Chapter 423 The road to superstardom, the initial formation of Asia’s vote bank
The premiere is scheduled for Thursday night as usual, with Friday being the first day of release.
On this day, almost all domestic theaters are showing the movie "The Ugly Duckling".
Although there is no way to achieve an 80% or even 90% filming rate like "Hurricane Rescue" and "Tangshan Earthquake".
However, with Liu Qianqian playing the leading role, the theater still gave the greatest care and raised the filming rate by more than 40%.
During the summer season, many movies had to postpone their release dates in order to avoid the two directors.
Considering that they have to avoid Hollywood movies, it is a high probability event that they get together.
Under this circumstance, "The Ugly Duckling" still has more than 40% of the film schedule, which is really good.
If we say that other domestic films are also unlucky, they still get hit despite hiding.
The box office of "The Ugly Duckling Can Turn into a Swan" was 22 million on the first day, and it directly hit 33 million on Saturday the next day, and it was just over 30 million on Sunday.
Including the midnight show on Thursday night, the box office in the first weekend was nearly 90 million.
This is the number for external publicity.
The combined box office of other movies is not as high as this one.
When the media reported on it, they almost completely ignored these cannon fodder and labeled it "other movies" without even mentioning their names.
But the stars in these movies were all famous in previous years.
"City Alert" features Guo Fucheng, Zhang Jingchu, and Shu Qi.
"The Informant" stars Nicholas Tse and Zhang Jiahui.
The former king was finally completely defeated.
When discussing this phenomenon on the Internet, there are many sighs.
"Thinking back to those days, no, it's only been two years, but the stars in Hong Kong have begun to lose their airs?"
"A certain photographer named Chen really made a great contribution."
"Xiao Chen: Are you talking about me?"
"Actually, Xiao Chen can really be blamed. He was the first person to break the myth of Hong Kong stars. The first commercial film he made was all mainland actors. He completely established mainland actors. This time, he also caused a stir in Hong Kong. I can’t imagine how much Hong Kong and Taiwan actors hate him.”
"Come on, why don't you say that Fang Long was pushed up by him and firmly established himself as an international superstar? It's obvious that Hong Kong Island Film itself is not good enough."
"Indeed, you have to make the photos look good and block others from watching your movie."
"What's going on this summer? It's just like what the media reported. It's a good time for domestic movies. The quality is really high."
"It's just an illusion. This was also said before in the TV series. That's because Xiao Chen is filming a TV series. This year, Xiao Chen has completely switched to movies. I wonder what it is like to watch TV series.
Up to now, there are only a few that are of excellent quality, and most of them are just watchable, and there is no classic that makes me feel good to watch from the bottom of my heart. ”
"You can't say that, Feng Xiaogang's "Tangshan Earthquake" is indeed pretty good."
"If you remove Xiao Chen's two movies and watch them again, there will be only one good movie left in the summer schedule. Will you still have the illusion that domestic movies are on the same side?"
"Damn it, thinking about what you said, it seems to make sense."
"..."
As the reputation of "The Ugly Duckling" spreads, many viewers who really think the movie is good recommend it online.
Therefore, many people have the feeling that this year is a great year for domestic films.
The publicity Huayi made to sell its own movies benefited itself and then benefited "The Ugly Duckling".
Without too much publicity, it attracted a lot of moviegoers just by relying on online word-of-mouth.
In particular, some parents have heard that "The Ugly Duckling" is an inspirational film and may be good for students' learning.
I immediately took my children to watch it. After watching it, I was so moved that I invited my neighbors and friends to join in the movie watching.
Therefore, it is very strange that the box office curve of "The Ugly Duckling" in its second week has shown a strange upward trend since around Tuesday.
By the end of the second week, it even reached the data of the first week, with a total revenue of 145 million.
10 days together, 230 million.
Professionals spoke highly of the film, praising it as the best campus inspirational film in the country.
It is estimated that the final box office will exceed 400 million, and there is no way to guess more.
After all, this box office curve is not right, it doesn’t look like a normal movie.
A certain film's rating is 8.6, which is higher than "Taken".
Looking at many of the film reviews, most of them resonated with students and newly graduated workers.
This rating may even increase.
In comparison, "City Alert" was criticized as a bad movie.
After taking in 30 million at the box office in the first weekend, its reputation collapsed, with less than 3 million reported daily.
"The Informant", due to the complicated clue setting of the film, although it received good reviews from a niche audience, its box office was worse than "City Alert".
Completely reduced to a background board.
In terms of overseas markets, "Taken" has just been released in Eastern Asia for 3 weeks.
This pairing, directed by Chen Linfeng and starring Fang Long, set off a movie-watching frenzy.
Many viewers who have watched it are still marveling at Fang Long's immortality. Here comes another movie that also comes from Chen Linfeng's original work.
The director of "Taken" became the screenwriter and producer of the new film.
The rescued daughter becomes the heroine of the new movie.
This kind of publicity connection made people who like to watch movies immediately become interested.
Because the previous experience was good, I subconsciously believed that the quality of the new film would be good.
Fans who have been influenced by Long Lin's TV series before also believe that Professor Chen and An Qian's new work must be a good one.
And the results did not disappoint them.
Although the education system in China is different from that in places like these, the emotions of struggle, hard work, and hard work are universal.
Many viewers were moved to tears after watching it.
The comments on social media are almost the same as those in China, they are all exaggerations.
Especially Neon and Bangguo, these two countries are the most fan-driven economies and are also the places most deeply influenced by Chinese culture. There are many fans who like Sissi, and they also love this kind of subject matter.
Even though Neon itself is very good at making inspirational films, they also prefer such themes.
Judging from the box office trend, it should be no problem to exceed 1 billion yen.
On the Bangkok side, the number of moviegoers was 3.9 million, even more than "Hurricane".
I don’t know if it’s because they prefer watching beautiful girls or because they like inspirational movies.
Kirin released an internal analysis report, predicting that the overseas box office (Eastern Asia) should be no less than the domestic box office.
As the domestic box office market continues to grow, the internal and external balance has maintained a similar level of growth just like the time of "Police".
Of course, the domestic box office of "Taken" is too strong. Only in countries in eastern Asia, it still cannot reach the size of 900 million RMB.
But after conversion, there are also nearly 600 million data, which is more than 90 million US dollars at the current exchange rate.
This is an incredible achievement.
You know, in Europe, the box office revenue was just over 100 million US dollars.
The interest in Chen Linfeng and Fang Long is obviously not as high as other Hollywood movies.
But due to the rise of the box office in Asia, the total is just over 500 million US dollars (536 million), which is exactly in line with the previous forecast data.
And movie fans here in Eastern Asia always give face like this.
This can only be said that the increase in the popularity of Chen Linfeng and Liu Qianqian has brought more movie fans and potential movie-watching groups.
They will naturally become interested in their two works.
As long as the reputation is good, people will tend to watch it.
As long as we can keep this up in the future, there will be a good work every once in a while and we will not export bad movies to the outside world.
These movie fans and potential movie-watching groups will gradually become stable and become a ticket bank.
And this is also the key to being called an international superstar.
If someone is willing to pay for you, the superstar's name will be loud enough.
Chen Linfeng's many years of management have finally come to fruition.
As soon as the overseas data of these two movies came out, Hollywood's attitude towards Chen Linfeng and Liu Qianqian was different.
The one who can compete with the box office is Ye. Counting Hua Guo, the former has a potential box office volume of US$200 million, and the latter is worth at least US$100 million in box office.
Although it is not so accurate, it will definitely fluctuate with different movie types.
But this is real strength.
Disney won the screening rights of "The Ugly Duckling" in the European and American markets in the form of a buyout.
Before, they were indifferent to purely East Asian films.
But since "Taken" also received somewhat good box office results, I wanted to try another purely Chinese film.
In their eyes, Chen's name can be sold for some money.
"They didn't ask for a commission?"
Sister Mei shook her head, "No, I'm just willing to buy it out."
"That's fine, buyout is fine, you can talk about it, I don't have high requirements, everything is focused on maximizing the coverage area."
Chen Linfeng is not in a hurry. Isn't this how Asia came to be? Just take your time.
Even if the channel cannot be established, Disney needs to take advantage of it.
But as long as the popularity spreads and there is an audience, even if something unexpected happens later, you can still try it yourself.
After all, it’s not like the local theaters are making a lot of money.
But if no one wants to watch your movie, it’s no use clinging to channels.
The quality of some domestic films in later generations has actually improved, but they can still only make money in the domestic market because of insufficient preliminary preparation.
He was not willing to follow the same old path.
Sister Mei listened to Chen Linfeng's analysis and expressed her approval.
She has always been convinced of Xiaofeng's strategic vision, even though she now occupies an important position in all Qilin's industries.
It stands to reason that she can already express her own opinions, but she still focuses on execution and is unwilling to mess around.
If you have the right goal, why bother thinking too much about it? Isn’t that stupid?
"Oh, one more thing,"
Sister Mei said, “The film purchasing manager from Disney also extended an olive branch to Sissi and hoped that if there is an opportunity in the future, he would like to cooperate with her.
In addition, several international high-end luxury brands have also come to visit. ”
Sister Mei introduced several familiar brands, all of which wanted to invite Liu Qianqian to be the brand spokesperson in Asia.
The goal is very clear, and she is interested in the wallet strength of her fans.
"Haha, this is a good thing. You and Aunt Liu can watch and talk about it."
Chen Linfeng thought that these brands came very quickly, and they didn't seem to be so proactive in their previous lives.
He remembered that at this time in his previous life, top celebrities in the country had to rush to please themselves in order to become brand friends or ambassadors, and there were few direct spokespersons.
What's more, he is the spokesperson of the region.
Chen Linfeng is happy to see Sissi establish cooperation with these international brands.
It’s not about the money, it’s mainly because big brands spend a lot of money on the media every year, and they naturally have strong ability to guide public opinion.
Being their spokesperson may be of some benefit, at least when facing some special public opinions.
Several endorsements that Chen Linfeng accepted were also based on this consideration.
After all, when living abroad, you should pay special attention to this aspect.
Otherwise, when you have few connections, you may get hacked accidentally.
(End of chapter)