Director Huang to communicate once.
"Director Huang, I think now we have to open up a new path."
"Our programs can be broadcast live on multiple online platforms at the same time."
This was one of the few times Ye Zhen came over to talk to him proactively after taking office as deputy director.
The last time it was about the wages and benefits of employees at Yangcheng TV Station.
Only that time, there was no need for Ye Zhen to suggest it.
Director Huang will also take the initiative to raise the wages of his employees.
This time Ye Zhen took the initiative to come to the door. Director Huang thought there was something big going on.
"Is this what happened?" Director Huang breathed a sigh of relief.
"Indeed, we should adapt to the Internet era now."
"But we should develop business on the Internet." Director Huang also knows the power of this.
Ye Zhen just proposed an idea.
Director Huang now knows what to do.
Soon, Director Huang went to negotiate with various online platforms about the idea of adding the official account of Yangcheng TV Station.
The same is true for the production of this trailer.
There is not only a version broadcast on TV stations.
There is also a version played on the mobile APP.
You can see the latest updates directly on the official account of Yangcheng TV Station.
Video of the official account of Yangcheng TV station.
The first video released was recorded by Ye Zhen.
"Hello everyone, I am Ye Zhen."
"Starting from today, I will be stationed on the XX platform."
"I will live broadcast on this account in the future My show.”
"All online platforms, broadcast at the same time as TV."
"I hope everyone will pay more attention to it."
It's just within one day.
Ye Zhen’s video has reached an astonishing number of views of hundreds of millions.
Just a simple entry video.
The second video is a preview of the latest show.
Everyone was shocked that Yangcheng TV Station had finally figured it out.
"I don’t have to watch programs on TV in the future?"
"No, Teacher Ye Zhen, when will you start bringing goods?"
"If you sell immortality If there is no old medicine, I will consider buying some.”
Obviously the traffic and popularity on the network.
Ye Zhen and Yangcheng TV Station were once again on the hot search list.
Ye Zhen’s traffic surged again.
Some bloggers who used to make a living by carrying trailers.
Now I feel like my path has been taken away directly by the authorities.
From now on, everyone can directly follow the official website.
No need to wait for their transportation.
This move can be said to be a blow to the bottom of the pot.
Directly gather all the traffic on other networks to yourself.
Yangcheng TV Station has also recently recruited some new media account operators.
To manage official accounts on different platforms.
It’s not like these operators have never seen some popular accounts.
But it was also the first time I saw Ye Zhen’s charm.
It is precisely because of Ye Zhen, the official account of Yangcheng TV Station.
It reached more than 50 million followers in one day.
This is just one day. Now the number of followers is still gradually rising.
If all the fans on the Internet were added up, the number would have exceeded 100 million in one day.
This is Ye Zhen’s horror.
Operations staff.
"This is too exaggerated. The number of fans can be seen by the naked eye is skyrocketing."
"Is this the gold content of the world's number one ratings?"
"It's too scary, refresh the fans once The number has skyrocketed.”
“I have never operated such an account.”
Ye Zhen’s programs were only broadcast on traditional TV.
This is true even in foreign countries.
But TV was considered a very luxury thing in the past.
It is considered the most important of the three major components of traditional electrical appliances.
In a family, the TV can be said to occupy the most important position in the entire home.
In such a large living room, a place needs to be reserved for the TV.
Even everything is based on TV.
This concept has not changed much yet.
It’s just that we are now in the era of smartphones.
Not many people watch TV anymore.
Television also slowly began to decline.
The Internet era began to rise.
This is why people say that the television industry is a sunset industry.
TV used to be very expensive, and it was one of the few entertainment items available to everyone.
But TVs are very cheap now.
But there are also fewer people watching TV.
Because TV requires a hard condition.
It just needs a fixed place to place it.
But now many people are working people.
How to buy a big TV in a rental house?
What to do when moving? For such a big TV, you still need to pay TV fees or set-top box fees.
For such a troublesome thing, it is better to watch videos on your mobile phone.
So now I have a TV and I have time to watch TV.
It can also be considered a luxury activity.
Because I need a big house.
This is also one of the reasons for the decline of the television industry.
So don't look at Ye Zhen being very popular now.
But many people watch slices of Ye’s program on their mobile phones.
Not everyone is watching Ye Zhen’s show on TV.
For this reason, Ye Zhen wants to become the first in the history of ratings.
Must require the use of modern networks.
What are the advantages of this era that Ye Zhen lives in?
That must be the Internet.
Ye Zhen has already felt that it has reached a bottleneck.
The Internet is another method that can greatly increase ratings.
That’s why Ye Zhen took the initiative to talk to Director Huang about opening up various network platforms.
In this way, becoming the top ten in historical ratings is not a dream.
Otherwise, if we continue with the current situation.
The improvement in ratings is already quite limited.
No matter how much you improve, there is a limit.
How to compare with the ten highest-rated programs in history?
This is the solution Ye Zhen thought of.
It’s just the official account of Yangcheng TV station.
The heat passed quickly.
As you all know, you can watch the live broadcast of the program through the official account.
Because it is necessary to connect two platforms, live broadcast on traditional TV and online at the same time.
Yangcheng TV Station has little experience in this regard.
But CCTV has it!
Thanks to Director Chen’s help in this regard, this matter was completed very quickly.
Soon everyone’s attention returned to the content of the new trailer.
(End of this chapter)