Chapter 1182 Breaking Perception
"Ripley..."
The office door opened, and someone knocked on the door to signal, calling directly.
Ripley stopped what she was busy doing, looked up, and showed a questioning look that she was listening.
“The show of ‘Elephant’ is on the verge of being sold out, should we make adjustments?”
Ripley's eyes widened, "All?"
The Angelica Film Center has a total of six screening rooms, showing different works throughout the day.
Ripley's team also realized that "Elephant" is a hot topic recently and may attract more attention. In addition, there are only two theaters in New York, and none in nearby New Jersey. You can imagine the enthusiasm of movie fans, so they also made corresponding arrangements.
With three screening rooms as the main ones, six of the eight screenings will be arranged throughout the day.
Such intensity and density are very, very crazy for independent films and art films.
What is discussed here is not those long-standing classic works, but the artistic works of the past two years. They have been very difficult to be screened in cinemas, including the award-winning works at this year's Cannes Film Festival——
"Invasion", a Canadian production, won Best Screenplay and Best Actress at Cannes this year. The Angelica Film Center recently arranged to screen it twice a day for two consecutive weeks.
The average attendance rate is less than 30%.
Attention, this is New York, this is the Angelica Film Center, which has always been a gathering place for countless art film lovers.
However, the latest art films and independent films still face severe challenges.
There are three reasons.
First of all, the film center is open all year round, and all kinds of movies are on stage one after another. Old movies, new movies, well-known movies, unknown movies, movies from different countries and regions around the world, just like one The treasure is open to everyone and everyone can access it freely without any restrictions. Naturally, there will be no rush to grab tickets.
Secondly, the DVD market is gradually rising. Senior movie lovers can freely wander in the DVD market and explore their favorite movies. Relatively speaking, there are certain restrictions on the works arranged for release by the film center. After all, they need to qualify for screening.
Thirdly, people generally tend to choose movies that they are familiar with, that is, classic masterpieces. Only a small number of senior movie fans are willing to try new movies that have "no information, no introduction, and no reputation"; a When a new art film debuts, people will still wait and watch.
In the final analysis, the marketing and marketing of art films and independent films is still an area that is being explored.
In fact, the average attendance of 30% is already very, very good, and the news that "Invasion" won the award at Cannes still played an important role.
Ripley is even considering whether to arrange another round of screenings next. After word-of-mouth spreads, there should be fans who will be interested.
As you can imagine, the screening screens and the number of screenings arranged by Angelica Film Center for "Elephant" are crazy. Ripley also took into account Anson's topical appeal and style. Van Sant's reputation among New York's veteran movie fans finally made a bold move.
However, after the arrangements were made, it was inevitable to feel a little uneasy and nervous -
After all, the movie "Elephant" is so special that even if it wins the Palme d'Or, it would be difficult to judge based on common sense.
It is worth noting that there is a huge gap in the attendance rate of the films that win the top prizes at the three major European film festivals every year at the Angelica Film Center. Some works may have an attendance rate of less than 10%, while some works may easily exceed 50%. The difference in market response between arthouse films tends to be even greater.
"Elephant"?
Unpredictable.
Ripley made a series of plans and arrangements based on market trends, but to be honest, she was unsure:
Six shows a day, three screens.
Finally, average attendance may be less than 20%.
However, this is daily life at the Angelica Film Center, and Ripley has long been used to it.
Result now?
On the verge of being sold out? "elephant"?
An independent film released this year was able to sell out the tickets in the first round of screenings?
When was the last time this happened?
Ripley actually couldn't remember that this seemed to be the first time during her tenure.
No wonder Ripley lost her temper. In an instant, this overturned all of Ripley's cognition, even though she knew that "The Butterfly Effect" was being released, even though she knew that Anson was hot now, even though she also knew that "Elephant" was the Palme d'Or that had been waiting for a long time. , but the grand scene in front of me is still unbelievable.
The first target that came to Ripley’s mind was——
Premiere of "Star Wars: The Prequels."
Obviously, while Hollywood is still debating whether Anson's vase has market appeal, the general public is voting with practical actions.
Ripley had to confirm again, "What we are talking about now is 'Elephant', right? On the verge of being sold out?"
After getting a crisp affirmative answer, Lei Pley Pulley quickly stood up and headed to the ticket hall in front.
Busty and crowded.
The entire team was in good order, and the scene was not chaotic, but crowded.
Ripley quickly walked to the ticket counter, "The show of 'Elephant' is going to be sold out?"
The Angelica Film Center has just opened in less than thirty minutes!
“Yes, all the three screening halls during the day have been sold out, and now there are only two evening screenings left, but the tickets are being sold out very quickly.”
Ripley looked ahead. The dark crowd left the counter and entered the crowd, "Excuse me, are you all here for the 'elephant'?"
One, two, three, four, five, all raised their hands.
Looking around, there is a lot of noise.
“Didn’t I say that Anson would come to the post-screening today?” someone in the crowd said.
Ripley was startled, "No! No! That's not the case at all!"
Haha.
The crowd burst into laughter.
"A joke, just a joke."
"But last year's 'Cat and Mouse Game' was really interesting, I didn't expect it at all."
"I'm just curious, why did Anson I would choose such a movie.”
“Yes, yes, me too”
"Hey, don't discriminate against the vase, okay? Keanu Reeves also showed a little bit of acting skills in Gus Van Sant's scenes back then."
Tease, complain, and then burst into laughter Hilarious.
Ripley now has some clues.
Perhaps, they are all here for Anson, but not necessarily all of them are supporters of Anson.
Just like the box office explosion of "Butterfly Effect", "Elephant" is also on the cusp of the storm.
Ripley walked along the line for a while, asked several different groups of people, and finally came to an incredible conclusion:
More than 90% of them came for the "elephant".
Indeed, a small number of viewers came for other movies, and they didn’t know what was going on in the queue in front of them. Angelica Film Center has its own group of movie fans, no matter what movies are shown here, they I come here every weekend to hunt for treasures and discover the classic works recommended by Ripley.
But the main thing is "elephant".
Now, with the opportunity before you, what should Ripley do?
(End of this chapter)