Chapter 1107 Angry Old Qiao
As if he knew what these people were thinking, Xu Liang began to review the innovative functions of Kunlun mobile phones through PPT.
"There are many innovative technologies in Kunlun mobile phones. Now I will review them comprehensively with you.
Multi-finger touch screen, unprecedented miniaturization in the industry;
Excellent battery management system, can last for 5 hours of continuous calls, videos, and Internet surfing, and 15 hours of music playback;
Innovative smartphone operating system - Android;
Desktop-level application software;
3.5-inch full touch screen that allows you to watch videos and pictures horizontally;
An ultimate gaming experience comparable to that of a handheld console;
…”
Xu Liang walked in the center of the stage, spread his hands and said: "In the past year or so, we have been crazy about various innovations and attempts, and have applied for more than a hundred patents for Kunlun mobile phones.
Yes, we must protect these intellectual property rights. ”
There was a burst of laughter in the audience. Is this a warning to friends?
"Next, I want to talk about the topic that everyone is most concerned about. How much does the Kunlun mobile phone cost?"
Hearing this, everyone looked at the figure on the stage with full attention.
"Before revealing the mystery, let us look at another set of PPT."
The audience, who had their appetites whetted, all felt so excited that they even took off their pants, just show me this.
In order to achieve marketing effects, Xu Liang can only continue to use Mr. Jia’s PPT method.
"The MP4 price is 600 Chinese coins, general mobile phones are priced at 1,400 or 2,000 Chinese coins, handheld machines are priced at 1,300 Chinese coins, and general PCs are sold at 4,500 Chinese coins.
So the total price of all these electronic devices is 7,100 Chinese coins? 7500 Chinese coins? ”
The audience in the audience, especially some students, became uneasy. Electronic equipment worth more than 7,000 Chinese coins was considered very expensive.
Xu Liang deliberately did not mention the price, and quickly reviewed the attractive features of the Kunlun phone using PPT.
Then he said seriously:
“Although we are new to the industry, we also hope to contribute to the revolution in consumer electronics. The first step is to make more people afford Kunlun phones and share the innovation and fun features of this phone with everyone around them. friends and relatives
So..., we decided not to use 7,500 Huaxia coins, nor 7,000 Huaxia coins. ”
boom!
The sound of explosion shook the entire venue.
Two lines of huge numbers appeared on the entire big screen.
Xu Liang pressed the PPT controller in his hand, pointed at the big screen and said: "2899 Huaxia coins, 4GB version; 3599 Huaxia coins, 8GB version."
The audience in the audience applauded. The price is twice as expensive as ordinary mobile phones, but it is expensive. In terms of the functions it performs, it is completely worth the price.
"When will it be released?"
Xu Liang asked and answered himself: "Next June! Because during this period, we need to pass the review of the Federal Communications Commission (FCC).
In June 2007, the United States and China will implement simultaneous sales, Europe in the fourth quarter of next year, Asia and other regions in 2008. ”
"Okay, let's take a look at how big the consumer electronics market is. Based on the first three quarter performance reports of major manufacturers, we have speculated on the annual sales volume of consumer electronics in 2006.
There are 26 million handheld consoles, 94 million digital cameras, 4.135 billion MP3 players, 210 million computers, and 1 billion mobile phones.
This means that only 10 million mobile phones need to be sold to occupy one percent of the market in the mobile phone industry.
Our goal for 2008 is to sell 10 million units throughout the year.
When we enter the mobile phone industry, we must take 1% market share as a starting point.
This is an industry full of giants, but we firmly believe that we have the best products in the world.
Then, let’s fight! Let the storm come more violently! Let’s see if we can achieve the goals we set?
OK, thank you very much. Please join us to witness the launch of the Kunlun mobile phone dream! ”
As soon as Xu Liang finished speaking, the lights on the screen behind him changed rapidly, and a small white sailboat sailing towards the sea appeared on the screen, rushing towards the endless blue sea with indomitable momentum.
"Wow~"
There was thunderous applause from the audience, and the roof of the house was shaken by the cheers.
This time the voices of the atmosphere group were muffled, and all the audience applauded from the bottom of their hearts for this product that conquered their minds.
A revolutionary product that deserves such praise.
After seeing off the guests present, Xu Liang led the team back to Kunlun Technology’s office in the Future Science City.
They had just arrived at the company, and as soon as they walked in the door, they saw a group of people rushing over from all directions.
They surrounded Xu Liang and his party, and then there was thunderous applause. Everyone had a bright smile on their face.
"Mr. Xu, awesome..."
"Redefining mobile phones..."
The young and restless employees shouted slogans, and the expressions on their faces became more and more excited.
The eyes that looked at Xu Liang were full of respect and admiration.
The complete video of the Kunlun mobile phone product launch conference was uploaded to the Internet just after the meeting, and the remaining employees were organized together to watch the complete launch conference through a projector.
Seeing the 3,000 spectators at the press conference exclaiming again and again, as if they had never seen the world before, every Kunlun Mobile employee felt proud in their hearts.
Looking at the excited and excited faces, as well as the high team morale, Xu Liang smiled, now it's better, he can't even say a few words.
He took a few steps forward, looked at the employees who surrounded him on three floors, and said with a smile: "This press conference was very successful, but I want to emphasize that the glory does not only belong to me. It belongs to all Kunlun Mobile employees
More than a thousand R&D personnel from China and the United States worked hard for three years and three months and overcame many difficulties. Only then did Kunlun mobile phone shine in the world today.
But all this effort is worth it!
Today we have issued a declaration of war to the mobile phone giants around the world: Kunlun is coming.
The future is destined to be the era of smartphones. ”
The employees were as excited as if they had been given a shot of chicken blood, and they kept clapping and cheering.
After the scene calmed down, Xu Liang continued to smile and said:
"In addition, the company has decided to reward each employee with a Kunlun mobile phone when the mobile phone is officially launched next year."
The reward is not much, just 10 to 20 million Chinese coins.
But at this moment, it maximizes the emotions of employees.
“Awesome!”
"Mr. Xu, I love you like a mouse loves rice."
"Mr. Xu, you are the most handsome!"......
The unrestrained shouting brought bursts of good-natured laughter.
Xu Liang felt that it was almost done and was about to stop talking.
The crowd nearby suddenly made a way, and Lei Jun and several employees came pushing a dining cart with a cake printed with the company's large logo on it.
Lei Jun took the opportunity to hand over the plastic knife and whispered to Xu Liang: "Mr. Xu, these are extraordinary times. Keep everything simple, but I think it is still necessary to celebrate a little. Look how happy everyone is."
"You are serious! You are very thoughtful."
Xu Liang cut all the cakes and handed each cake to the employees personally, making him very friendly and approachable. This is actually what I learned from Ponima. Every year when Penguin returns to work after the Spring Festival holiday, Pony Ma will lead the senior executives to stand at the door of the company and personally distribute start-up benefits to employees.
After a brief celebration, Xu Liang and several company executives entered the conference room.
"Today, the efforts of everyone at Kunlun in the past four years have been successfully realized. Kunlun mobile phones are shining all over the world. You are happy and I am also very happy.
But from this moment on.
I hope each of you is pumped up and ready to fight. ”
A simple word made the atmosphere in the conference room solemn.
“In recent years, I believe you know better than me that Apple is also making smartphones.
Although we held the press conference first, Apple, as a veteran hardware manufacturer that has come through the PC era, has stronger brand awareness than us.
And the most important thing is that over the past thirty years, they have established a very complete sales channel through Mac, iPod and other hardware products.
However, American telecom operators are still unwilling to sign contracts with us. ”
Because Kunlun registered multi-touch technology in advance, Apple delayed the development of new mobile phones in order to bypass their patents. The interview for iPhone 1 was later than in the original history.
Lei Jun said seriously: "Don't worry, we have never ignored the threat of Apple. With American channels, I believe today's conference will be a good variable.
Next, I will go to the United States in person to talk to Verizon and ATT. ”
Xu Liang nodded.
"Remember to give me feedback as soon as you have the results."
"Yes."
…………
Only a few hours have passed since the press conference ended, and relevant news reports have already spread across the United States.
"Golden Caesars, which has created miracles in the Internet and finance, once again performed magic and subverted the global mobile phone industry!"
"Gorgeous magic, a new era of mobile phones."
“Kunlun mobile phones abandoned traditional buttons and boldly adopted a full touch screen.
As of now, this bold design brings an extraordinary experience to watching movies and gaming..."
Many media have given positive evaluations to the various innovations of Kunlun mobile phones.
Of course, there are also media outlets that come out to sing the opposite tune, and the most popular among them are the media affiliated with News Corporation.
"A Chinese company that has never made a mobile phone has launched a mobile phone priced at US$499-599. Will you buy it?
In my opinion, this is a flashy phone with more gimmicks than practicality.
Moreover, Made in China has always been synonymous with low-end manufacturing. Who would spend five to six hundred dollars to buy a Chinese mobile phone? ”
"Kunlun Mobile Phone has reached 10 million unit shipments in 2008, which translates into sales of US$5 billion to US$6 billion. Currently, no Chinese technology company has achieved such an achievement in the international market.
Take Conscience Company, the most successful consumer electronics manufacturer in China, as an example. It has just established a foothold in the international market.
Everyone can make big talk. Kunlun Mobile should be more pragmatic and set a smaller target, such as selling 10,000 or 20,000 units..."
……
The traces of manipulation in media evaluation are too obvious, and the evaluation of Kunlun mobile phones on the Internet is much more pertinent. Many people have expressed their willingness to spend money to buy a Kunlun mobile phone, even if it is a mobile phone produced in China.
Of course, there are also some people who make slanderous remarks, saying that they will never buy products made in China because the quality is worrisome.
The most popular thing on the Internet was undoubtedly the post that Xu Liang posted to QQ space at the press conference. It was seen by tens of millions of followers, and all the comments were asking about Kunlun mobile phones.
Soon, some users said they saw the complete press conference video on YouTube.
As a result, tens of millions of followers went to YouTube, and the huge click-through rate and number of views sent the press conference video directly to the YouTube homepage.
Kunlun Mobile also launched a voting activity through a voting tool on Facebook’s open platform: Will you order a Kunlun mobile phone?
Just counting the two major online platforms of Facebook and YouTube, Kunlun mobile phones have received hundreds of millions of brand exposures.
After all, it is a mobile phone brand founded by the founders of Hongmeng, Hanhua and Facebook. Kunlun Mobile is not famous, but Golden Caesar is.
At the same time, domestic platforms such as Penguin and Youku immediately uploaded the Kunlun mobile phone launch conference video.
Some positive news reports on Kunlun Mobile in the United States were also translated and displayed by several major domestic portals.
Kunlun, a mobile phone brand, is spreading in China and the United States at an alarming rate.
……
While the media and netizens were paying attention to and discussing the Kunlun mobile phone, Jobs was venting his volcano-like anger in the Apple conference room.
"Jin Caesar is a despicable and shameless thief. He stole the honor that belongs to Apple."
"Kunlun mobile phone is also a plagiarized product launched by thieves and betrayers."
"They deliberately advanced the press conference just to disgust us."
"Damn it, I must sue them, I will sue them until they go bankrupt."......
Looking at Jobs, who was looking ferocious and spitting, all the Apple executives in the room were silent. Apart from problems with product design, they had rarely seen the legendary CEO get so angry.
Before today, although Steve Jobs was also thinking about the Kunlun mobile phone, he was more skeptical and disparaging.
He has always stubbornly believed that the traitor Andy Rubin drew inspiration for Android from MagicCap launched by Apple in the 1990s.
As for the Kunlun mobile phone that cooperates with Android, even if it has achieved certain results, it is definitely not as good as their upcoming iPhone.
MagicCap is a new company established by Apple in 1990 by spinning off its handheld computer department and communication equipment department, specializing in the development of smartphone operating systems and interfaces.
If Apple wants to make a mobile phone, it is actually not something that can be done in a day or two.
But in the 1990s, because the MagicCap concept was too advanced, only a few manufacturers and communication companies could reluctantly accept it. It was soon sentenced to death by the market, and Rubin's R&D department was also forced to disband.
It was not until a few years ago that Jobs restarted the plan to manufacture mobile phones, and this time they learned from the failure of more than ten years ago, focusing on software and hardware, and prepared to launch a big satellite in the market.
As a result, Kunlun Mobile ran ahead of them and released the satellite.
This is how Steve Jobs could swallow his breath.
After venting his negative emotions for a while, Jobs gradually calmed down and said weakly: "Everyone, please share your thoughts."
The executives in the room were all watching, and no one dared to speak first.
After a while, Chief Operating Officer Cook said quietly: "Steven, things have happened. The top priority is to consider how to respond."
Jobs looked at Cook gloomily for a few seconds, but finally nodded.
"Yes, that damn thief company Kunlun Mobile not only stole our technology, but also the content of the press conference.
Full touch screen, virtual keyboard, multi-touch, gravity sensing...
All these functions have been demonstrated by them. Even if the iPhone is unveiled as scheduled tomorrow, it will not be able to surprise consumers. ”
(End of chapter)