Chapter 443 A variety show with huge potential
Three days later, in a nightclub in North Point, Qi Ruifan was sitting leisurely in a private room, with several men and a middle-aged woman beside him. The strange thing was that although this was a nightclub, there were no young women accompanying him. .
Qi Ruifan took a sip of strong tea and said: "Sheng Wang, the price here is already pretty good. I hope to reach an agreement as soon as possible. If not, then TVB will prepare to hold a beauty pageant of its own."
Although the task arranged by the boss himself did not require time, as a professional manager, the sooner the better. Therefore, after Yang Wendong left three days ago, he immediately entrusted the relationship and found the person behind the Rechi Nightclub in North Point to negotiate Matters regarding the purchase of the rights to host Hong Kong sister events.
But this is Yang Wendong's request. Naturally, he will not inform the other party of this matter, otherwise the other party will definitely raise the price. This is the case for businessmen.
Wang Junsheng, the owner of Lichi Nightclub, said with a smile: "Qi Sheng, I'm very happy that our Hong Kong sister event has been chosen by TVB. In terms of price, we don't actually need that much. I can pay for half of it, but there is one condition?"
"What conditions?" Qi Ruifan frowned, this is usually not a good thing.
Wang Junsheng said: "I hope to invest half of the capital to get a share of future Miss Hong Kong activities, but Qi Sheng can rest assured, we don't want more, we won't ask for half, three achievements is enough."
"Wang Sheng, do you think your request is possible?" Qi Ruifan said with a smile: "Whether it is Miss Hong Kong or other activities, TVB will gather the resources of TV stations and even Changxing Group to promote it. Wang Sheng, if you can use similar resources , that can be discussed.”
"This" Wang Junsheng was stunned for a moment, then smiled awkwardly and said: "Qisheng, this Hong Kong Miss event can be regarded as a long-term meal ticket for me, so I just want to ensure a stable income."
"Given you enough cash, you can invest in other long-term stable income." Qi Ruifan said: "But it is impossible to participate in my Changxing Group's business. It is better to be realistic. I will give you two more days. If you agree, then it’s a deal. If you don’t agree, then I’ll just change the name of the beauty pageant.”
"Qisheng, don't be anxious." Wang Junsheng said hurriedly: "I accept this price."
He is also a smart person. Once TVB launches a beauty pageant of its own, who will watch him? This is a choice between two, either your Miss Hong Kong election is completely dead, or you can sell it quickly while you still have the title of "Miss Hong Kong".
TVB's bid is not bad, at least it is worth the profit from holding Miss Hong Kong events for more than ten years, so it is not a loss.
"Okay." Qi Ruifan said to the person next to him: "Lawyer Chen, I leave this matter to you."
Lawyer Chen immediately agreed and said, "Okay, Qisheng."
On May 25, Yang Wendong received good news from Qi Ruifan.
"Yang Sheng, we have obtained the right to host the Hong Kong Miss Event." Qi Ruifan said with a smile.
"How much did it cost?" Yang Wendong asked casually.
Qi Ruifan replied: "650,000, this is the quotation I gave him after I arranged for someone to check the approximate profit figures of Lichi Club last year and then *10."
"10 times? This shouldn't be a very high profit, right?" Yang Wendong asked: "Is it so easy for this nightclub to agree?"
Qi Ruifan said with a smile: "Because they know that once we start this activity, it will no longer make sense for him to be a small nightclub, so they will not give up, but I am also fair and gave them a reasonable price."
"Okay, this is how we should do business." Yang Wendong nodded and said.
Doing business naturally does not require kindness, but some special means must be matched with sufficient profits. For example, if you attack a large British-owned foreign company today, you will naturally use any means, because the benefits are sufficient, and the opponent is still British-owned.
As for a small business, it requires friendly cooperation. There is no need to damage your reputation just because of a little profit.
"Yes." Qi Ruifan added: "Then I will prepare to promote the Miss Hong Kong event on TVB, and through Changxing Media, invite women from all over Hong Kong to participate in the Miss Hong Kong beauty pageant."
"When will the event be prepared?" Yang Wendong asked again.
Qi Ruifan replied: "The finals are expected to be in October and November, because that time is near the end of the year, but the temperature is just right, neither too cold nor too hot. This is also suitable for beauty pageants or the audience to participate in the show with peace of mind."
"But in this case, the previous preliminaries will not work, and it will get hotter soon." Yang Wendong paused and said: "Although the core of the Hong Kong Miss Hong Kong election is the finals, each preliminaries is our longest content;
The excitement of the final is only the last moment, but building momentum in the early stage is more important. You can even make good use of the preliminaries to engage in many interactive activities with the audience. ”
"Interactive activities?" Qi Ruifan asked with some confusion.
Yang Wendong smiled and asked: "Lao Qi, let me ask you first, how do you think TVB makes money from activities like Miss Hong Kong?"
"Ratings." Qi Ruifan replied: "As long as the ratings are high enough, it will be a profit for the TV station itself, and advertisers will naturally be willing to spend more advertising fees and even provide some sponsorship;
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We will then sign the trained Hong Kong sisters or some young ladies with good performance, and they can participate in the filming of movies and TV series, or they can also accept commercials independently. ”
The current TV drama models in Hong Kong are naturally learned from overseas. In the United States and even Japan, the profit model of TV stations can be said to be clear at a glance.
"These are indeed possible." Yang Wendong agreed: "But this is just a way to make money for any normal program. For this kind of competition, there are other ways. For example, we can let Changxing Media publish a voting page in a newspaper, and then let users To participate in voting, people who vote have to buy newspapers and then mail them. These all cost money, and as long as we negotiate with the relevant parties, can't we get a share of it?
Or, we can let users vote by phone, so that we can also discuss with the Hong Kong telephone company and share with them? Right? ”
Although the traffic monetization operation that the Internet industry was bad at in the previous life cannot be done the same in this era, the principles are the same. As long as enough people like and watch any person or variety show, there must be a way to monetize the traffic. The difference That’s how to find this model. In the previous life, QQ was not favored by any capital in the early stage. Later, it found a profit model and took off directly
Qi Ruifan's eyes lit up and he said: "What a great idea. If tens of thousands or even hundreds of thousands of people watch our show, there will definitely be many people willing to participate."
"Yes, but we can't expect them to just vote without getting anything in return." Yang Wendong added: "If we want to encourage them to participate in mail-in newspaper voting or telephone voting, we also need to inform the whole of Hong Kong that those who participate in these programs will eventually be lucky. Generous cash rewards”
"Similar to the Jockey Club?" Qi Ruifan asked.
Yang Wendong smiled and said: "Yes, it is similar to the Jockey Club. The principle of the Jockey Club's ability to obtain huge profits is actually similar, but their official ones are unique and we cannot participate;
But we have a TV station. Even if we cannot do lottery or horse racing, we can still imitate similar activities. ”
Although many laws in Hong Kong today are not perfect, there are still some measures to protect the monopoly rights of British capital. Electricity, docks, tap water, gas, telephones, etc. are all controlled by British capital, as is the Jockey Club.
If it weren't for the decline of the British mainland, the TV station would not have been controlled by Chinese capital.
Qi Ruifan said: "If you think about it this way, then we will have many profitable models in the future."
Yang Wendong said: "It's not that easy. If you want to do this kind of event, you have to have a very popular program. It is estimated that TVB's future Miss Hong Kong election or Spring Festival Gala will be able to have similar operations. It will be difficult for other programs.
This is thanks to the fact that Hong Kong is a city where only one or two major TV stations can hold such an event and the cost of publicity is not high. In countries like the United States and Japan, there are many TV stations that compete fiercely. If you want to hold such an event, you may not be able to do so for several years. Such conditions. ”
Being a small place also has its advantages. When there is not much competition in entertainment programs, one interested person can attract people from the whole place. On the contrary, in a big country like the United States, it is much more difficult.
Of course, it is not without them, such as some popular variety show ideas, such as "Who Can Be a Millionaire", "Super Winner", "X Country Idol", "Wild Survival", etc., or there are some in the mainland in previous lives, such as " "The Voice", these variety shows have the ability to become popular all over the world or at least in some regions.
It's just that TVB doesn't have the ability to launch these programs at the moment. At least it can wait until there are more talents and a sufficient audience base before launching them. What they want is to be an instant hit, and then export the copyrights overseas, etc. This is also necessary. Because it is impossible to send programs shot in Hong Kong to Europe, the United States and Japan for broadcast, the only way to maximize profits is to sell copyrights.
There are even some special variety shows that cannot be produced here in Hong Kong and can only be operated overseas. This will be discussed later. The priority will definitely not be these programs.
"Yang Sheng is right, I thought it was too simple." Qi Ruifan also said.
Yang Wendong added: "Besides, TVB doesn't have a dedicated competition venue, right?"
Qi Ruifan replied: "No, that's exactly what I want to say. I can take it easy during the preliminaries, but for the finals, it's best to have a good venue. Even if I can find a hotel to deal with it this year, it may not be possible in the future." No way;
In the long run, we still need a large venue that can accommodate a large number of customers and a booth. In addition, we must do the best in terms of lighting, sound, and photography;
Such a venue is not only needed for the Hong Kong Miss Election. Many future variety shows or performances can be held here, and it can even take on other outside businesses. ”
"Okay, that's a good idea." Yang Wendong nodded, then picked up the phone and dialed a number.
After a while, Zheng Zhijie from Changxing Real Estate came over and said, 'Yang Sheng, Qi Sheng. ’
Yang Wendong said: "TVB has a demand here. It's like this. Do you still have such a large area of land on your hands now?"
"I'm afraid this is gone. I cashed it out last year." Zheng Zhijie replied: "However, the house prices have fallen sharply now. It is not a problem for us to buy a piece of land like this. The land price has not yet reached its lowest point. After buying it, the land price will continue to fall. , will result in a loss.”
"It doesn't matter, it's just a piece of land, you won't lose much." Yang Wendong said nonchalantly: "This matter is related to the development of TVB, or the future expansion of Hong Kong's cultural industry overseas. Don't worry about the gains and losses in real estate."
It is true that land prices have not reached the bottom, but it can only be said that the unimportant demand for real estate purchases can be stopped, but the important ones will naturally not wait until two years later, and all the business day lilies will be gone.
Besides, the losses are just compared to 1967. After the real estate crisis passed, in 1970, land prices were higher than they are now. In the 1980s and 1990s, they were more than ten times as high as they are now. A small loss on paper, compared to the next ten years. Several times the increase is nothing. Similar to spending ten yuan to buy Bitcoin today, it will drop to 3 yuan in a month, and it will be 10,000 US dollars in a few years. The 70% drop does not mean much.
"Okay." Zheng Zhijie looked at Qi Ruifan and asked, "Qi Sheng, I wonder where you want to choose to build this studio?"
Qi Ruifan thought for a while and said: "The best location is in Tseung Kwan O, close to our headquarters, and many actors now live in Tseung Kwan O, so it will be much more convenient."
Zheng Zhijie nodded and said: "Okay, I will arrange for someone to ask where there is suitable land. If not, you can also apply to the Hong Kong government to buy the land. Now the house prices have fallen sharply and the auction cannot be successful. We should be able to I want a piece of land.”
Yang Wendong said: "Whether you ask other people to buy or apply to the Hong Kong government, you must build a big one, build it at once, and be able to meet the needs for the next few decades;
In addition, we need to build an underground parking lot or get more land to build a parking lot next to it. I still believe that actors from TVB or Changxing Film Company will be able to afford cars in the future. This way, it will be more convenient to have a place to park for various activities. ”
Putting aside my own promotion, even if according to the original historical progress, it is normal for Hong Kong celebrities to afford cars, but many old buildings lead to no parking lots, which is very troublesome, so now we need to prepare early.
"No problem." Zheng Zhijie agreed. Changxing Real Estate has been in "hibernation" during this period. It's hard to come up with a project, so naturally it has to be done beautifully.
"Okay, hurry up." Yang Wendong added: "It's too late for the Miss Hong Kong election in November, but next year's Spring Festival Gala, I hope it can be held in a new venue."
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(End of chapter)