Chapter 274 Oops, I was fooled
"The universe is majestic and indifferent~~
Our love is small but twinkling~~
bumpy, but so selfless~~
Fate brings us together outside of troubled times~~
Destiny wants us to love each other in times of crisis~~
Maybe the future is light years away~~
…”
Carefully edited movie scenes, accompanied by Lu Qinyao's beautiful and full singing voice, together form a high-quality "Qiming Arrival" promotional MV.
The song "Light Years Away" was originally the Chinese theme song of the movie "Passengers", composed and sung by Deng Ziqi.
To be honest, when Zhao Mengwen approached Xu Xiyu to write a promotional song for the movie, this was the first thing that came to his mind.
The reason is very simple, because this song fits so well with the plot of "The Arrival of Qiming", as if it was tailor-made.
Of course, adaptation is one thing, and the quality of the songs is indeed good, as everyone who has listened to it should know.
Therefore, when Xu Xiyu completed the demo of this song in just two days and handed it over to Zhao Mengwen, Lao Zhao was extremely excited.
He kept praising Xu Xiyu's "music creation talent" to the crew.
After all, in Lao Zhao's estimation, Xu Xiyu could finish the song within half a month, which was considered fast, but he finished it in two days.
Not only did it come out, the quality is so high.
Doesn't this mean that "The Coming of Qiming" is destined to have results?
Otherwise, why would Xu Xiyu write so smoothly? It is clearly because the movie inspired him.
In this state, Lao Zhao quickly arranged for Lu Qinyao to record the song.
During the recording process, Lu Qinyao's performance surprised Lao Zhao again. As I said before, Lu Qinyao has singing skills, and Lao Zhao naturally knows this.
But what is clear is that Lao Zhao never expected that she could sing so well.
In fact, not only Lao Zhao didn't expect it, but Xu Xiyu and Lu Qinyao himself didn't expect it either.
Perhaps because she personally participated in the movie, she had a different perception of the song's expression. Or maybe it's simply because her singing skills have improved.
That's right, it's the singing skills rather than the singing ability.
Singing ability refers to singing technique, while singing ability refers to how to better use one's singing skills to express a song's ability.
In fact, there are many people with similar singing skills in domestic entertainment, but there are singers who can sing better than others with similar singing skills.
For example, Chen Chusheng and Yu Kewei are singers with high singing skills.
And some contestants with low singing skills, no matter how good their singing skills are, give people a poor listening experience. It is like some singers who obviously have a wide vocal range, but they give people the impression that they can only hit high notes a few times.
The same is true for Lu Qinyao at this time. Her singing skills have not improved significantly.
But in terms of how a song should be sung to make it sound better, catchier, and more listenable, there has been a huge improvement inexplicably.
From Xu Xiyu's point of view, this is simply God giving Lu Qinyao another spoonful, reminding her that the time to become famous has really come.
All in all, due to the superposition of various factors, the promotional MV for "Qiming Arrival" was immediately praised by countless netizens as soon as it was released.
Coupled with the purchase promotion during the film's announcement stage, "Light Years Away" can be said to be an immediate hit.
The popularity of the song brought Lu Qinyao, who had not done anything for half a year, back into the public eye, and she entered it strongly, which is quite like the peak of the year.
At the beginning, she became famous all over the country with her film, television and music works.
Countless fans who liked her back then expressed their youth in the comment section of the MV.
In addition, there were many fans of Xu Xiyu who shouted that the creative genius Ah Dan was back again.
What's more important is that "Light Years Away" not only made Lu Qinyao famous again, but also directly pushed the discussion of "The Coming of Qiming" to the top.
After all, this MV paired with this song is really touching.
The film's publicity and distribution department did not miss this opportunity. Taking advantage of this east wind, they began to push the publicity and distribution materials for "The Arrival of Qiming" on major mainstream platforms such as Weibo, Soyin, and D Station.
There are various movie highlights, reactions from various audiences at the screening, praises from artists, and various boasts from internet celebrities and marketing accounts.
Of course, the publicity department did not let go of Xu Xiyu's embarrassing boast about the "connection between the Morning Star and the philosophy of life."
Not only did they not let it go, but the tone of the film's creators also began to change in this direction.
Zhao Mengwen even made an enhanced version of Xu Xiyu's embarrassing boast. Good guy, that's called a eloquent talk. Opening your mouth is life, closing your mouth is philosophy.
After talking too much, he even believed it himself, and he was completely like a master.
Coupled with various hyped gimmick topics, "The Coming of Light" presents the status that a popular film should have.
Under this kind of publicity, by mid-June, after about 10 days of screenings, the film officially began to be released in theaters. Countless audiences attracted by the songs and promotions bought tickets and went to the theater to watch it.
The large number of people made the box office of "Qiming Arrival" directly exceed 200 million on the first day.
Seeing this result, Zhao Mengwen and the other creators were all excited. By the next day, the box office and film schedule were still rising, reaching a scale of 230 million.
Now, not only the main creators are happy, but also the fans of the two popular leading actors of "Qiming Arrival" are extremely happy.
Although no one knows how many of them actually bought tickets and went to the cinema to watch the movie.
But this does not prevent them from overwhelmingly online attributing the reason for the box office success of "The Coming of Light" to their brother and sister.
Such a hot result.
The crowd of colleagues who were watching, as well as those who attended the screening and thought the movie was not good, were dumbfounded.
Colleagues began to wonder, is it possible that today’s audience really likes this type of genre?
Or is there anything unique that can be learned from the publicity and distribution of "The Arrival of Qiming"?
And those ordinary viewers who had attended the screening couldn't help but think of Xu Xiyu's words, what morning star implies "philosophy of life".
After thinking about it, some viewers began to doubt themselves.
However, this situation took a 180-degree turn on the fourth day of the release.
Fans of the male and female protagonists no longer say that the box office success of "The Coming of Light" is attributed to their brothers and sisters, but have begun to work hard to distance themselves from the relationship between the two.
The reason for this shift is simple.
Because of the release on the first and second days, the reputation of "The Coming of Qiming" collapsed directly. On the third day, the box office began to fall. By the fourth day, the decline could only be described as a cliff.
The plot, special effects, including the life-threatening acting skills of the male and female protagonists, were criticized by the audience.
The bloggers in the film and television complaint area directly started the team building mode.
Tucao videos are popping up one after another, and the number of views, comments and comments on each video is surprisingly high.
[Holy shit, no matter how good the promotion song is, the movie will be as bad as it is, I’m really fooled]
[Zhao Mengwen is not suitable for filming this kind of thing. He likes to put on airs too much. Not a single line in the entire movie is in human language]
[The most important thing is that I watched it for two hours, just to see how we could break through the crisis of Qiming’s advent, but the movie ended after the male and female protagonists kissed? What the fuck is this? 】
[According to Xu Xiyu, this is called an open ending, which represents the infinite possibilities of life]
[There are endless possibilities for shit, it’s embarrassing, right? 】
[He is the producer, so of course he has to brag]
[To be honest, the song is a good song, and what I said at the screening was really interesting, but this movie is really not good]
[I think Xu Xiyu is still suitable for writing songs and giving speeches, but he is not suitable for filming movies and TV series. He does not have the ability and aesthetics in this area]
[He was not the one to vote for "The Arrival of Qiming." He had been filming Beili and Hua Qing before he took over. Does it have anything to do with him whether the film is good or not? If you want to criticize, you should also criticize the director, screenwriter and actors]
[The egg powder that is washed off the floor smells bad. When the box office is good, it is because your grandma has a good taste. If the box office is not good, it has nothing to do with him, right? 】
[When the box office is good, don’t a bunch of people say it’s the hero and heroine’s credit? Why do they say it’s Xu Xiyu’s credit? 】
[Egg powder is like this, selective blindness]
[I am also an egg fan, so I think it’s okay. Ah Dan should just write songs well. Movies and TV series are not suitable for him. Don’t force yourself if you don’t have the ability. It’s quite embarrassing]
Public opinion gradually began to shift towards one side.
The colleagues who were watching, as well as the audience who attended the screening, finally breathed a sigh of relief when they saw this situation.
To be honest, they have been doubting themselves these days, especially their peers. For them, not being able to keep up with the market's preferences is a serious problem.
Now I am sure that my judgment is OK, which is good news.
Of course, except for players like them who are just enjoying the fun.
There are also some people who saw in these public opinions an opportunity to give Xu Xiyu a trick to "drain the fire under the cauldron".
Especially those colleagues who have confirmed that they will have new works to be released this year.
For them, regardless of whether they knew Xu Xiyu or not, the obvious competitive relationship was right in front of them.
Therefore, if there is an opportunity to squeeze out Xu Xiyu's opponent in advance, there is no reason not to seize the opportunity to do something.
(End of chapter)