Good things also need marketing!
After the song "Broad Sea and Sky" was rendered by the plot of the movie, its appeal immediately increased to a new level.
After Yang Ye invited all the big guys to attend the premiere, they all received all kinds of praises and recommendations after returning home.
Especially Huang Zhan, he has columns in several newspapers. He not only writes the film review of "Broader Sea and Sky", but also the music review of "Broader Sea and Sky".
The movies and songs are recommended together, which is very impressive and attracts many readers to go to the cinema to watch.
After a lot of momentum, "Broader Sea" successfully succeeded "Farewell My Concubine" and earned 19 million at the box office within two weeks of its release.
After "Farewell My Concubine" won the Golden Leaf in Cannes, it returned to Hong Kong to promote and build momentum. After it was released in June, it received more than 17 million at the box office, nearly double the original amount.
Among the cast of "Broader Sea and Sky", only Wang Fei is popular, and he is also a singer. The fact that he can sell such a high box office is enough to make the film industry look at him with suspicion.
What’s more important is that the two songs “Boundless Sea and Sky” and “Lover” became popular. Baiyang Records took advantage of the situation and renamed the Beyond band’s new album originally titled “Happiness and Fury” to “Broader Sea and Sky” and launched it as soon as it was released. Instantly sold out.
The two title songs simultaneously topped the three major radio stations of Hong Kong, Commercial Radio and Metro, ranking high.
Three months later, the sales exceeded 300,000 copies, reaching six platinum levels. Beyond became a first-line singer in Hong Kong and became completely popular.
As the movie "Broader Sea and Sky" was released overseas, the album of "Broader Sea and Sky" was also sold.
Yang Ye made a movie specifically for an album, and then used the movie to promote the songs in the album, thereby driving the sales of the album. This operation method became a classic case of commercial operation in later generations and was regarded by many Study, imitate.
......
The box office of "Broader Sea" was very good after its release, but it was basically just over 20 million, because "Kung Fu" was finally released.
The schedule of "Kung Fu" was carefully chosen. At this time, Chen Long's blockbuster "Crime" has been in theaters for three weeks and is about to be released.
Stephen Chow's "Tang Bohu Spots Autumn Fragrance" is also halfway through its release, while "Jurassic Park" is still half a month away from release.
In the past half month, "Kung Fu" has been the dominant one, and all the movies released at the same time as it have died violently.
The box office of "Super School Bully" was cut in half within one week of its release. In the end, the box office did not exceed 10 million, but was only half of the original time and space.
Even "Tang Bohu Spots Autumn Fragrance" did not meet expectations. It was released in the original time and space for 28 days and exceeded 40 million. Now it is less than 5 million.
This is because it was released relatively early, so the blockage was not severe. If it had been released at the same time, it would have been hit by dimensionality reduction.
It’s not that “Tang Bo Hu Spots Autumn Fragrance” is not excellent, but after people watch “Kung Fu”, when they look at the poor special effects and fighting actions in today’s Hong Kong movies, they feel that they are boring and cannot be mentioned at all. interest.
The special effects included in the previous fighting actions were all very fake and clumsy light pollution.
It’s nothing more than some very low-quality lightning, all kinds of colorful waves.
"Kung Fu" has made the special effects physical. The sound of the piano can be transformed into a knife, a fist, or even a ferocious evil ghost wearing armor and holding a knife.
When Fire Cloud Evil God performs the Toad Kung Fu, he really looks like a toad.
When the Lion's Roar Technique and Tathagata Divine Palm are used, the damage caused and the trajectory of the masonry debris flying out are all in compliance with the laws of physics.
The inferior special effects of previous Hong Kong films were just pure light effects that did not cause damage to the environment. This was very fake.
Yang Ye previously filmed "The Secret of the Dragon" and "The Myth". As long as the use of special effects was in the rendering of the scene, the movements of the characters themselves were still normal fighting.
So the shock is completely different from the shock brought by "Kung Fu".
Not to mention that Yang Ye's version of "Kung Fu" also sold a wave of emotions at the end of the movie.
It only took two days for "Kung Fu" to reach a box office of over HK$10 million, making it the fastest film to cross HK$10 million in the history of the Hong Kong market.
Two weeks after its release, Kung Fu’s box office revenue reached a terrifying HK$45 million, which is jaw-dropping.
At this time, "Jurassic Park" was released, and the momentum of "Kung Fu" slowed down.
"Jurassic Park" resurrected the prehistoric beasts on the big screen, giving the audience a different kind of shock.
Throughout the summer season, all the films released in the same period as these two films were bloodbathed, even Zhou Xingchi's "Ji Gong" was no exception.
The Hong Kong market was extremely prosperous last year for the summer season, but this year it suddenly collapsed, and the entire Hong Kong film industry was in mourning.
It is not right to say that there is an avalanche. This year’s summer season is actually more prosperous. Judging from the box office revenue, it is undoubtedly the strongest in history.
It’s just that the box office was completely sucked up by the two movies, and the others didn’t even have enough soup to drink.
Here in Hong Kong, "Kung Fu" and "Jurassic Park" are at odds with each other.
Over in Taiwan, the war situation is also very stalemate.
"Kung Fu" was released one day later in Taiwan than in Hong Kong, but 120 copies were distributed on the first day, setting a record.
On the first day of filming, the box office exceeded NT$25 million, breaking the box office record.
Afterwards, he went on to break all box office records in Taiwan over the years.
The movie theaters were packed with people, and all the pre-sale tickets were sold out. The show was extended until four in the morning, and all the major theaters were fully booked.
People from all walks of life in Taiwan's entertainment industry jumped out to endorse Yang Ye, saying that "Kung Fu" is Yang Ye's landmark masterpiece after "Terminator 2".
Jurassic Park, which was released later, did not show any weakness and followed closely behind "Kung Fu". It is still unclear which movie has the higher box office.
Taiwan's eight blockbusters all smiled crookedly. In order to build publicity, they even deliberately made the box office war a "showdown between China and the West" and "Chinese Kung Fu vs. prehistoric dinosaurs."
Actually, both of these movies were written by Yang Ye, but in one movie he stood in front of the stage and in the other movie he hid behind the scenes.
The two movies went viral at the same time, and the one with the biggest profit was China Film. Because many of the leading theaters in Taipei are owned by China Film, his family naturally made the most money.
When interviewed by the media, China Film General Manager Xu Ligong even praised Yang Ye as the "god of movies."
On the mainland, since "Jurassic Park" has not been released at all, "Kung Fu" is naturally the dominant one.
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Yang Ye is too busy this year. He is filming "Speed", doing pre-production work on "The Matrix", and working on "Terminator 3" at the same time. Post work.
I don’t even have time to have sex with women. I’m either squatting on the set or at Ziqi Company every day.
Due to lack of skills, she had no choice but to not participate in the promotion of "Kung Fu". Even the premiere event in Taiwan was attended by Teresa Teng instead.
The fact that Yang Ye has many children has long been exposed by Fei Li. At the beginning, many media denounced him and criticized him.
But as the White Dragon King suddenly jumped out and said that Yang Ye was the reincarnation of Ziweixing, and then Fei Li died mysteriously, the voice of scolding Yang Ye became quieter.
Taiwan’s folk beliefs are very strong, with 80% of the people believing in some form of traditional Taiwanese folk beliefs or Taiwanese religion that is mixed with Buddhist belief elements.
Many people really believe that Yang Ye is the reincarnation of Ziwei Xing, otherwise why would he be so awesome?
Taiwanese priests have more than 200 gods in their temples. Although their belief in Emperor Ziwei is not as high as those of Mazu, Guanyin, and Wang Ye, they are still at the forefront.
Based on the principle of preferring to believe something that is true rather than something that is not true, the media stopped scolding Yang Ye.
Deng Lijun openly attended the event with her two children, and no one said anything.
Many people are very envious because Yang Ye is truly the richest man in China.
Men envy Yang Ye's embrace and endless happiness, while women envy those female celebrities who can marry into rich families and have endless wealth. In late September, "Kung Fu" was officially canceled two months after its release in Hong Kong. The box office reached HK$61.23 million, setting a new box office record and ranking first.
"Jurassic Park" was subsequently released, with a box office of more than 58 million. Due to the interference of "Kung Fu", it did not break the 60 million mark.
In the later stages of the box office war, Yang Ye’s fans didn’t want Yang Ye to lose to a Western film, so they rushed to the cinema to rewatch the movie and help him suppress the big dinosaur.
In the Taiwanese market, the two blockbusters also exceeded the NT$200 million mark. Since they have not yet been released, they can wait for another month.
"Kung Fu" has made breakthroughs in traditional Chinese-language film regions such as Mainland China, Singapore, Malaysia, and Indonesia, and has also achieved good results in the Japanese and Korean markets.
Everywhere I went, I was inseparable from Jurassic Park.
But generally speaking, in the Asian market, "Kung Fu" still suppresses "Jurassic Park".
In the European and American markets, "Kung Fu" also performed very well.
Yang Ye’s box office appeal accumulated year by year cannot be compared to Zhou Xingchi of the original time and space.
When Stephen Chow's "Kung Fu" was first released in North America, the box office on the first day was only US$88,000.
The audience didn't know Zhou Xingchi at all, and Columbia even wanted to use Chen Long to promote the movie, showing stills of Yuan Qiu, saying that she was Jackie Chan's senior sister.
Fortunately, "Kung Fu" has a good reputation. With Columbia's unremitting promotion, the final box office reached more than 17 million US dollars.
With the support of Yang Ye's super popularity, this version of "Kung Fu" exceeded 20 million US dollars in just one weekend.
Despite this, the performance of "Kung Fu" in the European and American markets is still far behind that of "Jurassic Park", with the box office performance being less than one-third of the latter.
No matter how awesome Yang Ye is, he cannot completely break through the barriers of skin color, language and culture.
...
Some people laugh, and some people cry.
Behind the overwhelming success of "Kung Fu" are countless bloodbaths in movies.
Even "Ji Gong" co-created by Zhou Xingchi and Johnnie To was not immune.
Both Chow Sing-chi and Johnnie To like to control everything and want to inject their own will into the movie. The final ending is that the movie is very screwed up and makes people feel miserable watching it.
In the original time and space, the box office did not meet expectations. In this time and space, it was even worse under the double suppression of "Kung Fu" and "Jurassic Park". The local box office did not exceed 20 million, which can be called Zhou Xingchi's Waterloo.
What is even worse is the Taiwanese film company. Wang Yingxiang of Longxiang Pictures bought "Ji Gong" at a sky-high price of 30 million. After it was released in Taiwan, it encountered a joint stranglehold and the box office was only a little over 10 million, making it a loss. Idiot.
At this point, the Taiwanese film producers, who had been feuding with the Hong Kong film industry for a long time, finally broke out.
Around 1993, because it was too easy to make money from movies, the number of Hong Kong filmmakers expanded unprecedentedly. They were convinced that Taiwanese film businessmen had too much money and deceived them in various ways.
Celebrity salaries continue to skyrocket, but production standards continue to decline.
Shoddy production, single genre, blind following of trends, and inflated costs have led to box office failure and heavy losses for film producers.
That’s all, I’m willing to admit defeat, but many Hong Kong producers took money from Taiwanese film producers to sell their films, but they couldn’t deliver the goods.
To date, a total of 250 Hong Kong films have not been delivered as scheduled.
This is fucking fraud, pretending that Taiwanese film producers are Kaizi.
It was unbearable. In anger, eight major businessmen in Taiwan united and came to Hong Kong together, vowing to seek an explanation.
This is the "Eight Blockbuster Filmmakers Incident" that caused Hong Kong movies to take a turn for the worse.
Eight major film studios jointly launched an attack on Hong Kong films. They made four major demands:
First, the Hong Kong film industry should complete the 250 films that were not delivered as scheduled as soon as possible.
Secondly, the salaries of Hong Kong stars are too expensive and must be curbed.
Thirdly, there is a service fee for distributing Hong Kong films in Taiwan, 20% of which is within 10 million. After 10 million, you can only charge 15% of the issuance service fee.
Fourth, limit the purchase price of Hong Kong films to a maximum of 17.5 million.
Faced with commercial pressure from eight major blockbusters, how does the Hong Kong film industry react? They didn't pay much attention to it.
For the Hong Kong filmmakers who are enjoying making money, they think that the Taiwanese are just jealous that we earn more and want to keep prices down.
No one realized this was a danger signal.
Even so, they have put up such a big battle, so they still have to give some face.
Chen Rongmei, Xiang Huasheng, and Huang Baiming came to the Peninsula Hotel where eight major film producers were staying, intending to appease the anger of Taiwanese film producers.
Xu Ligong from China Film Group was very dissatisfied when he saw that only three people came.
They hope to meet Yang Ye, a leading figure in the Hong Kong film industry.
Who knew that not only Yang Ye didn’t come, but also Xu Feng didn’t come,
Xu Ligong asked: “Didn’t Director Yang and General Manager Xu come?”
Chen Meili was a pampered young man, and he said arrogantly: "The three of us can talk to you."
...
Yang Ye was busy making a movie and had no intention of stopping this. thing.
His eyes are no longer on the small waterhole of Hong Kong.
In a dilapidated subway car, Yang Ye hugged Guan Zhilin and kissed each other passionately.
"Click!"
"I declare that "Speed of Life and Death" has been successfully completed!"
Amidst a burst of applause and cheers, Yang Ye pulled Guan Zhilin to stand up, and then ordered: "Take care of the scene. Let's have the final banquet tomorrow."
He said to Chen Musheng again: "A Sheng, I'll leave first, I'll leave the scene to you!"
"Okay sir!"
Chen Musheng was very excited because he thought this movie was awesome!
"Brother Ye, where are we going to eat tonight?"
"Not today Jiahui, I have something to do, I will take you home first!"
Guan Zhilin pouted After a while, he reluctantly agreed. The trick of relying on pampering to be spoiled didn't work well with Yang Ye.
Yang Ye sent Guan Zhilin home, looked at the time, and drove to the airport.
Not long after, the car door opened, and Li Zhi got into the car with a woman and a little girl.
The little girl looked at Yang Ye and timidly shouted: "Dad!" (End of this chapter)